박물관 브랜드 마케팅 및 공간 프로모션 전략 -숙명여자대학교 내 정영양자수박물관 C·E·M 공간디자인을 중심으로-

김은애,김예은,정채림,이진민,장미정,이성애 숙명여자대학교 산업디자인연구소 2017 숙명디자인학 연구 Vol.24 No.-

본 연구는 정영양자수박물관의 콘텐츠를 활용한 통합 브랜드를 개발함에 있어 브랜드·디자인 ·마케팅을 융합한 시점에서 바라보고 그래픽아이덴티티, 제품아이덴티티, 공간아이덴티티 통합브랜드를 구축하는 일련의 프로세스를 밝히는데 목적이 있다. 이에 본 연구는 기존의 박물관 방문자들과 20-30대 여성을 대상으로, 디자인과 마케팅의 융합된 측면에서 도출된 ‘C·E·M’을 物, 事, 人, 場가 융합된 문화로 한정한다. 그 결과, ‘C·E·M’은 디자인과 마케팅 전략을 융합하여 로고 및 사인물의 그래픽디자인부터 제품디자인, 공간디자인에 이르기까지 일관성과 객관성, 스토리성을 도출한다. 끝으로 본 연구는 브랜드가 디자인과 마케팅을 융합하여 더 체계화된 G·I, P·I, S·I의 통합 브랜드 매뉴얼을 만든 것에 의의가 있다. 아울러 향후 이와 관련된 통합브랜드 디자인 개발에 있어서 기초 자료로 활용될 것으로 기대된다

A Study on Influence of Family Members` Conflict-Inducing Factors on Travel Behaviors During Family Travel

Ye Byeong Chae 한국관광연구학회 2014 관광연구저널 Vol.28 No.10

The purpose of the study was to predict conflict-inducing factors among family members through examining such factors caused during family travel in our nation and providing basic data for researching travel behaviors through identifying different conflict-inducing factors during changed family travel. So, most of all, this study examined different conflict-inducing factors between a decision-maker and each family member by family life-cycle during family travel in terms of tourism science, in other words, of understanding tourist behaviourism. Accordingly, firstly it is expected that smooth communication among each stakeholder will be done during decision-making on family travel. Secondly, it is expected that mutual trust will be established through convergence of opinions among stakeholder. Thirdly, it is expected that trial and error during familial decision-making will be prevented through predicting conflict-inducing factors among family members.

Statistical inference of acupoint specificity: forward and reverse inference

Ye-Chae Hwang,Ye-Seul Lee,Yeonhee Ryu,이인선,채윤병 한국한의학연구원 2020 Integrative Medicine Research Vol.9 No.1

Background: The acupoint specificity has been considered important issue in acupuncture research. In clinical aspects, it is essential to identify which acupoints are associated specifically with a particular disease. The present study aimed to identify the specificity of acupoint selection (forward inference) and the specificity of acupoint indication (reverse inference) from the online virtual diagnosis experiment. Methods: Eighty Korean Medicine doctors conducted the virtual medical diagnoses provided for 10 different case reports. For forward inference, the acupoints prescribed for each disease were quantified and the data were normalised among 30 frequently used acupoints using Z-scores. For reverse inference, diseases for each acupoint were quantified and the data were normalized among 10 disease using Z-scores. Results: Using forward inference we demonstrated the specificity of acupoint selection in each disease. Using reverse inference we identified the specificity of acupoint indication in each acupoint. In general, a certain acupoint can be selected specifically for a particular disease, and it has a specific indication for the disease. However, the specificity of acupoint indication and the specificity of acupoint selection are not always identical. Conclusions: The selection of an acupoint for a particular disease does not imply that the acupoint has specific indications for that disease. Inferring the specificity of acupoint indication from clinical observations should be considered.

