Evaluating the determinant of user's adoption of SINA Weibo advertisement

AN NAN,ILSANG KO 한국경영정보학회 2018 한국경영정보학회 학술대회논문집 Vol.2018 No.11

Over the past few years, the SNS has gradually become a part of mainstream culture, even changing people's lifestyles, and having a new influence on the development of society and culture. For entrepreneurs who need to grasp the consumer mentality, be able to appropriate profit-making model, and transfer concepts and flow into money, the trends in the SNS industry have become of crucial concern. This is what informs this study. In China, in addition to firms, marketers and advertisers use of microblogging platforms for product advertising, and the microblogging platform also have strengthened netizens awareness on safeguarding their rights. They have enabled common people to become the main force in propagating and promoting news events. Importantly, the value of SNS has become prominent in commerce and recreation. It is for this reason a study of commercial value of SINA Weibo has an essential significance. By selecting major factors influencing the user's adoption of SINA Weibo advertising, the paper studies the correlativity between these factors (informativeness, entertainment, credibility, personalization, customization, irritation, privacy concern) and perceived value and users' positive attitudes toward the advertisements on SINA Weibo. Based on the outcome of this study, recommendations are made which shall be suitable and helpful for domestic SNS' development and propagation.

Evaluating the determinants of User’s Adoption of Social Media Advertising -Focus on SINA Weibo

AN NAN,고일상,QUMIN 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.2

Under the context that SNS is turning to a commerce tool from a communicate tool, this study investigates the antecedents of value and attitude toward SINA Weibo advertising, and examines the role of social media advertising positive and negative attributes as determinants of perceived advertising value and user’s positive attitude toward advertising. Moreover, this study explored the relationships between perceived advertising value, user’s positive attitude toward advertising and users’ ads adoption. A conceptual model and hypotheses are tested with a sample of 304 SINA Weibo users, and conducted AMOS 22.0 analysis. Overall, the findings provided support for the model of the study. First, more informativeness, more entertainment, and more credibility to create higher user’s advertising adoption in the SINA Weibo environment. Second, user-defined customization directly affects the user's attitude without the indirect impact of perceived value. Third, irritation is not important attributes affecting user’s perceived ad value and positive attitude toward SINA Weibo advertising. Fourth, privacy concerns also directly affects users' attitudes toward SINA Weibo advertising. The study adds to and expands our knowledge of the antecedents and consequences of SINA Weibo users behaviour regarding advertising and therefore act as a valuable base of social media advertising practitioners.

Congenital Fibrous Epulis in the Infant

Mustafa?nan,?merYal?ın,MehmetPul 연세대학교의과대학 2002 Yonsei medical journal Vol.43 No.5

새 자료, 고려본 『자비도량참법』의 석독 구결 분석 및 음독 구결과의 상관성 비교 연구

남경란(Nam, Kyeong-Nan) 한국어문학회 2018 語文學 Vol.0 No.140

This study was conducted to analyze Seokdok Gugyeol in Goryeo ChojuDaejangkyung, ‘Jabigoryangchambeop’ discovered at Kirimsa Temple in December 2015. The purpose was to compare and analyze the correlation between Seokdok Gugyeol shown in this new material and Eumdok Gugyeol, which is a previous edition Goryeo period copy. The main study object, ‘Jabigoryangchambeop’ from the Kirimsa Temple remains only in chapters 17 to 20 of Volume 4 and it is the crucial information academics are studying due to the discovery of one more Seokdok Gugyeol material dated to the middle of the 13th century. Although the number of Gugyeol letter types in the text is only about 50, it has been paid a great deal of attention in academia because it uses letter types that are quite different from the existing Seokdok materials. In addition, this is very precious data in Korean history because it contains Eumdok Gugyeol data that can not be found in any other existing material. Furthermore, Seokdok Gugyeol and Eumdok Gugyeol can be analyzed at the same time, providing the potential for new discoveries. However, in ‘Jabigoryangchambeop’ from Kirimsa Temple, Gugyeol letter types have been erased or destroyed in some main parts of original copy, and it is difficult to clearly judge the original image of the Gugyeol letter types based solely on the released images. In order to more accurately understand the presented information, the researcher used Adobe Photoshop to precisely identify missing or damaged Seokdok Gugyeol letter types. The significance of this study lies in the correlation found between Seokdok Gugyeol and Eumdok Gugyeol in the Goryeo period, via and informaton processing method and comparative analysis of Seokdok Gugyeol of ‘Jabigoryangchambeop’ from Kirimsa and Eumdok Gugyeol of ‘Jabigoryangchambeop’ from a private collection.

