확장된 계획행동이론이 주얼리 구매의도에 미치는 영향에 관한 연구

김소라(Kim, So Ra),김귀옥(Kim, Gwi Ok),배채수(Bae, Chai Soo) 한국공공정책학회 2020 공공정책연구 Vol.27 No.1

본 연구의 목적은 확장된 계획행동이론을 주얼리 구매에 적용시켜 주얼리 구매 소비자들은 어떠한 의사결정과정을 통해서 구매하는지 실증적 검증을 실시하여 파악함으로써 주얼리 산업에서 다양하게 활용할 수 있는 근거자료를 생산하고자 한다. 본 연구에서는 주얼리 산업이 확대되고 있는 현 상황을 반영해 주얼리 소비자들의 태도, 주관적 규범, 지각된 행동 통제감, 사전지식 그리고 구매의도간의 관계를 검증하고자 하였으며, 그 과정에서 4개의 독립변수가 주얼리 소비자들의 구매의도에 영향을 미치는 요인으로 작용하는지를 파악하고자 계획행동이론을 확장 및 적용하여 분석하였다. 실증 분석을 위해 명확한 내용타당성을 확보하고자 경기도 권에 거주하는 20대 이상 주얼리 소비자 180명을 조사 대상으로 169부를 유효 표본으로 선정해 본 연구에 활용하였다. 가설검증을 위한 분석방법으로 IBM SPSS Statistics 24를 사용해 빈도분석, 신뢰도분석, 상관관계분석을 실시하였고 영향관계에 대한 가설검증을 위해 회귀분석을 실시했다. 분석 결과는 다음과 같다. 첫째, 태도는 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 주관적 규범은 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 지각된 행동 통제감은 유의한 영향을 미치지 못하는 것으로 나타났다. 넷째, 사전지식은 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 태도가 구매의도에 가장 큰 영향을 미쳤고 그 다음으로는 사전지식, 주관적 규범순으로 나타났다. 분석 결과를 통하여 연구의 시사점을 제시해보면 확장된 계획행동 이론은 구매의도에 부분 유의한 영향을 미치는 것으로 나타났다. 첫째, 확장된 계획행동이론의 태도요인은 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 이것은 주얼리 구매의도에 관한 영향 관계는 구매의도에 대한 개인의 태도와 의지가 중요하다는 결과이다. 둘째, 주관적 규범이 주얼리 구매의도에 대한 영향 관계는 정(+)의 영향을 미치는 것으로 나타났으며 준거인인 가족, 친구, 회사 동료 등 주변 사람들을 의식하여 구매하는 의도가 높은 것을 알 수 있다. 셋째, 지각된 행동 통제감은 주얼리 구매의도에 유의하지 않은 것으로 나타나 지각된 행동 통제감이 본인의 구매의지와 경제력만으로 구매의도에 직접적인 영향을 미친다고 하기에는 다소 무리가 있으며 주얼리 구매자들의 인식전환을 위해 목표이익을 낮추거나 인지도를 높이며 자연스럽게 접하게 한다면 긍정적인 인식전환에 도움을 줄 것이라 사료된다. 넷째, 사전지식이라는 변수를 추가하여 주얼리 구매 시 정확하고 상세한 정보를 제공하며 접근한다면 긍정적인 영향을 주어 점진적인 확대를 고려해 볼 수 있을 것이다. 이러한 연구의 결과는 확장된 계획행동이론과 주얼리 소비자의 구매의도를 설명하는 주요지표로 설정할 수 있음을 나타내고 있다. 주얼리 시장의 성장에 비하여 구매의도와 행동을 예측한 연구가 저조하기에 앞으로 보다 많은 연구가 이루어질 필요가 있을 것이며, 다양한 확장요인을 추가하여 연구할 노력이 필요하다. The objective of this study was to produce supporting data that can be used for various purposes by empirically identifying what kind of decision-making processes jewelry consumers went through by applying the expanded theory of planned behavior to jewelry purchases. This study aimed to evaluate the relationships among attitude, subjective norms, perceived behavior control, prior knowledge, and purchase intention by reflecting that the jewelry industry had been expanding. This study analyzed by expanding and applying the theory of planned behavior in order to examine the effects of these four independent variables on the purchase intention of jewelry consumers. This study handed out questionnaires to 180 subjects who were 20 years or older to secure content validity for empirical analyses. This study selected 169 copies as valid samples and used these copies for this study. This study conducted frequency analysis, reliability analysis, and correlation analysis to test the hypothesis and carried out regression analysis for testing the hypothesis about the influence relationship The analysis results are as follows. First, attitude positively affected purchase intention. Second, subjective norm positively influenced purchase intention. Third, perceived behavior control did not have a significant effect. Fourth, prior knowledge affected purchase intention positively. Attitude had the greatest influence on purchase intention, followed by prior knowledge and subjective norm in the order of magnitude. The analysis results of this study implied that the expanded theory of planned behavior had a significant effect on purchase intention partially. First, the attitude factor of the expandable theory of planned behavior affected purchase intention positively. The results indicated that the attitude and will of an individual’s purchase intention were important in the influence relation about jewelry purchase intention. Second, subjective norm positively influenced purchase intention and many people intended to purchase goods by paying attention to family members, friends, coworkers, and acquaintances. Third, it was found that perceived behavior control did not have a significant relationship with purchase intention, which indicated that it was too much to say that perceived behavior control directly affected purchase intention solely using willingness and economic power. It is believed that lowering the target profit or making purchasers access to it naturally with raising awareness would contribute to changing their perception positively. Fourth, if purchaser are accessed with receiving accurate and detailed information while purchasing jewelry by addind a new variable prior knowledge a gradual may be considered by giving a positive effect. The results of this study indicated that the expanded theory of planned behavior could be a key index explaining the purchase intention of jewelry consumers. Since there are not many studies predicting purchase intention and behavior compared to the growth of the jewelry market, more studies are needed. It is also needed to add and study more diverse expansion factors.

