민박농가 농특산물 포장디자인 현황분석 및 개선방안

채혜성,진혜련,안옥선 한국농촌계획학회 2012 농촌계획 Vol.18 No.4

Recently the package design for agricultural product of farm stay is great interests for increasing the income of farmers and villages as it may fulfill the sensible needs of consumers who experience rural culture and farm stay. This paper presents the status of the package design for agricultural product of farm stay and proposed improvements to the package design as following; 1)to diversify the packaging capacity, 2)to develop the cultural products to applicate the traditional crafts technique, 3)to provide institutional strategies for presenting the identity of farm or village, 4)to develop the education program about package design. We sampled fifty pilot farms or villages, analyse the package design of them and questionnaire surveyed farmers and managers in order to find problems and suggest improvements.

농촌관광 취약자 대상 농업체험시설 포용적 디자인 실태분석

채혜성,유지원,유준완,권봉관 동북아관광학회 2021 동북아관광연구 Vol.17 No.4

In the context of the COVID-19 pandemic, the government is preparing policy measures in connection with national leisure and tourism to achieve balanced national development and improve the quality of life of the people. Therefore, in this study, the comprehensive design of agricultural experience facilities, which are the core facilities of rural tourism management institutions, is systematically analyzed and its characteristics are identified to draw implications for enhancing the inclusiveness of agricultural experience facilities. As for the research method, first, literature review and theoretical review were conducted to prepare an analytical framework for comprehensive design evaluation of agricultural experience facilities. To evaluate the application of comprehensive design of agricultural experience facilities, workshops consisting of three experts were held twice. As a result of the study, 1) The framework for inclusive design analysis of agricultural experience facilities was based on 9 design principles through theory. Considerations. 51 details were set. 2) As a result of comprehensive design analysis, there were overall safety(ID4), efficiency(ID2), and information ability(ID5) problems. It has been proposed to create an environment and provide an intuitive means to easily obtain information. This study is beneficially used as the primary data for that can be used when developing guidelines for designing agricultural experience facilities for the vulnerable in rural tourism, and will ultimately be usefully used in establishing policies for developing rural tourism quality certification systems and activating strategies. 코로나 19의 팬데믹 상황에서 정부는 국가의 균형발전과 국민의 삶의 질 향상을 목적으로 국민 여가 및 관광과 연계한 정책적 수단을 마련하고 있고, 농촌관광도 예외는 아니다. 복지서비스 차원 뿐 만 아니라 농촌관광의 경쟁력 강화를 위해 농촌관광 취약자를 위한 포용적 관광환경 조성방안을 모색할 시점이다. 따라서, 본 연구에서는 농촌관광경영체의 핵심시설인 농업체험시설의 포용적 디자인을 체계적으로 분석하고, 그 특성을 밝혀 농업체험시설의 포용성 향상을 위한 시사점을 도출하고자 한다. 연구의 방법은 먼저, 농업체험시설의 포용적 디자인 평가를 위한 분석틀 구축을 위해 문헌조사 및 이론 고찰을 실시하였고, 다음으로 농촌관광경영체 30개소에 대해 현장답사 및 관계자 면담조사를 실시하였으며, 마지막으로 농업체험시설의 포용적 디자인 적용 평가를 위해 관련 전문가 3인으로 구성된 워크숍을 2회 실시하였다. 연구 결과, 1)농업체험시설의 포용적 디자인 분석틀은 이론 고찰을 통해 디자인 9원칙(수용성, 효용성, 정보성, 안전성, 접근성, 쾌적성, 위생성, 경제성, 심미성)을 바탕으로 각각의 원칙별 세부항목을 51개를 설정하였다. 2)포용적 디자인 분석 결과, 전반적으로 안전성(ID4), 효율성(ID2), 정보성(ID5)의 문제가 있었고, 특히 실내·외 체험시설에 문제가 컸으며, 해결방안으로 안전 확보, 효율적 활동 환경 조성, 정보습득이 용이한 직관적인 수단 마련을 제안하였다. 본 연구는 농촌관광 취약자를 위한 농업체험시설의 디자인 가이드 개발 시 활용할 수 있는 실증적 기초자료로 의미가 있고, 궁극적으로 농촌관광 품질인증제 및 활성화 실천전략 정책개발에 유용하게 활용될 수 있을 것이다.

