중학교 가정교과 통일교육 교수·학습 과정안 개발

윤남희,손상희,Yoon, Nam-Hee,Sohn, Sang-Hee 한국가정과교육학회 2018 한국가정과교육학회지 Vol.30 No.1

본 연구는 실천적 추론 과정을 통해 생활문화에 영향을 미치는 다양한 맥락을 살펴보고, 건강한 통일공동체를 형성하기 위해 중학교 가정교과에서의 통일교육의 목표와 내용 체계를 선정하고 이를 적용한 교수 학습 과정안을 개발하고자 하였다. 한국교육과정평가원의 교수 학습 콘텐츠 개발 모형 단계에 따라 통일교육지침서와 통일교육 선행 연구, 북한이탈주민 관련 선행 연구와 2015 개정 실과(기술 가정) 교육과정 분석을 통해 중학교 가정교과에서의 통일교육 목표 및 내용 체계를 선정하였다. 이를 바탕으로 실천적 문제 추출한 뒤 실천적 추론 과정을 적용한 교수 학습 과정안과 학생 활동지를 개발하였고, 두 차례의 전문가 집단 평가 결과를 토대로 최종 개발안을 마련하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 중학교 가정교과 통일교육의 목표는 '사회문화적 맥락을 바탕으로 남북한 생활문화의 차이를 존중하고 공동의 가치를 발견하며, 통일사회에서의 발생 가능한 실천적 문제를 이해하고 해결하는 과정을 통해 건강한 통일공동체 형성을 위한 능력을 배양한다.'로 선정하였다. 둘째, 중학교 가정교과 통일교육의 내용 체계는 '생활문화 중심의 통일교육'을 핵심주제로 선정하고 내용 요소들은 남북한 생활문화에 영향을 미치는 사회문화적 맥락 이해, 남북한 소비생활환경의 이해, 남북한 생활문화 관련 언어, 북한 음식을 포함한 지역별의 식생활 문화의 다양성 유지, 사회적 규범과 옷차림, 올바른 주거가치관과 공동주거생활 예절의 6가지로 구성하였다. 그리고 앞서 도출된 중학교 가정교과에서의 통일교육의 목표를 바탕으로 실천적 문제를 '건강한 통일공동체를 형성하기 위해 우리는 무엇을 해야 하는가?'로 선정하였다. 셋째, 중학교 가정교과 통일교육의 교수 학습 과정안은 통일에 대한 문제 인식하기, 남북한 생활문화에 영향을 미치는 요인 분석하기, 행동의 결과 및 파급효과 파악과 대안적 방법 선택하기, 건강한 통일공동체 형성을 위한 실천하기의 4가지 주제를 포함한 총 8차시의 교수 학습 과정안과 35개의 학습 자료를 개발하였다. The purpose of this study is to examine the various contexts affecting life culture through practical reasoning process and to select the goal and contents system of unification education in middle school home economics to form healthy unification community and to develop teaching and learning process. Based on the Unification Education Guidelines, Unification Education Pre-Study, Pre-Study on North Korean Defectors, and Analysis of the 2015 Revision Home Economics Curriculum in Korea, Goal and content system. Based on this, we developed a teaching and learning process and a student activity place applying practical reasoning process after extracting practical problems, and prepared a final development plan based on the results of two expert group evaluations. The results of this study are summarized as follows. First, the goal of unification education in the middle school home economics class is to 'Based on the social-cultural context, we develop the ability to cultivate healthy reunification by respecting the differences between the cultures of the two Koreas and discovering common values in a unified society and resolving practical issues in a unified society.'. Second, the content system of middle school home economics unification education was selected as the core theme of 'Unification Education Focused on the Living Culture'. The content elements were comprehending the socio - cultural context that affects the life culture of the two Koreas, Related language, maintenance of diversity of dietary culture in each region including North Korean food, social norms and attire, correct housing value and common living etiquette. Based on the goals of unification education in the middle school home school curriculum, we selected practical issues as 'What should we do to create a healthy unified community?'. Third, the teaching and learning process of unification education in junior high school home economics education is to recognize the problem of unification, to analyze the factors affecting the life culture of the two Koreas, to grasp the effect of the action and the ripple effects, to select alternative methods, And 4 subjects for 8 teaching learning course plan, and 35 teaching materials.

연구논문 : 소매업체의 멀티채널 전략을 위한 QR코드 활용의 탐색적 연구

윤남희 ( Nam Hee Yoon ),김은영 ( Eun Young Kim ) 한국의류산업학회 2014 한국의류산업학회지 Vol.16 No.5

With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps’ activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and clickactive mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.