확장된 계획행동이론(TPB)을 활용한 커피전문점 행동의도 연구

조원섭 ( Won Seb Cho ) 대한관광경영학회 2014 觀光硏究 Vol.28 No.6

계획행동이론은 행동의도를 설명하는 우수한 이론으로 주목 받고 있으나 낮은 설명력은 지속적으로 지적 받아와 다양한 분야의 실증연구가 지속적으로 이루어져야 하는 실정이다. 이에 본 연구는 커피전문점 고객으로부터 획득한 354부의 설문을 이용하여 태도, 주관적 규범, 지각된 행동통제, 사전지식 그리고 지각된 위험이 행동의도에 미치는 영향을 규명하기 위하여 이론연구와 실증연구를 병행하였다. 실증분석 결과 태도는 행동의도에 긍정적 영향을 미치는 것으로 나타났다. 주관적 규범은 행동의도에 긍정적 영향을 미치는 것으로 나타났다. 그리고 지각된 행동통제와 사전지식도 행동의도에 긍정적 영향을 미치는 것으로 나타났다. 그러나 지각된 위험은 행동의도의 긍정적 영향을 미치는 것으로 나타났다. 이러한 연구결과의 설명력은 58.1%(태도->행동의도), 65.5%(주관적 규범->행동의도), 66.7%(지각된 행동통제->행동의도), 58.9%(사전지식->행동의도), 57.4%(지각된 위험->행동의도)등으로 도출되어 그 동안 낮은 설명력으로 지적 받아 왔던 계획행동이론의 설명력이 강화되었음을 알 수 있다. 이러한 연구의 결과는 커피전문점의 마케팅에 있어서 사전지식과 지각된 위험을 추가한 확장된 계획행동이론의 적용 가능성을 제시하고 있다. This study was aimed at inquiring into the effect of attitude, subjective norm, perceived behavioral control, prior knowledge and perceived risk on behavior intention of guest of coffee shop by carrying out an empirical survey on 354 peoples in Korea. Analysis showed that attitude has a positively significant effect on the behavior intention, subjective norm has a positively significant effect on the behavior intention, perceived behavioral control has a positively significant effect on the behavior intention, prior knowledge has a positively significant effect on the behavior intention, perceived risk has a negetively significant effect on the behavior intention. Also explanation power of relationship show that 58.1%(attitude → behavior intention), 65.5%(subjective norm → behavior intention), 66.7%(perceived behavioral control → behavior intention), 58.9%(prior knowledge → behavior intention) and 57.4%(perceived risk → behavior intention) The consequences of this research is presented as follows: theory of extended planned behavior was important factor on marketing in coffee shop.

