벤처등록횟수별 벤처기업의 재무적 성과 차이가 존재하는가?

송치승 한국기업경영학회 2012 기업경영연구 Vol.19 No.3

Korea has a special venture firm registration system certified by the venture registration institution, which is different from other countries classified as a venture firm by investment from venture capitalists. This paper studies whether there are financial performances among venture firms by the number of rounds of venture registered certification as a venture firm as a part of effectiveness of Korea venture firm certification system. For this study, 45,281 venture firm that were registered over first round as a venture firm by the venture registration institution from 1991 to 2009 were selected under SMBA(Small and Medium Business Adminstration). The final objects are 14,708 samples met conditions of the date first registered certification,date of rounds of venture certification, and financial data from KED among 45,281 firms. This study use the simple financial ratios and robust test by odds ratio, analyze financial performances of the before and after of first venture certification compared to date of first venture registered certification. This study, also, investigates financial performances of round firms, namely repetitive registration firms compared to first venture certified firms by the number of rounds of registered certification. According to results of analysis of simple financial ratios and odds ratio, the profitability and safety of venture firms is enhanced as the number of rounds of venture certification increase. The performances of round firms are higher than those of first venture certified firms as the number of rounds of venture certification increase. Especially, the highest performances are shown when the number of rounds of venture certification is 3 or 4. These findings suggest that keeping status of venture firm, to some extent, by rounds of venture certification help venture firms improve their financial performances. Contrary to the worry of the effectiveness for the venture registered certification system, this study supports the effectiveness of term of venture validity under current venture registered certification system. Therefore, this result implies that current venture registered certification system has function to be worked as a kind of monitoring effect for venture firms. On the other hand, this study does not consider the examination of reentrance motives as a venture firm after term of first venture certification. Further study calls for investigation of them by the number of rounds of venture certification. 우리나라는 외국과 달리 벤처기업이 되기 위해서는 벤처확인기관으로부터 벤처확인인증을 받도록 되어 있다. 이러한 벤처확인등록제도의 실효성을 살펴보기 위한 일환으로 본 연구는 우리나라 벤처기업들에 대해서 벤처등록횟수별 재무적 성과 차이가 존재하는가를 실증적으로 분석하였다. 연구표본은 2001년부터 2009년 기간 동안에 벤처확인인증기관으로부터 최초 벤처확인등록을 받은 일자와 재등록 일자가 구비됨과 동시에 KED로부터 재무재료 입수가 가능한 14,708개 벤처기업을 대상으로 하였다. 본 연구에서는 단순재무비율분석과 강건성을 위한 Odds Ratio분석을 이용하여 벤처등록횟수별 최초 벤처확인시점 대비 최초 벤처확인 전․후기간의재무성과와 벤처등록횟수별 최초 벤처확인 대비 재등록에 대한 재무성과가 분석되었다. 분석결과에 따르면 벤처확인횟수가 증가할수록 최초 벤처확인 등록시점 이후 벤처기업의 수익성과 안정성은 제고되고 있는 것으로 나타나고 있다. 또한 최초 벤처확인 대비 재등록기업의 성과도 재등록횟수가 증가할수록 높아지고 있다. 이러한 발견은 단순재무비율분석과 Odds Ratio 분석 모두 일치하는 결과이다. 특이한 사항은 최초 벤처등록을 포함하는 3회~4회 등록횟수에서 최초 벤처확인시점 대비 이후기간의 재무적 개선과 최초 벤처확인 대비 재등록 성과도 가장 높게 나타나고 있다는 점이다. 이러한 발견들은 벤처확인유효기간 종료 후에 일정 정도까지 재등록에 의한 벤처기업의 지위유지가 재무성과에 도움이 됨을 시사해준다. 그러므로 본 연구결과는 벤처확인등록제도의 실효성에 대한 우려와는 달리 벤처확인유효기간에 의한 벤처 확인제도의 실효성이 대체로 지지되는 것으로 생각될 수 있다

