The Localization Effect of Online Advertising: An Evidence from the Movie Market

Kim,Jongdae(Jongdae Kim),Lee,Youseok(Youseok Lee),Seok,Junhee(Junhee Seok) 한국상품학회 2024 商品學硏究 Vol.42 No.1

This study introduces a novel deep learning-based framework designed to evaluate the impact of localization in online advertising within the film industry. Particularly, the authors consider movie poster images as an advertising tool. Employing an image-based deep learning technique, the study extracts and quantifies visual information to assess poster localization levels. Then, we estimate the effect of poster localization on the movie’s financial performance in a foreign market. The results reveal that the localization effect follows the U-shaped curve, implying that the relevant level of poster localization should be in two ways: either fully non-localized or extremely localized. We expect this research to contribute by proposing the empirical framework to not only explore the effect of online advertising in the service business, but also assess the effect of the international advertising strategy from the perspective of the movie poster localization. Moreover, we posit that this research has managerial implications in the sense that it can contribute to the decision-making process of the relevant level of localization and poster image modification.

IPA기법을 활용한 골프장의 물리적, 사회적 서비스스케이프에 대한 중요도와 만족도 차이분석: 해석수준이론을 중심으로

김준희 ( Kim¸ Junhee ),이상빈 ( Lee¸ Sangbin ),원형중 ( Won¸ Hyungjoong ) 한국체육학회 2021 한국체육학회지 Vol.60 No.1

본 연구는 골프장의 물리적, 사회적 서비스스케이프의 중요도와 만족도에 대한 고객의 평가가 골프에 대한 해석수준(사회적 거리감)에 따라 어떠한 차이가 있는 지 알아보는데 목적이 있다. 이를 위해 골프장 방문경험이 있는 고객을 대상으로 설문조사를 실시하여 총 328부를 최종 분석에 이용하였다. SPSS 23.0, AMOS 21.0을 활용하여, 기술통계분석, 신뢰도 분석, 확인적 요인분석, 타당도 분석, 대응표본 t-검정 및 IPA 분석을 실시하여 다음의 결과를 도출하였다. 첫째, 해석수준에 따라서 골프장의 물리적, 사회적 서비스스케이프에 대한 중요도와 만족도 인지에 차이가 있었다. 구체적으로 사회적 거리감이 먼 집단은 공간성, 심미성, 청결성, 편의성, 프론트 직원 친절도, 캐디 친절도, 캐디 이미지가 Ⅰ사분면에 해당하는 것으로 나타났으며, 사회적 거리감이 가까운 집단의 경우 프론트 직원 이미지가 추가적으로 포함되어 나타났다. 둘째, Ⅱ사분면에는 두 집단 모두 해당하는 요인이 없는 것으로 나타났다. 셋째, 거리감이 먼 집단은 다른 고객과 유사성, 다른 고객 외모가 Ⅲ사분면에 해당하였으며, 거리감이 가까운 집단은 쾌적성이 추가적으로 포함되어 나타났다. 마지막으로, 거리감이 먼 집단은 쾌적성, 프론트 직원 이미지가 Ⅳ사분면에 해당하였으나, 거리감이 가까운 집단은 해당하는 요인이 없는 것으로 나타났다. The purpose of the current study was to analyze how golf club customers’ assessments of the importance and performance of the servicescape factors differs as a function of construal level (i.e., social distance). The final sample consisted of 328 participants who have previously visited a golf club. Data analyses were conducted through descriptive statistical analysis, confirmatory factor analysis (CFA), reliability analysis, validity analysis, paired t-test and importance-performance analysis (IPA) by utilizing SPSS 23.0 and AMOS 21.0 statistical packages. The results indicated that, first, assessments of the importance and performance of the physical and social servicescapes of golf clubs differed depending on the perceived social distance. Specifically, the first quadrant of the IPA matrix included the servicescape factors of space, aesthetics, cleanliness, convenience, front staff kindness, caddy kindness, and caddy image for customers who perceived a far social distance, whereas for customers who perceived a close social distance, the additional servicescape factor of front staff image was included. Second, none of the servicescape factors were categorized into the second quadrant for both groups. Third, the third quadrant included customer similarity and customer appearance for the far social distance group, whereas for the close social distance group, comfort, customer similarity, and customer appearance were included. Lastly, the fourth quadrant included comfort and front staff image for the far social distance group, while no factors were included for the close social distance group.

