방정환의『사랑의 선물』광고 전략에 나타난 근대 동화(童話) 기획 연구

최윤정(Choi Yoon-jeong) 한국아동문학학회 2013 한국아동문학연구 Vol.- No.25

이 논문은 방정환의 번역 동화집『사랑의 선물』(1922)이 근대의 베스트셀러가 되었던 요인 중에서 특히 책의 광고 전략에 주목하여, 이 또한 ‘동화(童話)’라는 장르를 소개하고 보급하고자 했던 방정환의 근대 동화 기획의 일부임을 밝히고자 하였다. 연구를 위한 방법론으로 맥과이어(McGuire)의 SMCRE 모형을 활용한 커뮤니케이션 이론을 적용하였다. 가령『사랑의 선물』광고 기획자인 방정환을 ‘송신자(source/sender)’라고 한다면 광고문안은 ‘메시지(message)’, 광고가 소개되는 매체는 ‘채널(channel)’, 광고를 접하는 독자들은 메시지의 ‘수신자(receiver)’로 볼 수 있다. 또한 광고를 접한 후의 독자들의 반응 양식과 행동 등은 ‘효과(effect)’로 설명될 수 있다. 커뮤니케이션 송신자는 독자에게 믿음을 줄 수 있는 전문성과 신뢰도를 가지고 있을수록 설득의 효과가 높아지는데, 방정환에 대해 독자들이 느끼는 전문성과 신뢰도는 절대적이었다. 메시지의 경우 ‘이성소구’보다는 ‘감성소구’에 치중하였는데, 매개가 되었던 것은 ‘눈물’이었으며 이는 송신자와 수신자의 공유 기호로 작용한다. 또한 커뮤니케이션의 주요 채널로 『어린이』지를 선택했다는 것은 광고의 대상, 즉 메시지의 수신자를 ‘어린이’로 설정하고 있었음을 말한다. 커뮤니케이션의 효과란 곧 광고의 궁극적인 목표이다. 책의 구매활동은 광고의 일차적인 효과이기도 하지만, 동화(童話) 장르의 내면화는 방정환이 기대한 궁극적인 목표였다. 『사랑의 선물』광고를 통한 커뮤니케이션의 성공은 아동문학의 대표적 서사장르인 동화의 정착에 있어서 적지 않은 영향을 미쳤다. This study has looked at the book-advertising strategy among those factors that contributed to Bang Jeong-hwan’s translated collection of childrens classics ‘A Gift of Love (1922)’ being a best-seller in the modern day and attempted to show that it was a part of the author’s modern fairy tale plan that aimed to introduce and spread the genre of ‘fairy tale.’ The McGuire SMCRE model-based communication theory was applied to the study. If Bang Jeong-hwan, the advertising planner of ‘A Gift of Love,’ is the source/sender, advertising copy, medium through which the advertisement is conveyed, then the advertising reader would be perceived as ‘message,’ ‘channel’ and ‘receiver’, respectively. In addition, readers’ response pattern and behavior can be explained as ‘effect.’ When the sender is reliable and experienced, the advertisement becomes more effective. At that time, readers’ trust in Bang Jeong-hwan was unconditional. Emotional appeals were more highly concentrated throughout the work as opposed to rational appeals in the “message” aspect of the text. Here, the medium was ‘tears,’ which play a shared role as a sign of both sender and receiver. In addition, the selection of the magazine ‘Children’ as the major channel of communication means that the receiver of the message is set to ‘Children.’ The effect of communication refers to the ultimate goal of advertisement. The purchasing of books is the primary effect of advertisement. However, the internalization of the ‘fairy tale’ was the ultimate goal Bang Jeong-hwan expected. The establishment of ‘fairy tale’ as the leading narrative genre of children’s literature means that communication through the advertisement of ‘A Gift of Love’ was a great success.