국내 인증제도 발전방향을 위한 연구

남지영,이재학 표준인증안전학회 2018 표준인증안전학회지 Vol.8 No.3

The domestic certification system can be roughly divided into mandatory certification and optional certification. First, the mandatory certification system is a forced certification system implemented by the state, and KC certification is representative. Secondly, the optional arbitrary certification system can be divided into optional certification specified by law, which is enforced by law, and private certification without legal basis. The statutory voluntary certification system is a certification for the purpose of achieving specific policy objectives, such as KS (Korean Standard), NET (New Excellent Technology) and NEP (New Excellent Product) certifications and the collective standard certification is a certification that is carried out by a private institution as its own profitable business. In addition to statutory certifications, there are too many private certifications and thus, consumers' interest in certification is diminishing. In other words, consumers are confused by complex and diverse certification schemes, and various problems in the certification system are being raised. This study suggests future direction of the domestic certification system, such as KS, NET and NEP certifications and the collective standard certification. 국내 인증제도는 크게 의무인증제도와 임의인증제도로 나눌 수 있다. 먼저 의무인증제도는 국가에 의하여 강제적으로 시행되는 인증제도로 KC 인증이 대표적이다. 그리고 임의인증제도는 법률에 의해 시행되는 법정임의인증제도와 법적 근거 없는 민간인증으로 나눌 수 있다. 법정임의인증제도는 KS 인증을 포함하여 신기술인증(NET), 신제품인증(NEP) 등 특정정책목적 달성을 목적으로 시행되는 인증이며, 민간(단체표준)인증은 민간기관이 자체수익사업으로 시행되는 인증이다. 법정인증 외에도 민간인증이 너무 많아 인증에 대한 소비자들의 관심이 줄어들고 있다. 즉 소비자는 복잡하고 다양한 인증제도로 혼란을 겪고 있으며, 인증제도상의 여러 다양한 문제들이 제기되고 있다. 본 연구는 KS인증, 신기술 및 신제품인증과 함께 민간(단체표준)인증의 개선 방향에 관하여 제시하였다.

GS인증산업 활성화를 위한 요인분석

김신표,이순배,이길민,김종식 대한산업경영학회 2015 산업융합연구 Vol.13 No.2

This Study aims to present the guidelines for the activation of the domestic GS certification market through the assessment of the characteristics of the demands of the domestic SW companies pursuing to acquire GS certification. As the results of the factor analysis of the guidelines for the activation of the domestic GS certification market, (1) strictness of the certification standards, (2) level of satisfaction on the certification services and (3) certification effects were deduced as the specific variables. This study is highly significant in that the fact that the certification market is more effectively activated when the 3 factors, namely, strictness of the certification standards, level of satisfaction on the certification services and certification effects, have been intensively reinforced although there exist countless number of specific variables including certification system, certification cost, certification expertise and certification marketing, etc. in order to activate GS certification market has been statistically verified.

청정화력 발전분야 부품 검인증기관에 관한 고찰- 검인증기관의 형태와 역할을 중심으로 -

박문숙 단국대학교 법학연구소 2020 법학논총 Vol.44 No.1

Component certification is an important element in creating clean thermalpower g enerati on s ystem, w hi ch a i ms t o i mprove a nd uti l i ze e xisti ng t hermalpower plants and introduce new technologies applied thereto. The certificationsystem can ensure the overall safety of the power generation sector byguaranteeing the reliability of components, and can also contribute to revitalizingthe component industry. Nevertheless, the current legal and institutional statusassociated with components, certification, and energy resources, is not sufficientto safely and efficiently carry out component certification. In particular, therewas no active discussion on the institutional improvements to establish thematerial and human basis of the certification authority as well as the legalnature of the certification authority. The government certification has certainadvantages, but it reveals harmful effects of monopoly, such as close relationbetween applicant and certification authority and corruption issues. On the otherhand, given the high possibility of the entry of private certification, although theprivate certification has the advantage of improving services through competition,but they also has the risks of insufficient facilities, financial problems, and lackof expertise. In this reality in order to create sound and systematic certificationsystem, it is necessary to clarify the existence and role of governmentdepartment to check and supervise these certification bodies (whether governmentor private certification) while resolving the current issues in each form of certification. The establishment of legal system on component certification in thefield of clean thermal power generation can lead to greater reliability ofcertification authority, and can help for the emergency of a certification bodywith global influence. 기존 화력발전소의 개선과 활용 및 새로운 기술의 도입을 지향하는 청정화력발전의 이행요소에 있어서 부품을 검인증하는 것은 중요한 의미를 가진다. 부품 검인증 시스템의 구축은 부품의 신뢰성을 확보함으로써 발전분야의전반적인 안전성을 확보할 수 있도록 하며 나아가 부품 산업분야의 활성화에도 기여할 수 있기 때문이다. 그럼에도 불구하고 부품 및 소재분야, 인증분야,에너지 관련 분야의 현행 법제도는 청정 화력발전소 부품 검인증을 안전하고효율적으로 시행하기에 충분하지 않다. 특히 부품을 검인증하는 주체인 검인증기관의 법적 성격이나 검인증기관의 물적 내지 인적 기반을 확고하게 다지기 위한 제도들에 대해서도 논의가 활발하지 못하였다. 청정 화력발전 분야에서 정부가 주관하는 형태의 부품 검인증 방식은 확실한 이점을 가지고 있지만신청자와 인증기관과의 유착관계, 구성원의 도덕성 결여 등 독과점의 폐해를드러내고 있다. 한편 민간인증의 진입 역시 예상할 수 있으며, 이는 민간인증기관들 간의 경쟁을 통하여 서비스의 질을 향상시킬 수 있다는 장점을 가지고있다. 그러나 이 제도 또한 설비 부족문제, 재정부실, 구성원의 전문성 결여등의 위험성을 내포하고 있다. 이러한 현실에서 청정 화력발전 분야의 검인증시스템을 체계적이고 효율적으로 구축하기 위해서는 인증 형태별 문제점으로지적되고 있는 부분들에 대한 제도보완과 동시에, 정부인증과 민간인증을 불문하고 이들 인증기관들을 점검하고 감독하기 위한 정부부처의 존재와 역할을명확하게 할 필요가 있다. 이러한 법제도 구축은 검인증기관의 신뢰성 확보로이어지고 향후 국내에도 세계적 위상을 갖춘 국제적 검인증기관이 나올 수 있는 토대가 될 것이다.

