소비자 구매의사결정과정에서의 인터넷 채택 유형 - 정보탐색과 구매를 중심으로 -

송미령(Mee Ryoung Song),여정성(Jung Sung Yeo) 한국소비자학회 2001 소비자학연구 Vol.12 No.2

The object of this paper is to understand how consumers adopt Internet in consumer decision making. This paper is based on two points of view. One is that searching for product information and purchasing is not a separate but a whole process. The other is that consumers consider both the Internet and traditional commerce in decision making. This paper addresses following questions by Internet survey. How is the Internet used when searching for product information and making purchasing decisions? What are the characteristics of consumer groups classified in the adoption of Internet and traditional commerce when searching for product information and purchasing? What are the tendencies in the adoption of Internet and traditional commerce in searching for information and buying by products? We find that the frequencies of consumers searching for product information on the Internet is greater than those of the consumers purchasing on the Internet. This means that searching for product information on the Internet is not directly connected to actually purchasing on the Internet. In addition, the modes of consumers adopting Internet and traditional commerce in searching for product information and purchasing can be classified into four groups. Comparing the size of consumers who use Internet and traditional commerce in searching for product information with that of consumers who use the Internet only, the former is larger than the latter. On the contrary, in comparing the scores of Internet evaluation as a product information searching tool and the reason for preferring the Internet, the former is lower than the latter. Searching both on the Internet and in traditional commerce reflects that consumers do not think Internet is satisfactory. We also find that product is an important factor which effects on the tendencies in the adoption of Internet in information searching and purchasing. We conclude that a new mode of consumer purchase decision making emerges with the Internet.

측두악장애 환자의 교합접촉 대칭성에 관한 연구

송미령(Mee-Ryoung Song),강동완(Dong-Wan Kang),고헌주(Heon-Joo Ko) 대한턱관절교합학회 1994 구강회복응용과학지 Vol.10 No.1

측두하악장애 환자의 교합접촉 대칭성에 관한 연구

송미령(Mee Ryoung Song),강동완(Dong Wan Kang) 조선대학교 구강생물학연구소 1993 Oral Biology Research (Oral Biol Res) Vol.17 No.2

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한국 전기차 시장의 소비자 특성 분석

송미령(Mee Ryoung Song),주우진(Wujin Chu),임미자(Meeja Im) 한국경영학회 2018 經營學硏究 Vol.47 No.2

제2형 당뇨병 환자에서 혈당강하제와 보중익기탕 병용 투여가 혈당 변화에 미치는 영향 및 안전성 연구

오승현,정우녕,송미령,노지원,안영민,안세영,이병철,Seung-hyun Oh,Woo-nyoung Jung,Mee-ryoung Song,Ji-won Noh,Young-min Ahn,Se-young Ahn,Byung-cheol Lee 대한한방내과학회 2023 大韓韓方內科學會誌 Vol.44 No.3

Objective: This study aimed to assess the safety and effect on glucose level of Bojungikgi-tang in patients with type 2 diabetes mellitus. Methods: To review patients' clinical characteristics and laboratory tests retrospectively, we investigated 15 hospitalized patients with type 2 diabetes mellitus who took Bojungikgi-tang at Kyung Hee University Korean Medical Hospital for at least one day between January 2012 and December 2022. The blood glucose levels, including fasting blood sugar (FBS), 2-hour postprandial glucose (PP2) levels, and glycated hemoglobin level, were collected to determine the effect of the Bojungikgi-tang on blood sugar changes. Furthermore, to evaluate the safety of Bojungikgi-tang, hepatic function and renal function tests were implemented, including aspartate aminotransferase, alanine aminotransferase, alkaline phosphatase, γ-glutamyltransferase, blood urea nitrogen, creatinine, and Modification of Diet in Renal Disease estimated glomerular filtration rate. Results: When Bojungikgi-tang and a standard treatment for diabetes were administered for patients with type 2 diabetes, it was confirmed that there were no statistically significant changes in FBS and PP2 levels in the analysis of each medication taken. There was no significant difference in the safety profile after taking Bojungikgi-tang. Conclusions: The combined administration of Bojungikgi-tang with standard hypoglycemic medication for patients with type 2 diabetes may not affect blood glucose levels and safety.

누가 무첨가 표시 마케팅에 반응하는가?