동진강 수계 농업용수 수질평가

한수곤,최정식,문영훈,엄미정,김갑철 한국환경농학회 2000 한국환경농학회지 Vol.19 No.2

동진강 수계의 수질현황을 파악하기 1994∼1998년 까지 4∼9월에 월 1회에 걸쳐 5개년간 조사한 결과를 요약하면 다음과 같다. 월별로는 빗물에 의한 희석효과로 7, 8월에 수질이 가장 양호하였으며, 4월이 다소 불량하였으나 수도생육 피해 한계농도에는 미치지 못하는 수준이었다. 지점별 수질현황은 생활하수 유입지인 정읍천과 지천의 폭이 좁은 원평천의 무기성분 함량이 높았으며 동진천 상류지역에서 가장 양호하였다. 연도별 현황은 '94년 이후 '95년까지는 수질이 악화되는 경향을 보였으나 '95년 이후로는 각 성분 함량이 낮았지는 등 점점 양호해지고 있으며 COD함량으로 볼 때 특히, 정읍천의 수질이 개선되고 있음을 알 수 있었다. 양이온과 음이온의 총당량온 4월에 가장 높았고 7, 8월에 가장 낮았으며 양이온/음이온의 당량비는 5월에 높았고 7월이 가장 낮았으며 지점에 따라서는 총당량은 정읍천, 원평천, 동진천 하류, 중류, 상류의 순위였으며 양이온/음이온 총당량 비율은 원평천이 상대적으로 작은 수치를 보였지만 지역간 큰 차이는 보이지 않았다. 수질 중 각 성분 상호간의 상관관계를 보면, 대개의 성분 상호간에 유의성이 높게 나타났으나, NO₄^--N는 대개의 성분과 유의성이 없었고, PO₄^(3-)-P도 COD, NH₄^+-N, NO₃^--N, SO₄^(2-)과는 유의성을 보이지 않았다. This study was conducted to monitor the irrigation water qualities along Dong-Jin river watershed. The water quality was surveyed at 6 sites from April to september during 1994∼1998. And the results were as follows : In July and August, water quality was better than that of any other months due to dilution with rainwater. Whereas, it became worse in April but it involved lower contents than limitted contents affected to the crop damage. Content of inorganic components was higher at Jeong-up and Won-pyeong stream. The reason for it that Jeong-up stream was deteriorated with sewage water from Jeong-up city, and Won-pyeong stream has narrow width. Water quality in upstream of Dong-Jin river, was evaluated best conditions in all sampling sites. For investigated period, water quality got worse from 1994 to 1995 but it was getting better to 1998 after 1995, especially at Jeong-up stream. The total equivalent of cation and anion was the highest at April through all months and at Jeong-up stream in sampling sites. Equivalent ratio of cation to anions(∑C/∑A) was higher at May than any other months and lower at Won-pyeong streams than any other sites. The value of most inorganic components was highly correlated with those of other components. But the value of NO₃^--N was not correlated with that of most components, and PO₄^(3-)-P was not correlated with COD, NH₄^+-N, NO₃^--N, SO₄^(2-_.

Long-term outcomes of single-port laparoscopic myomectomy using a modified suture technique

( Mina Kang ),( Jihye Kim ),( Tae-joong Kim ),( Jeong-won Lee ),( Byoung-gie Kim ),( Duk-soo Bae ),( Chel Hun Choi ) 대한산부인과학회 2020 Obstetrics & Gynecology Science Vol.63 No.2