한국 대기업 내 교육훈련특성, 전이동기, 학습전이와의 관계에서 업무성과-보상 기대가 미치는 조절된 매개효과 연구

김준희 ( Kim¸ Junhee ),김은비 ( Kim¸ Eunbee ),이윤수 ( Lee¸ Yunsoo ) 한국인력개발학회 2020 HRD연구 Vol.22 No.4

본 연구의 목적은 국내 기업의 학습전이 제고를 위해 교육훈련특성(전이촉진적 교육방법, 교육내용의 업무 연계성), 전이동기, 학습전이의 관계에서 업무성과-보상 기대가 갖는 역할을 규명하는 것이다. 연구목적을 달성하기 위해 H 그룹에서 교육훈련을 이수한 610명의 직원들을 유의표집하여 교육종료 3개월 후 설문조사로 자료를 수집하였고, SPSS PROCESS MACRO를 활용하여 조절된 매개모형을 분석하였다. 분석 결과 첫째, 전이촉진적 교육방법과 교육내용의 업무 연계성은 전이동기와 정(+)적인 관계가 있었다. 둘째, 전이동기는 학습전이와 정(+)적인 관계가 있었다. 셋째, 업무성과-보상 기대는 전이촉진적 교육방법과 전이동기의 관계를 조절했으나 교육내용의 업무연계성과 전이동기의 관계는 조절하지 않았다. 넷째, 교육훈련특성, 전이동기, 학습전이의 관계에서 업무성과-보상 기대의 조절된 매개효과는 나타나지 않았다. 연구결과를 토대로 인적자원개발 관점에서 학습전이를 높이기 위한 실천 및 연구 측면의 시사점을 제공하였다. The purpose of the current study was to identify the role of performance-outcome expectation on the relationships among training characteristics (transfer design, content validity), motivation to transfer, and learning transfer. Using the purposive sampling approach, we collected quantitative data via an electronic survey from 610 employees of H conglomerate in South Korea who had completed a training program at least 3 months before the data collection. We utilized SPSS PROCESS MACRO to analyze the hypothesized mediated moderation effects in our research model. As a result, we found the followings: (1) transfer design and content validity had positive relationships with motivation to transfer, respectively; (2) motivation to transfer had a positive relationship with learning transfer; (3) performance-outcome expectation moderated the relationship between transfer design and motivation to transfer, but did not between content validity and motivation to transfer; and (4) there were no mediated moderation effects on the relationships among training characteristics, motivation to transfer, and learning transfer. Based on the results, we provided implications for HRD in the practice and research area to improve learning transfer in companies.

Improvement of systemic inflammation by the use of ustekinumab in moderate to severe psoriasis: Measured by 18FDG positron emission tomography- computed tomography

( Byung Soo Kim ),( Won Ku Lee ),( Kyoungjune Pak ),( Seong Jang Kim ),( Junhee Han ),( Jeong Min Kim ),( Gun Wook Kim ),( Margaret Song ),( Hoon Soo Kim ),( Hyun Chang Ko ),( Moon Bum Kim ) 대한피부과학회 2015 대한피부과학회 학술발표대회집 Vol.67 No.2

Background: Ustekinumab has established a favorable benefit-risk profile for moderate to severe chronic plaque psoriasis, but little is known about its efficacy on the comorbidities especially systemic inflammation.Objectives: To evaluate the efficacy of ustekinumab for systemic and vascular inflammation of patients with moderate to severe psoriasis by by [18F]- fluorodeoxyglucose positron emission tomography-computed tomography (18FDGPET/CT). Methods: Moderate to severe psoriasis patients were evaluated with 18FDG PET/CT before ustekinumab treatment and after achieving PASI75 with ustekinumab. FDG uptake in the liver, spleen and 5 segments of aorta was evaluated by calculating the maximum standardized uptake value (SUVmax). Results: Eleven patients with psoriasis were enrolled in this study (6 males, 5 females; mean age, 41.5 years).In accordance with clinical improvement in psoriatic skin lesions, images on subsequent 18FDG PET/CT scan revealed an appreciable decrease in FDG uptake in the liver, spleen and aorta. Conclusion: This study suggests that treatment ustekinumab is effective in reducing systemic and vascular inflammation accompanied with moderate to severe psoriasis. We also show the usefulness of 18 FDG PET/CT to monitor whole-body inflammation during psoriasis treatment.

