한국 복권정책의 의제설정과정에 관한 연구

문혜정(Moon, Hyejung) 서울행정학회 2012 한국사회와 행정연구 Vol.23 No.1

Public interest in lotteries has been increasing over recent years, as evidenced by the growth in ticket sales and in the number of lottery funds. Previously, scholars paid very little attention to lottery policy but recently it has become one of the major major policy issues for everybody in the Government. In order to address the issue of quantitative growth accompanied by qualitative shortcomings which lotteries face, this study has analyzed the agenda setting processes of lottery policy based on historical facts. A particular focus was the definition of agenda setting as the first step in the policy process by the lead group, as well as public interest in the agenda setting process. The results of the case study reveal that there are four types of agenda setting processes in Korean lottery policy; mobilization of the housing lottery, inside-access of the sports lottery, outside-initiation of the online lottery, and consolidation of the union lottery. Changes were made simultaneously in the type of agenda-setting process, the control system, and regulation of the lottery market. In the agenda-setting process, the lead group has been affected by the political environment, and public interest has been influenced by the results of the previous lottery policy The most important step toward choosing an alternative lottery policy is the agenda setting stage. Since the agenda has been built, there have been hardly no changes and the agenda has been reflected in the formulation of lottery policy. The purpose of this study is to demonstrate that the value of ‘justice’ and the procedural standard of ‘consolidation’ are necessary in order to set the goal of the lottery policy agenda.

스포츠토토에 관한 계약법적 고찰

이재경 한국민사법학회 2009 民事法學 Vol.44 No.-

Sports TOTO is lottery corporation that is one of the most profitable, money-making business in sports industry. It is very similar to state lottery business of US in its structure and mechanism. Therefore, contractual analysis on Sports TOTO has significance with that of US State lottery. In Us, a state lottery winner's entitlement to a prize is governed by principles of contract law, and participants in a state lottery are held to agree to the rules and regulations governing state lotteries. A state lottery winner's entitlement to a prize is governed by the principles of contract law. While, in some jurisdictions of US, commercial solicitations by the state lottery commission are deemed nothing more than invitations to wager, not offers to contract, generally, a purchaser of a state lottery ticket is deemed to accept a state lottery agency's public offer that the purchaser of a state lottery ticket has a chance of winning a prize according to the advertised rules and procedures of the lottery and to agree to the announced rules for determining prize winners. A participant is also deemed to be on notice that the pertinent state lottery rules and regulations are determinative of the prize awarded, and that representations contrary to those rules by a regional state agency office, or upon a betting slip, are not controlling. A participant in a state lottery has no cause of action against the state to recover gambling losses sustained from the purchase of tickets. A purchaser of a winning ticket may, however, obtain a refund of the price of the ticket where the independent contractor operating the lottery on behalf of the state refuses to honor the ticket because it was never validated. In addition, Rights of winner's creditors to prize money, right of store employee to unsold lottery ticket. necessity of physical possession of winning ticket, revocation of award and the clause of the lottery business should be reviewed with relevant case law and regulations.

