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고준(Joon Koh),최수정(Su-jeong Choi),임주동(Ju-dong Lim),이길형(Gil-hyung Lee) 한국인터넷전자상거래학회 2009 인터넷전자상거래연구 Vol.9 No.3
This study proposes an analytical framework for online supporting services offered by technology trade agencies' web-sites which is composed of three categories: technology trade support, technology information support, and technology commercialization support. This framework is expected to provide a comparative analysis of online supporting service among agencies' web-sites. Furthermore, this study suggests a conceptual model including the relationship between the online supporting services and the performance of technology trade. In order to verify the usefulness of the conceptual model, we conducted two types of case studies: overall case analysis(with 36 web-sites of technology trade agencies) and in-depth case analysis(with 8 web-sites). The results showed that the core online supporting services promoting online technology trade are database on technology information, survey on technology demand, evaluation of technology's value, marketing for technology, human network, and database on buyers of technology. Also, it has been found that the more online supporting services does a technology trade agency offer, the more activated are online technology trades.