보문 : 의류제품 소비자의 상표태도와 상표충성행동에 관한 연구

윤남희 ( Nam Hee Yoon ),이은영 ( Eun Young Rhee ) 韓國衣類學會 2007 한국의류학회지 Vol.31 No.7

보문 : 사회적 책임활동에 대한 참여평가가 브랜드 동일시 및 구매가치지각에 미치는 영향과 조절초점의 조절효과

윤남희 ( Nam Hee Yoon ),최미영 ( Mi Young Choi ) 한국의류학회 2010 한국의류학회지 Vol.34 No.9

의복구매 의사결정과정의 가격탐색에 따른 가격반응 유형

윤남희 ( Nam Hee Yoon ),이은영 ( Eun Young Rhee ) 한국의류학회 2010 한국의류학회지 Vol.34 No.8

보문 : 충동구매 시 긍정적 감정형성과정에서 구매위험지각과 비구매위험지각의 역할

윤남희 ( Nam Hee Yoon ),문희강 ( Hee Kang Moon ) 韓國衣類學會 2009 한국의류학회지 Vol.33 No.9

패션 명품 소비가치가 획득가치 지각에 미치는 영향과 유보가격의 역할

윤남희 ( Nam Hee Yoon ),윤송이 ( Song Yi Youn ) 복식문화학회 2010 服飾文化硏究 Vol.18 No.4

의복구매 의사결정과정의 가격관련반응에 따른 단계적 구분과 특성에 관한 질적 연구

윤남희 ( Nam Hee Yoon ),이은영 ( Eun Young Rhee ) 한국의류산업학회 2009 한국의류산업학회지 Vol.11 No.4

모바일 사용 혜택과 비용이 모바일 기기와의 자아연결에 미치는 영향: 패션 어플리케이션 사용/비사용자 간 비교 고찰

윤남희 ( Nam Hee Yoon ),추호정 ( Ho Jung Choo ) 한국소비자학회 2011 소비자학연구 Vol.22 No.2

본 연구는 모바일 기기 중 스마트폰을 대상으로 소비자와 모바일 기기와의 관계 형성 및 그 설명요인에 대해 살펴보았다. 모바일 기기와 모바일 어플리케이션의 혜택을 구분하고, 각 혜택은 효용적 차원과 쾌락적 차원을 포함하고 있으며 모바일 기기와 소비자의 자아연결에 영향을 미칠 것으로 제안하였다. 또한 모바일 사용상 지각된 인지적 비용 역시 사용 혜택과의 상호작용을 통해 관계성 형성에 영향을 미칠 것으로 보았다. 스마트폰을 보유하고 앱스토어를 통해 직접 어플리케이션을 다운로드하여 사용한 경험이 있는 20-30대 소비자를 연구대상으로 설문조사하여, 최종 478부의 응답치를 분석하였다. 특히 패션제품의 커뮤니케이션 매체로서 스마트폰과 어플리케이션의 잠재력을 예측하고자 하는 관점에서 패션 어플리케이션 사용자와 비사용자로 표본을 나누어 두 집단 간 모델의 차이를 검증하였다. 연구결과, 모바일 기기와 소비자의 자아연결의 관계형성에는 모바일 기기 및 어플리케이션의 쾌락적 혜택이 효용적 혜택보다 중요함을 확인하였다. 그러나 모바일 기기 사용의 인지적 비용이 큰 경우, 모바일 기기의 사회적 매력성이 모바일 기기와 소비자의 자아연결에 미치는 영향력은 감소되는 것으로 나타났다. 또한 이러한 과정은 패션 어플리케이션 사용자와 비사용자간 차이가 나타났는데, 패션 혁신성이 높은 패션어플리케이션 사용자는 정보충족성과 사회적 연결성만 자아연결 유의한 영향을 미치는 것으로 밝혀져 편향적인 모바일 기기와의 관계를 형성하고 있음을 알 수 있었다. 이에 반해 패션 어플리케이션 비사용자는 모바일에서 더욱 강조되는 혜택인 개인화와 유희성이 자아연결에 주요한 영향 변인임을 알 수 있었고, 특히 인지적 비용이 증가할수록 정보충족성과 유희성 혜택이 자아연결에 미치는 영향이 증가함을 확인하였다. 본 연구결과를 토대로 스마트 폰뿐만 아니라 다양한 향후 모바일 기기의 등장과 함께 모바일 어플리케이션을 통해 소비자와의 커뮤니케이션 전략을 구사하고자 할 때, 일차적으로 소비자와 기기의 인지적 자아연결을 위한 관계형성에 있어 중요한 혜택 요인을 제언할 수 있을 것으로 기대한다. A consumer develops a personalized relationship with a product which is in the possession of him/herself through the use experience. This relationship with the product impacts, depending on its nature and strength, on the owner`s self-recognition and awareness. For smart phones, which are creating a huge buzz on the market, users are encouraged to search for and buy mobile applications they want, and download them to their devices. After this, the initial version of the phone becomes a different, customized product. Through continuous purchases and uses of applications, this personalization process further develops, which, in turn, has influence on the smart phone-user relationships. That is, it is believed that smart phones are fully functional when applications are utilized. This study selected consumers in their twenties and thirties, the major bracket of smart phone users, to examine how multiple benefits provided by smart phones and applications, and subsequent cognitive costs impact on the relationships between the user and the phone. Particularly, given the interactions between the benefits and costs, this paper focused on how a smart phone influences on a user`s self-connection in terms of its reciprocal relationship, and analyzed the difference between people who use fashion-related applications and those who do not. The analysis was conducted with data collected from 487 male and female respondents who have owned smart phones and downloaded applications. Before the further analysis, the reliability and the validity of multi-item constructs were tested by Confirmatory Factor Analysis. The mobile device benefits was found to be composed of two benefit types, which were utilitarian benefits (technological advantage and safety) and hedonic benefits (aesthetics and social attractiveness). In the same vein, Application benefits also composed of two benefit types of utilitarian (information fulfillment and personalization and hedonic benefits (playfulness and social connectivity). These utilitarian and hedonic benefits from both device and applications had