한국전쟁과 복권 — 애국복권 입법

권민주 ( Kwon Minju ),송지예 ( Song Jeeye ) 한국사회사학회 2020 사회와 역사 Vol.0 No.128

1951년부터 1957년까지 2차에 걸쳐 시행된 한국의 애국복권은 한국전쟁 시기 화폐가치 하락에 대응하고 시중의 부동자금을 흡수하려는 목적으로 고안된 국가의 독점적 사행산업이었다. 이 글은 도덕정책(morality policy)에 관한 프레이밍 전략 이론을 토대로, 정부와 국회가 애국복권의 입안과 폐지 과정에서 합리적·도구적 논리와 도덕적 논리를 복합적으로 활용했음을 보여준다. 국가가 사행성을 조장한다는 도덕적 비판과 부정한 운용 가능성에 대한 우려 속에서, 애국복권의 입안은 재정적 효용성이라는 합리적·도구적 목적과 국가 공동체의 ‘애국’을 통해 국가의 재정 위기를 극복한다는 도덕적 목적을 토대로 정당화되었다. 즉, 정부는 전시라는 특수 상황, 자유의사에 따른 판매 원칙, 국민 생활고 해결을 위한 수익 활용, 해외 복권사업의 성공 사례를 통해 애국복권의 발행을 정당화했을 뿐만 아니라, 복권구매를 국민이 국가 공동체의 재정적 난항을 극복하는 데 동참할 수 있는 수단으로 프레이밍했다. 그러나 저조한 판매율로 인해 애국복권의 재정적 효용성에 관한 합리적·도구적 프레이밍은 설득력을 상실했고, 강제 판매와 담당 기관의 부정사건으로 국가의 관리·감독 부실과 복권 제도의 도덕성 문제가 다시 부각되면서 애국 복권은 결국 폐지되었다. 이 논문은 1950년대 애국복권에 대한 최초의 체계적 학술 연구로서, 한국전쟁과 국가재건이라는 정치·사회적 맥락 속에서 국가의 독점적 사행산업인 복권이 재정정책으로 채택되는 과정을 검토함으로써 재정사회학에 기여한다. This article examines the establishment and abolition of South Korea’s Patriotic Lottery (Ae-guk Bok-gwon), which was designed to control inflation and increase government revenues during and after the Korean War. Referring to issue-framing strategies for morality policy, we argue that the government and the National Assembly presented the Patriotic Lottery with both rational-instrumental and moral frames. Despite opponents’ claims that the lottery would promote an insidious gambling culture, proponents justified the lottery as a rational and effective means of raising government revenue and financing social welfare under wartime conditions. The proponents also incorporated moral frames by describing the lottery as a non-compulsory, collective, and patriotic means of overcoming the nation’s economic challenges. However, the rational-instrumental justification of the Patriotic Lottery became weakened as the lottery lost its popularity and thereby lost its salience as a viable means for combating financial problems. Furthermore, coercive sales and lottery fraud fueled criticism of the government’s mismanagement and reignited debates on the morality of gambling, which eventually compelled the government to abolish the lottery. As the first in-depth study of the Patriotic Lottery, this article contributes to fiscal sociology by analyzing the government’s attempt to mitigate fiscal deficits and support national reconstruction in the context of the Korean War.

