함께 나누는 지구

이석구 국제관광산업학회 2008 국제관광산업연구 Vol.1 No.2

호텔 식음료 판매 활성화 방안

박운서(Woon Suh, Park),문정남(Moon Jung, Nam) 국제관광산업학회 2012 국제관광산업연구 Vol.5 No.1

The purpose of this study is to activate and marketing for sales of wine in hotel wine market. The results of this study are as follows. First of all, it is needed to study for improving sales volume of wines. Secondly, it is recommended to study for market segment and individual market strategy. Thirdly, it is necessary to figure out wine choice factor and improve that how to promoted wine sales. Finally, it is advised to invent wine event activated wine sales from wine marketing and targeting customers. Thus, all these counterplans mentioned will increase the revenue.

백제문화 관광상품의 방안 연구

함영덕(Ham, Youngduck) 국제관광산업학회 2009 국제관광산업연구 Vol.2 No.3

Baekje cultural range was very poor in comparison with that of Shilla, for it was destroyed by Shilla during A.D 660, also preservation of historical culture relics and property was also very poor and putting tn bad order. In order to promote Baekje cultural tourism merchandising, it is needed by various developing strategy and program. First, The present circumstances and developing strategy of Baekje cultural range is deeply researched, also various problem factors is considered for cultural tourism development. In order to achieve successful tourism policy, first, It meeds to make the best use of specialist fosterage and practical use which is able to create new value. Second, "develop various contents of historical cultural arts resources for tourist merchandising. Third," make the best use of festival event cultural activation.

백제문화권 문화관광 육성전략 방안에 관한 연구 - 공주ㆍ부여를 중심으로

박종호(Park Jong-Ho),최병창(Choi Byung-Chang) 국제관광산업학회 2008 국제관광산업연구 Vol.1 No.1

  These four ways to promote cultural tourism in Baek-Je cultural area.<BR>  First, the strategies for developing cultural tourism policies efficiently are as follows. It is needed to develop policy of making "Baek-Je cultural tourism specialized corporate town" in order to make local residents in the Baek-Je cultural area participate and benefit, and to make politic efforts to designate Baek-Je cultural heritages as National Treasure in UNESCO"s Memory of the world. Support from the central government to promote Baek-Je cultural tourism and expansion of related organization, system and law are also needed. To carry out general preparation and planning, it is highly necessary to start a Baek-Je cultural tourism research organization.<BR>  Second, as strategies of commercializing cultural tourism resources, the researcher proposes developing diverse culture programs such as "revival of Baek-Je Communications Men" through combined efforts of Korea and Japan.<BR>  It is recommended to offer tourists with round-trip of Baek-Je cultural area and make Baek-Je Street where cultural attitude and taste can be interchanged between generations by experiencing art and culture in the Baek-Je cultural area. With mapping out a strategy for publicizing "Great gilt bronze censer", one of the most splendid heritage of Baek-Je, and forming images of the glorious civilization of Baek-J e into goods featuring popular characters, it is needed to enhance the value of contents as cultural products.<BR>  Third, as the strategies of establishing cultural tourism facilities, the researcher proposes to restore and manage Baek-Je cultural tourism facilities in scientific ways, to operate traditional lodging complex based on historical culture, to provide chances to experience culture by building traditional crafted products manufacturing facility, and to build an auditorium.<BR>  Forth, as for the organizing operating system strategy, it is proposed to build Baek-Je cultural tourism integrated information system, to organize professional job field in cultural tourism, to establish Baek-Je cultural tourism Development Agency and to introducing professional marketing system of Baek-Je cultural tourism.

2013년 충주조정선수권대회 참가자 만족도연구

함영덕(Ham, Young-Duck) 국제관광산업학회 2013 국제관광산업연구 Vol.6 No.1

The Purpose of this study is to suggest on the basic material of problems and development plans for Chunggiu World Rowing Game through the research of satisfaction degree for partispations. According to the research, Participants of 57.2% consists of Chungbuk, 30.5%(Kyonggido residentsm), Visiting patterns are made of family accompany trip 28.3%, The expenses of stay is highly made of below 30,000won(69.9%). Therefore it must be planed for increasing program of long stay and considered of family accompany trip. The satisfaction variable that influence in the discrimination of other sport events consists of theme quality factor. The satisfaction variables that influence revisiting intention are presented by sequence of theme quality, hispitality quality, P.R & guidance quality. It is suggested that development factors of tourism researces most highly influences in revisiting decision than any other factors.

