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리빙브랜드 매장의 VP 차별화를 위한 BI 표현전략디자인에 관한 연구
이소미 ( Somi Lee ),이정교 ( Junggyo Lee ) 한국공간디자인학회 2016 한국공간디자인학회논문집 Vol.11 No.6
As social unrest has recently become more severe, consumers spend more time at home and want to fill their various desires there. Owing to this, they pay more attention to items related to their home lives, such as furniture and lighting fixtures, and the living brands dealing with them increase. In addition, in situations where competition gets fierce due to the advance of foreign companies into the domestic market, a change in Visual Presentation (VP) direction space, a presentation form that has become common, is needed. Thus, this research focuses on living brands, particularly on the elements of brand identity as an alternative to VP space in stores, which customers` eyes see first, to have differentiated design strategies. (Methods)This study presents the concept of living brands and considers the characteristics of each element of VMD by dividing them into VP, point of sale presentation (PP), and item presentation (IP) through theoretical investigation. Of these elements, this study sees VP as effectively perceived by consumers and researches the importance of VP direction space by using the consumers` purchasing behavior stage structure as the instrument for evaluation and collection of objective data. After conducting a theoretical investigation of the brand`s identity, elements are divided into the categories of meaning and expression, they are reorganized, and an analysis framework is suggested based on the drawn elements. This study selected foreign and domestic living brands as examples and conducted the case analysis using the suggested framework through a field study and survey. (Results)Research results showed that consumers were influenced by the visual image in the stage of starting their purchasing behavior AIDMA, that is, in the stages of attention, interest, and desire, which can be related to the VP space that presents products by focusing on their image. The survey results showed that brand identity must be exactly established for consumers to associate the product with the brand and that when the direction space is remarkably expressed and elements visually suggested brand identity elements, it had positive effects on 66.7% of the respondents. (Conclusions)This study found that the VP space of living brand stores need design strategies for direction space, which emphasizes expression elements of the brand identity. Therefore, it is expected that the VP space design could be expressed to make brand identity expression elements noticeable, based on the results of this study.
비파잎 추출물이 고지방식이로 유도한 비만쥐에 미치는 항비만 효과
이소미(Somi Lee),박문영(Moonyoung Park),김옥경(Ok Kyung Kim),이정민(Jeongmin Lee),전우진(Woojin Jun) 한국식품영양과학회 2016 한국식품영양과학회지 Vol.45 No.8
본 연구는 비파잎 추출물이 고지방식이로 유도한 비만쥐에 미치는 항비만 효과를 조사하였다. 8주 동안 고지방식이에 100 mg/kg b.w., 500 mg/kg b.w.의 비파잎 추출물을 보충한 그룹과 고지방식이군만을 제공한 그룹을 비교하였다. 비파잎 추출물은 식이섭취량에는 영향을 주지 않으면서도 고지방식이군과 비교하여 유의적으로 체중증가를 줄이고 내장지방의 축적을 억제하였다. 또한, 비파잎 추출물을 급여한 군은 고지방식이군과 비교하여 혈중 지질, 간지질의 축적, 혈중 렙틴 농도를 감소시켰다. 이상의 실험 결과로 고지방식이와 함께 급여한 비파잎 추출물은 체중, 간 및 지방조직의 무게 감소와 더불어 혈장 지질 농도를 개선하고 혈장 렙틴농도를 감소시키므로 항비만 효과를 가진 천연 기능성 식품의 소재로써 활용 가능성이 있을 것으로 생각된다. This study investigated the anti-obesity effects of Eriobotrya japonica leaves extract (EJE) in a high-fat diet-induced obese mice model. For the analysis, 40 mice were randomly divided into five groups: normal diet (ND), high-fat diet group (HD), high-fat diet containing EJE 100 mg/kg b.w. (EJE-L), 500 mg/kg b.w. (EJE-H), and Garcinia cambogia extract 100 mg/kg b.w. in each AIN 93G supplement for 8 weeks as positive control. During the study period, food intake and body weight were measured separately. Body weight, serum triglyceride level, and total cholesterol levels of the EJE group were significantly lower than those of the HD and ND. Moreover, mice fed an EJE-containing high-fat diet showed decreased leptin levels compared with high-fat diet-induced obese mice. These results suggest that EJE has potential as an anti-obesity agent by reducing body weight and improving levels of triglycerides, total cholesterol, low density lipoprotein-cholesterol, and leptin in serum.