임미자(Im Mee ja),송미령(Song Mee Ryoung) 한국소비문화학회 2017 소비문화연구 Vol.20 No.1

무첨가 표시는 패키지 라벨 전면에 특정 식품첨가물이 첨가되지 않았다는 것을 강조하여 표시함으로써 다른 제품과 차별화하며 동시에 식품첨가물에 대한 막연한 불안감을 자극하여 무첨가 표시된 제품을 구매하도록 유도하는 마케팅 방법의 일종이다. 기존 연구에 의하면 소비자들이 무첨가 표시가 있는 제품을 볼 때 해당 제품을 더욱 긍정적으로 평가하는 긍정지각효과(positivity bias)가 나타났다. 본 연구는 어떤 소비자 세분시장이 무첨가 표시에 더 긍정적으로 반응하는지 소비자 특성 변수에 대해 알아보고자 한다. 선행 연구는 대부분 소비자들에게 식품첨가물 자체에 대한 안전성 및 불안감, 그리고 무첨가 제품을 어떻게 생각하는 지 등을 설문을 통해 측정하였다. 본 연구는 선행연구와 달리 실험 방법을 이용하였으며, 무첨가 표시 마케팅이 실시된 제품 이미지를 제시하고 다른 요인들을 통제한 후 어떻게 평가하는지를 분석함으로써 무첨가 표시에 반응하는 소비자들의 특성변인을 보다 정확하게 파악할 수 있었다. 본 연구 결과, 무첨가 제품에 대한 기존의 태도가 긍정적일수록 즉, 무첨가가 건강에 도움을 줄 것이라는 믿음이 강할수록 무첨가 표시 마케팅에 긍정적으로 반응하는 것을 알 수 있었다. 그리고 제품 관여도가 높을수록, 식품첨가물 불안감이 높을수록 더 긍정적으로 반응하였다. 성별로는 차이가 없었으며, 연령과 결혼여부 및 자녀 유무가 영향을 미치고 있었다. 대학생들은 직장인에 비해 무첨가 표시 마케팅에 대한 반응이 높지 않았다. 건강추구성향이 높을수록, 첨가물 확인성향이 높을수록 무첨가 표시 마케팅에 더 반응하였다. 그러나 소비자의 현재의 건강상태 및 주관적인 첨가물 지식수준은 영향이 없었다. 본 연구 결과는 기업의 마케터들과 소비자 정책 수립자들에게 관리적 시사점을 제공할 뿐 아니라 선행연구의 폭을 확장하고 식품, 마케팅, 소비자학을 통합하여 학문간 연구를 진행했다는 점에도 그 공헌이 있다. The “additive-free” (or “no additives”) claim is a type of food-package label presented on the front panel of product packages to emphasize the fact that specific additives have been excluded from the product. It is a kind of marketing tool used to encourage purchases by provoking consumer anxiety about food additives and by providing a healthier and safer image about the product, thereby differentiating the product from other items. The purpose of this paper is to find out which consumer segments respond more favorably to the marketing of additive-free products and the characteristic variables that contribute to such responses. Prior research has revealed that consumers tend to evaluate a product more favorably when an additive-free claim is presented; this bias is referred to as the positivity effect. Whereas most previous studies used survey questions to measure consumer anxiety and knowledge about the safety of food additives, we have introduced an experiment method in which researchers present realistic images of products with an additive-free claim to the subjects, controlling other variables that may influence consumer evaluation. The results of our analysis showed that consumers with more favorable previous attitudes toward products claiming to be additive-free responded more positively to the marketing of additive-free products. That is, a greater trust in the health benefits of additive-free items led to more favorable responses. Moreover, consumers with higher product involvement and anxiety about food additives perceived the products more positively. In terms of demographic variables, age, marital status, and whether the consumers had children had a significant effect on their attitudes toward additive-free items. Gender, however, did not have a significant influence. University students showed relatively less favorable attitudes toward no-additives products compared to office workers. While current health status had no influence, a greater desire for good health and a tendency to verify the absence of additives led to more favorable evaluations. The consumers’ subjective knowledge about additives did not affect their evaluations of the items. The results of this study provide managerial implications to company marketers and consumer policy makers. The paper also makes theoretical contributions by expanding the context of the prior literature. Particularly, this paper has great academic significance for how to conduct interdisciplinary research among marketing, consumer behavior, and food marketing arenas, which has not been delved into so far.