effects on the users` perception of self-connection with their smartphones. It was found that in forming this connectivity, hedonic benefits offered by their mobile devices and applications were more important than utilitarian counterparts. There was difference between users of fashion-related applications and non-users when it came to how the benefits and cognitive costs influence on self-connection to the mobile devices. A group of non-users showed a lower level of fashion innovativeness than that of fashion application users. In this non-user group, the effect of playfulness benefit of applications on the self-connection became stronger when cognitive costs were highly perceived. In order to promote users to select fashion applications, it is important to encourage them to use their efforts to obtain knowledge and services so that they can learn ifs flow, besides the fun and excitement that the application can give to such users. However, for the fashion application using group that showed a high level of fashion innovation, it was shown that information fulfillment and social connectivity were the two factors that significantly influenced on creating relationships with mobile devices. This indicates that the relationship with the mobile devices is important not because of the mobile device itself, but because of the information power and social communication features offered by the device. This study is useful in that it further explained an innovative product`s uses by analyzing it and its services and, more importantly, users` experiences with them. Also by comparing fashion application users and non-users in their relationships with their devices, this paper provided insight on how these advanced mobile phones and their services are used among fashion people, the major marketing target for the fashion industry. Based on the work of this study, relations between the users and various mobile devices, including smart phones, can be further investigated to make suggestions for continued uses of mobile services.

연구논문 : 모바일 쇼핑에서 제품착장사진 왜곡이 소비자의 상품태도에 미치는 영향

윤남희 ( Nam Hee Yoon ),추호정 ( Ho Jung Choo ) 한국의류산업학회 2015 한국의류산업학회지 Vol.17 No.3

This study investigated how the image exaggeration influence consumer attitude toward product in mobile shopping. Image exaggeration was manipulated by adding light effects on image and adjusting the width for slender mirror effect. Subjects were randomly allocated to four mock-mobile website stimuli. The overall results showed that the image exaggeration had negative effect on product attitude mediated by diagnositicity. First, the mediation effect of diagnositicity between exaggeration and product attitude was tested by bootstap method. The diagnositicity fully mediated between two variables and exaggeration had negative total effect on diagnositicity. The image exaggeration had no direct effect on product attitude. Second, to test the moderating effect of image congruence between the image exaggeration and diagnositicity, conditional indirect effect of diagnositicity was analyzed. As a result, the moderating effect of image congruence was significant. When consumers perceived high self-image congruence with picture image on mobile website, the exaggeration had no negative effect on product attitude. This indicates self-image congruence counteracts the negative effect of the exaggeration on diagositicity. And the moderating effect of image aesthetics between the image exaggeration and product attitude was examinated by the conditional direct effect model. The analysis found that image aesthetics had significant moderating effects particularly on high or low levels of aesthetics. When image aesthetics was perceived as high, image exaggeration had negative effect on product attitude, whereas image aesthetics was low, image exaggeration had positive effect on product attitude. This result indicated that the positive exaggeration effects existed when images were aesthetically appealing.