Linking Forest Certification and REDD+ towards sustainable forest management

( Dian Sukmajaya ),( Emila Widawati ),( Seong Il Kim ),( Victork Teplyakov ) 한국임학회 2013 산림과학 공동학술대회 논문집 Vol.2013 No.-

REDD+ has been taking international intention on forestry discourse in the age of climate change. REDD+ is defined as policy approaches and positive incentives on issues relatingtoreducingemissionsfromdeforestationandforestdegradation;andtheroleofconservation,sustainab lemanagementofforestsandenhancementofforestcarbonstocksindevelopingcountries.REDD+isexpectedto beanewmechanismundertheUNFCCCprocesstoreduceemissionfromforestrysector. Since early 1990`s forest certification has been discussed to address the concern of sustainable forest management. Certification is an economic policy instrument with environmental and trade objectives. A basic objective of economic instruments is to ensure an appropriate pricing of natural resources in order to promote their efficient use and allocation. Forest certification is an economic market-based instrument, which aims to raise awareness and provide incentives for both producers and consumers towards a more responsible use of forest. For more a decade forest certification has become a global feature in forest management.Forest certification is becoming an important market tool towards sustainable forest management. This study examine lesson learnt from forest certification that are relevant to REDD+ implementation by identifying key issues and challenges. The knowledge may be of benefit to REDD+ implementation in particular on how the existing challenges in forest certification practices may influence this mechanism. The article is based on a variety of literature and also on previous research. Seminar/workshop proceedings, policy briefs, and other relevant documents were reviewed to identify key issues and challenges on forest certification. International journal articles in period 1995-2013 were also reviewed. The articles were search using keywords ‘forest certification’, ‘forest certification and climate change’ through Scopussearchengine. As a market tool forest certification cannot guarantee that certified products will have premium price compare to uncertified ones. This situation has influenced motivation of Forest Company to pursue certification. In some cases forest companies feel that it become burden as they have to allocate resources for forest certification but there is no clear incentive in return. Market access might be one of incentive from the market but this is not enough to shift business as usual practices. Forest land tenure is one of big challenges for forest certification practices in particular in developing countries. In many cases it creates conflict between local communities and company, between local government and forest companies, and/or between other groups of interest. Distribution of benefits also part of the issue. Local communities` accessibility to forest resources is important to maintain better forest management as most of forest dependent people rely on their livelihood on the forest. Once forest area is certified forest company may apply strict approach to maintain environmental performance by limiting access for local people. To maintain long term security balancing social and environment concerns with economic goals is indispensable. Based on experience from forest certification practices, REDD+ implementation should provide equal benefit for stakeholders in the long run. Government and forest manager should consider and develop sharing benefits mechanism that can be accepted by all groups of interest. REDD+ implementation may limit access of local communities to the forest resources. Therefore forest land tenure issue should be addressed since planning phase of REDD+ project. Clear forest tenure of each group`s interest could grant better environment for REDD+ implementation that is projected for long term. Other important issue is that financing mechanism of REDD+ is remain unclear. It should be noted that under voluntary (market) mechanism, price will be an incentive but on the other hand it can be disincentive if it is unreasonable. Forest provides many services and if the price is not attractive enough, different interest groups may reluctant to this idea. There should be robust financing mechanism for REDD+ implementation to be succeed.

