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조효정,이미영 대한가정학회 2015 International Journal of Human Ecology Vol.16 No.2
The purpose of this study was to examine the effects of the construal level and temporal distance of a message and consumer’s Social Network Service (SNS) self-efficacy on consumers’ attitudes toward SNS fashion advertising. This study employed a 2 (message configuration: high construal level/low construal level) × 2 (temporal distance: distant future/near future) × 2 (SNS self-efficacy: high/low) between-subject factorial design. The survey was conducted on Facebook users in their twenties (N=216). The results are as follows: First, attitude toward SNS fashion advertising and purchase intention was higher when the message construal level was lower and when the temporal distance was closer. Second, no interactions between temporal distance and message construal level for attitude toward SNS advertising and purchase intention were found in this study. However, interactions between temporal distance and SNS self-efficacy for attitude toward SNS advertising and purchase intention were found. When the SNS self-efficacy was high, message with the low construal level reacted significantly positive in terms of attitude toward the ad as well as purchase intention. It is expected that this study will provide insight for apparel makers or retailers to use SNS as a new advertising media for fashion marketing. Practical implications and limitations are discussed.
조효정,남정은,김대환,김효정,강진규 한국공업화학회 2014 한국공업화학회 연구논문 초록집 Vol.2014 No.1
Over the last decade, dye-sensitized solar cell (DSSC) based on Ru-Complexes have been attracted much attention due to the high solar-toelectricity conversion efficiency up to 12% as well as low cost compared with p-n junction photovoltaic devices. Recently, organic dye molecules benefit from lower fabrication costs and higher molar extinction coefficients than Ru-dyes but generally produce less efficient solar cells. In this work, new multi-carbazole derivatives with a twisted structure were designed, synthesized and used as sensitizers for dye-sensitized solar cells (DSSCs). Their photovoltaic properties were measured I-V curves, incident photon-to-current (IPCE) efficiencies and impedance analysis by comparison with that of ruthenium dye in same manufacturing condition.
조효정,남정은,김대환,김효정,강진규 한국공업화학회 2014 한국공업화학회 연구논문 초록집 Vol.2014 No.1
Dye-sensitized solar cells based on Ru-complexes have been achieved fairly high solar energy-to-conversion efficiencies above 12%. Recently, organic dye molecules have been employed as promising alternatives to the Ru-complexes because of potential advantages (high molar extinction coefficient, customized molecular design) for photophysical and photochemical properties, as well as low-cost production. In this work, we demonstrate the synthesis of organic photosensitizing dyes with varying carbazole-based chromophores in a molecule, and used as sensitizers for dye-sensitized solar cells (DSSCs). We found that organic dye with thiophene units exhibited a higher molar extinction coefficient and red-shifted absorption, which leads to an improved light harvesting efficiency. Their photovoltaic properties were measured I-V curves, incident photon-to-current (IPCE) efficiencies and impedance analysis by comparison with that of ruthenium dye in same manufacturing condition.
대학 서비스품질과 친숙성이 추천의도에 미치는 영향: 중국인 유학생을 대상으로
조효정,이유경 서비스사이언스학회 2018 서비스연구 Vol.8 No.3
This study empirically analyzed impacts of interaction quality and physical environmental quality on university recommendation intention of Chinese international students in Korea. In addition this study analyzed a direct impact of familiarity toward Korea on university recommendation intention, and a moderating impact of familiarity toward Korea on the relationship among interaction quality, physical environmental quality, and university recommendation intentions of Chinese international students in Korea. For empirical analysis, this study collected 204 questionnaires in final from Chinese international students currently living in the KyungBuk province. The analysis result was that all three antecedents interaction quality, physical environmental quality, and familiarity toward Korea positively affect university recommendation intention. And the familiarity to Korea positively moderated the relationship between physical environmental quality and university recommendation intentions. Finally, this study suggested academic and practical implications. 최근 국내 대학들은 학령인구의 감소에 따른 재정난을 극복하기 위해, 그리고 대학의 글로벌 경쟁력을 확보하기 위해 유학생 유치에 더욱 많은 노력을 기울이고 있다. 따라서 본 연구는 국내 대학의 유학생 중 가장 많은 비중을 차지하고 있는 중국인 유학생을 대상으로 대학의 서비스품질이 대학 추천의도에 미치는 영향을 실증 분석하였다. 특히 본 연구는 중국인 유학생의 대학에 대한 서비스품질 인식과 추천의도 간의 관계에 있어 한국에 대한 친숙성이 가지는 조절효과에 주목하였다. 본 연구는 가설 검증을 위해 경북 지역의 D대학에 재학 중인 중국인 유학생들을 대상으로 설문조사를 실시하였고, 총 수집된 218부의 설문지 중에서 응답이 부실한 12부를 제외한 206부를 최종 실증분석에 사용되었다. 실증분석 결과 중국인 유학생들이 지각하는 대학에 대한 서비스품질 2요인인 상호작용품질과 물리적환경품질 모두 대학 추천의도에 정(+)의 영향을 미치는 것으로 나타났으며, 중국인 유학생들의 한국에 대한 친숙성 역시 추천의도에 정(+)의 직접효과를 가지는 것으로 나타났다. 또한 상호작용품질과 물리적환경품질과 추천의도 간의 관계에 대한 친숙성의 조절효과를 분석한 결과, 친숙성은 물리적환경품질과 추천의도 간의 관계에 대해서만 정(+)의 조절효과를 가지는 것으로 나타났다. 따라서 본 연구는 중국 유학생을 유치하고자 하는 국내 대학들은 대학의 상호작용품질의 제고와 더불어 대학의 물리적환경을 강화하는 전략을 우선적으로 고려해야 할 필요성이 있음을 실증하였다.
Can University Museums Survive?: Evolution and Challenges
조효정 한국박물관학회 2017 博物館學報 Vol.- No.34
University museums have developed their academic identity as research institutions through collecting, preserving, and exhibiting items of cultural and natural heritage. They are closely related to the development of many academic disciplines, such as medical science, natural science, anthropology, archaeology, and history, through their support of education while conducting original research. Simultaneously, university museums have also demonstrated high standards for museum practices. However, the history and data of university museums have not been adequately studied, and recent controversies reveal their vulnerability due to their ownership structure and lack of understanding of their roles and values by their parent organizations. Motivated by the author’s work experience, this study will examine their history and challenges through case studies of diverse university museums. Then, it will discuss how university museums endeavor to accomplish their missions in public service and strategically address their universities’ goals.