국가숲길이 귀산촌인의 삶의 질에 미치는 영향:지리산둘레길을 중심으로

위주연,이수광,이정희,김소민 한국산림과학회 2023 한국산림과학회지 Vol.112 No.2

This study was conducted on migrants in 5 cities and counties near the Jirisan Dulle-gil Trail, designated as a National Forest Trail, to find out how the National Forest Trail affects the quality of life after migrants from urban to mountain villages. The group that used the Jirisan Dulle-gil Trail before and/or after the migration showed higher levels of impact on the migration decision, life satisfaction, and behavioral intention than the group that did not use the trail. The group that was affected by the Jirisan Dulle-gil Trail in deciding on the migration also showed higher usage satisfaction with the Jirisan Dulle-gil Trail, life satisfaction, satisfaction with the migration, and behavioral intention than the unaffected group. There were also significant differences in the quality of life according to the migration area, location satisfaction among the migration satisfaction levels, and behavioral intention. In conclusion, it was confirmed that the Jirisan Dulle-gil Trail plays an important role in the decision to migrate to mountain villages and the quality of life after the migration. The results of this study are expected to be used as basic data to present policies related to National Forest Trails that can contribute to the development of mountain villages and countermeasures against population extinction in mountain villages.

관광콘텐츠 특성이 기대일치, 지각된 유용성, 만족, 공유의도에 미치는 영향 : 기대일치모델의 적용을 중심으로

위주연,김미연 관광경영학회 2021 관광경영연구 Vol.104 No.-

The purpose of this study is to apply the tourism content characteristics to the expectation-confirmation model to identify the impact. This finding is ultimately aimed at informing not only users but also providers of important things for the production and use of tourism content in the tourism content field and providing useful materials for future tourism content sharing. The empirical analysis was conducted using the SPSSWIN Ver 22.0 Statistical Package Program after the survey was collected for approximately one month from 30 November 2020 to 30 December 2020. Analysis of Hypothesis 1 showed that the characteristics of tourism contents were partially adopted in accordance with expectations. Hypothesis 2, Tourism content characteristics have been shown to affect perceived usefulness. Hypothesis 3 shows that expectancy confirmation affects perceived usefulness, and that expectancy confirmation and perceived usefulness have a significant effect on utilization satisfaction and finally, utilization affects shared intentions. In conclusion, the characteristics of tourism contents are judged to have a positive impact on users' expectations, perceived usefulness, and further on their satisfaction and sharing intentions. Consequently, in order to use reliable tourism content, the focus should be on considering what should be noted in the future and providing reliable information.

지역주민의 관광지재생에 대한 인식이 관광지이미지 및 지역애착도에 미치는 영향: 관광지이미지의 매개효과를 중심으로

위주연,가정혜 관광경영학회 2020 관광경영연구 Vol.96 No.-

The purpose of this study was to examine the effects of residents’ perception of tourism destination regeneration on the tourism destination image and place attachment. In addition, this study proposed the mediating effect of tourism destination image on the relationship between residents’ perception of tourism destination regeneration and place attachment. The empirical analysis was analyzed using the SPSS WIN Ver. 22.0 statistical package program after the questionnaire was collected, and the survey was conducted to 250 residents in Joenju-si, Jeollabuk-do from October 27 to October 28 in 2018 and 213 questionnaires were used for empirical analysis. The results are as follows. First, the effect of residents’ perception of tourism destination regeneration on the tourism destination image was partially adopted, and the residents seemed to emphasize particularly the perception of environmental factor in creating the positive tourism destination image. Second, the effect of residents’ perception of tourism regeneration on the place attachment was partially adopted, and the residents’ perception of economic regeneration seemed to be the most important factor affecting the place attachment. Third, the tourism destination image mediated the relationship between residents’ perception of tourism destination regeneration and place attachment. In conclusion, it is important to create the positive tourism destination image and place attachment by promoting the economic and environmental tourism destination regeneration performance to the residents.

여행자의 여행경험이 여행만족도와 심리적 웰빙에 미치는 영향

위주연,최병창,이영만 한국호텔관광학회 2022 호텔관광연구 Vol.24 No.2

This study examines the effects of travel experience on travel satisfaction and psychological well-being of travelers who have traveled to South Korea in a situation where negative emotions increase due to COVID-19. The current study population is defined as travelers with domestic travel experience within the last year and eight months. The online survey was conducted through Google docs, and valid data with 216 samples were used for empirical analysis. SPSS 22.0 was used as a program for hypothesis testing in this study. The results of the research hypothesis test are as follows. The first finding of this study is that travel experience (social exchange, self-determination, self-improvement, and natural exchange) positively affects travel satisfaction. Second, this study reveals that social exchange, self-determination, and self-improvement, among the four dimensions of travel experience, have positive effects on travelers' psychological well-being, while natural exchange does not. Third, this study also found the positive influence of travelers' travel satisfaction on their psychological well-being. Based on these findings, this study highlights that travelers' positive psychology can be increased through the travel experience. Theoretical and practical implications to reinforce travelers' satisfaction and psychological well-being are presented.