일반 논문 : 시니어창업 의사결정에 미치는 영향요인에 관한 연구

성창수 ( Chang Soo Sung ),김진수 ( Jin Soo Kim ) 한국중소기업학회 2011 中小企業硏究 Vol.33 No.3

최근 우리나라는 ``고용없는 성장의 시대``에서 급속한 고령화와 조기퇴직의 사회현상은 청년실업과 더불어 사회경제적으로 큰 영향을 초래할 전망이다. 이와 더불어 약 712만 명의 베이비붐 세대가 주 퇴직연령대에 진입하면서 생산인력 부족현상의 초래 및 경제적 위협에 따라 정년을 맞은 시니어 세대의 구직난이 본격화되고 창업에 대한 참여 및 관심은 점차 높아지고 있다. 이러한 환경변화에 따라 시니어창업의 중요성을 재인식하고 급변하는 창업환경에서 창업을 준비하는 시니어 창업가의 특성을 규명하는 연구의 필요성이 높아지고 있다. 이에 본 연구에서는 급변하는 창업환경에서 시니어 창업가의 개인적 특성요인인 기업가정신과 창업역량 및 환경요인이 창업의도와 초기 창업가 행동에 미치는 영향요인을 규명하여 각 연구 개념간의 연관성을 밝히고자 한다. 이를 바탕으로 시니어창업의 의사결정에 영향을 미치는 개념들의 세부 메커니즘과 구체적인 적용방향을 제시함으로써 새로운 위기에 직면한 시니어의 성공창업을 위한 기초 자료를 제안하는 것을 목적으로 한다. 실증분석결과는 다음과 같다. 첫째, 기업가정신이 창업태도에 미치는 영향관계를 검증한 결과, 위험감수성은 창업태도에 영향을 미쳤으나 자율성과 진취성은 창업태도에 영향을 미치지 못하였다. 둘째, 창업역량은 창업태도, 주관적 규범, 인지된 행동통제에 유의한 영향을 미쳤다. 셋째, 창업태도와 인지된 행동통제는 창업의도에 각각 유의한 영향을 미쳤으나 주관적 규범은 창업의도에 직접적인 영향을 미치지 못했다. 넷째, 창업의도가 초기 창업가 행동에 미치는 영향관계를 검증한 결과 기회발견과 기회개발에 유의한 영향관계가 나타났다. 마지막으로 본 연구 결과에 대한 다양한 시사점과 연구의 한계점 및 향후 연구를 위한 제언을 제시하였다. The current socioeconomic condition in South Korea is characterized by early retirement and a shift toward an elderly society. The fact that the age group of 50 or older is about 46.7% of total workforce poses a threat for future economic growth crisis. (The fact that the age group of 50 or older composes 46.7% of the total workforce could be a detrimental factor for future economic growth.) Even now in South Korea`s contemporary society, the retired workforce suffers economically as well as socially. To solve these socioeconomic problems, Small Business Administration is running many different projects and public policies to support senior entrepreneurship. Recently, developed countries such as the U.S., England, Australia and New Zealand have recognized the importance of senior entrepreneurship and are performing various research to systemize concepts for senior entrepreneurship. TTo solve these socioeconomic problems, the Small Business Administration is running many different projects and public policies to support senior entrepreneurship. Recently, developed countries such as the United States, England, Australia and New Zealand have recognized the importance of senior entrepreneurship and are performing various research to systemize concepts for senior entrepreneurship. The purpose of this research was to explain the concept of senior entrepreneurship and the importance of it by systemizing the relationship between beginner entrepreneur and entrepreneurial intention. As the ultimate objective of this research is to develop a systematic strategy to enhance the current entrepreneurial decision making process for senior entrepreneurs, the focus of this research has been set to the details about factors and mechanisms that influences start ups by senior entrepreneurs. Importantly, to identify general process of senior entrepreneurship, Ajzen`s (1991) Theory of Planned Behavior model was used. After reviewing the relevant literature, we developed a model and set our research hypotheses as follows H1: Risk taking will have a positive effect on entrepreneurial attitude. H2: Autonomy will have a positive effect on entrepreneurial attitude. H3: Proactiveness will have a positive effect on entrepreneurial attitude. H4: Entrepreneurial skill will have a positive effect on entrepreneurial attitude. H5: Entrepreneurial skill will have a positive effect on subjective norms. H6: Entrepreneurial skill will have a positive effect on perceived behavioral control. H7: Entrepreneurial attitude will have a positive effect on entrepreneurial intention. H8: Subjective norms will have a positive effect on entrepreneurial intention. H9: Perceived behavioral control will have a positive effect on entrepreneurial intention. H10: Perceived barriers will have a negative effect on entrepreneurial intention. H11: Perceived support will have a positive effect on entrepreneurial intention. H12: Entrepreneurial intention will have a positive effect on the discovery of business chances. H13: Entrepreneurial intention will have a positive effect on the exploitation of business chances. To get the sample data, survey was conducted between October 25, 2010 and November 13, 2010 of seniors who graduated from a senior entrepreneurship academy operated by the Korea Small Business Administration. We received 371 responses and excluded 141 responses due to incomplete answers. Finally we accepted 230 samples. We employed two statistical packages, SPSS 15.0 for descriptive and reliability analysis and AMOS 7.0 for confirmatory factor analysis and structural model analysis with latent variables. We found that questionnaires containing incomplete answers had two types. The first type, which were about thirty six percent of the incomplete questionnaires, were missing more than fifty percent of the values per construct. To use incomplete questionnaires in statistical tests, we adopted a regression input for the missing values which were less than