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패션상품 소비자의 관계혜택지각과 관계본질이 관계유지의도에 미치는 영향: 다면적 충성대상에 따른 영향력의 차이를 중심으로
문희강 ( Hee Kang Moon ),이은영 ( Eun Young Rhee ) 대한가정학회 2010 Family and Environment Research Vol.48 No.3
The objective of this study is to identify the relationship quality and relationship benefit, which has greater explanatory power in predicting fashion consumers` future loyalty. This study is particularly interested in the different explanatory power of each relationship quality with various relationship partners of fashion consumers. The participants were 507 female consumers over 20 years old and they responed questionnaire. The result showed that relationship quality types and relationship benefits having greater explanatory power in predicting consumers` loyal relationship intention varied with multi-loyal relations. Consumers` intention to be loyal to an apparel brand and apparel company was more explained by self attachment than by any other relationship quality types, whereas the intention to be loyal to specific department store was predicted by low involved relationship quality types such as habitual alternative and compensational bind. Trusted intimacy was the only relationship quality type that was significant in predicting consumers` intention to be loyal to salesperson in the future. Among relationship benefits, the influence of convenience benefit was significant in predicting consumers` future loyalty in most relations.
패션디자인 교육에서 과제에 대한 예상된 평가와 과제 난이도가 창의적 성과에 미치는 영향 - 개인의 창의적 동기성향과 상호작용효과를 중심으로 -
문희강 ( Moon Hee-kang ),이윤정 ( Lee Yoon-jung ),이민선 ( Lee Min-sun ),이예영 ( Lee Yhe-young ) 한국디자인트렌드학회 2012 한국디자인포럼 Vol.34 No.-
본 연구는 패션디자인 교육에서 예상된 평가와 과제 난이도가 창의적 성과에 미치는 영향을 살펴봄으로써 대학에서의 패션디자인 교육에서 창의성을 신장하기 위한 효과적인 교육에 대한 기초적인 자료를 제공하고자 하였다. 패션산업에서 창의적 인력에 대한 수요가 점차 높아짐에 따라 대학의 패션디자인 교육에서 창의적 인재를 양성하기 위한 구체적인 교육방법과 창의성에 영향을 미치는 여러 요인들에 대한 논의가 필요하다. 서울에 소재한 한 대학의 의류학과 학생을 대상으로 독립된 2차의 실험연구를 수행하였다. 실험 1은 예상된 평가와 개인의 동기성향이 창의적 성과에 미치는 영향을 살펴보기 위해 의류학과 2학년 37명을 대상으로, 실험 2는 과제 난이도와 개인의 동기성향이 과업 수행과정의 플로우 경험과 창의적 성과에 미치는 영향을 살펴보기 위해 의류학과 3학년 38명을 대상으로 이루어졌다. 연구결과, 패션 디자인 수업에서 발생하는 외적 동기화 상황으로서의 예상된 평가는 개인의 외적 동기성향에 따라 창의적 성과에 상이한 영향력을 미칠 수 있는 것으로 나타났다. 또한, 패션디자인 수업에서 제시되는 과제의 난이도는 개인의 내적 동기성향에 따라 플로우 경험에 미치는 영향이 다른 것으로 나타났다. 이와 같은 연구결과에 근거하여, 패션 디자인 교육에서 명확한 과업 수행의 목표와 그에 필요한 정보를 제공하여 예상된 평가가 외적 통제가 아닌 외적 동인의 역할을 할 수 있도록 구체적인 평가기준을 제시하는 것이 필요함을 제안하였다. 또한, 창의성 교육프로그램 개발 시 교육 대상자의 특성에 적절한 난이도의 과제를 단계적으로 제공함으로써 보다 효과적인 교육이 이루어질 수 있도록 해야 할 것이다. This study aimed to provide a fundamental reference for an effective education to nourish creativity in the education of fashion design in universities, by examining how the expectation of evaluation and the task challenges in fashion design education affect the creativity. As the demand for creative manpower in fashion industry increases, it is necessary to have concrete educational methodology and debates on various elements that could influence the creativity. Therefore, two separate experimental studies were conducted for students of Department of Clothing and Textiles in a university located in Seoul. The first experiment was conducted for thirty-seven students in their second year in order to examine the influence of expectation of evaluation and personal motivational orientation on creative achievement. And the second experiment was conducted for thirty-eight students in their third year in order to examine the influence of task challenge and personal motivational orientation on creative achievement. As a result, it turned out that the expectation of evaluation as an external influencing factor arisen from the classes of fashion design could have a different impact on creative achievement according to a person`s extrinsic motivational orientation. And, the task challenges given by the classes of fashion design have different effects on the flow experience according to a person`s intrinsic motivational orientation. Based on the results of this research, it is suggested that a concrete evaluation standard is needed so that the expectation of evaluation could have the effect, not as an external constraint, but as an external motivator, by providing the students a clear purpose of task and necessary information to achieve it. In addition, it would be important to provide a proper level of task challenge suited to the individual characteristics of each student when developing educational program for creativity in order to achieve a more effective education.