국내관광 체험요소가 지각된 가치, 재방문의도에 미치는 영향

위주연 ( We Ju-yeon ),윤규미 ( Youn Kyu-mee ),이재곤 ( Lee Jae-kon ) 한국관광산업학회 2021 Tourism Research Vol.46 No.4

본 연구는 국내관광 체험요소가 지각된 가치와 행동의도에 미치는 영향을 분석하였다. 본 연구의 설문조사는 국내관광을 경험한 관광객들을 대상으로 2021년 11월 1일부터 11월 15일까지 구글 온라인 설문방법을 통해 실시하였으며, 수집된 설문자료는 SPSS 22.0 통계프로그램을 활용하여 분석하였다. 실증분석 결과 다음과 같은 결과가 도출되었다. 첫째, 국내관광 체험요소(심미적 체험, 오락적 체험, 교육적 체험, 일탈적 체험)가 지각된 가치에 미치는 영향관계를 검증한 결과, 국내관광 체험요소 중심미적 체험, 오락적 체험, 일탈적 체험에 대해 높게 지각할수록 지각된 가치가 높아지는 것으로 나타났다. 둘째, 국내관광 체험요소가 재방문의도에 미치는 영향관계를 검증한 결과, 국내관광 체험요소 중 오락적 체험, 일탈적 체험에 대해 높게 지각할수록 재방문의도가 높아지는 것으로 나타났다. 교육적 체험은 영향을 미치지 않는 것으로 나타났는데, 이는 코로나 19로 인한 우울감과 스트레스를 해소하기 위한 관광목적으로 인한 결과라고 보이며, 연구결과를 바탕으로 국내관광객들의 지각된 가치와 재방문의도에 영향을 미치기 위해서는 오락적 체험요소와 일탈적 체험요소를 중점적으로 강화하여 즐길거리와 볼거리 위주로 스트레스를 해소할 수 있는 콘텐츠를 개발하는 방안이 필요할 것으로 사료된다. This study analyzed the effect of domestic tourism experience factors on perceived value and behavioral intention. The survey of this study was conducted on tourists who experienced domestic tourism from November 1 to November 15, 2021, and the collected survey data were analyzed using the SPSS 22.0 statistical program. As a result of empirical analysis, the following results were derived. First, as a result of verifying the influence of domestic tourism experience factors (aesthetic experience, entertainment experience, educational experience, and deviant experience) on perceived value, the perceived value increases as the aesthetic experience, entertainment experience, and deviant experience are higher among domestic tourism experience factors. Second, as a result of verifying the influence of domestic tourism experience factors on revisit intention, it was found that the higher the perception of entertainment and deviant experiences among domestic tourism experience factors, the higher the revisit intention. Educational experience did not appear to have an effect, which seems to be the result of tourism purposes to relieve depression and stress caused by COVID-19, and based on the research results, it is necessary to develop content that can focus on entertainment and attractions.

지리적 거리에 따른 문화적 유사성이 방문의도에 미치는 영향 : 문화적 동기의 조절효과를 중심으로

주위,위주연,심뢰 한국관광진흥학회 2021 관광진흥연구 Vol.9 No.4

도시재생관광지의 스토리텔링에 따른 지역 브랜드가치, 브랜드이미지가 행동의도에 미치는 영향 연구

이재곤,위주연 관광경영학회 2019 관광경영연구 Vol.90 No.-

The purpose of this study is to examine how storytelling affects local brand value and brand image, and how it affects behavior, and to find storytelling elements to enhance local brand value and image, and to present suggestions to activate local tourism. An empirical survey was conducted between May 1 and May 20, 2019, and 185 valid questionnaires were analyzed. As an analysis method was conducted to verify a analysis of frequency, factor analysis, structural equation model analysis and study model hypotheses. Analysis showed that uniqueness, education, and interest affect brand value and brand image. Uniqueness and interest are affecting brand preference, which informs interesting local culture, history and educational content and needs a story that can satisfy knowledge acquisition. This study is believed to be used as a regional marketing material as storytelling has been proven to affect local brand values and images and to lead to behavior.

