한국의 현대 테이블 데커레이션의 형용사 이미지 유형별 색채 선호도 연구 및 제안

이승은(Seung Eun Lee),윤민희(Min Hie Yun) 한국디자인문화학회 2013 한국디자인문화학회지 Vol.19 No.3

한류열풍과 더불어 한국의 식문화에 관한 관심이 전 세계적으로 부각되면서 다양한 영역에서 한식의 세계화를 위한 연구가 활발하게 진행되고 있다. 한식의 세계화는 음식뿐만 아니라 식탁, 식기, 화예디자인등에 관한 식공간의 총체적인 분위기 연출과 디자인, 색채조화 등의 연구가 필요하다. 테이블 데커레이션에서 색채는 상차림의 주제와 목적에 부응하는 전체적 이미지를 결정하는 중요한 디자인 요소이며 상차림의 상징적인 의미와 독창적인 식공간을 연출하는 효과를 준다. 색채는 상차림의 음식, 식탁, 식기, 화예디자인, 소품에 이르기까지 모든 구성요소에 적용되기 때문에, 이러한 요소들의 색채가 전체적으로 상호작용하여 하나의 색채이미지를 구성한다. 식공간의 조화로운 색채 배치는 식욕을 돋울 뿐만아니라 심리적으로 쾌적하고 편안한 공간 이미지를 연출하게 한다. 조화로운 식공간 연출을 위해서 다양한 구성요소들의 색채조화를 고려하여 디자인하여야한다. 세계화의 추세에 따라 한국의 현대 테이블 데커레이션은 서구화, 퓨전화 되고 있다. 이러한 시대적추세 속에서 한국의 전통 식문화의 색채를 한국의 현대 테이블 데커레이션에 적용할 수 있는 색채이미지 연구가 필요하다. 본 연구는 한국의 대표적인 현대 테이블 데커레이션 사례를 바탕으로 소비자가 선호하는 형용사 이미지 유형을 추출한 후 테이블 데커레이션의 이미지 유형에 따른 색채를 분석.제안하였다. 현대 테이블 데커레이션의 사례는 국내.외 테이블웨어 전문 전시회의 수상작품 59점 중 전문가 자문에 의하여 식탁(테이블클로스), 식기, 화예디자인의 색채 조화가 잘 표현된 13점을 중심으로 연구하였다. 선정한 13점의 사례를 중심으로 일반인과 전문가를 대상으로 대표적색채 형용사 이미지 15개의 요인 분석을 실시한 후형용사 이미지 유형별 설문지 조사와 색채측색을 실시한 후 선호도에 따른 먼셀 값을 제시하였다. 이러한 정성적, 정량적 연구를 종합적 분석하여 다음과 같은 결론을 제안하였다. 첫째, 형용사 이미지 유형별 요인분석과 설문지 조사를 바탕으로 ‘클래식한’, ‘중후한’, ‘상쾌한’, ‘개성적인’의 4개 대표 형용사를 추출하였으며, 그 중에서 ‘클래식한’, ‘개성적인’의 이미지가 한국의 현대 데커레이션에서 표출되는 대표적 형용사로 나타났다. 둘째, 형용사 이미지 유형별 색채 분석 결과 한국의 현대 테이블 데커레이션에서는 환경 친화적이고 우리나라의 토양과 환경에 어울리는 색채를 선호하는 것으로 나타났다. 선명하고 강한 색보다는 편안하고 안정감을 주는 저채도의 은은한 색채가 전체적인 테이블 데커레이션에서 선호되는 것으로 분석되었다. 셋째, 색채는 오방색의 원색보다는 2차색인 간색을 적용하여 전체적으로 내츄럴한 이미지의 색상을 선택하고 식탁(테이블크로스).식기류.화예디자인 등의 색채조화를 고려하는 것이 바람직한 것으로 나타났다. 이러한 경향은 웰빙, 로하스, 에코 스타일의 자연친화적인 식문화에 대한 현대인의 관심이 증가하면서 나타났다. 넷째, 현대 테이블 데커레이션은 단순한 식사만의 공간이 아니라, 공간예술로서 그 영역이 확장되면서 구성요소들은 기능적 역할뿐만 아니라 오브제로서의 역할을 담당하였다. 다섯째, 전통 상차림의 한국의 문화적 특성과 색채 이미지를 반영하면서 동시에 세계화 시대의 보편적 감각에 부응하는 색채 이미지를 현대 테이블 데커레이션에 표현하는 경향으로 나타났다. 이러한 색채이미지 선호도에 관한 연구결과를 바탕으로 선호하는 형용사 이미지 유형별 현대 테이블 데커레이션의 색채를 제안할 수 있다. 본 연구는 한국 문화의 독창성과 보편성을 기반으로 한국의 테이블 데커레이션의 T.P.O(Time. Place.Object)에 따라 조화롭게 연출하여 한식문화의 세계화에 기여할 수 있을 것으로 예상한다. In company with Hallyu, the Korean Wave, the international interest in Korea``s culinary culture has been to the fore and the subject of globalization of the Korean food is actively studied in various fields. The globalization of the culture not only needs study of the food but also requires a deeper research on general elements for dining space such as table, dinnerware, and floral art and design for atmosphere setting as well as design, color harmony. etc. As for table decoration, color is the critical element for deciding overall imagery that meets the theme and objective of table settings. Color has the stage effect of the symbolic meanings and creative eating space production on the table. Table arrangements color is applied in every element from food, table, dinnerware, floral designs, to props, and these elements, through interaction, reaches a whole new color image. Harmonious color placement for a meal space improves the appetite, not to mention providing a comfortable and pleasant image of the environment. In order to create a harmonious meal space, designs must be done in consideration of varied elements’ coordination of color. Following the globalizing trend, modern Korean table settings shows a decoration tendency for fusion and Westernization. Research on color image should be carried out in order to find suitable ways to apply Korea``s traditional culinary colors to modern table decoration. This study analyzes consumers’ preferences on image adjectives, which are extracted from the representative examples of modern Korean table decoration, and suggests colors according to table arrangements. The examples of modern table decoration are based on the 13 table setting cases out of 59 prize-winning works of domestic and foreign tableware exhibitions that are selected by experts on which they claim the colors of the tables (and tablecloths), dinnerware, and floral designs were well balanced. With the 13 chosen examples, questionnaire survey on adjective image types and color measurement were proceeded targeted both at experts and lay people after analyzing 15 color adjective factors, and finally Munsell values were suggested according to the preferences. With an overall analysis on this qualitative and quantitative research, following conclusions are made. First, on the basis of adjective image type factor analysis, 4 adjectives were extracted: classic, grave, refreshing, and distinctive. Among them, "classical" and "distinctive" images appeared as typical adjectives describing modern Korean table decoration. Second, as a result of the adjective image type color analysis, modern Korean table decoration was nature-friendly and preferred colors that harmonize with the soil and environment. It was further turned out that Koreans favored soft colors of low chroma that lends stability for overall table decoration instead of vivid, bright colors. Third, instead of the 5 primary colors of obangsaek, the secondary half-tinted colors were advisable with consideration of the color balance between table (or tablecloths), dinnerware, and floral art design. This tendency started to appear in company with modern people``s rising interest on nature-friendly food culture such as well-being, Lohas, Echo styles. Fourth, as modern table decoration not only takes place of eating space but also as a spatial art, it furthers the range of the elements and functions as objet. Fifth, a tendency was shown for modern table settings that reflects Korea``s cultural characteristics of traditional table arrangements as well as expresses color image that matches the universal sense of the global era. With this research results of color image preference, the favored adjective image type colors for modern table decoration can be suggested. This study is expected to contribute to the globalization of Korean culinary culture with well-balanced table arrangement in accordance with T·P·O (Time·Place·Object) of the table decoration on the basis of Korea``s