관광지 이미지가 사후 관광 행동의도에 미치는 영향 연구

채예병(Ye Byeong Chae),이용철(Yong Chul Lee) 한국관광연구학회 2009 관광연구저널 Vol.23 No.3

This study carried out research on what effect images have on behavioral intention through empirical analysis and what effect the images have on the selection of tourist sites subsequently. To put all the results of this study together, it is suggested that the positive image for tourism formed by a specific destination for tourism act as very important factors for choosing behavior. In order to influence the intent to choose Incheon as destination of tourism through improving the image of Wolmido. first, it turned out that the current Wolmido is an attractive place for tourism with its name value, characteristics, peculiarity and recreation facilities. So, to strengthen the attraction and image for tourism constantly in future, it should inspire attraction to its destinations of tourism through the development of programs such as various events and festivals for people of all ages and both sexes in order to improve the current attractiveness for tourism on. Second, Wolmi-do should plan for the convenience for tourists by renovating constantly facilities for tourists` convenience such as facilities for food and beverages and accommodations in addition to its well constructed infrastructure for tourism for tourists. Third, judging from the greatest effect of `pleasant images` and amusing images` among affective images on tourists` behavioral intention and future choice of Incheon as destination of tourism, the City of Incheon and Incheon Tourism Organzation must establish a plan for enhancing the image of tourism in Incheon by focusing on public relations and advertisement and need systematic strategies for the improvement of its image for tourism.

Vehicle Ad-hoc Network 환경에서의 CCN 적용

채예은 ( Ye-eun Chae ),김윤아 ( Yun-a Kim ),박세은 ( Se-eun Park ),유지현 ( Ji-hyun Yu ),주미선 ( Mi-sun Joo ),현선미 ( Seon-mi Hyeon ),강승석 ( Seung-seok Kang ) 한국정보처리학회 2017 한국정보처리학회 학술대회논문집 Vol.24 No.2

사물인터넷 산업이 발전함으로써 차량 간의 통신이 주목 받고 있다. 네트워크 연결이 빈번하게 끊어지는 자동차 사이에서 무선으로 통신을 하기 위한 네트워킹에 대해 알아본다. 이를 위하여 차량이 노드 역할을 하는 VANET 환경 에서 CCN 을 적용하여 수신한 Data Packet 수를 살펴보았다.

강화도 관광 전ㆍ후 이미지가 이미지향상, 관광만족도, 재방문의사에 미치는 영향

채예병(Chae Ye-Byeong) 국제관광산업학회 2008 국제관광산업연구 Vol.1 No.1

  This study aims to research into the effects of the destination image of Ganghwa-do before and after visit on the image improvement, the tourist"s satisfaction and the intention to revisit in order to use the research findings for the marketing strategies.<BR>  The findings are as follows: First, the destination image of Ganghwa-do was found to have a significant influence on the image improvement. Second, the influence model of the destination image of Ganghwa-do impacting on the promotion of its topicality was found to be significant. Third, the destination image of Ganghwa-do was found to be significantly influencing the improvement of the tourist"s satisfaction level. Fourth, the destination image of Ganghwa-do was found to have a significant influence on the intention to revisit. Lastly, the tourist"s overall satisfaction of Ganghwa-do was found to influence the intention to revisit Ganghwa-do.

일부 치위생학과 학생들의 스케일링 실습 과정에서의 근골격계 통증과 불편감

강채림(Chae-Rim Kang),강한솔(Han-Sol Kang),김예빈(Ye-Bim Kim),김지혜(Ji-Hye Kim),류수빈(Su-Bin Ryu),박지호(Ji-Ho Park),백예림(Ye-Rim Baek),이우정(Woo-Jeong Lee),이정민(Jeong-Min Lee),최은정(Eun-Jeong Choi),심선주(Seon-Ju Sim) 대한치과의료관리학회 2019 대한치과의료관리학회지 Vol.7 No.1