다크투어리즘 스토리텔링이 관광지 러브마크, 행동의도에 미치는 영향: 관광지 러브마크 매개효과를 중심으로

김근현,위주연,이수광 관광경영학회 2021 관광경영연구 Vol.102 No.-

The purpose of this study was to examine the effect of relationship between dark tourism storytelling, love marks from tourism, and intention of action : the mediating effect of tourism love marks. In addition, this study was proposed by the mediating effect of love mark on the relationship between dark tourism storytelling and intention of action. The empirical analysis was analyzed using the SPSS WIN Ver. 22.0 statistical package program after the questinnaire was collected, and the survey was conducted from January 20 to February 10 in 2021, and the survey method used a self-written online survey method targeting tourists who visited the DMZ in the past. A total of 181 questionnaire was collected. Looking at the analysis results, In summary of relationship between the storytelling, lovemarks and behavior intention behind Dark Tourism, ‘interest’ and ‘educational factors’ are likely to have greater impact on the creation of tourist’s lovemarks on the tourist sites, compared to other factors such as ‘comprehension’. It is attributable to the poor delivery of tour guides in sharing the history, or spatial constraints considering that the guide is provided outside. In order the overcome such constraints, the storyteller should pick plain words that are less ambiguous, and increased support should be provided such as competent staffs who are capable of grabbing visitors’ attention at all times and more sophisticated equipments like microphones. The study suggests that ‘reputation’, one of the factors behind lovemarks, having had little impact on ‘intention to revisit’ or ‘intention to recommend’is due to the visitor’s perception of DMZ, associating the place with death. In other words, the place itself has a somewhat negative image, which led to the visitors not recommending it to others. In order to address such difficulties, positive outcomes should be proven by promoting artistic or cultural advantages of historic sites, and holding musicals, plays or exhibitions of tragic history are all case in points. In the end, such endeavors could improve its overall image, providing opportunities to become proficient in history. As a result, interest in Dark Tourism, including visiting DMZ, would begin to grow if they are exposed more frequently in our daily lives, which means more recommendations and revisits would also take place. In addition to that, if the Dark Tourism were combined with a wide range of areas, rather than a single area, public awareness could be further improved.

관광지 방문경험에 따른 관광태도 및 방문의도 연구: 중국인 최초방문자와 재방문자의 비교를 중심으로

주위,위주연 (사)한국관광레저학회 2022 관광레저연구 Vol.34 No.5

This study aims to understand the effect of visit experiences on tourist attitudes and the differences in tourist attitude between first-time visitors and repeat visitors. Additionally, it intends to identify the influence of attitudes of first-time and repeat visitors on intention to visit, according to visit experiences through a systematic analysis of Chinese visitors' experiences of visiting Korea. The empirical analysis was operated using the SPSS WIN Ver. 22.0 statistical package program after the questionnaire was collected, and the survey was conducted to 302 residents in China from 1 August to 15 August in 2021. Findings revealed that there exists direct impact among visit experiences, attitudes and intention to visit. The results of the difference analysis on the attitude and intention to visit of the first visitors and repeat visitors show that repeat visitors have higher intention to visit with more positive attitude towards Korea, which bears valuable theoretical and practical contributions and implications for destination marketing.

호텔기업의 사회적 책임(CSR) 활동에 따른 기업이미지가 기업평판에 미치는 영향에 관한 연구

이규상,김영곤,위주연 관광경영학회 2020 관광경영연구 Vol.94 No.-

A Study on the Influence of Corporate Image on Corporate Reputation According to The Hotel enterprise’s Corporate Social Responsibility. There are 3 hypotheses based on Corporate Social Responsibility, Corporate Image and Corporate Reputation. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from November 10 to December 15. First, according to analysed result, Eight out of Twelve as affective facts of Corporate Social Responsibility influenced on Corporate Image. Second, Three out of Three as affective facts of Corporate Image influenced on Corporate Reputation. Lastly, Three out of Four as affective facts of Corporate Social Responsibility influenced on Corporate Reputation. As the result of this study, In the 2020s, hotel enterprise are expected to take the lead in environmental issues that are better than now. Customers expect the differentiated sustainable products of hotel companies, activities that contribute to the development of the national and regional economies, and individual responsibility activities that utilize characteristics of hotel companies through transparent management and various programs and operations for win-win cooperation with business partners. To emerge as a representative hotel company in Korea, if it becomes a company that provides credibility by realizing program products that reflect consumer trends and implementing more authentic services to customers, it will be able to plant an image of itself as a hotel company for customers without having to pay a lot of advertising and marketing expenses. It is not expected that customers will feel any activity on the environmental responsibility of the hotel company yet, but only those companies that move ahead in areas related to the environment are expected to survive. Therefore, We hope to become a Republic of Korea that takes the lead in the era of superhumanity beyond the eco-friendly image of hotel companies by actively engaging in responsible activities that are consistent with the national environmental policy and considering the environment of eco-friendly products, eco-friendly design, image and organization.