도자상차림의 시각적 이미지에 대한 연구

이정미(Jeoung-Mi Yee),김기영(Ki-Young Kim) 한국식공간학회 2007 식공간연구 Vol.2 No.1

The objective of this study is to grope for the possibilities of diverse creation of atmosphere in table decoration composed of Korean ceramic tableware and to evaluate the effects of table decoration on the purchase of tableware. There were presented with pictures of table decoration with Korean ceramic tableware to attain its aim. The study was mainly comprised of several inquiries about visual image and preference of both table decoration and ceramic tableware. And the results were as follows: Firstly, the adjectives representing the image of table decoration with ceramic tableware were classified into 4 clusters. The names of clusters were 'noble', 'natural', 'casual' and 'neat' respectively. Secondly, among five pictures used for examination, picture No. 5 and picture No. 4 presented preferred images of table decoration. Both had natural image of table decoration and characteristics (Korean Buncheong pottery, a grayish-blue-powered celadon) of ceramic tableware in common. Thirdly, the most effective factors influenced on the image making of table decoration were tableware, the harmony of colors, linen, centerpiece, the texture of table, background and glassware & cutlery in order. Fourthly, the characteristics of the ceramic tableware determining its preference were shape, texture, pattern and color in order. Lastly, the harmony of table decoration and tableware has significantly increased the preference and desire for the purchase of tableware.