fifty percent of the items per construct. Second, we eliminated questionnaires containing a series of the same response value or of the same response values pattern. Although we tried to translate English questions into Korean questions to make it easy to check values, seniors who are about fifty years old or older may have difficulties to respond to these questions because of their age. The minimum value of Cronbach`s α in the twelve research constructs is 0.721 and the maximum is 0.906. Fit indexes of confirmatory factor analysis model are χ2(df)=491.116(368), p=0.000, RMSEA=0.038, GFI=0.888, AGFI=0.848, TLI=0.956 and CFI=0.965. In this test, composite reliabilities are 0.640 through 0.892 and AVEs (Average Variance Extracted) are 0.472 through 0.814. Research constructs in confirmatory factor analysis have discriminant validity because all of the 95 percent confidence intervals of correlation coefficient among the twelve latent variables do not include one. Fit indexes of our research model represent a satisfactory level in structural equation analysis (χ2(df)=643.475(406), p=0.000, RMSEA=0.051, GFI=0.854, AGFI=0.821, TLI=0.923, CFI=0.933). In the research model, significant paths/standardized coefficient/hypotheses are as follow; 「entrepreneurial skill → entrepreneurial attitude, 0.080」(H4), 「entrepreneurial skill → subjective norms, 0.703」(H5), 「entrepreneurial skill → perceived behavioral control, 0.894」(H6), 「entrepreneurial attitude → entrepreneurial intention, 0.296」(H7), 「perceived behavioral control → entrepreneurial intention, 0.395」(H9), 「entrepreneurial intention → discovery, 0.603」(H12), 「entrepreneurial intention → exploitation, 0.217」 (H13). We should revise our research model because, in testing the research model, there were two paths containing M.I. of more than ten. So, we tested the revised model with added two paths in the research model. The two paths were 「subjective norms → entrepreneurial attitude」 and 「subjective norms → perceived behavior control」. Fit indexes of the revised model were better than those of the research model (χ2(df)=619.654(404), p=0.000, RMSEA=0.048, GFI=0.857, AGFI=0.825, TLI=0.930, CFI=0.939) and the χ2 difference test between the revised model and the research model was significant. So we accepted the revised model as the final model. In the final model, we found full mediation effects of entrepreneurial attitude and perceived behavioral control, respectively in the relationship of subjective norms and entrepreneurial intention. The overall results supported H1(0.469), but not H2(-0.216, -0.172). The result shows that risk-taking, rather than autonomy, is the factor that influences entrepreneurial decision making for seniors(Dess and Lumpkin, 2005). Results also supported H4(0.458), H5(0.485), H6(H510). Similar to the Linan`s(2008) proven fact, entrepreneurial capabilities have been shown to have the largest impact along with entrepreneurial behavior, subjective norms, and perceived behavioral control. H7(0.383) and H9(0.386) were supported by the results, but H8 was rejected. The overall result is similar with previous research performed by Linan(2008) and Linan and Chen(2009). On the other hand, H10 and H11 were rejected due to the lack of government support for senior entrepreneurship and the lack of a suitable socioeconomical environment. Lastly, H12(0.597) and H13(0.214) was supported by the results. The results of this research were organized by Ajzen`s(1991) TPB model. According to the results, there were positive relationships between entrepreneurial behavior, entrepreneurial intention, and entrepreneurial capabilities. These results show that the Senior Entrepreneurship Education Center should focus on educating seniors based on enhancing entrepreneurship capabilities. In addition, since risk taking was the only factor that affected entrepreneurial behavior, it is important to educate seniors to manage possible risks. Another result showed that subjective norms had a relatively large impact on entrepreneurial behavior and on perceived behavioral control. Therefore, entrepreneurship education institutions should focus on building a curriculum based on communication. Lastly, Korean senior entrepreneurs were found to focus on opportunity findings rather than environmental restrictions. This shows that it is realistic for the government to support senior entrepreneurship rather than putting the focus on economic relief. Limitations and future research proposals have been categorized in seven different parts. Following is the list of those categories: lack of previous research about senior entrepreneurship, need for longitudinal study, limitation on error estimation, limitation on samples, need for various approach methods on senior entrepreneurship, need to develop a comparison model between senior and young adult entrepreneurs, and a need to categorize senior entrepreneurs based on the years they were in business.

