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해외 온라인 개인 구매대행 서비스의 지속적 이용에 대한 영향 요인 연구
주암(Yan Zhou),박상문(Sang-Moon Park),김명수(Myoung-Soo Kim) 한국데이타베이스학회 2017 Journal of information technology applications & m Vol.24 No.1
As the number of people going aboard is growing and technology is developed rapidly, Chinese customers are also getting better understanding about overseas products, and they hope to get less expensive and better ones, which leads to the growth of the online overseas purchasing agent service. In this paper, we tried to analyze the factors that impact the usage of online overseas purchasing agent service using the survey data. We found that customers pursue not only the reasonable prices but also enjoyment of shopping in the online overseas purchasing agent service. In addition, product scarcity and the information literacy of a customer were positively related with the use of online overseas purchasing agent service.
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텍스트 마이닝을 활용한 중국인 학습자 대상 한국어교육 연구 동향 -공기어 네트워크 기법을 중심으로-
주암 ( Zhou Yan ),전홍화 ( Quan Honghua ),이정희 ( Junghee Lee ) 이중언어학회 2019 이중언어학 Vol.75 No.-
The purpose of this thesis is to find out the variation trends that aim for the objects, Chinese Korean language learners. It uses research-tendency analysis in Korean-language education, among the Korean academic community. The research object is a collection of academic papers’ titles published in Korea within a certain annual range. The method of this research is based on the text mining analysis whose objects are academic papers’ titles of keywords. Afterward, it analyzes the co-occurance words. Moreover, through the social network map, it finds out the research development trends. Research trend analysis is extensively used in the study of Korean language education. However, this kind of thesis, which uses research trend analysis for the specific objects, Chinese Korean language learners, has rarely been published. This study is based on statistical analysis. In addition, it analyzes the relationship between the number of papers and the number of Chinese students. Furthermore, the study uses R as a statistical tool for the analysis of the co-occurance words. It imports the results into Pajek and then makes into a social network map. This thesis uses text mining to analyze the trends of the research topics. Consequently, it finds out the differences in the research trends of academic papers in three different stages in the field of Korean language education for Chinese Korean language learners. (Kyung Hee University)
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주암(Yan Zhou),권종욱(Jong-Wook Kwon),정혜(Hui Zheng),장영봉(Yong-Feng Zhang) 한국무역연구원 2018 무역연구 Vol.14 No.1
The purpose of this thesis is to investigate the previous research, the 31 provinces of China are classified according to the different values. The author of this thesis takes the thesis of Kwon Jong-Wook (2015) as the previous research and Hofstede’s cultural dimensions theory as background, to increase the 21 factors which can explain the differences of values to 23, and add the classification of China of the sixth dimensions Indulgence versus Restraint, IND. After study, 20 of the factors are determined factors. This thesis uses Cluster Analysis method to divide China into 2~3 group. In order to test the accuracy of the analysis, we use the problems and data provided in World Values Survey 6 to reinspect the analysis method of this thesis, the results of the test are in agreement with the results of our analysis.
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Is National Culture an Appropriate Unit of Analysis in Cross-Cultural Research?
Yongfeng Zhang(장영봉),Jongwook Kwon(권종욱),Yan Zhou(주암),Peng Wang(왕붕) 연세대학교 경영연구소 2021 연세경영연구 Vol.58 No.3
본 연구는 다문화 연구 분야에서 논란이 되고 있는 구체적인 연구문제를 해결하는 것이 목적이다. 다문화 연구에 있어서 연구의 분석단위가 국가인지 아니면 한 국가내의 지역인지가 논쟁이 되고 있다. 수십 년 동안 다양한 분야의 연구자들이 이러한 이론적 논쟁에 매달려 오고 있다. 본 연구는 Minkov and Hofstede(2012)의 연구 방법과 세계 가치 조사(World Values Survey)의 최신 데이터를 활용하여 비교문화 연구에서 분석의 단위가 국가가 바람직한지 아니면 지역단위가 바람직한지를 검증해 보고자 한다. 이를 위해 슈와르츠 가치관 값을 활용하여 5개 그룹, 19개국 239개 지역의 문화적 가치 차이를 분석한다. 5개 그룹은 아시아, 라틴 아메리카, 동유럽, 아랍 세계, 그리고 영국이 포함된다. 분석결과 국가간 문화차이보다 국가 내 문화적 차이가 큰 경우도 있고(중국·페루·러시아 등) 작은 경우(미국·요르단 등)도 발견되었다. 하지만 전체적으로 국가간 차이보다 지역간 차이가 작아서 비교문화 연구에서 연구의 분석단위는 한 국가 내 지역보다는 국가단위가 바람직한 것으로 나타났다. 또한 시간이 지날수록 국가 클러스터가 모이는 패턴이 달라진다는 사실도 발견했다. 본 연구는 비교문화 연구에서 논쟁이 되고 있는 국가 및 지역 단위의 분석단위 적합성에 대한 이론적 기반을 제공하고 다국적 기업들 간의 시장 전략 수립에 유용할 정보를 제공한다. The purpose of this paper is to address a specific controversial issue in the cross-cultural field: in cross-cultural studies, regarding whether the country or the region should be used as the unit of analysis. Cross-cultural similarities and differences play an important role in many areas of life. Researchers from various fields have been actively dealing with this topic for decades. Based on the research methods of Minkov and Hofstede (2012), and using the latest data from the World Values Survey, based on the Schwartz values, this study analyzes the differences in cultural values among 239 regions of 19 countries taken from five groups: Asia, Latin America, Eastern Europe, the Arab World, and Anglo countries. By analyzing the aggregation of homogeneous and heterogeneous clusters, this paper examines the judgment basis for and use of analytical units in cross-cultural research. The results show that cultural differences within some countries can be larger (e.g, China, Peru, Russia, etc.) or smaller (e.g, United States, Jordan, etc.) than differences among countries. We have also found a pattern of national cluster aggregation will be changed over time. This research provides a reference basis for effectively distinguishing the types of differences in national and regional values and provides theoretical information that will be useful in the formulation of market strategies among multinational companies.
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