현대 테이블 데커레이션의 오브제 색채 연구

이승은 ( Seung Eun Lee ),장영순 ( Young Soon Jang ) 한국화예디자인학회 2013 한국화예디자인학 연구 Vol.29 No.-

The rising emphasis on the visual aspects of Modern Table Decoration magnified the importance of table settings and color arrangements in these days. The Table Decoration takes tableware and floral designs as objet factors, besides the dishes, which have a decisive role in creating the atmosphere. From this aspect, objet acquires a great importance not only in the essential functions and elements of modern table settings but also in setting the scene for special table arrangements. Treating modern table arrangements as objet blurs the boundary between eating space and art, and shows the tendency to position themselves as a form of art beyond the principal functions of table setting elements. This research suggests various color selections that go well with the world``s aesthetic preferences and the original purpose of table settings by reinterpreting the objet colors of Modern Table Decoration into modern terms. The scope of this study lies in the exhibition work such as TOYA (Table Festival 2004-2007), Home Table Deco Fair 2012, and Tokyo Dome Tableware Festival 2009-2013 that well represented the object color images. Tables mostly affected the overall color images and dinnerware preferred modernistic and natural Korean styles, taking chroma in order to balance with Korean food which is characterized by the five cardinal colors. The Korean catering style generally demands a cozy and stable atmosphere, and secondary halftone colors to make natural images. It also appeared desirable to consider the coordination between colors on tables or tablecloths, dinnerware, and floral designs. On table-settings where intimacy between people is taken seriously, nature-friendly materials were used to the express familiarity and liveliness of green plants rather than using extravagant floral designs. Understanding the traditional and western Modern Table Decoration of color is inquired to meet the needs of the times. In this sense, the universal color design should investigated to satisfy the international aesthetics by proper accommodation and adjustment based on the subjectivity of Korea. The results of this study can present the color suggestion of Modern Table Decoration and it is expected to be made re-creation of spreading table stressing on practical capability and visual beautiful sensation.

라이프스타일 숍의 테이블연출 구성요소가 소비가치와 구매의도에 미치는 영향

이진선(Lee, Jin-Seon),김수인(Kim, Su-In) 한국식공간학회 2019 식공간연구 Vol.14 No.3

본 연구는 변화하는 라이프스타일(Life Style)과 다양한 상품의 가치를 제안하고, 상품 트랜드를 빠르게 반영 및 출시하여 복합문화공간으로 자리 잡은 라이프스타일숍(Life Style Shop)에서 테이블연출 구성요소를 구매한 소비자들을 대상으로 실증연구를 진행하고자 한다. 이를 바탕으로 테이블연출 구성요소에 대한 소비자의 소비가치, 구매의도와의 영향관계를 파악하고, 차후 테이블연출 구성요소를 판매하는 라이프스타일숍(Life Style Shop)에서 상품 연출 및 테이블연출 시 연출가를 위한 기초교육 자료 및 브랜드 매장 콘셉 연출을 위한 판매 마케팅 전략 기초자료로 활용하고자 하였다. 본 연구에서는 이러한 목적을 위하여 서울 및 경기지역의 거주자를 대상으로 하여 특정 라이프스타일숍에 방문 후 테이블 구성요소 구매경험이 있는 소비자에게 350부의 설문지를 수거하였으며, 이 중 21개의 이상점을 제거하고 총 329부의 자료를 통계분석에 활용하였다. 자료를 통계분석에 활용하였다. 연구 결과는 다음과 같이 나타났다. 첫째. 라이프스타일숍 테이블연출 구성요소의 하위요인은 소비가치의 하위요인에 부분적으로 유의한 영향을 미치는 것을 알 수 있었다. 둘째, 소비가치의 기능적 가치, 심미적 가치, 진귀적 가치 순으로 구매의도에 영향을 미치는 것으로 나타났다. 셋째, 라이프스타일숍에서의 테이블연출 구성요소는 디너웨어, 센터피스, 글라스, 린넨, 커트러리 순으로 구매의도에 영향을 미치는 것으로 나타났다. This study aims to conduct a study on consumers who purchase table decorating components at a life style shop which proposes the value of life style and various relevant products, quickly reflects product trends and are now regarded as complex cultural space. Based on the findings, it will help understand consumers’ consumption value of table decor components, provide materials for training table decorators for life style shops and marketing strategies for brand store concepts and target sales. For this purpose, this study asked residents in Seoul and Gyeonggi-do Province if they had experience in visiting lifestyle shops and purchasing table components, explaining the purpose and purpose of the survey when they answered yes, and collecting 350 questionnaires thanks to cooperation, of which 21 anomalies were removed and a total of 329 pieces of data were utilized for statistical analysis. The results of the study were as follows: First, the sub-factor of the lifestyle shop table-playing component was shown to have a significant effect on the sub-factor of consumption value. Second, the functional, the aesthetic, and the rarity value of consumption values affected the intention of purchase in order. Third, table-coordinate components in lifestyle shops affected purchase intent in the order of dinnerware, center piece, glassware, linen, and cutlery.