체간안정화 훈련이 만성 뇌졸중 환자의 호흡기능에 미치는 효과

이경진(Kyeong-Jin Lee),정주현(Ju-Hyeoun Jeong),조명래(Myeong-Rae Jo),김세윤(Se-Yoon Kim),김난수(Nan-Soo Kim) 대한심장호흡물리치료학회 2019 대한심장호흡물리치료학회지 Vol.7 No.1

Purpose : The purpose of this study is to examine the effects of trunk stability training on improving trunk control, respiratory function, and respiratory muscle activation in stroke patients. Methods : The subjects were assigned to two groups: the intervention group (n=15) and the control group (n=15). Both groups participated in a conventional stroke rehabilitation program, but the intervention group also received trunk stability training for 30 minutes a day, 3 times a week, for 6 weeks. The main trunk stability exercise consisted of the dead bug exercise. Trunk control was assessed using a trunk impairment scale, and respiratory function (pulmonary function and respiratory muscle function) was assessed using spirometry. The data were analyzed using the Pearson correlation, independent t-test, and paired t-test. Results : Trunk control was significantly positively correlated with pulmonary function and respiratory muscle strength. Both groups showed a significant increase in trunk control and respiratory function. Conclusion : This study demonstrated that a conventional stroke rehabilitation program and trunk stability training have positive effects on respiratory function and respiratory muscle activation in stroke patients.

유기농업에서의 작물의 양분관리

안난희, 신재훈, 옥정훈, 이상민, 김석철, 사동민 忠北大學校 農業科學硏究所 2016 農業科學硏究 Vol.32 No.2

Soil fertility is fundamental in determining the productivity of all farming systems and is most�ﾠ�ﾠ commonly defined in terms of the ability of the soil to supply nutrients to crops. Organic farming systems rely on the management of soil organic matter to enhance the chemical, biological and physical properties of the soil, in order to optimize crop production. Organic agriculture excludes the use of chemical nitrogen fertilizers, instead requiring a balance between supply and demand nutrients through the use of organic matter. Nutrient management is one of the main challenges facing organic farming. The short term challenge is supplying sufficient nutrients to crops at the correct point in their development to achieve economically viable yield, while in the long term, the difficulty is to balance nutrient inputs and runoffs to avoid nutrient rundown or environmental pollution. This paper reviews information from the literature to investigate strategies of managing nutrients by supplying organic matter in organic agriculture during the major phases of crop growth.

번역가능성의 문제에 대하여 : Katharina Reiβ의 텍스트 유형 구분을 중심으로

이난희 이화여자대학교 한국문화연구원 1994 韓國文化硏究院 論叢 Vol.64 No.1

The present paper argues that the translatability is certainly linked to the translating methods and the texttypology, but the text division of literal to pragmatic in previous literatures is not sufficient enough. Working with the text translation, it is claimed that the problems of equivalence and invariability should be first considered. In conjunction with Reiβ analysis of the texttypology and the communicative function, it is also claimed that the various application of the translation methods is relativised to the text itself. The result of this study then proposes that the texttypology is merely a dominating factor in translation, and the translation is only relatively possible, when we take various factors participating in translation into consideration.

朝鮮後期 文學思想 變貌樣相 硏究

許南郁 江原大學校 江原文化硏究所 2002 강원문화연구 Vol.21 No.-

The main point of this research is various idea of literature, literary ideas of 時弊匡救 and independent literacy were on the rise at the late Chosun. During the pre-Chosun period. Neo-Confucianism (the Zhu Xi) was prevalent. but by the end of Chosun dynasty

대전대학교 학생들의 전통 떡에 대한 인식 및 섭취실태

구난숙 대전대학교 기초과학연구소 2006 自然科學 Vol.17 No.-

대전대학교 학생을 대상으로 우리나라 전통 떡에 대한 인지도와 기호도를 조사하였다 120 명의 대 학생들이 직접 설문지에 기록하도록 하여 자료를 수집하였으며, 기재가 불충분한 것을 제외하고 109 명으로부터 수집한 자료를 본 연구에 사용하였다. 대학생들은식생활에서 영양섭취와 즐거움추구를 중요시 하며 , 식품을 선택할 때 맛을 가장 고려하는것으로 나타났다. 전체 응답자의 90%이상이 먹어 본 경험이 있는 전통 떡은 송편 , 인절미, 가래떡, 백설기, 무지개떡, 팥시루떡, 꿀떡, 약식으로 조사되었다 가장 좋아하는 떡은꿀떡, 가장 싫어하는 떡은 팥시루떡으로 응답하였다. 아침식사용으로 먹고 싶은 떡으로는 백설기를, 외국인에게 후식으로 권하고 싶은 떡으로는 꿀떡을 가장 많이 추천하였다.