Research on the Influence Factors of Low-carbon Diet Behavior Intention

Chenglei Liang,Lingming Kong 동아시아무역학회 2021 Journal of East Asian Trade(JEAT) Vol.3 No.1

Purpose - This study constructs an impact model of low-carbon diet behavior intention, explores the influencing factors and mechanism of low-carbon diet behavior intention, and puts forward policy and management suggestions accordingly. Design/Methodology/Approach - Based on t he t heory of planned behavior, t he i nfluence model of low-carbon diet behavior intention was constructed to explain the relationship between low-carbon diet knowledge, low-carbon diet attitude, subjective norms, perceived behavior control and low-carbon diet behavior intention. Findings - The empirical study shows that low-carbon diet knowledge positively predicts low-carbon diet attitude, and low-carbon diet attitude, subjective norm and perceived behavior control all positively predict low-carbon diet behavior intention. Among them, low-carbon diet attitude has the best explanatory effect on behavior intention, followed by perceived behavior control, and finally subjective norm. The theoretical model has a good explanatory power for low-carbon diet behavior intention. Research Implications - According to the research conclusion, to change the behavior intention, should focus on improving the individual’s low-carbon diet knowledge, establishing a positive low-carbon diet attitude, using the reference group to exert influence on individuals, and reducing the perceived difficulty of engaging in low-carbon diet as far as possible.

음식축제에 대한 참여태도와 주관적 규범이 참여의도에 미치는 영향

복미정(Mi-Jung Bok),박나은(Na-Eun Park) 한국컴퓨터정보학회 2019 韓國컴퓨터情報學會論文誌 Vol.24 No.4

The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife "s housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.