라이프스타일 숍에서의 테이블연출 구성요소가 소비가치와 구매의도에 미치는 영향

이진선,김수인 한국식공간학회 2019 식공간연구 Vol.14 No.3

This study aims to conduct a study on consumers who purchase table decorating components at a life style shop which proposes the value of life style and various relevant products, quickly reflects product trends and are now regarded as complex cultural space. Based on the findings, it will help understand consumers’ consumption value of table decor components, provide materials for training table decorators for life style shops and marketing strategies for brand store concepts and target sales. For this purpose, this study asked residents in Seoul and Gyeonggi-do Province if they had experience in visiting lifestyle shops and purchasing table components, explaining the purpose and purpose of the survey when they answered yes, and collecting 350 questionnaires thanks to cooperation, of which 21 anomalies were removed and a total of 329 pieces of data were utilized for statistical analysis. The results of the study were as follows: First, the sub-factor of the lifestyle shop table-playing component was shown to have a significant effect on the sub-factor of consumption value. Second, the functional, the aesthetic, and the rarity value of consumption values affected the intention of purchase in order. Third, table-coordinate components in lifestyle shops affected purchase intent in the order of dinnerware, center piece, glassware, linen, and cutlery.

서양 식공간의 문화사적 고찰 : 테이블 데코레이션의 구성요소 중심으로 Focusing on the structural elements of Table Decoration

이유주,한경수 한국식생활문화학회 2004 韓國食生活文化學會誌 Vol.19 No.1

This paper tried to identify recognition and historical background about western table decoration. For the study, the documentary study would be accomplished, the range of time was during Renaissance, Baroque, Rococo, and Neo-classic period, and the range of space was among Italy, France, and England. Styles for example architectures, interior designs, arts, and sculptures represented their own period, and had great influences on eating habits, and the eating habits would be influent on kitchen utensils. As a results of th fact, the structural elements and decoration of table would be showed different characteristics according to periods of time. Today's food cultural trends consisted of consumption, taste, sense, and consumers' demands become diversified, so the paper would be an important data to understand new designs proper for our own modem sense that cope with modem feeling.