연령에 따른 가족관광시 갈등관리전략방안에 관한 연구

채예병(Chae, Ye-Byeong) 한국산학기술학회 2010 한국산학기술학회논문지 Vol.11 No.9

본 연구는 현 우리나라에서 가족관광시 발생되는 상이한 갈등을 중심으로 연령별 가족관광 의사결정시 갈등 관리전략요인을 확인하고자 하였다. 그럼으로써 관광심리 및 행동을 연구하는 관광학은 물론 갈등관리전략변수를 중 심으로 관광산업의 진흥측면에서 연령별 갈등관리전략을 규명함으로써 가족관광의 지속적인 참여와 더 높은 관여도 및 헌신을 이끌어 낼 수 있는 기초자료를 제공하고자 하였다. 본 연구의 결과를 살펴보면, 첫째, 모든 연령층과 의사 결정자와 상충된 집단간 갈등관리잔략방안으로 주변 인물들과 자신의 욕구충족을 위하여 타협전략 및 중용전략을 사 용하고 있는 것으로 규명되었다. 둘째, 갈등유발시 명령에서 협상전략으로, 권위에서 민주주의전략 방식으로 주변인의 의견을 수렴하거나, 의견조율, 다수결 결정 등으로 가족관광시 발생된 갈등을 해결하고자 노력하고 있는 것으로 분석 되었다. 마지막으로, 내적/대인적/구조적 제약요인 등에 대하여 적극적 문제해결을 통하여 가족관광시 발생된 갈등을 완화하려고 노력하고 있는 것으로 규명되었다. This study attempted to identify the strategic factors of conflict management in making decisions of family travel by age focusing on the different conflicts occurred in the family travel currently in Korea. by doing this, it tried to provide the basic data that can draw out constant participation, higher involvement and commitment by identifying the strategies for conflict management centering around not only tourism studies of tourist psychology and behavior but also the strategic variables of conflict management in terms of the promotion of tourism industry. To examine the result of this study, first, it was found that in all age groups, strategies of compromise and moderation strategy to meet the needs of surrounding people and the person him/herself were used as a strategic plan for conflict management between decision-makers and conflicting groups. Second, it was analyzed that when a conflict is caused, from order to negotiation strategies; from authority to democratic strategy, they turned out to make efforts to solve the conflicts occurred during family travel by collecting the opinions of the surrounding people; tune the opinions; and make decisions by majority. Lastly, it was found that they turned out to make efforts to ease the conflicts caused during family travel through active problem-solving regarding internal/interpersonal/structural restriction factors.

『論語·孟子』에 나타난 ‘以’의 빈어 이위와 생략

蔡藝玲(Chae, Ye-ryeong) 중국어문학연구회 2016 중국어문학논집 Vol.0 No.100

Through the process mentioned above, we could know that there are various usages of objectives of preposition ‘以’ in the Analects of Confucius and the Discourses of Mencius, when it shifts locations or is omitted. This study aims at figuring out differences of interpretations in cases of the preposition letter ‘以’ used as adverbial, complement, double-syallble phrase, and fixed form, respectively, as well as why the word ‘以’ has appeared through the analysis on partial usages of the preposition letter ‘以’. First, 1) in three usages of ‘以’ used as adverbial, when the phrase of ‘NP+以’ as adverbial one is front of the verb, it emphasizes the object or the condition which action depends on. That is, in order to lay stress on, an objective before ‘以’ should be preposed for such an effect. 2) In case of omission of NP of ‘以’, verb which is not noun is placed behind. In such phrase, we should check if the word before ‘以’ is a verb. If it is not a verb, the used ‘以’ is a preposition. the phrase of ‘以+NP’ used with the objective of ‘以’ is located behind a verb or a verb phrase, indicating purpose of action of the former predicate or its level to reach. In such a situation, objective of ‘以’ can be omitted. 3) In case of adverbial located in back, ‘V+之+以+NP" is a fixed form. A noun-type objective or ‘之’ can be located between a verb and ‘以+NP’. The objectives in these phrases consist of one or two syllables. Second, when ‘以+NP’ is used as like complement, its predicative, verb consists of one syllable accompanying an objective or the accompanied objective is one syllable. For objective, most of them are ‘之’ or may be omitted, accompanying its own objective. In addition, 90% of them consists of four letters while the rest 10% consists of five letters. These forms are relatively clean and basic when they are delivered to listeners. Third, for the reason of different usage of "以’, its origin is studied. "以’ was actually a verb but have been developed as a function word with several changes. That is, "以’ becomes a core function word essential to a phrase. The phenomena of "以’ as function word have made various double-syllable phrases and even conjunction developed as fixed form. In Chapter 5 of this study, five conjunctions ‘是以,何以,足以, 所以, and 有以’ developed as double-syllable phrases and fixed forms. For the results, in the Analects of Confucius, 38 conjunction words are used and among the entire prepositions, they are 18% of ‘以’. In the Discourses of Mencius, total 89 conjunction words are used with 14% of "以’. For their frequency of usage, that of the preposition "以’ are higher than that of conjunction words. In addition, for the conjunction word not sufficiently covered by this study will be further studied in future.