특급호텔 식음료부서 종사원의 직무만족과 서비스품질 개선에 관한 연구

김영호(Kim, Young-Ho) 국제관광산업학회 2016 국제관광산업연구 Vol.9 No.1

Hotel employees are very important for the forecast of changes in hotel management. Recently, food and beverage(F&B) department is an important source of income for many deluxe hotels and it is one of the leading and fastest growing divisions in the hotel industry. Employee’s dissatisfaction in F&B will strike hotel’s income a fatal blow. Be due to this point, the purpose of this study is to look for the counter measure to increase F&B employee’s satisfaction. The self-administered method of asking each participant to ll out each questionnaire was utilized to perform this study. The participants were the customers to visit the deluxe hotels in Seoul area. This study suggests that today a hotels image is judged by fulfillments of individuals because of main reliance on manpower in hotel service elds, also the organizations of hotels vary according to the locations, types of service, facilities structure, management abilities of representatives, kinds of ownerships, styles of administration, managers background and education levels. erefore, we try to encourage the organizations of hotel industries to adopt the theory of management strategies and achievements properly and develop the qualities of study of tourist and hotel. And we hope that this theory will be adopted to the tourist industry. This thesis attempted to investigate job satisfaction and service quality of F&B employees of a deluxe hotel. As a study method, it was attempted to nd out the true nature of job satisfactions and service quality then, based on the essence, their concepts were observed, and the consisting factors were observed while looking into the previous trend of study as a study trend. The results of the present study are summarized as follows : First, putting the right man in the right place and training, importance of F&B business, level of F&B department facility, service providing capacity, service system are the signicant factors in enhancing the job satisfaction of the employees in the superdeluxe hotel F&B departments in Seoul, and moreover in ameliorating the result and eciency of the F&B business. Second, the study shows that work practice and experience level, importance of F&B business, service system has a signicant effect on the result and eciency of the service quality in F&B business. tiird, all of the job satisfaction factors of the employees become an important factor in service qulity in F&B business, the study shows. The results of the study show that the specialization of each employee’s job, the level of job performance, and the job satisfaction are important factors in the ecient performance of the F&B business. Therefore, the present study anticipates not only specialty and skill of each service personnel but also the organic, ecient policy sharing among managers, administrators(management) and local communities.

외식상품의 마케팅전략방안 연구

이무형(Lee, Mu-Houng),최중근(Choi, Joong-Keun) 국제관광산업학회 2010 국제관광산업연구 Vol.2 No.3

Marketing starting from business economics encompasses the industries and objects where exchange occurs as its scope. Food service industry is not an exception to this. Food service is performed after customers’ payment and its series of follow-up processes. The experiences of receiving food service and their positive or negative results determine success or failure of food service companies. Nowadays, food service consumers basically believe that taste of food should be maintained and they demand and expect more than that. These may include atmosphere, facilities, services, etc. distinguished from the other food service companies. Among them, as initial interior design and regular changes, atmosphere and facilities are also the products that customers indirectly feel. Meanwhile, services are the products that customers feel directly. That is, food service consumers feel value satisfaction through physical environments and services. In such food service industries, consumers keep changing what they want and demand new products and innovative services that they have not felt before. Therefore, the marketing of food service companies should cope with the market changes and can predict the factors affecting such changes. In this way, food service companies should establish right marketing strategies by finding out the attributes of customer preference and choice to survive the rapidly changing market. In addition, they should establish their marketing strategies corresponding to the market, by accurately figuring out the resources and products that they possess. The food products established based on such market situations and factors are a necessity to the growth of food service companies, along with the satisfaction of changing customers’ demand and needs. Therefore, this study is aimed to suggest the methods of developing marketing strategies for food service products, after establishing the concepts and types of marketing strategies through previous and relevant national and international research and literature, in order to achieve the objectives of “methods of marketing strategies for food service products.”

