서비스품질이 지각된 브랜드 가치에 미치는 영향 : 호텔 이벤트 품질의 매개역할

김금림,하동현,박은진 한국관광서비스학회 2006 관광서비스연구 Vol.5 No.3

서비스 기업간의 관계형성 및 관계마케팅 요인이 경영성과에 미치는 실증적 연구

김금림 동국대학교 대학원 2003 大學院硏究論集-東國大學校 大學院 Vol.33 No.-

The objectives of this study are to investigate the effects of relationship building factors, exchange relationship factors, and relationship marketing factors in the travel agency-hotel business partnerships on relational performance such as intention to continue the exchange relational maintenance and joint new travel product development. The relationship building factors are comprised of 3 parts of variables: exchange partner firm's characteristics, the staffs' characteristics, and both firms' relational characteristics. These variables were hypothesized to affect not only relational marketing variables of trust, relational satisfaction, and relational commitment, but also exchange relationship variables of sources of power, dependency, and conflict.

서비스품질이 지각된 브랜드 가치에 미치는 영향 : 호텔 이벤트 품질의 매개역할

김금림,하동현,박은진 한국관광서비스학회 2005 관광서비스연구 Vol.5 No.3

컨벤션참가자의 개최지에 대한 지각이 만족에 미치는 영향 -브랜드 개성, 지각된 품질, 이미지와 가치를 중심으로-

김금림,최정자 한국관광학회 2010 관광학연구 Vol.34 No.1

Understanding important variables influencing customer satisfaction with convention destination is important to the convention destination marketers. This study developed and tested a structural equation model showing the relationships of theoretical constructs including brand personality, perceived quality, image, value and satisfaction applied to the convention destinations. Data were collected from 300 people who participated in a convention at three different cities(Seoul, Gwangju, Pusan) on October 2008. Results proved the importance of the convention destination brand personality, perceived quality, image of the convention destination in the satisfaction of convention participants. Particularly, the brand personality was found to be the most important factor among the variables influencing the participants' overall satisfaction. Findings of this study suggest that destination marketers need to develop better characteristics of ability, sincerity, interests and sophisti- cations of the convention destination brand.

서비스산업간 관계형성요인이 거래관계요인에 미치는 영향에 관한 연구

김금림(Kim Kuem-lim) 한국마케팅과학회 2004 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

  The travel and sightseeing industry consists of various service entities such as travel agencies, hotels, airlines, transportations, restaurants, etc. This research is among these, focusing on the relationship between travel agency and hotel business partners with the application of conventional exchange relations, transaction cost analysis, and relationship marketing theories.<BR>  The objectives of this study are to investigate the effects of relationship building factors on the exchange relationship factors in the travel agency-hotel business partnerships. The relationship building factors are comprised of 3 parts of variables: exchange partner firm"s characteristics, the staffs" characteristics, and both firms" relational characteristics. These variables were hypothesized to affect exchange relationship variables of sources of power, dependency.<BR>  Series of survey were conducted to collect the data with samples of travel agencies located in Seoul, Pusan, and Gwangju areas. Trained interviewers visited the travel agency offices and asked the respondents to fill out the prepared questionnaires while visiting other offices. 200 usable questionnaires were collected and used for the analyses.<BR>  Validity and reliability of the construct measurements were secured with relevant confirmatory factor analyses and coefficient Alpha reliability analyses. Several multiple regression analyses and path analyses were employed to test the hypotheses on the relationships among the constructs.<BR>  The empirical findings are as follows.<BR>  First, the relationship building variables of the relationship characteristics between travel agency and hotel and hotel staffs" characteristics were not found to affect the hotel"s sources of power but the relational characteristics such as exchange intensity, cooperative intention and communication between two service industries were strongly affected positively to the hotel"s sources of power toward its partner travel agency. In addition, all three exterior variables drives travel agencies to perceive dependency on their partner hotels.<BR>  Third, the hotel"s sources of power were found to affect positively the travel agency"s perceived dependency on the partner hotel.<BR>  This research provides also a few practical implications for the Hotel and travel industries.

