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This study aimed to understand these channels that one-man salons would use for retraining or reeducation, areas which the salons would pay the greatest attention to as well as improvements that should be made as priorities. In order to achieve the research goal, the study conducted a survey targeting one-man salons in Korea and divided the retraining areas into technical training, hair science theory education and other training fields which the salons would have the highest interest in. The study then used a statistical package program SPSS 21.0 to carry out a frequency analysis. The findings of the analysis reported that as for the technical training, the one-man salons get help from academies or personal seminars but, the majority of the research participants answered that training costs are expensive. In terms of the hair science theory education, the study confirmed that most of the one-man salons visit colleges, graduate schools and personal seminars for the education. 69.3% of the research participants were satisfied with the education but as for the rest of the participants, they ended up not being satisfied because they failed to keep up with classes. When it comes to the fields with the one-man salons’ greatest desire for education, the study came up with hair science, chemical theory and heat perm. As far as this study understood from the results, the one-man salons are very much determined to learn both of heat perm through these charged classes but not through free-of-charge ones in professional educational institutes and personal seminars, which would help the salons to get high added value, and this difficult hair science theory that would lead the salons to ways to repair hair that has been damaged by frequent chemical treatments and other various causes which was hardly observed in the past. Regarding the improvements to be made, the research participants were the least pleased with the expensive training costs which was followed by the unsatisfactory training contents as well as how the participants cannot catch up with the classes only quickly. In the light of that, as an idea to solve such complaints, this study suggests that other follow-up researches should discuss if there are systems that the one-man salons can use as support from governments, Korea Beauty Industry Society and others. In addition, the study hopes that what it had offered as the research findings are used by retraining institutes as basic references that would contribute the institutes to how they design programs in consideration of characteristics of the one-man salons and, that will in the end encourage the one- man salons to eventually secure their positions as professional salons.
This study is finding out 4 kinds of extracts' total amount of flavonoids and polyphenols these extracts are obtained by drying Smilacis glabrae Rhizoma, as 95% ethanol a solvent, extraction temperature 30 ℃, 70 ℃, and distilled water as a solvent, and extraction temperature 30 ℃, 100 ℃ and confirming anti-aging active through antioxidant. As a result of extracts' EDA measurement is extracts from 95% ethanol 70 ℃ 100 mg / L at 98.71%, 500 mg / L to 99.42% in the highest of extracts appeared, the total polyphenol content and total flavonoid content also extract ethanol 70 ℃ each of 75.86 mg / g, 2.38 mg / g showed the highest antioxidant effect. From the above results, Smilacis glabrae Rhizoma extract has effectiveness of antimicrobial and antioxidant, and since it showed various effects we confirmed that it has the potential applications as natural cosmetics material.
This study aims to figure out individuals' external and psychological problems according to keratosis pilaris's progress on skin and its symptoms, and it also aims to provide primary data for the people whom are suffering from keratosis pilaris in their daily lives but cannot treat it right and well due to lack of information. The results of this study can be summarized as follows. In Seoul area among the 60 grown-ups who answered they are having keratosis pilaris age group of '20~24' comprised 21.7%-the highest persentage. 