DQ마크 인증제도의 시스템 소프트웨어 품질인증 수행 방안 연구

윤재형(Jae-Hyeong Yun),송치훈(Chi-Hoon Song) 한국산학기술학회 2021 한국산학기술학회논문지 Vol.22 No.2

방위사업청은 2012년부터 군수품의 우수한 기술력과 품질을 인증하기 위해 DQ마크(Defense Quality Mark) 인증제도를 운영하고 있다. 하지만, 현행 DQ마크 인증제도는 소프트웨어(Software, SW) 단독 제품의 품질을 검증할 수 없어 소프트웨어 제품에 직접 DQ마크 인증을 부여하지 못하고 있다. 그러므로 본 논문은 DQ마크 인증제도에서 소프트웨어 제품의 품질을 검증할 방안을 찾기 위해 DQ마크 인증제도의 인증심사 절차와 국내 · 외 소프트웨어 품질평가, 인증 표준을 분석하였다. 그 중 국제표준인 ISO/IEC 25000 시리즈를 따르는 GS(Good Soft) 인증제도를 DQ마크 인증제도에 적용하는 방안을 개선방안으로 제시하여 DQ마크 인증제도에서 소프트웨어 제품의 품질을 검증하여 인증을 부여할 수 있도록 인증범위의 확대를 꾀하였다. 본 논문은 DQ마크 인증제도에 GS인증제도를 도입함으로써 시스템 소프트웨어 단독 제품에 대해 DQ마크 인증을 부여할 수 있도록 기존 인증절차에서 소프트웨어 제품 품질 평가에 불필요한 절차인 공장심사의 생략과 제품심사에 GS 인증서를 제출받아 검증하는 개선된 절차를 제안했고, 부여받은 DQ마크를 활용한 방산수출의 증대와 GS인증을 통한 국방 분야 소프트웨어 제품의 품질향상을 기대한다. The DAPA (Defense Acquisition Program Administration) has been operating the DQ mark certification since 2012 to certify the superior technology and quality of munitions. On the other hand, the current DQ mark certification can not directly provide DQ mark certification to software because it is impossible to verify the quality of software alone. Therefore, this study analyzed domestic/overseas software quality evaluation/certification standards to find a way to verify the quality of software in the DQ mark certification. Among them, the method of applying the GS certification according to the international standard ISO/IEC 25000 series to the DQ mark certification was suggested as an improvement plan, and DQ mark certification verified the quality of software and provided certification. An attempt was made to expand the certification scope of DQ mark certification. This paper proposes that the DQ mark can be given to the system software by introducing GS certification to the DQ mark certification. To this end, an improved procedure for omitting the factory audit and verification by submitting a GS certificate for product evaluation is proposed. This is expected to increase defense exports using the granted DQ mark and improve the quality of defense software products through GS certification.