현대중국어 ‘A地V’와 ‘V得A’구문의 인지모형 비교 연구

채예령(YE RYEONG CHAE) 한국중국문화학회 2024 中國學論叢 Vol.0 No.81

本文考察了"A地V"和"V得A"句子的特点及其认知模型。首先考察了形容词语义功能差异和句法特征,然后从"认知语法"的角度出发,根据"过程与结果"、"描述与评价"、"边界性强弱"、"时间顺序规则"解释了认知模型出现差异的原因。结果如下。 第一,在"A地V"和"V得A"语句中,形容词表示状态或与动作进行并行时,可以自由互换为副词和补语。但也存在无法互换的情况, 如果补语表示对特定动作行为的结果表示判断,就会受到句法的制约。 其次,"A地V"可以对动作过程进行描述,但不能起到评价的作用。相反,"V得A"语句则把焦点放在了对动作引起的事件的主观说明和评价上。可以看出,在强调、描述动作状态或叙述新信息时,主要使用副词句,如果将焦点放在对事件结果的评价或判断上,则使用辅词句。 第三,是"A地V"、"V得A"语句在边界性上也存在差异,前者由于边界化减弱,需要添加能够显示终止的'相'或其他成分才能成立,但后者边界化相对较强,不需要额外的量化概念。 第四,说话者选择句子时,如果关注事件的方式、行为者的态度,则采取"A地V"形式,相反,如果观察者对事件的结果状态或目标、行为的评价,则采取"V得A"形式。 以上, 发生"A地V"、"V得A"语句中的形容词可以互换的情况和不兼容的情况的原因就是受到过程和结果、描述和评价、警戒性强弱等认知方式的影響。 This study examined the characteristics of the phrases A地V and V得A and their cognitive models. The differences in syntactic attributes and semantic functions of adjectives in the phrases were explored, after which the reasons underlying the variations in grammatical meanings and functions were illuminated based on the differences in the cognitive models. More specifically, from the perspective of cognitive grammar, this research clarified how the mind understands processes versus results, how it describes and evaluates things, the strength with which it recognizes boundaries, and how it adheres to the principle of sequencing. The results showed that adjectives are compatible with adverbs and complements when adjectives represent a state in A地V and V得A or parallel the progress of an action. However, there are cases wherein compatibility is impossible, and syntactic restrictions are imposed when a complement expresses a judgment of a specific behavior. The comparison of syntactic characteristics indicated that A地V can describe the process of motion, but it cannot carry out evaluation. Conversely, V得A focuses on the subjective explanation and evaluation of an event caused by motion. In this case, the adverb phrase is used as the main expression when emphasizing or describing the state of motion or describing new content, whereas the complement phrase is the primary expression adopted when evaluating or judging the outcome of an event. Finally, the boundaries of A地V and V得A differ, and syntax is established only when trademarks and other components that suggest termination are incorporated given the weakened boundaries of A地V. The boundaries of V得A are relatively strong, thus eliminating the need for additional quantitative concepts. The compatibility or incompatibility between adjectives in A地V and V得A is influenced by cognitive aspects, such as processes and results, descriptions and evaluations, and boundary strength.