80.0% of this sample group took a shower a day, and 63.3% answered their average showering time was more than 10 minutes and less than 30 minutes. Having examined their skin condition, we found the papule appeared on their arms mostly -65.0% the highest. And the papule's major symtoms are 'having rough skin texture(M=1.67)', and 'having a number of papules grouped together in a spot(M=2.00)'. People 'having pains(M=4.92)', and 'having itchy reaction(M=3.27)' were relatively small. About the external problems people answered 'having goose bumps is killing me in my daily life(M=3.68)', and 'goose bumps keep me from buying clothes from time to time(M=3.67)'. And about the psychological problems people answered that comparing with other people 'my goose bumped skin is one of my demerits(M=4.13), and 'if my goose bumped skin is exposed I feel uncomfortable(M=4.12)', and 'before I go out I care about how my goose bumped skin would look like in front of other people(M=3.88)'. People also answered that 'if I can have better skin with cosmetic products, I am willing to use them(M=4.45)', 'I think my skin can be improved if I try to make it better(M=4.30), 'If my goose bumped skin could be better I would become more confident(M=4.28)'. From this we have found that people all have strong will to improve their skin and if more effective treatments are proposed later on then this study could be used as important primary data for providing information. We consider further research study should be undertaken
This study aimed to provide the basic data for marketing by understanding the actual condition and trend of beauty shop regarding the effects of five-sense elements of emotional marketing of beauty shop on the relational benefits, and analyzing the factors in accordance with the five-sense elements of emotional marketing of beauty shop. This study conducted a survey targeting the customers managed by W beauty shop program for three months or more in Seoul, Gyeonggi, Gwangju, Daejeon, and Cheongju from April 1st 2019 to April 14th 2019, and total 402 questionnaires were used for the final analysis. The data analysis is composed of Cronbach 's alpha, multiple regression analysis, exploratory factor analysis, and Duncan test. First, in the effects of five-sense elements of emotional marketing of beauty shop on the economic benefit, when the gustatory, olfactory, tactile, and visual elements are higher, the economic benefit for customers gets higher. Second, in the effects of five-sense elements of emotional marketing of beauty shop on the social benefit, when the visual, olfactory, gustatory, and tactile elements are higher, the social benefit for customers gets higher. Third, in the effects of five-sense elements of emotional marketing of beauty shop on the psychological benefit, when the olfactory and tactile elements are higher, the psychological benefit for customers gets higher. Fourth, in the effects of five-sense elements of emotional marketing of beauty shop on the special treatment benefit, when the visual, olfactory, and tactile elements are higher, the special treatment benefit for customers gets higher. Fifth, in the effects of five-sense elements of emotional marketing of beauty shop on the informational benefit, when the gustatory, visual, and olfactory elements are higher, the informational benefit for customers gets higher. Like this, this study analyzed the effects of five-sense elements of emotional marketing of beauty shop on the relational benefits. If the customers’ needs could be understood by more concretely understanding the effects of five-sense elements of emotional marketing on those five relational benefits, it is predicted to bring about positive effects on the development of beauty shop industry, and also to be used as the basic data for establishing the emotional marketing strategies for beauty shop that could be beneficial to society. 본 연구는 뷰티샵의 감성마케팅 오감요소가 관계혜택에 미치는 영향에 대하여 뷰티샵의 대한 실태 및 동향을 알아보고, 뷰티샵 감성마케팅 오감요소에 따른 요인을 분석하여 마케팅 기초자료에 도움이 되고자 실시되었다. 본 조사는 2019년 4월 1일부터 2019년 4월 14일까지 서울·경기·광주·대전·청주 지역의 3개월 이상 w뷰티샵 프로그램 관리 고객을 대상으로 설문조사를 시행하였으며 총 402부의 표본을 최종 분석에 사용했다. 데이터 분석은 Cronbach 's alpha, 다중회귀분석, 탐색적 요인분석 및 Duncan 테스트로 구성되어있다. 첫째, 뷰티샵 감성마케팅 오감요소가 경제적 혜택에 미치는 영향에서 미각, 후각, 촉각, 시각적 요소가 높을수록 고객의 경제적 혜택이 높아지는 것으로 볼 수 있다. 둘째, 뷰티샵 감성마케팅 오감요소가 사회적 혜택에 미치는 영향에서 시각, 후각, 미각, 촉각적 요소가 높을수록 고객의 사회적 혜택이 높아지는 것으로 볼 수 있다. 셋째, 뷰티샵 감성마케팅 오감요소가 심리적 혜택에 미치는 영향에서 후각, 촉각적 요소가 높을수록 고객의 심리적 혜택이 높아지는 것으로 볼 수 있다. 넷째, 뷰티샵 감성마케팅 오감요소가 특별대우 혜택에 미치는 영향에서 시각, 후각, 촉각적 요소가 높을수록 고객의 특별대우 혜택이 높아지는 것으로 볼 수 있다. 다섯째, 뷰티샵 감성마케팅 오감요소가 정보적 혜택에 미치는 영향에서 미각, 시각, 후각적 요소가 높을수록 고객의 정보적 혜택이 높아지는 것으로 볼 수 있다. 이상과 같이 본 연구에서는 뷰티샵의 감성마케팅 오감요소가 관계혜택에 미치는 영향에 대해 분석하였다. 감성마케팅 오감요소를 통해 관계혜택의 5가지에 미치는 영향을 보다 구체적으로 파악하여 고객들의 니즈를 파악한다면 뷰티샵 산업발전에 긍적적인 효과를 가져 올 것으로 예측되며 사회의 이익의 될 수 있는 뷰티샵 감성마케팅 전략 수립에 기초 자료가 될 것으로 사료된다.