快速发展的中国体育彩票事业

마홍준,첨소현 한국스포츠엔터테인먼트법학회 2018 스포츠와 법 Vol.21 No.1

중국의 스포츠복권사업은 시작이 늦었고 정부가 독점적으로 관리하는 특징을 갖고 있지만 발전이 빠르면서 투자비용이 적고 단기간내 상당히 높은 수입을 취득할 수 있으므로 발전 잠재력이 거대하다. 본 논문은 중국 스포츠복권사업의 발전배경부터 시작하여 중국의 스포츠복권사업의 개시는 경제체제개혁과 밀접한 관계가 있고 중국사회의 양극화 현상도 스포츠복권사업의 발전에 유익한 사회적 배경을 마련해주었다고 인정하였다. 전반적인 발전과정으로 본다면 중국 스포츠복권사업은 비록 시작이 늦었지만 발전 속도가 빠르기에 관리상의 혼란상태가 많이 존재하고 있는데 중앙정부에서도 입법을 개선하는 방식으로 이를 규범화 하고 있다. 현재 중국 스포츠복권사업의 발전상황을 놓고 말하면 발행, 조직, 판매 등 절차에 관한 비교적 명확한 규정들이 있고 완전한 관리 체제가 형성되었다. 공개하고 투명한 당첨 및 개표단계는 중국 스포츠복권의 성공적인 판매와 판매량 증가의 전제로 되고있다. 스포츠복권의 판매루트구조도 보다 최적화, 합리화한 방향으로 발전하고 있고 국내 판매망도 해마다 확장하고 각지의 실제 판매방식도 끊임없이 혁신하고 있다. 스포츠복권의 공익금에 관하여 중국도 전문적인 입법이 있는데 스포츠복권의 추출 비율, 분배 관리, 용도 등에 대해 상세하게 규정되어 있다. 필자가 생각하건대 현재 중국의 스포츠복권은 적어도 4가지 기능을 갖추고 있다. 첫째, 대중 스포츠에 이바지하고, 국민건강 전략을 실현한다. 둘째, 공익사업을 발전시킨다. 셋째, 국가의 재정 수입의 안정적인 성장원인이 되고 있다. 넷째, 스포츠에 대한 대중들의 인식을 심화시키고, 스포츠 산업의 발전을 촉진한다. 전통문화관념의 영향하에 대중들은 스포츠복권의 기능에 대해 전면적으로 인식하지 못하고 법에 따른 복권관리에 중시를 일으키지 못하고 있다. 또한 복지복권과 스포츠복권 두 기구가 동시에 병행하고 있는 것은 현재 중국 스포츠복권사업이 직면하는 문제들이다. 따라서 중국의 실정에 입각하여 스포츠의 매력과 결부시키면서 스포츠복권의 사회적 가치를 강조하고 “스포츠+”의 사고방식을 활용하는 것은 향후 중국 스포츠복권사업의 건강하고 안정적인 발전을 위한 중요한 요소하고 할 수 있다. China sports lottery business started comparatively late, and with a strong administrative monopoly of the administrative color. However, the momentum of development is rapid. In addition, the cost of investment is relatively small. In the short run and short cycle, relatively high returns can be obtained, which has great potential for development. This article starts with the background of the development of sports lottery in China, and holds that the starting of sports lottery in China is closely related to the reform of economic system and the reality of the polarization of Chinese society has created a suitable social background for the development of sports lottery. From the point of view of development path, China's sports lottery started late, but because of its rapid development, management chaos has emerged and the Central Government gradually regulates it by improving legislation. As far as the status quo of the development of sports lottery in China is concerned, there is a relatively clear stipulation on the issuance, organization and sales of sports lottery and a relatively complete management system has been formed. Open and transparent rules of the game constitute the prerequisite for the success and growth of sports lottery sales in China. Sports lottery sales channel structure has become more reasonable, the national sales network has expanded each year, combined with the actual situation, sales model is also constantly innovating.As for sports lottery public welfare fund, there are also special legislation in our country, which create detailed provisions on the extraction proportion, distribution management and usage of sports lottery public welfare fund.The author believes that China's sports lottery now has at least the following four functions: First, developing mass sports and implement the national strategy of national fitness. The second function is to develop public welfare. The third function is to become a steady growth point of national financial revenue. The fourth function is to deepen people's understanding of sports and promote the development of sports industry. The impact of traditional culture, people do not fully understand the function of sports lottery, pay insufficient attention to the management of China's sports lottery according to law and the common development of welfare lottery and sports lottery are the current problems of China's sports lotterydevelopment. Therefore, based on the situation of our country, combined with the charm of sports itself,emphasize the social value of sports lottery and use ‘sports +’ thinking are the main considerations for China's sports lottery to maintain a healthy and stable development in the future.

