조명기구의 배광방법이 상쾌한 감성에 미치는 영향에 관한 연구

우승현(Seung-Hyun Woo),김동현(Dong-Hyeon Kim),문성학(Seong-Hak Moon),이정수(Jeong-Soo Lee) 한국조명·전기설비학회 2013 한국조명·전기설비학회 학술대회논문집 Vol.2013 No.5

소셜커머스에서 패션제품 소비자의 브라우징 동기, 위험지각이 구매의도에 미치는 영향

우승현 ( Seung Hyun Woo ),황진숙 ( Jin Sook Hwang ) 한국의류학회 2013 한국의류학회지 Vol.37 No.6

This study investigated the effects of fashion consumer`s browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

라이프스타일 숍의 상품특성이 소비자의 체험지각 및 쇼핑몰입에 미치는 영향

우승현(Woo, Seung Hyun),황진숙(Hwang, Jin Sook) 한국디자인문화학회 2017 한국디자인문화학회지 Vol.23 No.2

최근 라이프스타일에 대한 기업과 소바자의 관심 증대로 인해 라이프스타일 숍이 빠르게 증가하고 있다. 라이프스타일 숍의 특성상 주로 실용적이며 베이직한 상품을 다루지만 차별화된 컨셉과 아이덴티티를 위해 트렌디하고 감성적인 상품으로 소비자에게 어필하는 매장도 증가하고 있다. 이에 본 연구에서는 소비자의 체험 및 쇼핑몰입을 강화하기 위한 상품 전략을 제시하고자 라이프스타일 숍의 상품특성이 소비자의 체험지각 및 쇼핑몰입에 미치는 영향에 대해 살펴보았다. 라이프스타일 숍을 방문한 경험이 있는 소비자를 대상으로 설문조사를 진행하였으며, 총 300부의 설문 결과는 SPSS 18.0을 이용하여 빈도 분석, 요인 분석, 신뢰도 분석을 실시하였고, Amos 18.0을 통해 확인적 요인분석과 구조방정식 모형을 분석하였다. 연구 결과를 요약하면 다음과 같다. 요인분석 결과, 상품특성은 ‘실용적 특성’과 ‘감성적 특성’, 체험 요소는 ‘오락적체험’, ‘교육적체험’, ‘현실도피체험’, ‘미적체험’이 도출되었고, 쇼핑몰입은 1개의 요인으로 도출되었다. 이어 경로분석 결과를 살펴보면, 라이프스타일 숍의 상품이 실용적인 경우, 4개의 체험지각에 모두 유의한 결과를 보이는 것으로 나타났으며 이 중 현실 도피체험에는 부정적인 영향을 미치는 것으로 나타남에 따라, 실용성과 현실도피체험은 반비례 관계를 갖는 것으로 볼 수 있다. 반면, 상품의 특성이 감성적인 경우에는 4개의 체험요소 모두에 긍정적으로 유의한 영향을 미치는 것으로 나타났다. 이어 소비자의 체험 지각이 쇼핑몰입에 미치는 영향을 살펴보면, 4개의 체험요소 중 오락적체험과 현실도피체험이 쇼핑몰입에 유의한 영향을 미치는 것으로 밝혀졌다. 마지막으로 라이프스타일 숍의 상품특성이 쇼핑몰입에 미치는 영향을 살펴보면, 실용적 특성과 감성적 특성 모두 쇼핑몰입에 직접적으로 유의한 영향을 미치지는 않았지만, 감성적 특성은 소비자의 체험을 매개로 하여 쇼핑몰입에 간접적으로 유의한 영향을 미치는 것으로 나타났다. 따라서 라이프스타일 숍의 트렌디하며 감성적인 상품특성이 소비자의 체험 및 쇼핑몰입에 더 긍정적인 역할을 하는 것으로 나타남에 따라 소비자의 감성을 자극할 수 있는 상품 구성이 더 효과적일 것으로 사료된다. 본 연구는 라이프스타일 숍에서 소비자의 인식을 반영한 상품 기획에 도움이 되는 기초자료를 제공했다는 점에 의의를 둔다. Due to the recent increasing interest of companies and consumers in lifestyle, lifestyle shops have rapidly grown. Considering the characteristics of lifestyle shops, there are not only stores mainly dealing in practical and basic products but also those appealing to consumers with trendy and emotional products to emphasize their differentiated concept and identity. Thus, the purpose of this study is to examine the effects of the product characteristics of lifestyle shops on consumers’ experience perception and shopping flow to propose product strategies enhancing consumers’ experience and shopping flow. To this end, a survey was performed targeting consumers having the experience of visiting lifestyle shops. A total of 300 questionnaires were analyzed through frequency analysis, factorial analysis, and reliability analysis using SPSS18.0, and confirmatory factor analysis and structure equation modeling were conducted using Amos18.0. The study results can be summarized as below. As a result of factorial analysis, ‘practical characteristics’ and ‘emotional characteristics’ were derived for product characteristics, and ‘entertainment’, ‘education’, ‘escapist’, and ‘esthetic’ were drawn for experience elements. There was one factor for shopping flow. As a result of path analysis, if the products of lifestyle shops were practical, they turned out to significantly influence all the four experience elements. Among them, practicability had negative effects on escapist experience, showing their inverse relationship. On the other hand, if the products were emotional, they turned out to have positive effects on all the four experience elements. Regarding the effects of consumers’ experience perception on shopping flow, entertainment experience and escapist experience significantly influenced shopping flow. Lastly, examining the effects of the product characteristics on shopping flow, although both practical characteristics and emotional characteristics had no direct significant effects on shopping flow, emotional characteristics turned out to have indirectly significant effects on shopping flow mediating consumers’ experience. In conclusion, it was found that trendy and emotional product characteristics of lifestyle shops could more positively influence consumers’ experience and shopping flow, which implies that products that could stimulate consumers’ emotion may be more effective. This study has a meaning in that it provided baseline data that could help lifestyle shops design products reflecting consumers’ perception.