Bleaching does much damage to hair and in turn the damaged hair can't be recovered back again. That's why it is important to do damage as little as possible during the operation. Especially, using moisture can make us check the change of hair damage and thus prevent it a little in advance during the bleaching causing heavy hair damage. Healthy hair, of which the dark brown of four level isn't treated by chemicals within recent half year, cleaned by tepid water after shampooing and then dried in its natural state, is selected as experiment material. Also, the damaged hair is used after one more bleaching. Each sample of healthy hair group and damaged hair group is applied with bleaching agent. Then both groups are divided into the former without moisture and the latter with forty to fifty percent of 2g moisture, and leave it in its natural state by towel dry after shampooing for about half-your. Proceed with this experiment, we observe and film it by SEM(Scanning Electron Microscope) and Field Emission type Scanning Electron Microscope(Scanning Electron Microscope, S-4700/Hitachi). After compared to the cases of bleached hair, the bleaching with forty to fifty percent moisture by towel dry shows less cuticle layer damage than that without moisture. In terms of the level of hair, it is found that meaningful difference doesn't occur between the bleaching with moisture and that without moisture. Therefore, we conclude the bleaching with moisture shows similar brightness but less hair damage compared to that without moisture.
The study on a hair design shall be performed by creativity. As an architect makes a blueprint about the structure to construct before building something, a hair designer has also to come up with the scientific and systematic design before hair-cut techniques. It can not be said that behaviors of the hair designer who deals with hair and moves his/her arms and legs without any purpose, system and thinking about what he/she makes a style are those of a true “verb-like” hair designer. Accordingly,a hair designer shall undertake the skill of a hair cut, keeping the scientific concepts of a form, which is the basis for hair cut, partitioning, head position, a section, distribution of a cut angle, finger position and a design line in minds. Also, a hair design shall be perceived as a more scientific and systematic research field which is studied by combination of the above factors. By using the sphere of a head shape, this paper explains whether hair is placed at the upper part or the lower part and that the outline of a silhouette can be different according to the panel of the shape.
Shop for estheticians, beauticians and the public perception that the overall perception of the difference between the present study enhances the base expansion and phase settlement of preferred occupations in the beauty industry and to provide baseline data for the Seoul and Gyeonggi area of the current working estheticians and beauty profession, and totally unrelated to the public, empirical research was conducted. Esthetician for social recognition in the analysis, estheticians (M = 3.41) compared to the general population (M = 3.24), vocational self-esteem, career expertise, the job outlook is relatively positive social awareness that was. Think about esthetician to analyze the differences were the result of all the beauticians and the public, more than 50% of majors, regardless if people with professional knowledge and skills that can be considered pro. Average education of estheticians and beauticians, all college graduates were recognized as the general public. Esthetician why a lot of turnover compared to other industries, low pay and long working and, in the case of the public payroll problems due to the heavy work recognized by the high turnover was somewhat different. In order to reduce the turnover of estheticians working hours to fit reality to meet the legal working hours and salary calculation, requiring the coordination of the five-day workweek is considered.