복권 구매행동의 심리적 결정요인과 그 영향

허태균 한국문화및사회문제심리학회 2004 한국심리학회지: 문화 및 사회문제 Vol.10 No.3

복권 구매와 관련된 요인과 복권 구매가 인간의 동기․행동에 미치는 영향을 알아보기 위해 실험연구를 진행하였다. 일상 현실에서의 복권이 가지는 특성들을 포함하는 컴퓨터 게임을 이용하여 게임의 중간에 복권구매의 기회가 주어지고 실험참가자들이 복권을 구매하는가 여부를 측정하였다. 그리고 지각되는 컴퓨터 게임의 난이도, 게임성적에 대한 만족도, 지각된 경품획득 가능성과 복권의 당첨금과 당첨확률 구조가 복권구매결정에 영향을 미치는가를 분석하였다. 또한, 복권의 구매기회와 구매경험이 구매자의 행동과 심리에 어떠한 영향을 주는가를 조사하기 위해서 실험참가자들의 최종 게임 만족도, 자기능력평가와 컴퓨터 게임에서의 수행결과를 측정하였다. 기본적으로 복권을 구매한 사람들과 복권을 구매하지 않은 사람들 간에 위에서 나열된 변인들에서 차이가 존재하는가를 분석하였다. 분석결과에 따르면, 실험에서 주어진 컴퓨터 과제를 더 쉽게 지각할수록 미래에 더 긍정적인 결과를 예상할수록 실험참가자들은 더 복권을 사는 경향을 보였다. 반면에 게임의 수행결과 자기 수행만족도와 복권당첨금과 당첨확률은 복권구매결정에 영향을 미치지 않았다. 복권구매기회와 행동이 미치는 영향에 대한 분석에서는 일반적인 상식과 달리 수행결과, 만족도, 지각되는 즐거움, 자기능력평가 등에 유의미한 결과를 미치지 않았다. 다만, 수행결과와 자기능력에는 일부 영향을 미치는 것을 확인하였다. 본 연구의 결과를 일반적인 설문방법에 근거한 기존 연구와 비교하여 복권의 의미를 분석하고, 전반적인 실험연구의 한계 측면에서 논의하였다. An experimental research investigated the components of lottery games affecting lottery- purchasing behaviors and the psychological consequences of the behaviors. In the experiment, participants were given a chance to purchase a lottery tickets during a series of computer games and their decision of purchasing the lottery ticket was measured. Also, the size and probability of the lottery games were manipulated and the perceived difficulty, satisfaction of the mid-outcome, and perceived probability of success in the computer game were measured in order to examine their impacts on participants' lottery-purchasing decisions. In addition, the behavioral tendency, satisfaction of the final outcome, and perceived self-capability in the computer game were measured at the end of the computer games in order to examine the effects of lottery-purchasing experiences on the variables. Participants who perceived the games as easier and estimated the probability of their success highly were more likely to buy the lottery tickets. However, the winning prize and odd of lottery tickets, perceived satisfaction of their own performance, and the performance itself did not influence the purchasing decisions. The common beliefs on the negative effects of lottery-purchasing experiences on human motivation and behaviors were not supported. The implications of the present research findings and limitations of the experimental research on lottery were discussed.

국제 비교를 통한 복권 판매액 결정요인 분석: OECD 국가를 중심으로

이연호,안병주,김권 한국경제통상학회 2023 경제연구 Vol.41 No.1

This paper analyzes the determinants of lottery sales by applying the panel fixed effect model to data of 34 OECD countries from 2003 to 2021. The results reveal that the smaller the economy, the higher the per capita income, the higher the male population ratio, the lower the working-age population ratio, the lower the government budget deficit, and the larger the national debt, the greater the demand for lottery per capita. The income elasticity of lottery sales is estimated to be in the range of 2.38 to 2.61, indicating that lottery spending seems to be progressive. In regards to population aging, it is shown that the higher the proportion of the elderly population aged 65 or older and the larger the support ratio of the elderly population, the larger the lottery sales per capita. In order to develop the domestic lottery industry to the OECD level, it is necessary to improve the awareness of lottery’s desirable functions and ease regulations on lottery issuance and sales. It is desirable to advance lottery issuance, sales, distribution, and payment systems in response to the latest technological changes such as AI and automation, e-commerce, online and platforming, metaverse, and virtual currency. 본고는 OECD 34개국의 2003~2021년 자료에 패널고정효과 모형을 적용하여 복권 판매 결정요인을 분석하였다. 분석결과, 경제규모가 작을수록, 1인당 소득이 클수록, 남성인구 비율이 높을수록, 생산 가능인구 비율이 낮을수록, 정부재정이 적자이고 국가부채가 클수록 1인당 복권수요가 큰 것으로 나타났다. 복권 판매의 소득탄력성은 2.38~2.61로서 복권지출이 누진적인 것으로 나타났다. 고령화 관련, 65세 이상 노인인구 비율이 높을수록, 고령인구 부양비가 클수록 1인당 복권 판매액이 크게나타났다. 국내 복권산업은 규제중심 정책으로 인해 경제발전 단계에 비해 뒤처져 있는데, 이를 OECD 수준으로 발전시키기 위해서는 복권의 사회적 순기능에 대한 인식의 개선과 복권 발행과 판매에 대한 규제완화가 요망된다. AI, 전자상거래, 온라인·플랫폼화, 메타버스, 가상자산 등 최신 기술변화에 부응해 복권 발행, 판매, 유통, 지급 시스템을 선진화할 필요가 있다.