인포미디어리의 사용과 브랜드가 온라인상에서 소비자의 구매의도에 미치는 영향에 관한 연구

최범준(Beom Joon Choi),송미령(Mee Ryoung Song),주우진(Wu Jin Chu) 한국소비자학회 2002 소비자학연구 Vol.13 No.2

One of the biggest gains for online consumers is the decreased cost of searching for product information. In the past, search cost was so expensive that consumers had to depend on extrinsic cues such as brand and price. However as search cost went down, consumers began to obtain more information from the Internet, especially from the infomediary. Due to the plethora of product and price information on the Internet the consumers dependency on the brand is changing. Also the presence of the manufacturer brand, the online retailer brand, and the infomediary reputation is making cues more varied and complex. While examining all of the three cues mentioned above, this paper focuses on how the online consumer interprets the cues from the infomediary and the online retailer differentially, and how the two cues interact with the manufacturers brand. We found that there is a Complementary Effect between the manufacturer brand and the online retailer brand, and a Synergistic Effect between the manufacturer brand and the infomediary reputation. Namely, the role of manufacturer brand and the retailer brand is somewhat similar, so a lack of online retailer brand can be complemented by a strong manufacturer brand name and vice versa. Also there are no synergistic effect of having both a strong manufacturer brand and a strong retailer brand. However, the infomediary reputation and the manufacturer brand work in a multiplicative way to bring about either positive or negative synergies, depending on the strength of the two cues. In other words, the both cues need to be strong in order to have a strong positive effect on purchase intention.

전기차 구매의사 영향요인에 대한 문헌 리뷰 및 실증분석: 소비자 심리적 특성 변인의 영향을 중심으로

주우진 ( Chu Wujin ),임미자 ( Im Meeja ),송미령 ( Song Mee Ryoung ) 한국소비자학회 2017 소비자학연구 Vol.28 No.6

전기차 소비 확산을 위해서는 전기차 구매에 영향을 미치는 요인은 무엇인지, 소비자들이 전기차를 어떻게 지각하고 있는 지에 대한 이해가 필요하다. 본 연구는 먼저 전기차 구매의사 영향요인에 대한 기존 문헌을 리뷰한 후에 한국 소비자들 565명을 대상으로 실증분석을 하였다. 전기차 구매에 영향을 미치는 요인, 특히 소비자의 심리적 특성의 영향 요인인 개인의 차에 대한 인식, 친환경성향, 혁신성향, 주행거리불안, 전기차에 대한 주관적 지식 수준이 구매의도에 미치는 영향을 리뷰하고 분석하였다. 실증 연구결과, 한국의 소비자들은 연령이 높을수록, 교육수준이 높을수록, 소득수준이 높을수록 전기차 구매의사가 높았으며, 성별은 유의한 차이가 없었다. 심리적 특성에서는 친환경성향이 높을수록, 혁신성향이 높을수록, 전기차에 대한 주관적으로 느끼는 지식수준이 높을수록, 전기차 구매의사가 높았다. 또한 친환경성향과 혁신성향은 높은 상관관계를 가지는 것으로 나타났다. 주행거리불안이 높을 수록 전기차 구매의사는 낮았지만, 주행거리불안이 현재 사용차량의 일일사용시간 및 연간사용량과는 무관하다는 결과를 놓고 볼 때 주행거리불안이 객관적 실체보다는 정서적 예측 오류일 수 있음을 시사한다. 본 연구는 한국 시장에서 전기차 구매의사에 영향을 미치는 심리적 특성 변수들의 영향을 분석하였다는 점에서 그 이론적 공헌이 있다. In order to increase consumption of electric cars, it is necessary to understand what factors affect the purchase of electric cars and how consumers perceive electric cars. This study first reviewed existing literature on the influence factors of electric vehicle purchase intention, and then conducted an empirical analysis of 565 Korean consumers. The effect of perception of a car’s functions, environmental concern, consumer innovativeness, range anxiety, and knowledge level on purchase intention was studied. Results of the empirical study show that age, income and education level have a positive influence on purchase intention of electric cars, while gender did not show any effect. With respect to psychological characteristics, the study reveals that environmental concern, consumer innovativeness, and knowledge on electric cars have a positive influence on the purchase intention of electric cars. Also, it was found that consumers’ environmental concern and innovativeness have high correlation. Finally, it is shown that predicted range anxiety is deemed higher when compared to the actual usage behavior, suggesting a failure of affect forecasting. This study has contributed to the theoretical contribution in analyzing the influence of psychological characteristics that affect the intention to purchase electric cars in the Korean market.

측두하악장애 환자의 교합접촉 대칭성에 관한 연구

송미령,강동완 朝鮮大學校 口腔生物學硏究所 1993 口腔生物學硏究 Vol.17 No.2