Manifestation of Language Transfer Problem During the New Product Development Process

배성주,박민아 연세대학교 경영연구소 2019 연세경영연구 Vol.56 No.1

Process of new product development is a complex process where many different stakeholders from both inside and outside the firm participate. Among them, this paper specifically focuses on the users and a manufacturer and their joint problem-solving process. Understanding the joint problem-solving process between users and a manufacturer has become an increasingly important issue because users are important sources of information for product design and development. However, there is a strong boundary between them and an issue of communication gaps created by language problems challenges both groups. This paper extends what we know about firm boundaries from the existing studies, and focuses on a specific type of collaborative product design process between a manufacturer and its users. By using the grounded theory building method with multiple data sources from a manufacturing company in Canada, we develop a process model of how user-manufacturer problem-solving language differences can negatively affect the collaboration. By doing so, we conceptualized problem-solving language difference and qualitatively observed them. Then the discussion shifts towards the actual process of how the language boundary can be mitigated by local coordination based on the technical interdependencies between user requirement and technological implementation.

PICS3D를 이용한 1.3㎛ InGaAlAs/InGaAlAs 양자 우물 레이저 다이오드 분석

배성주,김종민,박창영,이용탁 한국통신학회 2004 한국통신학회 기타 간행물 Vol.2004 No.11

디지털 합금 InGaAlAs/InGaAlAs MBE 성장에 의한 1.3㎛ 양자우물 레이저 다이오드의 제작

배성주,송진동,김종민,이용탁 한국통신학회 2002 한국통신학회 기타 간행물 Vol.2002 No.10

심폐소생술 교육현황 분석 - 일개 대학의 CPR Training Site를 중심으로

배성주 대한재활치료과학회 2016 대한재활치료과학학회지 Vol.9 No.2

디지털 합금 InGaAlAs/InGaAlAs MBE 성장에 의한 1310nm 다중양자우물 레이저 다이오드의 제작

배성주,송진동,김종민,유재수,이용탁 한국통신학회 2001 한국통신학회 기타 간행물 Vol.2001 No.10

Problem-Solving Process with the Users: An Exploratory Case Study in the Early-Stage Game Company

배성주,아야카오다,박세범 연세대학교 경영연구소 2013 연세경영연구 Vol.50 No.1

Many organizations tend to neglect user inputs for product development and improvement. However, they should recognize the importance of user inputs because such feedback may become an important source of innovation. User inputs can take various forms, yet in this study, we assume it as taking the form of a 'problem.' In order to understand the mechanism of how the user's feedback in the form of problem gets processed by organizations, we develop a problem-solving process framework, which consists of three stages: 1) problem reception, 2) problem assignment, and 3) problem acceptance. We also propose several factors such as problem representation, importance of user, strategic and technical importance, gatekeeper’s knowledge, and task related factors that may hinder problems from getting processed along the three problem-solving stages. An exploratory case study in the context of an early-stage game company is conducted, and we find that many of the problems raised by the users, in fact, do not reach to the problem acceptance stage in the framework. We also find that some factors seem to influence the hindering mechanism relatively more than the others. We identified firm’s interaction with users as the joint problem-solving process in this paper, and found many important sources of hurdle to this process. Managers should be aware of these intervening factors and try to eliminate these in order to successfully implement the ideas of users. In a very short period of time for this study, 59 important problems were identified for this start-up company. We expect that larger, more established companies should be able to find more important problems for new product development and improvement.

상황적 소비자 적대감이 소비자 태도 및 행동에 미치는 영향-문화 내재화의 조절효과를 중심으로

배성주,채명수 한국무역학회 2022 貿易學會誌 Vol.47 No.3

This study tried to verify the effect of situational consumer animosity on consumer attitudes and behaviors with the moderating effect of cultural internalization. For this purpose, 460 valid survey data were collected from Koreans. The causal and regulatory relationships between the variables were analyzed through confirmatory factor analysis and structural model analysis using AMOS with the collected data. It was confirmed that the national situational animosity had a negative effect on quality evaluation, while personal situational animosity did not. Also, the positive relationship between quality evaluation and purchase intention was confirmed. In addition, it was found that internalization of individual culture moderates the effect of quality evaluation on purchase intention.