Objective To evaluate the long-term outcomes, including the pregnancy outcome and recurrence rate after single-port laparoscopic myomectomy (LM) using a modified suture technique with a Hem-o-lok clip (Choi’s LM) and conventional 4-port LM. Methods A retrospective study of patients who underwent Choi’s LM (n=55) and 4-port LM (n=102) in a single institutional hospital was conducted. Patients with <3 symptomatic myomas sized <10 cm each and operated on by a single surgeon were included. Recurrence was confirmed when a myoma measuring ≥3 cm was detected. Results The patients in both groups had similar demographic characteristics. Single (76.4% vs. 62.7%) and intramural (52.7% vs. 56.9%) tumors were commonly detected in both groups in the mean diameter (6.8±1.5 cm vs. 7.0±1.6 cm; P=0.40). In Choi’s LM, 16 patients (29.1%) needed an additional port; those who were nulliparous and/or had a large leiomyoma more frequently required an additional port (P=0.023 and 0.04, respectively). During a median follow-up period of 69 months, 17 patients (7.1% vs. 14.6%) had recurrence. The size of dominant myomas at recurrence was significantly smaller in patients who underwent Choi’s LM (3.4±0.7 cm vs. 5.7±2.4 cm; P=0.004). All 13 patients in both groups who successfully conceived had a full-term delivery. No major complications occurred during pregnancy. Conclusion Although an additional port was frequently used, the long-term outcomes of patients who experienced recurrence and pregnancy after Choi’s LM were acceptable. Considering its usability, Choi’s LM is feasible for the treatment of uterine leiomyoma.

Preparing for the Trend of Aging in Place: Identifying Interprofessional Competencies for Integrated Care Professionals

Choi,Eun Jeong,Park,Myonghwa 한국노인간호학회 2021 노인간호학회지 Vol.23 No.3

Purpose: The purpose of this study was to identify interprofessional competencies for the integrated community care of older people. Methods: This study used a methodological approach, and the specific process aimed to identify the components of interprofessional competencies for integrated community care using a scoping review and validating the identified competencies with the Delphi method. The scoping review first identified relevant studies through the following electronic databases: PubMed, CINAHL, Embase, and the Cochrane Library. We then selected studies that met the inclusion criteria and analyzed their results to identify a draft version of the competencies. Expert panels validated the list of competencies through two rounds of the Delphi survey. Results: The two rounds of the Delphi survey revealed a consensus. Finally, we developed an interprofessional competency for integrated community care comprising 19 interprofessional core competencies, 20 integrated core care competencies for community care administrators, 13 integrated core care competencies for care coordinators, 13 integrated core care competencies for local service providers, and 12 integrated core care competencies for community health leaders. Conclusion: This study can help inform job descriptions, evaluate relevant professionals’ performances, and develop a competency-based curriculum for better practice.

THE PARTICLE SIZE EFFECT ON COMBUSTION BEHAVIOR OF CELLULOSE INSULATION

Choi,Jeong-Hwa,Kim,Hong,Ryu,Kyong-Ok 한국화재소방학회 1997 한국화재소방학회 학술대회 논문집 Vol.1997 No.-

The combustion of cellulose insulation treated with Borax, Boric acid and Aluminum Sulfate as combustion retardants is examined by candle type combustion tester. The cellulose fibers in cellulose insulation are classified by diameter as less than 0.2mm, 0.2mm-0.5mm, 0.5mm-2mm and more than 2mm. The burning behavior of cellulose insulation are studied by LOI (Limit Oxygen Index: Beginning point of smoldering), L- point (Lower point of combustion transition from smoldering- flaming to flaming combustion), LOI, L-point and H-point rise with the increasing particle size of cellulose fibers because thermal decomposition rate of cellulose fiber decreases. The phenomena of combustion transition from smoldering to flaming combustion are determined by the generating rate of combustible gas and the formation rate of combustible gas mixture within the zone of cellulose fiber heated.