중국의 체육복권과 스포츠산업 발전에 관한 연구

김성훈(SungHunKim),김석규(SukKyuKim) 한국체육학회 2013 한국체육학회지 Vol.52 No.4

중국에서 체육 복권은 스포츠산업 발전에 많은 기여를 하고 있다. 그러나, 중국의 체육 복권은 아직 초보적인 단계로서 시장의 규범화, 인력배치, 복권종류 확대 등 해결해야할 많은 문제점들을 갖고 있으며 이러한 문제들은 다음의 방안을 통해 해결해야 한다.첫째, 중국 시장의 구체적인 문제를 명확히 규명하여 실정에 맞는 정책을 수립하여야 하며, 외국의 선진 사례를 적절히 참고해야 할 것이다. 둘째, 법제 관리 및 법제 의식을 강화해야 한다. 중국의 체육 복권 판매 및 관리와 소비 시장 또한 기본적으로 형성되어 있으나 아직도 수많은 법률상의 문제점들이 발생하고 있다. 따라서, 일부 전문적인 <복권법>을 만들어 복권 사업이 진정으로 합법적이고 건전한 발전의 길로 나아가도록 해야한다. 셋째, 체육 복권의 형식과 내용이 다양화되어야 한다. 중국의 현재 복권 형식, 종류는 상대적으로 제한적이므로 많은 종목의 복권을 개발하여 수익금 증대와 운동종목의 발전을 가져오는 양성적인 순환체계를 조성해야한다. 넷째, 대규모 판매 및 관리 체제를 갖춰야한다. 중국의 체육 복권은 은행의 인터넷 네트워크를 활용하여 각 성으로 발행되고 있으며 이는 국가 자금 관리(은행업무)에 좋지 않은 영향을 미칠 수 있으므로 전국 규모의 인터넷 네트워크를 구축하는 동시에 판매 통로를 개척하며, 판매점을 늘려야 한다. 이러한 환경개선은 체육 복권의 보다 큰 발전을 촉진하게 될 것이며, 체육 산업의 발전을 위해 더욱 많은 자금을 조성할 수 있게 해 줄 것이다. In China, the sports lottery has contributed much to the sports industry; however, the China sports lottery is still at a nascent stage, and many problems remain to be solved, such as standardization of the market, placement of human resources, and increase in the types of lottery. These problems need to be solved with the following solutions. First, it is necessary to establish a policy suitable for the current Chinese market by identifying clearly the detailed problems of the market, and to refer to appropriate advanced cases in foreign countries. Second, it is necessary to reinforce legislation management and legislative awareness. Although basically the China sports lottery sales, management, and consumption markets have been created, there still appear numerous problems under relevant laws. Consequently, it is necessary to promote truly the legal and sound advancement of the lottery business by preparing some kind of professional “Lottery Law”. Third, there is a need for diversifying the forms and contents of the sports lottery. Since the current lottery forms and types of China are relatively limited, a positive circulatory system should be created in order to bring about the advancement of sports events as well as an increase of profits by developing a lottery for many events. Fourth, it is necessary to prepare a large sales and management system. The current China sports lottery has been issued to each province utilizing the online network of banks, and this may have a negative effect on national fund management (banking business). Accordingly, the online network should be installed nationwide, and, at the same time, a sales route should be explored and stores for sales should be increased. Such environmental improvement will promote the greater advancement of the sports lottery and will enable the formation of much more funds for the advancement of the sports industry.

왜 펀드 매니저들은 펀드의 복권성향을 증가시키는가?