장애물없는 생활환경 인증제도의 도로부문 지표 개선방안 연구

안성준,이규일 한국공간디자인학회 2024 한국공간디자인학회논문집 Vol.19 No.3

(연구배경 및 목적) 최근 우리나라에서는 인구의 고령화와 더불어 장애인구의 급격한 증가로 인해 도시환경 정비 필요성에 대한 인식이 확대됨에 따라 정부는 관련한 다양한 정책을 시행해 오고 있다. 이에 건축물에 대한 인증실적은 증가하고 있음에도 불구하고, 도로에 대한 인증 실적은 건축물에 미치지 못하고 있다. 본 연구에서는 BF인증을 취득한 도로의 현황 분석을 통해 평가지표에 관한 세부적인 검증과 개선방안을 제시하는 것을 목적으로 한다. (연구방법) 본 연구는 BF 인증지표 중 도로부문 인증지표를 연구대상으로 하였으며, 인증적용 사례를 분석하기 위한 대상시설은 도로부문 예비인증을 취득한 8개 도로로 한정하였다. 연구의 방법은 먼저 도로 및 보행환경과 관련한 국내 선행연구를 고찰하며, 해외 선진 도로 사례를 제시하였다. 또한, 국내 예비인증을 취득한 도로에 대해 현장조사를 실시하여 현황을 파악하고, 현장에 적용된 지표항목에 대해 분석한다. 도로 인증 평가지표의 문제점 및 개선점을 검토하기 위하여 장애당사자인 휠체어사용자, 시각장애인을 포함한 BF인증 전문가를 대상으로 면접조사를 진행하였다. (결과) 현장조사를 통해 보행안전구역과 횡단시설의 설치가 가장 적정하게 설치되고 있음을 알 수 있었으나 그 외의 장애물 구역, 유도방식, 보행지원시설, 교통신호기, 승하차 시설과 같이 세부적으로 실제 보행자의 편의와 밀접한 부분에서 문제점이 도출되었다. 따라서 도로의 편의를 위한 설비들에 대한 구체적이고 세부적인 기준을 통해 평가할 수 있도록 할 필요가 있다. 전문가 인터뷰를 통해 도출된 개선방향은 크게 인증활성화를 위한 방안과 인증지표개선 방안에 대한 의견으로 분류할 수 있는데, 법에 규정되지 않은 기준에 대해서도 일부 적용하는 등 전체적으로 인증지표를 강화하는 구성이 필요할 것으로 판단된다. 현재 지표내용에는 법적기준이 우수 등 높게 평가되고 있어, 이에 대한 현행법에 맞춘 재구성이 필요하다. 도로는 보행자 중심인 평가기준으로 구성되어져야 하며 이에 대한 기본원칙이 반영된 큰 틀이 만들어져야 할 것이다. (결론) 본 연구에서는 기존 지표에서 제시되고 있는 항목에 대한 검토 및 수정을 중심으로 다루고 있어, 안내시설과 같이 현행 지표에 없는 항목을 새로 제시하고 있지 못하는 한계가 있다. 이와 같이 향후 추가가 되어야 하는 지표에 대한 세부 연구가 필요하다. 또한 도로인증지표가 개선이 필요함을 제시하고 있으나, 추후 타인증과의 관계, 교통약자법, 장애인등편의법 등 관련법령과의 연계성을 고려하여 적용되어야 할 것이며, 세부평가내용의 재검토 등 전반적인 개선이 필요할 것이다. (Background and Purpose) In Korea, the growing awareness of the need for urban environmental improvements, spurred by an aging population and a rapid increase in the number of disabled individuals, has led the government to implement a variety of policies. Although the certification performance for buildings is increasing, the certification performance for roads is less than that of the buildings. The purpose of this study is to present detailed verification and improvement measures for evaluation indicators through the analysis of the current status of roads that have obtained the barrier free (BF) certification. (Method) This study focuses on the road sector indicators within the BF certification system, specifically analyzing eight roads that have achieved preliminary certification in this sector. The study reviews domestic studies related to roads and walking environments and presents advanced road cases abroad. In addition, an on-site survey is conducted on roads that have obtained domestic preliminary certification to determine the current status, and the index items applied to the field are analyzed. To review the problems and improvements of the road certification evaluation index, an interview was conducted with BF certification experts, including wheelchair users and the visually impaired. (Results) While the on-site survey revealed that pedestrian safety zones and crossing facilities were appropriately installed, issues were identified in specific areas closely related to pedestrian convenience, such as obstacle zones, guidance methods, walking support facilities, traffic signals, and boarding/alighting facilities. Therefore, it is necessary to evaluate the facilities based on specific and detailed standards for road convenience. The direction of improvement derived from expert interviews can be classified into opinions on measures to revitalize certification and improve certification indicators. It is understood that a composition to strengthen certification indicators, such as applying some of the standards not prescribed by law, is necessary. The current index content is highly evaluated with excellent legal standards; therefore, it needs to be reorganized in accordance with the current law. Roads should be composed of pedestrian-centered evaluation criteria, and a large framework that reflects the basic principles should be made. (Conclusions) This study addresses the review and modification of existing indicators, revealing a limitation in presenting new items not included in the indicators, such as information facilities. As such, detailed research on indicators to be added in the future is needed. The study suggests that road certification indicators need to be improved; however, they should be applied in consideration of the relationship with people’s identification, the Transportation Vulnerable Act, and the Convenience Act for the Disabled. For overall improvement, such as a review of the evaluation will be needed.