본 연구는 미용실의 서비스진정성이 인지적 신뢰와 정서적 신뢰 및 재구매의도에 미치는 영향을 알아보았다. 미용서비스 분야에서 진정성 연구가 미비한 시점에서 진정성의 3가지 차원을 적용하였으며, 고객 신뢰 구축을 위해 효율적인 진정성 전달 방법에 관한 연구로 구조방정식 모형을 통해 가설검증을 실시하였다. 설문대상은 미용서비스 이용 경험이 있는 성인남녀 소비자이며, 2020년 4월 1일부터 2020년 4월 15일까지 자기기입식 설문 을 진행하였다. 총 288부의 데이터가 분석에 사용되었으며, 가설검증을 위해 SPSS 21.0과 AMOS 18.0을 활용하였다. 분석결과, 객관적 진정성과 구성적 진정성, 실존적 진정성은 인지적 신뢰에 유의한 영향을 미치는 것으로 나타났다. 정서적 신뢰와의 관계에서는 객관적 진정성과 실존적 진정성에서만 정(+)적으로 유의한 정의(+) 영향을 미치는 것으로 나타났다. 인지적 신뢰는 재구매의도에 정(+)적으로, 정서적 신뢰는 재구매의도에 부(-)적으로 유의한 영향을 미치는 것으로 나타났다. 본 연구는 미용서비스 분야에서 진정성 연구가 미비한 시점에서 진정성의 3가지 차원을 적용하였으며, 실증 분석한 결과 적합한 것으로 확인되었다. 또한 고객이 갖는 신뢰는 미용실과 고객과의 관계의 질을 결정짓는 핵심요소이므로 고객에게 진정성을 전달하기 위해 직원의 역량과, 전문성을 부각시켜 미용실의 능력과 약속을 성실히 수행 할 수 있는 인지적 신뢰를 구축해야 하며, 정서적 신뢰 형성을 위해 고객의 말과 행동을 이해하려는 관심과 배려가 필요하다고 보여 진다. This study investigates authenticity in beauty salons customer trust formation and repurchase intention. Following the literature, we posit that service authenticity encompasses three dimensions: objective authenticity, constructive authenticity, and existential authenticity. We investigate these relationships and test our hypotheses by analyzing 288 responses obtained from self-standing surveys administered to male and female consumers who have used beauty services. The hypotheses are tested through a structural equation model analyzed using SPSS 21.0 and AMOS18.0. The findings show that objective, constructive trust, while only objective and existential authenticity positively affect emotional trust. Moreover cognitive trust affects it negatively. The concept of authenticity has been under explored in the beauty services context. To fill this research gap, this study examines the three key dimensions of service authenticity. The empirical results indicate that they are significant in the formation of customer trust, a key factor in determining the quality of the relationship between the beauty salon and the customer. Our results show that cognitive trust establishes customers’ belief in the beauty salon’s abilities and capacity to satisfy customer expectations by emphasizing the competency and expertise of employees in delivering authencity. The results also suggest that building emotional trust show concern for and consideration to their customers in order to make them feel understood.
The purpose of this study is analyzes the existing literature is classified people’s face five different type (oval shape face, round shape face, oblong shape face, square shape face and heart shape) and then finding best fit of one length cut from these five facial type. Using these five different face type from the literature then research about which type of face type have best fit of one length cut. Research results showed the egg type is the best fit of the one length cut. This studies can be add to the theory of a standardized therefore it will help new designers to studies easier. Also, this studies can help other designers by adding this studies can lead designers create more hair-styles.
We live in the era when physical appearance has the competitiveness. Although we are in good hair and costume style or makeup, we lose our stylish fashion and sense of confidence, when we put on eyebrows in a grotesque way. We undergo a plastic surgery to become beautiful. Efforts to make original ugly eyebrows turn beautiful can become helpful in pursuing the beauty of physical appearance and furthermore, motivating us to have our confidence in our appearance. As a number of women have participated in social activities and have interests in cosmetics since the 1960s, eyebrow tattoo secures the position of cosmetic tattoo, and becomes in vogue among women. This eyebrow tattoo evolves in semi -permanent makeup. Up to now, this eyebrow tattoo and semi -permanent make-up still coexist and at the same times, pose a lot of problems. In this regard, the purpose of this research thesis is to present how to put on semi -permanent special makeup as part of a bid to address problems surrounding several makeup techniques, and apply the semi -permanent special eyebrow makeup into the three elements of eyebrow makeup, namely, length, angle and volume, and then, study patterns and multi -expression ways of eyebrow style. Also, this research thesis is to make an analysis of real cases and examples of semi -permanent special eyebrow makeup in an attempt to find out solutions to the advanced makeup. It needs to provide the systemic educational training on exhaustively special knowledge technologies and safe systems in combination with cosmetic and medical factors in order to make semi -permanent special makeup become more professional. The research and study should be made on more specific, safe and special techniques related to makeup of any other facial parts in addition to eyebrow.