한민연(Minyeon Han),강형구(Hyoung-goo Kang),배경훈(Kyoung Hun Bae) 한국증권학회 2021 한국증권학회지 Vol.50 No.6

본 연구는 펀드 매니저가 어떠한 동기로 극단적인 수익률 분포를 가진 복권성향적 주식(Lottery like stock)을 담아 펀드의 복권성향을 증가시키는지, 그리고 그 펀드의 복권성향은 향후 펀드의 성과에 어떠한 영향을 끼치게 되는지에 대해서 분석하였다. 실증분석 결과는 다음과 같다. 첫째, 펀드의 복권성향이 높을수록, 더 많은 펀드 플로우가 유입되었다. 이는 펀드의 복권성향을 나타내는 여러 측도를 사용했을 때에도 유사하게 나타났다. 추가적으로 복권성향이 높을수록 펀드들의 펀드 플로우-성과의 비선형적 관계가 더 크게 나타났다. 이러한 결과는 투자자들의 복권성향에 대한 선호를 반영하여 포트폴리오를 구성하는 것으로 볼 수 있다. 둘째, 펀드의 복권성향 수준은 펀드의 미래 성과와 매니저 스킬에 대해 유의미한 관계를 보이지 못했다. 셋째, 매니저의 평가 기간(연말 또는 분기말)에 펀드의 복권성향이 더 높게 나타나는 패턴은 확인할 수 없었다. 따라서 펀드 매니저는 커리어 우려(Career concern)로 인해 복권성향을 증가시키는 것은 아닌 것으로 판단할 수 있다. 본 연구는 투자자의 이해와 밀접하게 이어질 수 있는 펀드 복권성향 증가 행태에 대한 동기를 제시하였다는 점에서 시사점을 제공한다. We investigate why fund managers invest in lottery-like stocks and whether the behavior that holds more lottery-like stocks affects performance. First, mutual funds that hold more lottery stocks may attract more fund flows. Our results support the theory that fund managers invest more in lottery-like stocks to reflect investors preferences for extreme payoffs. Second, the level of lottery-like characteristics of mutual funds does not predict managers’ skill and performance. Therefore, fund managers holding more lottery stocks is not a result of managers’ skills. Third, lottery-like characteristics of mutual funds do not significantly affect performance in specific reporting periods (e.g., year-end or quarter-end). Based on this result, we conclude that fund managers do not invest more in lottery stocks to advance their career.

주식의 복권성향과 개인투자자의 자기과신성향 사이의 관계에 대한 연구

안희준 ( Hee-joon Ahn ),이형철 ( Hyung Chul Lee ) 한국재무관리학회 2020 財務管理硏究 Vol.37 No.1

본 연구는 개인투자자의 시장참여 비중이 큰 국내 주식시장을 대상으로 개인투자자의 비이성적 투자행태와 주식의 복권성향 사이의 관계에 대해 살펴본다. 발생확률이 매우 작더라도 큰 수익을 가져다 줄 수 있는 주식의 복권성향 정도를 수익률의 왜도, 고유위험, 주가의 크기를 사용하여 정의한 후, 이 복권성향 정도가 평가이익(손실) 상황에서 개인투자자의 매수(매도)비율과 유의한 연관성을 가지는지를 살펴봄으로써 복권성향 주식에 대한 개인투자자의 비이성적 투자행태 존재 여부를 살펴본다. 또한, 복권성향 주식을 중심으로, 자기과신이 개인투자자의 투자성과에 유의한 영향을 미치는지, 나아가 이러한 개인투자자의 투자행태가 주식시장의 정보환경과 어떤 관계를 가지는지도 살펴본다. 2000년부터 2017년까지 18년 기간 중 한국거래소에 상장된 기업을 대상으로 실증분석을 실시한 결과, 복권성향이 큰 종목일수록 투자자의 자기과신 현상이 두드러지며, 이러한 복권성향 주식과 자기과신 간의 관계는 개인투자자의 거래비중이 높아질수록 강해짐을 확인할 수 있었다. 뿐만 아니라, 복권성향 주식에 대한 개인투자자의 거래비중이 높아짐에 따라 정보거래 역시 심해짐을 발견함으로써 개인투자자의 비이성적 투자행태가 주식시장의 정보환경과도 밀접한 연관을 가짐을 확인할 수 있었다. Lottery-like stocks are stocks with very small probabilities of extremely large returns. Kumar(2009b) documents that investors display behavioral biases when they invest in lottery-like stocks. The extant literature reports various aspects of individual investors’ irrational behaviors such as overconfidence and excessive optimism. Based on the findings on lottery-like stocks and investors’ behavior, this research investigates whether the Lottery-like-stock Index(LIDX) is positively related to individual investors’ overconfidence. Further, we hypothesize that the investors’ irrational behavior in their investments in lottery-like stocks encourages informed traders to trade the stocks using their information, worsening stock market's information environment. To test this prediction, we examine whether investors’ lottery-like trading increases stock market’s adverse selection costs. Using the stock market data for firms listed on the Korea Exchange from 2000 to 2017, this research examines several empirical predictions regarding the effects of lottery-like stock trading on individual investors’ irrational behavior and stock market’s information asymmetry. Our results show that lottery-like stocks are positively related to overconfidence of individual investors and to stock illiquidity and adverse selection costs. Further, the positive relations between lottery-like stocks and investors’ irrational behavior as well as stock liquidity have been stronger in the sample stocks with more individual investor trading.