농촌마을축제의 농산물 직거래 장터 디자인에 대한 사용자 평가

채혜성,서애은 한국농촌계획학회 2016 농촌계획 Vol.22 No.4

This study is in order to promote agricultural products sold in the rural village festivals direct transaction marketplace and enabled by a comprehensive user evaluation of the rural village festivals direct transaction marketplaces in universal design perspective, provide a design plan for your care and comfort of a rural village festival Direct Deals Marketplace there is a purpose. Thus, redefining the principles of universal design suitable for direct transactions rural village festival marketplaces, and to do this by reclassifying the design elements of the farmstand-type in a framework was developed 30 questions to evaluate items for Universal Design Evaluation. And, the selection of three villages along the rural village festivals scale and conducted a survey of Universal Design Rating. As a result, the overall assessment was positive for B villages of rural village festival marketplaces direct transactions, there was a significant difference with the other village. In particular, there was a notable difference in the fairness, efficiency, promotional, safety and hygiene. And, there was a significant difference in design elements for directing atmosphere by selling space, product display, hygiene. This paper presents the design suggestions about a rural village festivals farmers’ market aspects of universal design for improvement of the marketplace as following, 1) placement for differentiation the markerplace and around sites in the festival place, 2) to build the operating systems of sustainable management for arrangement and organization during the festival, 3) to install the device for maintaining agricultural products freshness 4) to separate the sale of local specialty products and general food products, and 5) to locate the suitable space considering the visitors tour route in the festival place for large-scale festival

Nvivo를 활용한 6차 산업화 농특산품 포장디자인 개선방안 연구

채혜성,하은영,서애은 한국상품문화디자인학회 2017 상품문화디자인학연구 Vol.50 No.-

최근 정책적 지원에 힘입어 6차산업화 농특산품이 증가함에 따라 이들의 상품 경쟁력 제고를 위해 포장디자인의 개선이 절실히 요구된다. 따라서, 본 연구의 목적은 6차산업화 농특산품의 문제점을 체계적으로 파악하고, 문제점 분석에 따른 개 선방안을 마련하는데 있다. 연구방법은 먼저, 국가기관의 공모전에 출품된 6차산업화 농특산품 41점을 대상으로 전문가 5 인이 포장디자인 평가의견을 기술하도록 요청하여 질문지를 수집하였고, 다음으로 사진촬영을 통해 이미지자료를 수집하 였으며, 마지막으로 질적 자료분석 소프트웨어인 Nvivo 11을 활용하여 6차산업화 농특산품의 문제점을 체계적으로 분석하 였다. 연구결과 6차산업화 농특산품 포장디자인의 문제점은 시각커뮤니케이션(50%)>법적표시사항(23%)>패키징(15%)>브 랜딩(12%)의 순으로 나타났다. 또한, 각 분야별로 세부항목들을 분석하여 문제점을 구체화 하였다. 그 결과를 근거로 각 분야별 개선방안을 도출하였다. 본 연구의 의의는 6차산업화 농식품의 포장디자인 문제점을 개선하는데 있어 실증적 근거 를 제시하였다는 점과 디자인분야에서 디자인 평가에 대한 비구조화된 자료들을 활용하여 질적 연구방법을 통해 구조화하 고, 논리적 분석을 할 수 있는 방법론을 제시하였다는 데 있다. As 6th industrialized agro-food products increased by the goverment’s recent policy support, the improvement of the packaging design is urged in order to enhance the competitiveness of the products. This study aims to systematically identify the problems of 6th industrialized agro-food and to prepare improvement plans according to the problem analysis. The research method is first, to collect the 5 expert evaluative opinions on our questionnaires about the packaging design of the 41 agro-food product which have been exhibited at the national competition. Next, the images taken from camera are collected, and finally, the problem of 6th industrialized agro-food products have been systematically analyzed using Nvivo 11, qualitative data analysis software. The result show that the problems of packaging design of 6th agro-food products are in the order of visual communication (50%), mandatory labeling (23%), packaging (15%), and branding (12%). In addition, an improvement plan for each field has been derived from an analysis of detailed problem of the items. The significance of this study is that it provides an empirical basis for improving the packaging design of Korea’s 6th industrialized agro-food products and that it suggests a methodology for logical analysis through qualitative research using unstructured data on design evaluation in the field of design.

A Study on the Hindrance Factors of Local Landscape Policy Implementation - Using a Qualitative Research Technique -

채혜성,손호기,최진아,김상범,하은영,조숙영 경남대학교 산업경영연구소 2019 지역산업연구 Vol.42 No.2

This study aims to systematically identify the hindrance factors of local landscape policy implementation. The research method is to collect the 10 policy officers’ opinions about the local landscape policy executions of the corresponding area and to analyze systematically using Nvivo11, qualitative data analysis software. The significance of this study is that it provides an empirical basis for improving executions of local landscape managements and that it suggests a methodology for logical analysis through qualitative research using unstructured data on local landscape policy executions and in the field of rural landscape.