인감증명의 효력과 발급공무원의 주의의무 ― 간접증명방식의 전환을 계기로 ―

김병두 한국민사법학회 2008 民事法學 Vol.40 No.-

The seal certification system was changed as of Jan 1, 2003 into an indirect certification system referred to as ‘registration certification system’, in which copies of the original seal impressions registered to the authorities are issued. One recent judicial decision made by a lower court thereby states that the validity of seal certificates has been changed due to the revised seal certification act, which means owing a seal certificate is not enoughto legally identify himself/herself to other parties under the current seal certification act in force. Therefore, the party who is going to make a contract with other parties using seal certificates is solely responsible to crosscheck the opposite party’s identification in such a way that the seal impression shown on the certificates is compared with the real seal to be used as well as inspecting national identification card, personal reference or referees. A certificate of one's seal impression, originating in Japan in early the 20th century, is a system to identify a seal with the person concerned. Previously, certificates were issued when an imprint of the seal was found to be identified to the seal held by the certifying office. The seal certification system, in which the authorities certify the trueness of seal impressions in an official way, has to be differently applied as the social circumstances change, and the newly issued seal certificates can certify the trueness of personal identity no longer. In fact, owing a seal certificate does not necessarily mean that the certificate holder is the person concerned himself / herself. Nevertheless, the seal certificates have been used to prove the trueness of documents in common practice although the certificates are commonly issued without careful personal identification check. The seal certification system, of course, still contributes to constitute the trueness of documents. Owing to the fact, some people argue that the seal certificates may certify not only the genuineness of seal impressions, but also the trueness of personal identities and even that a certain contract is entered under the agreement by a person whose seal certificate is presented. However, the seal certificate’s ability to prove the genuineness of a seal impression is apart from the trueness of a document. The recent fraud cases using seal certificatesare attributable to careless personal identification check. Under the current indirect certification system, reinforced identification check process may burden the responsibility of the service personnel working in the authorities, which is opposed to the purpose of the shake-up. The provisions concerning personal identification check in the seal certification act should not just remain unapplied in the text. The regulations should be constructed based on the domestic circumstances. The reason why the certification system has been changed should be carefully reconsidered. One thing that should be pointedout is that the seal certification system of Korea has exactly followed that of Japan. Since the seal certification act wasrevised, the seal certificates are valid to use only for the genuineness of seal impressions. The personal identity or agreement of a party in making contracts cannot be guaranteed by the seal certificates any longer. The downgraded force of the seal certificates does necessarily lead to the weakened duty of care that should be taken by the authorities. Likewise, widely spread abuse of seal certificates will be gradually eradicated from the common practice.

장애인보조기구 품질관리를 위한 인증제도 도입방안에 관한 연구

김인순,오도영,공진용,권성진,남세현,박지연 한국장애인재활협회 2011 재활복지 Vol.15 No.1

본 연구는 국내 보조기구 인증제도의 개선과 국제적인 인증 시스템의 동향 및 변화를 분석함으로써 제도적인 측면에서 우리나라의 보조기구 인증관련 시스템을 구축할 수 있도록 개선방향을 제안하고자 실시하였다. 이를 위해 주요 선진국의 인증시스템과 제도를 살펴보았고, 국내 인증시스템과 제도의 현황 및 동향을 구체적으로 분석하였다. 또한 인증제도 도입을 위한 설문조사를 위해 전문가그룹 73명과 보조기구 사용자인 장애인 100명을 대상으로 보조기구 통합인증제도의 도입 찬반과 인증 기기의 범위, 적용방법 등을 설문으로 진행하였다. 조사결과 인증제도의 도입은 전체 95.3%가 찬성하였으며, 이는 인증제도 도입을 통해 보조기구의 품질향상과 소비자가 안전할 권리를 보장받을 수 있을 것으로 조사되었다. 또한 보조기구를 전문적으로 시험·인증할 수 있는 기준 및 기관의 설립이 필수적이라고 제시되었다. 따라서 본 연구에서는 기존 인증제도를 활용한 개별 인증제도의 도입과 인증대상 품목의 등급별에 따른 개별 및 모듈화 방식에 의한 인증제도 운영을 정책적 제안을 하는 바이다. The purpose of the study is to improve the policy of assistive product certification system and to analyze international policy/legislation of certification system’s trends and history. The paper aims to propose suggestions for establishing assistive product certification system and institution. The research firstly investigated the policy and legislation of assistive product certification system for several countries. Next, the survey was conducted for introduction of certification system to professional groups (seventy-three professionals and experts) and one hundred people with disability. The survey included the categories such as introduction of certification system, the range of devices and procedures for certification system. The result showed that about 95% of the respondents agree the introduction of the certification system. It suggested the implication that the introduction of the certification system can improve the quality of assistive product and can assure the right that consumer select guaranteed product. Furthermore, the result showed the importance of legislations about certification and establishment of institution that can evaluate and give certification. In summary, the research suggests that the introduction of specific assistive product certification system and module system based on the products safety level.