경북 울진 연호(蓮湖)의 지형적 특성

우승현(Woo, Seung-Hyun) 한국지역지리학회 2016 한국지역지리학회지 Vol.22 No.1

울진군 울진읍에 위치한 연호(蓮湖)는 기존 동해안의 하천에서 발견되었던 하적호나 석호와는 다른 지형적 특성을 나타내고 있다. 본 연구에서는 울진 연호의 지형적 특성을 분석하고, 이를 통해 그 형성과정에 대해 살펴보고자 하였다. 더 나아가 자연호소와 습지를 지형형성과정에 따라 적합하게 보존하기 위한 연구가 필요함을 주장하였다. 연 호의 지형적 특성을 규명하기 위해 1918년도, 1956년도, 2012년도의 지형도를 비교·분석 하였고 남대천과 연호천의 하상종단면도와 기반암 추정선을 그림으로 표현하였다. 또한 남대천과 연호천의 계획홍수위를 통해 침수가능지역을 설정하고 퇴적물의 이동방향과 퇴적환경을 고찰하고자 퇴적물의 입경분포를 분석하였다. 이를 통해 밝혀진 결과들을 종합해볼 때, 연호는 동해안의 하천에서는 연구가 전무했던 ‘배후습지성 호소’라고 할 수 있다. 따라서 동해안처럼 유 로의 길이가 짧고 경사가 급한 하천에서도 배후습지성 호소가 형성될 수 있다고 말 할 수 있다. 또한 배후습지성 호 소의 지형적 형성과정과 울진읍의 시가지 발달을 분석하여 그에 적합한 연호의 보존방법을 제언하였다. Natural lakes are estimated in variety with that"s function or value depending on age environment or geographical characteristics. There are many kind of natural lakes, but the kind of natural lake is limited in rivers in korea flowing into East Sea. However, Yeonho lake in Uljin has different geographical characteristics with oxbow lake or lagoon which is common in korea"s river flowing into East Sea. Therefore the purpose of this study is to analyze geographical characteristics due to the process of Yeonho"s formation. Further more research for protecting wetland is needed to adequately preserve, depending on the geomorpologic process. To analyze geographical characteristics, it was essential to compare and analyze topographical map of 1918・1956・2012 and I pictured estinated line of bedrock and longitudinal section of Nam-dae cheon(Riv)・Yeonho cheon(Riv). In addition, I denoted flooded areas through design flood level of Nam-dae cheon(Riv)・Yeonho cheon(Riv) and analyzed particle size distribution of deposited sediment due to consider deposit environment. The results of study are as follows. In conclusion, Yeonho lake is floodbasin which was not researched at river flowing into East Sea. Through this study, my opinion is that floodbasin can be formed in the river that is steep and short. I argue that preservation methods will be seeked by geomorphologic process of floodbasin and development of downtown.