문화복지 부문 복권기금이 지원한 전통나눔사업의 의미와 평가

한만주 ( Man Ju Han ) 세계음악학회 2013 음악과 문화 Vol.29 No.-

Since 2004, a variety of cultural programs for the arts and literature have been developed in Korea through the use funding collected from the profits of the national lottery. The Lottery-funded Grants for the Arts and Cultural Welfare were established according to the ``Lottery Tickets and Lottery Fund Act`` by the Lottery Commission at the Ministry of Strategy and Finance. As one of the funded programs, the Community Outreach Program through Traditional Culture was carried out over 2004 to 2011 for the public benefit as the Flexible Benefit Plan or Cafeteria Benefit Plan that focused on the traditional performing arts. It was presented and designed for neglected social groups such as economically under privileged social groups, senior citizens, multicultural citizens, and people living in remote areas. The primary goal was to promote cultural awareness and enjoyment through the arts. Not only did the community outreach program benefit these selected audiences, it also was of great benefit to the traditional performing artists as well as it brought them out of isolation and into the public view. The program received positive evaluation from the public for successfully attaining the goals reflecting the government policies in improving the quality of lives of the neglected social groups as well as providing the foundation for awakening the artistic creativity of the artists, arts community and cultural organizations. However, the presenters of the program from a number of quasi-government agencies have been questioning the ``character of public interest`` defined by the Lottery Commission who tend to focus on external results rather than improving the quality of the program itself. In response to the reaction of the policies of the Lottery Commission, the presenters have been raising important issues that urge both rethinking and revision of the program. It also strives to maintain the original goal of improving the lives of marginalized and neglected socials groups through the reconsideration of the current policies. This paper investigates the concept of cultural welfare and examines the development phase of the cultural policies on the Lottery-funded Grants for the arts and cultural welfare. The article further explores the reevaluation of the true ``character of public interest,`` its concept, and how to enhance the system of governance through the Community Outreach Program via the cultural programming of the traditional performing arts. Although the Community Outreach Program, which lasted for eight years, has been positively evaluated in contributing to the increase of the program`s audience members, the Community Outreach Program for neglected social groups is still under criticism due to shortcomings in actually improving the quality of the arts for the public. In other words a series of efforts have been made for acquiring the public aspects of the traditional performing arts as a public enterprise which was made possible by the Lottery-funded Grants for the Arts and Cultural Welfare. This is meaningful, on the one hand, in considering the facets of understanding the promotion of traditional performing arts as an area of cultural welfare. On the other hand, there still remains the question of targeting only the neglected social groups through programs such as the Flexible Benefit Plan, as opposed to being more inclusive with the general population in the area of general public welfare.