농산물 그린워싱이 소비자 구매행동에 미치는 영향

주정선,한장희 한국비즈니스학회 2022 비즈니스융복합연구 Vol.7 No.1

The effect of green marketing through environmentally friendly agricultural product certification has been confirmed, and the release of certified products and greenwashing is progressing. This study found that eco-friendly certifications influence consumers' agricultural buying behavior through improved information and reliability. Information is an effect of improving consumers' beliefs toward a positive direction. Reliability refers to the degree of confidence in a belief. The eco-friendly certification is expected to simplify consumers' buying decision, to increase the likelihood of purchasing the produce of carrying it, and to heighten the willingness to pay premium prices. The disguise information of greenwashing was divided into fake certification and excessive certification. Fake certification provides misleading or incorrect agricultural information to consumers. Excessive certification combines company-created certifications with authorized certifications to exaggerate eco-friendly, healthiness, and safety of the produce. Fake certification impairs the effect of environmental authentication on improving the performance and reliability of information. But excessive certification is inferred to improve the positive effects of the authorized eco-friendly certification. After examining the data collected through a field experiment, the impact of the fake certification was confirmed, but the positive effects of excessive certification was not verified. The use of information disclosures that undermines the effectiveness of environmentally friendly certifications and thus adversely affects consumer purchasing behavior should be prohibited. Excessive information does not impair the impact of eco-friendly authentication nor distort consumer purchase behavior. However, we doubt that it does not harm the effectiveness of environmentally friendly authentication and recommend that you do not use it. 농산물에 대한 친환경인증을 통한 그린마케팅의 효과가 확인되면서, 인증위장상품 또는 그린워싱의 출시가 증가하고 있다. 인증이 취소된 농산물을 친환경농산물로 둔갑시키거나, 일반농산물을 친환경농산물로 허위·과장 표시하는 등 다양한 유형의 그린워싱 제품들이 발견되고 있다. 이 연구에서는 친환경인증이 정보성과 신뢰성의 개선을 통해 소비자의 농산물 구매행동에 영향을 미치는 것을 확인하였다. 정보성은 편익항목들에 대한 소비자의 신념을 긍정적인 방향으로 개선하는 효과이다. 신뢰성은 신념에 대한 확신의 정도 또는 지각하는 구매위험의 정도를 의미한다. 인증은 부착 농산물에 대한 구매확률과 프리미엄가격 지불의사를 높이는 동시에 구매의사결정을 단순화하는 것을 밝혔다. 그린워싱의 위장정보를 허위인증과 과다인증으로 구분하였다. 허위인증은 공인받은 인증의 정보와 유사하게 조작한 정보이다. 소비자들의 오해를 불러일으키거나 거짓된 농산물 정보를 제공한다. 과다인증은 기업이 자체적으로 만든 인증을 공인된 인증과 혼합하여 사용함으로써 친환경성, 건강성, 안전성을 과장한 것이다. 허위인증은 친환경인증이 정보성과 신뢰성을 개선하는 효과를 훼손하지만, 과다인증은 이를 더욱 강화할 것으로 추론하였다. 현장실험을 통해 수집한 자료를 가지고 검증한 결과, 허위인증의 훼손효과는 확인하였지만 과다인증의 상승작용은 실증하지 못했다. 친환경인증의 효과를 훼손하고 소비자 구매행동에 부정적인 영향을 미치는 허위인증의 사용은 금지되어야 마땅하다. 과다인증은 허위인증만큼 친환경인증의 효과를 훼손하거나 구매행동을 왜곡하지는 않았지만, 친환경인증의 효과를 감소시킬 수 있으므로 사용하지 말 것을 권고한다.