「청령日記」に現われた自然描寫の特質 : その手法を中心に

金蘭英 배화여자대학 1979 培花論叢 Vol.1 No.-

平安時代에 發生한 日記文學의 嚆失라 일컬어지고 있는 「청령日記」(Kagerou)는 「赤裸裸한 事實의 記錄」이란 點과, 一夫多妻制이며 別居制였던 當時의 社會制度的 矛曆을 時代的常識으로 納得하지 못하고 끝내 「이것은 Sein의 世界이긴하나 Sollen의 世界일 수는 없다」고 主張하여 마지않는 作者 道綱母(Michizuna)의 强力한 自己主張이 存在한다는 點에 文學으로서의 새로움과 劃期的인 意味가 있다고 보겠으나, 이 作品에서 볼 수 있는 「自然描寫」에 있어서도 先行文學에서는 볼 수 없는 作者 獨自的인 手法을 엿볼 수 있다. 上卷은 主로「和歌」(Waka)와 「詞書」(Kotobagaki)로 構成되어 있는데, 本稿에서 問題로 삼고 있는 「自然措寫」는 「和歌」가 없는 段에서는 볼 수 없으며, 「和歌」가 있는 段의 「詞書」속에서만 볼 수 있는 自然 그 自體를 描寫의 對象으로 삼고 있는 것이 아니라, 後記의 和歌틀 說明하기 위한 或은 좀 더 效果的인 것으로 하기 위한 附隨的인 것에 不過하다. 이러한 手法은 先行文學인 「伊勢物語」(Ise-monogatari)의 手法의 踏襲이라 볼 수 있으며 作者 道綱母의 獨自的인 것이라고는 할 순 없을 것 같다. 中卷은 主로 散文으로 되어 있으나, 文章의 種類에 따라 그 構成을 본다면「日常生活의 記錄」과 「外出의 記錄」卽「日記的인 記事」와 「紀行文」으로 構成되어 있는데 「自然措寫」는 主로 「紀行文」에 있어서만 볼 수 있다. 中卷에는 「당기불い」, 「石山詣て」 「嗚瀧參龍」ㆍ「初瀨詣て」等 4個의 紀行文이 있으며, 各各 特微的인 것을 볼 수 있으나 共通的인 特色은 自然 그 自體를 措寫의 對象으로 삼고 있으며, 그 自然措寫는 單純한 自然措寫로 끝나는 것이 아니고, 恒常 作家 道綱母의 現實生活에 있어서의 感慨가 付記되어 있다는 點이다. 換言하면 中卷에 있어서의 自然描寫는 作者 道綱母의 視覺을 通한 狀況 뿐만 아니라 聽覺을 通한 周團의 소리까지 詳細하게 아름답게 描寫되어 있으며 거기에다 作者의 現實生活에 있어서의 苦惱가 스며있는 深刻한 心情 吐露를 付記하고 있으며 그 心情 吐露의 말은 매우 直觀的이며 過激하다. 下卷에 있어서들 中卷 以來의 手法이 踏襲피어 있음을 볼 수 있으나, 付記되는 心情表現의 말들이 直觀的인 것에서 淡淡한 表現으로 變해 가고 있음을 알 수 있다. 卽 主觀的인 自然描寫에서 客觀的인 것으로의 移行을 볼 수 있다. 또한 自身의 現實生活에 있어서의 苦惱 或은 人事를 直接的으로 表現하지 않고, 自然現象에 비유한 含蓄性있는 象徵的인 表現으로 昇華된 進一步한 手法 또한 볼 수 있으며 作者 道綱母의 文學家로서의 圖熟한 片貌틀 엿볼 수도 있다. 이와같이 「청령日記」中, 下卷에서 볼 수 있는 自然措寫는 作者 道綱母가 處하고 있는 現實生活의 色彩로 물들여지고 있다. 다시 말해서 作者 道綱母는 自然措寫에 있어서도 그 時代를 살아가는 女子의 슬픔을 담고있는 것이다. 이러한 手法은 先行文學에서도 볼 수 없는 作者道網母 獨自的인 것이며, 道綱母는 前述한 바와 같이 文擧으로서의 새로움과 劃期的인 意味를 가진 作品을 썼을뿐 아니라 自然措寫에 있어서도 새로운 境地틀 열었다고 본다.