Patch Integrity Verification Method Using Dual Electronic Signatures

Kim, JunHee,Won, Yoojae Korea Information Processing Society 2017 Journal of information processing systems Vol.13 No.6

Many organizations today use patch management systems to uniformly manage software vulnerabilities. However, the patch management system does not guarantee the integrity of the patch in the process of providing the patch to the client. In this paper, we propose a method to guarantee patch integrity through dual electronic signatures. The dual electronic signatures are performed by the primary distribution server with the first digital signature and the secondary distribution server with the second digital signature. The dual electronic signature ensures ensure that there is no forgery or falsification in the patch transmission process, so that the client can verify that the patch provided is a normal patch. The dual electronic signatures can enhance the security of the patch management system, providing a secure environment for clients.

General rules for functional microRNA targeting

Kim, Doyeon,Sung, You Me,Park, Jinman,Kim, Sukjun,Kim, Jongkyu,Park, Junhee,Ha, Haeok,Bae, Jung Yoon,Kim, SoHui,Baek, Daehyun Nature Pub. Co 2016 Nature genetics Vol.48 No.12

<P>The functional rules for microRNA (miRNA) targeting remain controversial despite their biological importance because only a small fraction of distinct interactions, called site types, have been examined among an astronomical number of site types that can occur between miRNAs and their target mRNAs. To systematically discover functional site types and to evaluate the contradicting rules reported previously, we used large-scale transcriptome data and statistically examined whether each of approximately 2 billion site types is enriched in differentially downregulated mRNAs responding to overexpressed miRNAs. Accordingly, we identified seven non-canonical functional site types, most of which are novel, in addition to four canonical site types, while also removing numerous false positives reported by previous studies. Extensive experimental validation and significantly elevated 3' UTR sequence conservation indicate that these non-canonical site types may have biologically relevant roles. Our expanded catalog of functional site types suggests that the gene regulatory network controlled by miRNAs may be far more complex than currently understood.</P>

Bioconversion of methane to methanol by Methylomonas sp. DH-1 as biocatalyst

Junhee HAN,Yujin KIM,Hyeonsoo KIM,Sangmin JUNG,Jeong-geol NA,Byung-keun OH,Jinwon LEE 한국생물공학회 2017 한국생물공학회 학술대회 Vol.2017 No.10

Influence of hydrogen incorporation on conductivity and work function of VO₂ nanowires

Kim, Jae-Eun,Shin, Jung Yeol,Jang, Hyun-Seok,Jeon, Jun Woo,Hong, Won G.,Kim, Hae Jin,Choi, Junhee,Kim, Gyu-Tae,Kim, Byung Hoon,Park, Jonghyurk,Choi, Young Jin,Park, Jeong Young The Royal Society of Chemistry 2019 Nanoscale Vol.11 No.10

<P>We report improved conductance by reducing the work function <I>via</I> incorporation of hydrogen into VO2 nanowires. The VO2 nanowires were prepared using the chemical vapor deposition method with V2O5 powder on silicon substrates at 850 °C. Hydrogenation was carried out using the high-pressure hydrogenation method. Raman spectroscopy confirmed that the incorporated hydrogen atoms resulted in a change in the lattice constant of the VO2 nanowires (NWs). To quantitatively measure the work function of the nanowires, Kelvin probe force microscopy (KPFM) was employed at ambient conditions. We found that the work function decreased with increasing H2 pressure, which also resulted in increased conductance. This is associated with hydrogen diffused into the VO2 that acts as a donor to elevate the Fermi level, which was also confirmed by KPFM. From these results, tuning of the reversible electrical properties of VO2 NWs, including the conductance and work function, can be achieved by incorporating hydrogen at relatively moderate temperatures.</P>

Back side etching process for enhancing light trapping capacity and electrical properties of micromorph tandem solar cells

Junhee JUNG,Sunbo KIM,Hyunsung KIM,Junsin YI 한국진공학회 2016 한국진공학회 학술발표회초록집 Vol.2016 No.8

Simultaneous anlaysis of environmental phenols and parabens in human milk by liquid chromatography coupled with tandem mass spectrometry

Junhee Kim,Junghyun Kim,Hyun-Deok Cho,Jinyoung An,Seung Muk Hyun,Sang Beom Han 한국분석과학회 2018 학술대회논문집 Vol.2018 No.5