대중가요를 통한 바다경관 체험에 관한 연구

채혜성,권차경,이동화,강영조 한국조경학회 1999 韓國造景學會誌 Vol.27 No.4

This study is on the production and the classification of a new appreciation methods of seascape through materials in the words of Korean popular songs. In advance, it is necessary to understand the popular songs as collective representation and the songs are analytic data. In this study, some essential elements of seascape in popular songs are analyzed and classified. They are; 1. visible elements-weather, time, season and object. 2. all senses-vision, audition, olfaction, tactile sense, and spatial sense. 3. the line of vision-static line of vision and dynamic line of vision. In this way data is produced, and then the result of this study makes appreciation methods of seascape developed. In this way, this study results in developed appreciation of seascape. This study on new understanding of appreciation methods of seascape is on the basis of a design method of water-front that is considered a visible scene, not a design of construction elements.

농촌관광마을 직거래사업장 운영 및 디자인 실태 분석

채혜성,서애은,하은영,유지원,손호기 동북아관광학회 2020 동북아관광연구 Vol.16 No.4

As the 6th industrialized agricultural products are being developed in the rural villages, it is required to establish a systematic development plan for the improvement of the design level and efficient operation of the direct dealing shops in the rural village. Therefore, in this study, 30 farms' direct sales sites, interviews and interviews were conducted to identify the actual conditions of operation and design as a specialty store for agri - food, and suggested implications. In terms of operation, we proposed diversification of design evaluation system, year - round business plan, multi - use vending machine utilization, and rural tourism program in consideration of the fact that the aged small shop and the village manager work together with experiential program. In terms of design, we propose a plan based on marketing strategy and a careful consideration of consumer purchasing activities as there are limitations on space composition, consumer movement, and information facilities as food specialty stores. And suggested institutional support for the matching of experts and farmers in these fields. This study will be meaningful as a basic data for improvement of operation and design aspect of remodeling of existing farm village direct dealerships and establishment of system for stable settlement of direct agricultural products. 2015년 농촌융복합산업 육성에 관한 법과 2016년 농산물 직거래 활성화에 관한법이 제정되면서 농촌현장에서의 소비 촉진을 위한 정책이 활발히 추진되면서 농촌마을에서는 질 좋은 상품을 직접 마을에서 판매하는 농촌관광마을 직거래사업장에 대해재조명하기 시작하였다. 농촌관광마을 직거래사업장의 활성화를 위해서는 방문객의 소비욕구를 충족할 수 있는 판매환경과 효율적인 관리ᆞ운영 체계를 마련하여야 한다. 따라서 본 연구에서는 농촌관광마을 직거래사업장 30개소에 대해 현장답사 및 관계자면담조사를 실시하여 농식품 전문매장으로서 운영 및 디자인 실태를 파악하고 시사점을 제시하였다. 운영 측면에서는 마을관리자가 오래된 소규모 점포와 체험프로그램을함께 운영하는 점을 고려해 연중사업계획, 다목적 활용 집기류, 농촌관광프로그램 등을 제안하였다. 디자인 측면에서는 식품 전문매장으로서 공간구성 및 소비자 동선, 안내시설 등에 한계가 있는 만큼 마케팅 전략과 소비자 구매활동에 대한 면밀한 고찰이필요한 것으로 나타났고 이러한 분야의 전문가들과 농업인들의 매칭을 위한 제도적지원을 제안하였다. 이 연구는 기존 농촌관광마을 직거래사업장의 리모델링에 대한 운영 및 디자인적 측면의 개선방안과 농산물 직거래사업장의 안정적 정착을 위한 제도마련을 위한 기초자료로서 의의가 있겠다.

농업생산공간 경관의 효율적 관리를 위한 경관구성요소 분류에 관한 기초 연구

채혜성 ( Hye Sung Chae ),김혜민 ( Hye Min Kim ) 한국농촌계획학회 2005 농촌계획 Vol.11 No.3

전통담, 전통지붕 관리실태 및 경관보전직접지불제 적용에 대한 주민의식 조사 연구

채혜성 ( Hye Sung Chae ),민소영 ( So Young Min ),류선정 ( Sun Jung Ryu ),안동만 ( Tong Mahn Ahn ) 한국농촌계획학회 2008 농촌계획 Vol.14 No.4

농생명산업 진로체험처로서 농촌교육농장 실태분석 - 농촌교육농장주 진로체험 역량을 중심으로 -

채혜성(Hye Sung Chae),박수진(Su Jin Park),황대용(Dae Yong Hwang) 한국지역사회생활과학회 2021 한국지역사회생활과학회지 Vol.32 No.4