Factors related to the intention of healthy eating behaviors based on the theory of planned behavior: focused on adults residing in Beijing, China

Dan Liu,Seungwoo Lee,Ji-Yun Hwang 한국영양학회 2021 Journal of Nutrition and Health Vol.54 No.1

Purpose: The theory of planned behavior (TPB) was used to investigate how the psychological constructs of attitude, subjective norms, and perceived behavioral control (PBC) affect the individual intention of behaviors in adults. Social support is also important in enabling the stability of healthy eating. This study examined the relationship between three major constructs of TPB as well as social support and the intention of healthy dietary behaviors in adults residing in Beijing, China using the extended TPB. Methods: The study questionnaire was based on previously validated items and an online survey was conducted from October to November 2020. Using a total of 244 Chinese adults in Beijing, multiple linear regression analysis was used to test the relationships between three major constructs of TPB as well as the social support and intention of healthy eating. Results: Among the three major constructs of TPB, subjective norms (p = 0.044) and PBC (p = 0.000) were significantly related to the behavioral intention of healthy eating (p = 0.000), and the model explained 76.6% of the variance of the behavioral intention from the three constructs of TPB included in the multiple linear regression model. The additional inclusion of social support to the model did not increase the explanatory power of the model to describe the behavioral intention of healthy eating. The subjective norms (p = 0.040) and PBC (p = 0.000) were still significant where social support did not explain the variance of the behavioral intention adequately. Conclusion: The subjective norms and PBC may be potential determinants of the behavioral intention of healthy eating in adults residing in Beijing, China. These study results can be used to promote healthy eating in Chinese adults living in urban areas. Large-scale intervention studies will be needed to determine if social norms and PBC predict the actual behaviors of healthy eating in Chinese adults.

건강섭식행동과 이상섭식행동을 예측하는 요인들: 확장된 계획된 행동이론 모형과 원형/행동경향 모형의 비교

장은영 한국건강심리학회 2008 한국심리학회지 건강 Vol.13 No.3

This study was to apply augmented model of Ajzen's(1991) theory of planned behavior and Prototype/Willingness model to healthy and unhealthy eating behaviors and test the validities. For this purpose, the predictive powers of the precedents of each models were investigated at the sample of 183 females of University in Seoul using Structural Equation Modeling. The main results were as follows. First, the fitness of each theoretical models were moderately satisfactory, however those of P/W model were slightly better. Path coefficients showed that the predictive power of intention was stronger than willingness and two theoretical models were supported more in eating monitoring behavior than eating disorder behavior. In the case of eating monitoring behavior, attitude and perceived behavioral control predicted intention which was the only predictor influencing behavior. Also, prototype and prevalence predicted willingness which had direct and indirect effect on behavior through the effect of intention. In the case of eating disorder behavior, only attitude predicted intention and perceived behavioral control and intention predicted behavior. Also, prototype predicted willingness and intention. In addition, willingness had only indirect effect on behavior through the effect of intention. Finally, the limitations of this study and the implications for future studies were discussed. 섭식점검행동과 이상섭식행동에 영향을 미치는 요인들을 설명하기 위하여 확장된 행동이론 모형과 원형/행동경향 모형을 비교하여 타당성을 검증하였다. 서울의 사립대학교의 여학생 183명을 대상으로 두 모형이 두 유형의 섭식행동들에 대한 예측력에서 차이가 있는지 검증하였다. 본 연구에서 얻은 중요한 결과는 다음과 같다; 두 모형의 부합도 수준은 모두 양호한 편이었지만, 원형/행동경향 모형의 부합도가 더 양호하였다. 경로계수들을 보면, 행동의도의 효과가 행동경향의 효과보다 더 강력하였고, 이상섭식행동보다 섭식점검행동에서 두 이론모형이 더 잘 지지되었다. 또한 섭식점검행동에 대한 태도와 지각된 행동통제력은 섭식점검행동의도를 유의하게 예측하였고, 행동의도는 섭식점검행동을 유의하게 예측했지만, 지각된 행동통제력은 섭식점검행동을 유의하게 예측하지는 못하였다. 섭식점검행동을 하는 원형에 대한 호의도와 주위에 섭식점검행동을 하는 사람들이 얼마나 있는지는 행동경향을 유의하게 예측했고, 행동경향은 섭식점검행동을 직접 예측하기도 하고, 행동의도를 거쳐서 간접적으로 예측하였다. 이상섭식행동에 대한 태도가 이상섭식행동의도를 유의하게 예측하였고, 지각된 행동통제력과 행동의도는 이상섭식행동을 유의하게 예측하였다. 이상섭식행동을 하는 원형에 대한 호의도는 행동경향과 행동의도를 유의하게 예측하였지만, 행동경향은 행동을 직접 예측하지 못하고, 행동의도를 거쳐서 행동에 영향을 미쳤다.