전시자 관점에서 본 참가목적, 참가결정요인 및 주최자에 의한 전시회 서비스에 대한 중요도와 만족도 연구

최정자,김금림,이선화,안현모,유창근 한국산업경영학회 2006 한국산업경영학회 발표논문집 Vol.- No.-

본 연구는 양적으로 급속히 성장,발전하고 있는 우리나라의 전시업계의 질적,안정적 발전을 꾀하고 특히 컨벤션관련 전시회의 전시참가업체의 행태분석을 통해 기업들의 마케팅수단으로서의 전시활용 정도를 살펴서 참가업체의 효율성을 위한 방안을 제시하는 것이 그 목적이다. 본 연구의 목적달성을 위해 2005년KINTEX에서 개최된 “2005컨벤션산업전”에 참가한 업체를 대상으로 선행연구에서 추출한 항목을 전문가를 대상으로 예비조사를 거쳐 만들어진 설문지를 연구도구로 사용하였다. 질문항목은 전시회 참가목적요인,참가결정요인,서비스품질에 관한 중요도와 만족도를 조사하였고 전시회 참가목적으로는 새로운 고객과의 접촉 및 발굴과 신규시장 개척이 가장 중요하게 나타나 마케팅 수단으로서 전시회가 중요하게 인식되고 있다는 것을 알 수 있다. 참가결정요인으로는 전시회의 명성과 참가기업 수, 참가기업의 인지도가 높게 나타나 전시회 성공을 결정하는 기준항목과 동일하게, 안정적이고, 수준있는 참가자들이 참여하는 전시회를 선호하고 있었다. 전시서비스에 관한 항목에서는 부스배치의 중요도와 만족도가 높게 나타났다.본 연구를 통해서 살펴본 컨벤션산업전에 참여하는 업체들의 경향을 차후에도 개최될 전시회에 반영하여 안정적이고 발전적인 전시회가 되기를 바라며, 전시 참여업체의 입장에서 연구된 논문이 거의 없다는 점에서 의의를 두며,추후에 더 많은 전시회에 적용하여 연구가 이루어지기를 바란다.

연구논문 : 참가업체 관점에서 본 참가목적, 결정요인 및 주최자의 전시회서비스에 대한 중요도와 만족도 연구 : 컨벤션산업전 사례중심으로

최정자,이선화,김금림 대한관광경영학회 2006 觀光硏究 Vol.21 No.1

여행업체와 호텔과의 관계형성요인이 성과에 미치는 영향

정형식,김영심,김금림 한국관광학회 2006 관광학연구 Vol.30 No.4

This research investigates the effects of relationship building factors, partner firm's capabilities, and consumer service quality in travel agency-hotel business partnerships on relational performance. Survey was conducted with 200 samples of travel agencies located in Seoul, Pusan, and Gwangju areas. From the analyses relational characteristics such as exchange intensity, cooperative intention, and communication between travel agency and hotel, and consumer service quality perception of hotel were found affecting positively hotel's sources of power toward its partner travel agency and trust between them. Also, hotel's sources of power were found affecting the conflict negatively and the relationship quality positively.

참가업체 관점에서 본 참가목적, 결정요인 및 주최자의 전시회서비스에 대한 중요도와 만족도 연구

최정자,이선화,김금림 대한관광경영학회 2006 觀光硏究 Vol.21 No.1

본 연구는 전시회에 참가한 참가업체들의 참가목적, 참가결정요인 그리고 전시회 주최자 서비스의 중요도와 만족도를 살펴봄으로써, 컨벤션 관련 전시회의 발전과 컨벤션 관련 업체들의 전시회 참가의 효율성을 위한 방안을 제시하고자 하였다. “2005 컨벤션산업전”에 참여한 40여개업체를 대상으로 전시회 기간동안 설문조사 하였으며, 분석방법은 SPSS for Windows Version 8.0을 이용한 빈도분석, 기술분석, 대응비교 (Paired) t-test를 실시하였다. 연구 결과 첫째, “2005 컨벤션산업전”에 참가한 업체들의 참가목적은 새로운 고객과의 접촉 및 발굴과 신규시장 개척이 가장 중요하게 인식되었다. 둘째, 전시회에 참여를 결정하는 가장 중요한 요인은 전시회의 명성으로 나타났으며, 셋째, 전시서비스에 대한 중요도는 전시부스의 배치가 가장 높게 나타났다. The purpose of this study is to investigate the objective of factors influencing exhibitors' decision on participating in the exhibition and their perceived importance and performance regarding exhibition services provided by the exhibition organizer. To accomplish the study purpose, this survey was conducted with exhibitors who participated in the Korea Convention Fair 2005. It was found that exhibitors participated in the exhibition for contact with potential customers, potential market share, followed by improvement the company image. Factors influencing exhibitors' decision on the participation in the exhibition were reputation of the exhibition, number of the participating exhibitors, followed by reputation of the participating exhibitors. Finally, the analysis of importance and satisfaction regarding exhibition services provided by the organizer shows that booth setup and safety and security of the inside of the exhibition space were perceived to be important, but performed lower than their expectation.

우롱차의 소비자 기호도 및 감각특성 조사

정운지,심예진,허성은,허은정,김금림,안지혜,이지현 한국식품조리과학회 2024 한국식품조리과학회지 Vol.40 No.1

Purpose: This study investigated Korean consumers’ liking and sensory perception of six commercially available oolong tea products to determine if the sensory characteristics influence consumers’ liking and purchase intent. Methods: Seventy consumers participated in this study. Each 50 mL sample was provided at ambient temperature. Consumers evaluated their liking, perception of sensory characteristics, intensity of six attributes, and purchase intent of each oolong tea sample. Results: The ‘Clean’ attribute had the most positive effect on the liking for oolong tea, while the ‘Astringent’ characteristics had a negative impact on liking. A significant difference in the intensity of the ‘Floral aroma’ was noted in the case of oolong tea from the same company in different producing countries. Conclusion: This study identified the sensory characteristics with positive and negative effects on the consumers’ liking of oolong tea. Therefore, this data can provide useful information for developing oolong tea targeting Korean consumers.