연구논문 : 정암 조광조의 지치주의(至治主義), 그 입론(立論)의 근거와 실현 방법

최정묵 ( Jeong Mook Choi ) 한국동서철학회 2014 동서철학연구 Vol.74 No.-

이 글은 정암 조광조의 지치주의를 입론의 근거와 실현의 방법을 중심으로 고찰하고자 하는 데 목적을 두고 있다. 먼저 입론의 근거로는 두 가지의 내용을 제시하였다. 첫째는 하늘과 인간의 근본은 하나로서 서로 떨어질 수 없는 관계라는 천인합일론에 입각하고 있다는 점이다. 이러한 관점은 天意와 人事의 상응론으로 전개되고 있다. 둘째는 백성이 근본이라는 민본의식과 백성을 위한 정치의 실현을 내세우는 왕도정치 사상이다. 공자와 맹자 이후의 유가가 그리고 있는 이상정치의 모습을 조광조 역시 꿈꾸고 있는 것이다. 그러면 이러한 정치적 이상향은 어떻게 실현될 수 있는가? 조광조가 제시하고 있는 방법은 크게 다섯 가지로 집약된다. 군자와 소인에 대한 올바른 분별이 그 첫째이다. 이것이 제대로 이루어 질 때 올바른 인재등용이 가능하다고 보는 것이다. 둘째는 올바른 인재 등용과 군신 상호간의 신뢰와 협조이다. 조광조는 임금의 역할과 책임 못지않게 신하의 역할 또한 매우 막중한 것이라 인식하고 있다. 특히 재상이 지닌 위상의 중요성을 강조하여 그 책임이 무거운 것임을 역설하고 있다. 셋째는 선비의 습성을 올바로 세우고, 그들의 사기를 진작시키는 것이다. 이것은 선비 계층이 차지하고 있는 사회적인 역할과 비중이 매우 크다는 인식에서 기인한 것이다. 넷째는 이단에 대한 배격이다. 조광조는 유학적 진리관을 견지하는 사람이기 때문에, 유학 이외의 사상에 대해서는 비판·거부하는 입장을 취하고 있다. 이러하기 때문에 그는 도학적 순일주의라 평가되기도 한다. 다섯째는 여론이 자유롭게 전달될 수 있도록 하는 언로의 확대이다. 대소의 신료이든 일반 백성이든 그들의 뜻과 생각이 최고의 통치자에게 제대로 전달될 수 있도록 하여야 한다는 것이다. This paper aims at searching for the theoretical bases of Jeong-am Jo Gwang Jo’s doctrine of ultimate governance and the ways to realize it. First of all, the author settles that there are two theoretical bases of the doctrine. The first one can be called the theory of ‘unity of Heaven and human (天人合一)’ according to which the foundation of Heaven and human is unique and thus they cannot be separated. This viewpoint has developed into the theory of ‘correspondence (相應) of Heaven’s mind (天意) and human affairs (人事)’. The second one is the consciousness of the people as the base of nation (民本) and the theory of kingship politics (王道政治) according to which all political activities must be realized for the sake of the people. It can be seen that Jo Gwang Jo also dreams about the ideal politics which Confucius, Mencius and other Confucian scholars after them have had drawn. In such a way, how to realize this Utopia in the reality? The resolutions that Jo Gwang Jo proposes can be integrated into five. The first one is the correct differentiation between gentleman (君子) and petty person (小人). In his viewpoint if this differentiation can be done properly, then there will be possibilities to select and utilize talented persons. The second one is the harmony between the utilization of talented persons and the confidence between the King and the mandarins. Jo Gwang Jo states that the role that mandarins play is as important as the role and responsibility of the King. Especially, he emphasizes the importance of the post of prime minister (宰相) and asserts that the responsibility of this post is very heavy. The third one is the formation of Confucian scholars’ right manner and the increase of their morale. This is also originated from his awareness of the role and responsibility as well as the importance of the scholar circles. The forth one is the strong disapproval of all other heterodox ideas. Since Jo Gwang Jo is a scholar who strictly adheres to the Confucian viewpoint on the truth, he sees all other thoughts outside the scope of Confucianism with a critical and negative look. For this reason, his philosophy is often considered pure and simple. The fifth one is the expansion of ‘the way for (freely) speaking (言路)’, in order that the public opinion can be imparted freely. It means whether they are high ranking officials or common people, their feelings and thoughts need to be properly imparted to the rulers.

First Record of the Genus Probolus (Hymenoptera: Ichneumonidae: Ichneumoninae) from Korea, Based on One New Species and One Newly Recorded Species

Jeong, Jong-Chul,Choi, Jin-Kyung,Lee, Jong-Wook The Korean Society of Systematic Zoology 2008 Korean Journal of Systematic Zoology Special Issue Vol. No.