식음(食飮) 테이블에서의 센터피스 선호도에 관한 연구

박반야(Park Ban Ya) 한국식공간학회 2015 식공간연구 Vol.10 No.2

본 논문의 목적은 식음(食飮) 테이블에 있어 센터피스에 대한 선호도를 조사하려고 하였다. 최근. 소비자들은 먹는 음식뿐만 아니라 식음공간의 데코레이션 및 분위기에 대한 관심도가 높아지고 있다. 따라서 식음공간을 운영하는 개인사업자 또는 회사들은 새로운 트렌드에 대한 지식뿐만 아니라 식음공간의 분위기 또한 자주 변화를 주어야만 함으로 비용적 부담이 발생 할 수 있다. 테이블 TOP 5요소 중 센터피스는 이러한 비용적 부담을 줄일 수 있는 좋은 요소이다. 센터피스에 대한 경험과 전문적인 지식을 가지고 있는 전문가집단을 면접함으로써 식공간에 있어 센터피스의 중요성을 강조할 수 있었으며, 소비자 감정에 긍정적인 영향을 줄 수 있는 센터피스를 찾을 수 있었다. 첫 번째로 전문가들이 자주사용 하는 센터피스를 바탕으로 각 센터피스의 차이점을 조사 하였으며, 두 번째로 심층면접을 통해 확장 질문에서 세부질문을 하는 방식으로 진행하였다. 마지막으로 비용에 따라 센터피스의 선호도가 어떻게 변화하는지 알아보기 위해 4가지의 비용 상황을 제시하였다. 같은 조건의 센터피스 선호도에서는 대부분의 조사 대상자들이 꽃을 선호하였다. 하지만, 대부분의 조사 대상자들은 비용이 삼만 원 이하일 경우, 꽃을 선호하였으며, 삼만 원을 초과 할 경우, 실용성과 비용을 고려하여 초 또는 피겨린을 선호하였다. The purpose of this study is to research the preference for centerpieces on eating and drinking table. Nowadays, people focus not only on food but also on decorations and ambiences when they eat in the restaurants. Therefore, owners or companies who manage restaurants should understand the new trend and changes in decorations immediately; however, staying in trend requires a lot of costs. Nevertheless, among the Table Top 5 elements, centerpieces are the easiest choice to regularly change restaurant’s decoration. During this study, interviewing industry experts who have knowledge in centerpieces revealed that the importance of centerpieces in dining space could be emphasized. Also the study shows the preference for centerpieces could effect customer’s emotion in the positive direction. First, the experts examined the provided picturers of four centerpieces, which was taken in the same condition. Second, in-depth interviews were performed with extended questions and sub-questions. Finally, four cost situations were given to the experts in order to investigate how the preference was altered by cost. In the same condition, people preferred flowers as centerpieces; however, when the cost was over thirty thousand won, candles and figurines were considered suitable instead as a result of weighing costs and practicalities. In conclusion, flowers are the best centerpieces as long as the cost is less than thirty thousand won.

호텔연회의 식공간 연출과 테이블 데커레이션이 고객만족과 재방문에 미치는 영향

황규선(Kyu Sun Hwang),김영국(Young Gook Kim) 한국관광연구학회 2008 관광연구저널 Vol.22 No.2

This study examined the effect of space design and table decoration to customer satisfaction and revisit intention in hotel banquets. The analyzed data were collected through surveys from customers with experiences of services at a five star hotel banquet hall within Seoul. The results of study are as follows: First, the space designing and table decoration ha a significantly positive influence on customer satisfaction and revisit intention. Second, the customer satisfaction gave positive impact on the revisit intention. Secondly, among the customer`s revisit intention and the importance of space designing and table decoration had significantly positive influence except one hypothesis, but the only indirect effect was verified so that, this partial difference did not give significant negative influence to the whole study. Finally, in this study, possible strategic solutions are suggested for hotel banquet managers for their marketing ideas to maximize customer revisit.

호텔 컨벤션에서의 양식메뉴, 푸드 스타일링, 테이블 웨어 조화, 테이블 스타일링이 식 공간 연출에 미치는 영향

조성호(Sung Ho Cho),김영태(Young Tae Kim),김광수(Kwoung Soo Kim) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.6

This study was designed to investigate performance analysis on the western course menu, food styling, table decoration, space design of hotel convention employee`s. For this sake, this study investigated relevant literatures, set up some hypotheses to solve main questionable considerations and made a corresponding empirical analysis. For empirical analysis, a questionnaire survey was applied to total 265 banquet of kitchen and food beverage in the Seoul area deluxe hotel convention Employee`s. The model was tested using SPSS 12.0 and AMOS 5.0 on a sample of 262 surveys were received representing a 87% usable response rate. The results of empirical analysis show that as follows. A western course menu have a significant effect on the harmony of the tableware. The western course menu have a significant influence on the table styling. The foodstyling have a significant influence on the table styling. The harmony of the tableware has a significant influence on the space design.

식음용 테이블 데커레이션에 나타난 화예디자인 특성에 관한 연구

서정호 ( Jung Ho Suh ) 한국화예디자인학회 2004 한국화예디자인학 연구 Vol.10 No.-