스트릿 몰(Street Mall)의 매장 배분계획과 영업활성화의 관계에 대한 연구

우승현(Woo, Seung-Hyun),윤혜경(Yoon, Hea-Kyung) 한국실내디자인학회 2009 한국실내디자인학회논문집 Vol.18 No.6

This research was undertaken to prove the relationship between street mall activation and architectural plan design. The research methodology was established based on the analysis of data of two existing street malls in Korea (Western Dome & LaFesta) and theoretical studies of outdoor space design. The findings from this study are the following: First, building blocks with segments in every 50m or so are ideal for detailed communication between visitors and building contents. Second, the ratio of width of main corridor and building height should be less than 1 to provide intimate feel and keep visitors" attention concentrated in the facility. Third, store unit should have more storefronts to be exposed more to passers-by and lead more pedestrian traffic. Fourth, shape of store unit would rather be wide and shallow, instead of narrow and deep, to have more exposure to the central corridor. Fifth, the building block of the busiest(most expensive) area that is usually at the main entrance area of street mall should be flexible to fit more smaller units to maximize the profitability. Sixth, the main entrance of store should face the main pedestrian corridor to induce the influx of visitors. Lastly seventh, anchor tenant that has strong name recognition is usually located on basement or higher level to induce pedestrian traffic into the mall, key tenants that are strong and familiar brand names should be located at the corner of building block with spacing to attract visitors, provide even distribution of traffic, and support wayfinding, and local tenant should be located at small units along the central corridor or remainder spaces occurred from building core layout.

라이프스타일 숍의 체험 요소가 스토어 아이덴티티, 쇼핑 만족 및 행동의도에 미치는 영향

우승현 ( Seung Hyun Woo ),황진숙 ( Jin Sook Hwang ) 한국의류학회 2016 한국의류학회지 Vol.40 No.4

This study investigated the effects of experience elements on store identity, shopping satisfaction, and behavioral intention in lifestyle shops. The respondents of the study were 300 adult males and females who visited lifestyle shops. The data were analyzed by using SPSS 18.0 for exploratory factor analysis and reliability analysis, and AMOS 18.0 for confirmatory factor analysis and path analysis. The results showed that there were four experience elements: entertainment, education, escapist, and esthetic. The experience elements are based on Pine & Gilmore``s Experience Economy Theory. The result of path analysis showed that the entertainment experience and escapist experience had significant influences on store identity. Store identity positively influenced shopping satisfaction, but it had no significant influence on behavioral intention. Shopping satisfaction was found to have a significant effect on behavioral intention. The indirect effect analysis showed that the entertainment and escapist experiences have positive influences on shopping satisfaction and behavioral intention mediated by store identity. The store identity had an influence on behavioral intention mediated by shopping satisfaction. This study provides helpful information to domestic lifestyle brands for the establishment of a competitive store identity strategy by implementing the important store experience elements of lifestyle shops

Snow in Chicago

Woo Seung Hyun(우승현) 대한건축학회 2007 建築 Vol.51 No.3

RGBW을 이용하여 편안한 감성이 증가하는 색온도 영역 도출

우승현(Seung-Hyun Woo),김동현(Dong-Hyeon Kim),문성학(Seong-Hak Moon),이정수(Jeong-Soo Lee) 한국조명·전기설비학회 2013 한국조명·전기설비학회 학술대회논문집 Vol.2013 No.5