임상간호사의 이직의도 및 이직에 관한연구 : 일개대학 병원을 대상으로 in the case of S University Hospital

김영미,박성애 서울대학교 간호대학 간호과학연구소 1995 간호학 논문집 Vol.9 No.1

The purpose of this study is, first of all, to identify the factors which influence the turnover intention and /or the turnover behavior through the literature review. Secondly, based on the identified factors, this study is to provide basic data for effective nursing personnel management in the hospital. Through the literature review, individual characteristics, familial characteristics, organizational structural characteristics, and organizational behavioral characteristics are identified as influencing factors of the turnover intention and/or the turnover behavior of nurses. Individual characteristics included in this study are age, tenure, religion, education level, and marital status. The number of children, the child caregiver, and the responsibility of household economy are variables included in the familial characteristics. The tenure of present job, experience of ward transfer, type of wards, position, night shift, the size of working unit, and number of new nurses are variables included in the organizational structural characteristics. Finally, organizational behavioral characteristics include the organizational commitment, job satisfaction, job characteristics, satisfaction of initial expectancy, and type of superior's leadership. The subjects of this study are two groups of nurses, the remaining group and the voluntary separation group. The remaining group is consisted of 291 nurses who were working in the S University Hospital in March, 1994. The voluntary separation group is consisted 114 nurses available among those who left S University Hospital form January, 1993 to March 1994. The questionnaire is used for data collection and the data are collected through mail for the voluntary separation group. According to the result of this study, the turnover intention is highest in the 25-29 age group. The relationship between turnover intention and tenure is similar to that of turnover intention and age, however the turnover intention is highest in the group with 3-5 years of experience group. The turnover intention by education level is not statistically significant, although the junior college group with three years of education shows the highest turnover intention. The turnover intention by religion is not statistically significant. The single group shows significantly higher turnover intention than the married group[(P<0.01). The turnover intention is lowest when paid housekeeper cares for children(P<0.05). The nurses who have many children show low turnover intention. The turnover intention by position shows that 4th class is the highest turnover intention group, next being 5th class group. It seems that the higher the position, the lower the turnover intention(P<0.001). The night shift group has a higher turnover intention(P<0.001). Turnover intention by type of wards differs significantly(P<0.05). The tenure of present job, the experience of ward transfer, the size of unit, the number of new nurses show no significant difference in turnover intention. The organizational behavioral characteristics such as organizational commitment, job characteristics, job satisfaction, satisfaction of initial expectancy, and type of leadership are negatively correlated with turnover intention. Organizational commitment, job satisfaction, and job characteristics are higher in the voluntary separation group than the remaining group. But when the remaining nurses are divided into the high turnover intention group and the low turnover intention group, the latter shows the highest score in organizational commitment, job satisfaction, job characteristics among all the three groups. For the purpose of identifying the predicting variables in turnover intention, multiple regression is conducted. The result shows that education level, tenure, number of children, childcaregiver, position(4th class, 5th class), and organizational commitment are the significant variables which we can predict the turnover intention. Among them, organizational commitment is the most powerful variable predicting turnover intention. Finally, as the result of logistic regression analysis for the purpose of identifying the turnover behavior predicting variables, it is found that the education and the type of leadership are powerful predictors of turnover behavior. Other variables predicting turnover are job tenure at the time of turnover, marital status, job satisfaction, ward, having the children. Therefore it is concluded that higher education level, unsatisfging superior's leadership, more job tenure at the time of turnover, single status, higher job satisfaction, type of wards, and those who have children are the predicting variables of turnover behavior.