보육교사의 특성에 따른 심폐소생술의 차이

배성주,이병주,Bae, Sung-Ju,Lee, Byung-Joo 한국임상보건과학회 2018 한국임상보건과학회지 Vol.6 No.2

Purpose. The study was basic materials are provided to identify differences in the knowledge, attitude and performance of cardiopulmonary resuscitation(CPR) depending on the characteristics of child care teachers, and to develop an education program that will enable you to improve your future CPR performance. Methods. This study was conducted on 147 child care teachers. The questionnaire of the previous study was corrected and 48 total questions were used. Using spss 22.0 frequency analysis, T-test, ANOVA and Duncan-test were performed. Results. The knowledge level of 50s was higher those in their 20s. The higher the satisfaction level with education, the more positive was about CPR(p<.001). The more CPR training, the higher the performance(p<.01). The was a positive correlation between CPR attitude and performance ability(r=.355, p<.001). Conclusion. In order to have a positive influence on the CPR of child care teachers, the number of education should be increased and the level of education satisfaction should be managed to increase.

How do Online Product-Related Electronic Network of Interest Grow?: The Role of Content, Communication Activity, and Structure

배성주,박민아,이무원 연세대학교 경영연구소 2018 연세경영연구 Vol.55 No.3

Product-related electronic network of interest (eNoI) which allows access to external knowledge has become a great interest for both managers and scholar. In this study, we attempt to provide a more holistic theoretical foundation and empirically test the growth of the eNoI. First, we establish a theoretical background for the eNoI, by extending the research of a community of practice and community of network and illustrate how eNoI is different in terms of communication channel, network size, access, participation and activity. Second, based on a resource-based view of online social structures, we posit that the growth of eNoI is greatly influenced by the content, communication activity, and structure and aim to empirically capture the growth of eNoI. To test our hypotheses, we collect data regarding 975 different product-related eNoI from January 2008 to June 2009. The results indicate that while topic variation and responsiveness have positive impacts on the growth of product-related eNoI, the centralization of community communication is negatively associated with growth. By doing so, we offer managerial implications for firms to manage their eNoI and a tool to accurately examine their future potential.

CSR 활동이 소비자 태도와 행동에 미치는 영향 : CSR 진정성과 기업 신뢰도의 매개효과를 중심으로

배성주,홍광희,채명수 한국경영컨설팅학회 2023 경영컨설팅연구 Vol.23 No.1

본 연구는 기업의 CSR 활동이 소비자 태도와 행동에 미치는 영향을 검증하고자 하였다. 이를 위해 CSR 계획 활동과 CSR 적합성이 CSR 진 정성에 미치는 영향과 이를 통해 소비자 태도인 기업 신뢰도와 소비자 행동의 구매의도에 미치는 영향을 검증하였다. 가설검증을 위하여 CSR 계획 활동과 적합성·진정성 정도와 나머지 변수들에 대해 측정하고자 하였다. 설정된 연구모형을 검증하기 위해 설문조사는 온라인을 통해 실 시한 결과 총 485부가 유효 표본으로 선정되었다. 연구가설 검증 결과, 소비자들이 인지하는 CSR 계획 활동과 CSR 적합성은 CSR 진정성에 긍 정적인 영향을 미치는 것으로 나타났다. 또한, CSR 진정성은 기업 신뢰도에 긍정적인 영향을 미치는 것으로 나타났으며, 기업 신뢰도는 구매의 도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구결과의 주요 시사점은 기업의 CSR에 대한 인식이 실제로 어떠한 활동으로 이루어져야 하는 지와 이러한 기업의 CSR 활동에 대해 소비자가 진정성이 있다고 인식하여야만 기업의 신뢰도가 높아진다는 것을 알 수 있다. 또한 이러한 기업에 대한 신뢰도가 소비자의 구매의도에 영향을 미칠 수 있는 요인임을 실증적으로 확인한 점이다. This study aimed to verify the effect of corporate CSR activities on consumer attitudes and behaviors. To this end, the effects of CSR planning activities and CSR suitability on CSR authenticity, and through this, the effect of consumer attitudes on corporate trust and purchase intention of consumer behavior were verified. For hypothesis testing, CSR planning activities, suitability/authenticity, and other variables were measured. To verify the established research model, the survey was conducted online, and a total of 485 copies were selected as valid samples. As a result of verifying the research hypothesis, it was found that CSR planning activities and CSR suitability perceived by consumers had a positive effect on CSR authenticity. In addition, CSR authenticity was found to have a positive effect on corporate trust. In addition, corporate trust was found to have a positive effect on purchase intention. The main implication of this study is that the recognition of corporate CSR activities should actually be carried out, and that corporate trust increases only when consumers recognize that these corporate CSR activities are sincere. In addition, it was confirmed empirically that trust in these companies is a factor that can affect consumers' purchase intentions.