LEED 인증 받은 학교건축사례에서 재생에너지 활용 연구 분석 - 태양광 및 태양열 에너지를 중심으로 -

윤혜경,우승현,최효식,Yoon, Hea-Kyung,Woo, Seung-Hyun,Choi, Hyo-Sik 한국교육시설학회 2013 敎育施設 Vol.20 No.2

The purpose of this study is to analyze the state-of-the-art solar energy system design cases among LEED(Leadership in Energy and Environmental Design) certified school projects and to explore the feasibilities for their applications in domestic school design. Investigating the sold wattages in some kinds of buildings, the wattages per an educational facility is the second-largest after that per an industrial facility. That shows that our attention should be actively directed to the utilization of New and Renewable Energy in school facilities. Therefore photovoltaics systems, lighting systems and solarthermal facilities of solar energy systems were analyzed in the LEED cases. Findings demonstrate that applications of solar energy systems in K-12 educational facilities have been executed more than those in higher educational facilities. However, K-12 educational facilities and higher educational facilities by private funds are not categorized as Green Buildings by Support for Making Green Buildings Act. That fact is needed to be amended. Besides that, design developments are needed for building integrated photovoltaics systems and solarthermal facilities in domestic educational facilities.

차수재로의 광산슬러지 재활용 적용성 평가: Part I: 광산배수슬러지 및 혼합차수재의 물리·화학적 성질

이재영,배선영,우승현,Lee, Jai-Young,Bae, Sun-Young,Woo, Seung-Hyun 한국지반신소재학회 2011 한국지반신소재학회 논문집 Vol.10 No.2

CMDS (Coal Mine Drainage Sludge) is mainly generated from acid mine drainage during physicochemical treatment or electrical purification. CMDS is well worth considering on recycling possibilities in various areas. This research applies the liner and cover materials using waste disposal landfill generally to treat acid mine drainage sludge. In this Part I of the two parts paper, physico-chemical characteristics of CMDS, bentonite and cement to prepare the liner have been identified using XRD, XRF, FESEM. In addition, combining their physicochemical characteristics, the optimum mixing ratio has been determined to be 1: 0.5: 0.3 for CMDS: bentonite: cement by the batch tests. Initial permeability of CMDS was $7.10{\times}10^{-7}cm/s$. Through the leaching test, it was confirmed that its mixture was environmentally safe. In the Part 2, a large-scale Lysimeter was used to simulate the effects of the layer on the freeze/thaw for evaluation on field applicability and stability. 광산배수슬러지는 산성광산배수를 물리 화학적 혹은 전기적으로 정화할 때 주로 생성된다. 여러 분야에서 광산배수슬러지의 재활용 가능성을 연구하는 것은 중요한 일이다. 본 연구에서는 매립지 폐기물인 광산배수슬러지를 차수재와 복토재로의 재활용 적용성을 평가하였다. 두 part로 구성된 본 논문의 Part 1에서는, 광산배수슬러지, 차수재 형성을 위해 혼합 한 벤토나이트와 시멘트의 물리 화학적 성질을 pH 측정 및 XRD, XRF, FESEM로 분석하였다. 회분식 시험을 통하여 광산배수슬러지를 벤토나이트, 시멘트와 혼합하고 다짐도, 투수시험 및 일축시험을 통하여 최적혼합배율을 광산배수슬러지 1 : 벤토나이트 0.5 : 시멘트 0.3으로 결정하였다. 광산배수슬러지의 초기 투수계수는 $7.10{\times}10^{-7}cm/s$이었다. 광산배수슬러지는 유해물 용출시험을 통하여 환경에 안전하다는 것이 확인되었다. 본 논문의 Part 2에서는 라이시미터 (Lysimeter)를 사용하여 계절변화와 강우조건에 따른 하절기 건조/습윤 및 동절기 동결/융해의 과정을 통해 광산배수슬러지를 이용한 차수재 사용시 환경 적용성 가능성 및 안정성을 고찰하고자 하였다.