계획된 행동이론에서 의도안전성의 조절된 매개효과

송성섭 한국웰니스학회 2014 한국웰니스학회지 Vol.9 No.1

이 연구는 계획된 행동이론(TPB)에서 태도, 주관적 규범, 인지된 행동통제가 운동의도를 매개로하여 운동행동에 영향을 미치는 연관관계를 확인한다. 또한 운동의도가 운동행동에 영향을 미치는 과정에서 의도안전성의 크기에 따라서 조절효과와 매개효과가 발생하는 지를 알아본다. 최종적으로 기존의 계획된 행동이론 모형의 확장으로 의도안전성의 변인을 새로운 변인으로 도입하여 운동의도와 운동행동을 예측할 수 있는 모형을 개발한다. 그리고 운동의도와 운동행동의 연계관계에서 의도안전성의 조절효과와 매개효과를결합한 조절된 매개효과를 검증한다. 연구대상은 충북지역 소재 대학의 학부학생 224명을 연구대상자로 선정하였다. TPB(태도·주관적 규범·행동통제)와 운동의도 및 운동행동의 항목들 간의 신뢰도 Cronbach's 값이 .943을 상회하여 항목들의 신뢰성이 입증되었다. 자료 분석은 SPSS 20과 Amos 21를 이용하여 분석을 실시한 결과 다음과 같은 결론을 도출하였다. 첫째, TPB(태도·주관적 규범·인지된 행동통제)가 운동의도를 매개하여 운동행동에 영향을 미치는 부분매개효과가 나타났다. 둘째, 운동의도가 운동행동에 미치는 영향이 의도안전성에 의하여 완화되는 조절효과가 확인되었다. 셋째, TPB(태도·주관적 규범·인지된 행동통제)가 운동행동에미치는 영향의 연계관계에서 운동의도의 매개효과가 의도안전성에 의하여 조절되는 조절된 매개효과가 존재하였다. The purpose of this study is to investigate the effect of moderated mediation intention stability??in the theory of plannedbehavior. To obtain this goal mediation analysis, moderation analysis??and moderated mediation effect of analysis were performed. The participants of this study were involved in a larger 6-mo. longitudinal research. The criterion??of include was age between 18and 27 years. Two hundred and twenty two undergraduate??students completed self-administered questionnaires measuring attitude,subject norm,??perceived behavioral control, behavioral intention, exercise behavior, intention stability and??behavior activity. Thereliability coefficients of scales measuring attitude(subject norm, perceived??behavioral control), exercise intention, intention stabilityand behavior activity were found to be??satisfactory with Cronbach's alpha(α) higher than 0.943. The results showed: (1) the effectof??TPB(attitude, subject norm, perceived behavioral control) on physical behavior was partially??mediated by behavioral intention; (2)the exercise intention and intention stability interaction term??was statistically significant, which means intention stability moderatesthe relationship between??exercise intention and physical behavior; (3) moderated mediation happened because the??mediating effect ofintention stability between TPB(attitude, subject norm, perceived behavioral??control), and physical activity was moderated by intentionstability.

가정된 괴롭힘 상황에서 간호대학생의 공감, 공정성과 도움행동의도와의 관계에서 발언행동의 매개효과

우정희(Woo, Chung Hee),박주영(Park, Ju Young) 한국간호과학회 간호행정학회 2019 간호행정학회지 Vol.25 No.3

Purpose: The study was done to investigate the mediating effects of voice behavior on the relationships between empathy and fairness and intention in helping behavior of nursing students. Methods: A structured self-report questionnaire was used to measure empathy, fairness, voice behavior and intention in helping behavior. During November 2018, data were collected from 128 nursing students in D and G cities. Data were analyzed using hierarchical multiple linear regression with the SPSS/WIN 24.0 program. Results: Empathy, fairness and voice behavior were positively correlated with intention in helping behavior of participants and voice behavior was positively correlated with empathy, fairness and intention in helping behavior of participants respectively. Also, voice behavior had a partial mediating effect on the relationship between empathy, fairness and intention in helping behavior. Conclusion: Findings indicate that empathy and fairness are important factors related to the intention in helping behavior of nursing students. It is also expected that voice behavior can further promote the intention in helping behavior of nursing students.