An ichneumonine genus, Probolus Wesmael, is first reported from Korea with P.fukuchiyamanus Uchida and P. cyanogaster Jeong. The former is new to Korea and the latter new to science. A key to the two species, and their descriptions and photographs of diagnostic characters are provided.

Investment in Information Technology and Technology Intensity Measures

Choi,Jeong-Gil 한국관광식음료학회 2003 관광식음료경영연구 Vol.14 No.1

임신 제 일삼분기와 제 이삼분기 초음파의 태아기형 진단의 유용성에 대한 고찰

최승도,최규연,이정재,정성윤,이임순,이권해 순천향의학연구소 2003 Journal of Soonchunhyang Medical Science Vol.9 No.2

Objective: Ultrasonographic screening between 9 and 13 weeks for fetal structural abnormalities using transvaginal sonography in unselected population. Visualization of detailed fetal anatomy in the first trimester has improved as a result of technological progress in ultrasound machines and the introduction of transvaginal sonography(TVS). Our study aims to evaluate the accuracy of TVS as a screening tool for detecting fetal malformations in a nonselected population of pregnant women. For this purpose we compared the results obtained by using second trimesster TA scanning with those obtained using TVS at 9-14 weeks' gestation. Methods: From March 2001 to February 2003, 620 unselected consecutive pregnant women were recruited at their initial visit at Soonchunhyang university hospital, department of obstetrics and gynecology and offered a TVS scan at the average gestational age of 9-13 weeks in addition to the TA screening usually performed between 22-26 weeks. To fulfill the technical requirements of a screening test, ultrasonographic examinations were performed by skillful operators with different degrees of experienced using adequate instruments Aloka SSD 5500 (Aloka Co. Ltd., Tokyo, Japan) provided with either a 3.5-5MHz TA probe or a 5-7.5MHZ TV probe) in a fixed scanning time of maximum 30 min, generally considered sufficient for a complete fetal anatomic survey. Results: During the study period we found in our unselected population an overall prevalence of target abnormalities of 2.2%(24 malformed fetuses out of 600 screened). In the fetuses examined by TVS, 16 abnormalities were detected whereas 8 were not; of these, 6 were detected at transabdominal rescreening at 22-26 weeks and the remaining 2 were observed after birth. A nuchal region abnormality was the most frequent type of malformation detected in the early scan, including six cases of nuchal edema, two cases of cystic hygroma associated with hygroma associated with hydrops, three cases of hydronephrosis, one case of fetal neck teratoma, one case of cleft lip. Conclusion: This study has demonstrated the potential of screening a low risk population for fetal abnormalities at 9-13 weeks of gestation using transvaginal sonography and rescreened via transabdominal sonography at 22-26 weeks. Larger studies are required to establish the clinical value of the first trimester scan.

Rheology of Decamethylceclopentasiloxane (cyclomethicone) W/O Emulsion System

Choi, Min-Hyung,Jeong, So-Ra,Nam, Sang-In,Shim, Sang-Eun,Chang, Yoon-Ho The Polymer Society of Korea 2009 Macromolecular Research Vol.17 No.12

A highly dispersed W/O emulsion of silicone oil (cyclomethicone)/water system was prepared with a nonionic surfactant. The surface and interfacial tension between the oil and water were characterized in terms of the droplet size distribution and viscosity change of the emulsion. When the dispersed phase concentration was relatively high, the viscosity of the emulsion was rapidly increased and the droplet size of the emulsion was decreased. The rheological behavior of the emulsion system showed non-Newtonian and shear thinning phenomena depending upon the content of the dispersed phase. The droplet size of the emulsion was decreased with increasing surfactant content and water concentration. The relative viscosity of the emulsion was better predicted with the Choi-Schowalter model than with the Taylor model. The value of the complex modulus increased with increasing surfactant concentration. The linear viscoelastic region was expanded with a dispersed phase concentration. According to the change in the viscosity, the behavior was classified into three distinct regions: [I] linear viscoelastic, [II] partially viscoelastic, and [III] viscous. The creep/recovery behaviors in each region were characterized.