가족관광시 가족구성원간의 갈등요인과 해소전략에 관한 연구

채예병(Chae, Ye-Byeong) 국제관광산업학회 2010 국제관광산업연구 Vol.3 No.1

The present study aims at investigating conflict-raising factors generable for or during a familial travel in our country, with an outlook that understanding of such conflict raisers in an analytic manner be utilized as the basic data for research on travel behaviors. The strategic factors of conflict management makes decisions of family travel by age focusing on the different conflicts occurred in the family travel currently in Korea. By doing this, it tried to provide the basic data that can draw out constant participation, higher involvement and commitment by identifying the strategies for conflict management centering around not only tourism studies of tourist psychology and behavior but also the strategic variables of conflict management in terms of the promotion of tourism industry. To examine the result of this study. To examine the result of this study, first, it was found that in all age groups. strategies of compromise and moderation strategy to meet the needs of surrounding people and the person him/herself were used as a strategic plan for conflict management between decision-makers and conflicting groups. Second, it was analyzed that when a conflict is caused, from order to negotiation strategies; from authority to democratic strategy, they turned out to make efforts to solve the conflicts occurred during family travel by collecting the opinions of the surrounding people; tune the opinions; and make decisions by majority. Lastly, the predictive recognition of factors inducing familial conflicts in a detailed manner is deemed to lead to reduced trial and error in determining decisions among family members.

충주세계무술축제 관광상품화 방안에 관한 연구

함영덕(Ham, Young-Duck),한서윤(Han, Seo-Yun) 국제관광산업학회 2015 국제관광산업연구 Vol.8 No.2

The Purpose of this Study is to suggest on the basis materials of Chung Ju World MiltaRY Arts Festival through the research of Satisfaction degree for participators. Visiting motives for this festival is to experience various activities and culture of military arts festival and enjoy festival mood. Festival Satisfaction Degree is suggested in low satisfaction of various souvenir, food quality & price, foreign public relaction, child merchandise etc. In order to revisit for participators, it is to suggested in need of strengthening foreign public relation strategy and setting for opening period, international military arts contest, story telling works for Chung Ju culture inheritance. unique souvenir development, food quality improvement & price adjustment etc. one of the most important factors is to various & unique festival programs development in international military arts demonstration & contests and citizen’s passion, willingness, kindness, service spirt.

국가이미지가 관광지 선택속성에 미치는 영향에 관한 연구

이창남(Lee, Chang Nam),오영환(Oh, Yong Hwan),김현주(Kim Hyun Joo) 국제관광산업학회 2012 국제관광산업연구 Vol.5 No.1

The research showed the following findings. First, the assumption that the country image may differ in accordance with the characteristics of Chinese tourists shows some deviations. The finding indicated that cognitive and emotional image such as country image showed a substantial difference in accordance with such parameters as Korea visit frequency, companions, data sources. But the duration of stay showed no manageable statistical difference, which indicated no influence upon country image. Second, the assumption that perceived country image may affect tourist place selection attributes such as transportation, accommodation, Food & Beverage, shopping, accessibility proved to be true. Third, the assumption that tourists features of chinese tourist may differ in terms of tourist place selection attributes resulted in the finding that shows the difference in accordance with such attributes as Korea visit frequency, companions, data sources. Through the research, we proved that Korea tourist place selection attributes targeting at Chinese Tourists showed difference in the selection for the tourist place in accordance with tourist characteristics. The paper utilizes the factors elicited from preceding research, which therefore requires further study on other indicators to verify Chinese tourist characteristics. The samples surveyed targeted at Chinese visiting Korea. Further study, however, shall narrow down targeted samples with the focus on specific purpose of tour in the future, which can lead to a study on digging into tourist motivational features and tourist place selection Attributes and the level of Satisfaction to the trip.