문희강 ( Hee-kang Moon ),박주희 ( Ju-hee Park ) 한국디자인트렌드학회 2010 한국디자인포럼 Vol.28 No.-
본 연구는 패션디자이너의 경력에 따른 집단 간에 주요수행업무와 디자이너 재교육 내용에 대한 요구에 차이가 있음을 밝힘으로써 세분화 및 차별화된 디자이너 재교육 프로그램 개발의 실질적인 기초자료를 제공하고자 하는 목적으로, 패션디자이너 재교육에 대한 관심과 역량이 비교적 높은 대기업 소유의 패션기업에 소속되어 있는 패션디자이너의 디자이너 재교육에 대한 인식과 요구를 파악하고자 하였다. 기업 내 재교육에 대한 요구를 총체적으로 파악하기 위해 양적 조사와 질적 조사를 병행하였으며, 그 결과 패션디자이너들이 요구하는 재교육 프로그램 내용으로 생산이해 교육, 실무소재 교육, 브랜드기획력 교육, 컴퓨터프로그램 교육, 정보분석 교육의 5가지 차원을 도출하였다. 또한, 디자이너의 경력에 따라 구분한 초급디자이너, 중견디자이너, 디자인 리더의 세 집단은 주요수행업무와 재교육 프로그램 내용에 대한 요구에서 유의하게 차이가 있는 것으로 나타나, 경력에 따른 업무분석에 기초한 재교육 프로그램 구성의 타당성을 확인할 수 있었다. 본 연구의 결과는 디자인 분야의 특수성과 디자이너의 업무특성을 고려한 패션기업의 재교육 프로그램 개발의 방향성을 제시할 수 있을 것이다. The purpose of this study was to provide guidelines for developing effective in-service training programs for designers in fashion enterprises. In order to implement the study, interviews with designers of various fashion brands were conducted to identify their demands for in-service training program. Further quantitative analysis was taken to verify fashion designers` needs for differentiated training program contents according to their level of job experiences and main responsibilities. The contents of in-service training program demanded by fashion designers were production operation education, applied textile education, planning of merchandise development education, computer skill education, and market research and analysis education. Fashion designers were classified into three groups according to their job experiences, and they were different in their main responsibilities and in the level of needs for each dimension of in-service education program. Based on the analysis, the study provided comprehensive guidelines for developing and implementing in-service training program for fashion designers.
진행성 위암에서 1차 항암화학요법에 실패한 환자에서 2차 항암화학요법으로 FOLFIRI요법의 효용성에 대한 연구
이용강,김재현,박준철,문희석,김성은,장진석,조주영,김은선,이시형,이상길,Yong Kang Lee,Jae Hyun Kim,Jun Chul Park,Hee Seok Moon,Sung Eun Kim,Jin Seok Jang,Joo Young Cho,Eun Sun Kim,Si Hyung Lee,Sang Kil Lee 대한소화기암연구학회 2017 Journal of digestive cancer reports Vol.5 No.2
Background: Second line chemotherapy is often considered in advanced gastric cancers. We assessed irinotecan in combination with fluorouracil in patients experienced diseases progression after first line chemotherapy. Methods: Prospective trial was done at 7 centers in republic of Korea. Patients aged 18 years or older with advanced gastric adenocarcinoma and disease progression on or within 4 months after first-line chemotherapy were assigned to receive irinotecan 180 mg/m<sup>2</sup> and 5-fluorouraicl 400 mg/m<sup>2</sup> intravenously bolus injection on days 1 and leucovorin 200 mg/m<sup>2</sup> for 2 hours and 5-fluorouracil 600 mg/m<sup>2</sup> for 22 hours intravenously infusion on day 2 of a 14-day cycle (FOLFIRI group). The primary endpoint was objective tumor response (OR). Efficacy analysis was by per-protocol, and safety analysis included all patients who received at least one treatment with study drug. Results: Between January 1, 2014 and December 31, 2016, 28 patients were assigned to FOLFIRI treatment. Of those 20 patients were completed the study protocol. Per-protocol analysis, two patients among 20 subjects (10.0%) showed partial response. Overall survivals of FOLFIRI group; median 10.1 months [95% CI 4.9-15.3] Grade 3 and higher adverse event that occurred about 5%, but grade 3 or higher febrile neutropenia or life threatening complication was not reported. Conclusion: Combination chemotherapy with irinotecan, 5-FU, and LV is feasible in gastric cancer patients previously treated with platinum-based chemotherapy
프리틴 여아의 비만도와 신체이미지에 따른 프리틴 여아와 어머니의 의복구매특성과 의복선호이미지
문희강 ( Hee Kang Moon ) 대한가정학회 2010 Human Ecology Research(HER) Vol.48 No.10
The purpose of this study was to identify preteen girls and their mothers` apparel image preference and apparel purchase behavior. This study was particularly interested in verifying the influencing factors of plus size preteen girls` apparel choice by investigating the correlations between preteens` physical characteristic and their apparel related variables. Data were obtained from the questionnaire by 190 preteen girls and 120 mothers. The influential power of preteens on apparel purchase decision was greater than that of their mothers, and their preferred apparel images were comfortable/neat, cute/girlish, and mature/chic. Comparing to preteen girls, their mothers preferred comfortable/neat and cute/girlish images to mature/chic apparel image. Their physical maturity levels were significantly correlated with apparel image preference. Moreover, plus size preteen girls` interests in appearance and clothing was higher than that of normal weight preteen girls, this implied potentiality in apparel market for plus size preteen.