패밀리 레스토랑 이미지와 LOHAS 이미지가 고객만족, 관계품질 및 고객충성도에 미치는 영향

김영자,김동진 한국외식경영학회 2010 외식경영연구 Vol.13 No.4

This study expanded previous studies of image by exploring the effects of family restaurant and LOHAS images on customer satisfaction, relationship quality, and customer loyalty with the application of existing family restaurant image and LOHAS image which is recently emerging. It was found that both restaurant and LOHAS images have significant effects on customer satisfaction and relationship quality. Also, the results showed that customer satisfaction has a direct and indirect influence on relationship quality and customer loyalty, while relationship quality has a direct influence on customer loyalty. Finally, it has been found that a restaurant and LOHAS images have indirect influences on customer loyalty through customer satisfaction and relationship quality. Overall, it can be concluded that customers recognize not only existing restaurant image, but also LOHAS image, which focuses on the whole society, as corporate image. This study expanded previous studies of image by exploring the effects of family restaurant and LOHAS images on customer satisfaction, relationship quality, and customer loyalty with the application of existing family restaurant image and LOHAS image which is recently emerging. It was found that both restaurant and LOHAS images have significant effects on customer satisfaction and relationship quality. Also, the results showed that customer satisfaction has a direct and indirect influence on relationship quality and customer loyalty, while relationship quality has a direct influence on customer loyalty. Finally, it has been found that a restaurant and LOHAS images have indirect influences on customer loyalty through customer satisfaction and relationship quality. Overall, it can be concluded that customers recognize not only existing restaurant image, but also LOHAS image, which focuses on the whole society, as corporate image.

로하스 이미지의 지각된 가치가 고객행동의도에 미치는 영향연구

최성문,이은준,최성기 한국호텔관광학회 2017 호텔관광연구 Vol.19 No.1

This study examines effects of LOHAS image of hotel restaurants on perceived value and customer behavioral intention, considering theoretical backgrounds of each variable and conducting an empirical analysis of the effects. After the basic analysis, hypothesis tests were conducted to find following results: First, both environment-friendly characteristics and sustainability among LOHAS image factors of hotel restaurants had positive effects on perceived values. Second, the fitness of model explaining LOHAS image variables of hotel restaurants for customer behavioral intention was adequate, and the sustainability, a LOHAS image factor had a positive effect on the customer behavioral intention, while environment-friendly characteristics did not have any positive effect on it. Third, a perceived value had a positive effect on customer behavioral intention. First, hotel restaurants can suggest some measures to enhance their images by understanding factors that influence values perceived by customers due to LOHAS images. Second, they can also combine LOHAS which has newly emerged following the well-being trend with their menu tendency, and then effectively use it as data for development of menus with various LOHAS images and establishment of marketing strategies to meet needs and desires of customers who prefer well-being and LOHAS. Third, LOHAS images of hotel restaurants have significant effects on perceived values and customer behavioral intention. It is determined that they should further emphasize values of health and nutrition, in menu development, marketing, advertising and sales promotion. Thus, it is suggested that diversified efforts to analyze needs and desires of customers are required for LOHAS images of hotel restaurants.

로하스 라이프스타일이 등산복 추구이미지에 미치는 영향

정수진(Su Jin Jeong),최수경(Soo Kyoung Choi) 한국디자인문화학회 2014 한국디자인문화학회지 Vol.20 No.3

본 연구는 20∼50대 여성을 대상으로 로하스 라이프스타일(LOHAS Lifestyle)과 등산복 추구이미지의 요인구조를 밝히고, 인구통계적 변인에 따른 차이를 분석하였다. 또한 로하스 라이프스타일이 등산복 추구이미지에 미치는 영향을 밝히고자 하였다. 측정도구는 설문지법을 이용하였고, 자료수집은 2013년 9-10월에 이루어졌다. 로하스 라이프스타일은 4개 요인인 친환경 지향형, 가족 및 사회 지향형, 건강 지향형, 여가 지향형으로,등산복 추구이미지는 5개 요인인 품위성, 젊음단정성,활동성, 개성, 귀염성으로 구성되었다.연령이 높아질수록 친환경 지향형과 가족 및 사회지향형이 높게 나타났고, 건강지향형과 여가지향형은40대에 가장 높은 것으로 나타났다. 미혼보다 기혼일때 친환경 지향적이고 가족 및 사회 지향적이며 건강지향적인 생활을 추구하는 것으로 나타났다. 등산복 추구이미지는 미혼보다 기혼일 때 품위 있고 고급스럽고 세련된 등산복 이미지를 추구하는 것으로 나타났다. 로하스 라이프 스타일은 품위성, 젊음단정성, 개성추구이미지에 영향을 미치는 것으로 나타났다. 품위성이미지에는 친환경 지향형, 가족 및 사회지향형, 여가지향형 라이프스타일이 긍정적인 영향을 미쳤다. 젊음단정성 이미지에는 친환경 지향형일수록 부정적인 영향을 미치는 것으로 나타났으나, 건강지향형일 경우는 젊음단정성 이미지를 추구하는 것으로 나타났다. 개성이미지에는 친환경 지향형일수록 부정적인 영향을 미치는 것으로 나타났으나, 가족 및 사회지향형, 건강지향형일수록 개성적인 이미지를 추구하는 것으로 나타났다. 이상에서 볼 때 로하스 라이프 스타일은 등산복 추구이미지에 유의한 영향을 미치는 변인으로 나타났다.그 중 친환경 지향형은 등산복 추구이미지에 영향을 미치는 중요한 변인으로 나타나 등산복 개발 시 환경친화적인 요소를 고려해야 함을 시사하는 것으로 볼수 있다. 따라서 본 연구결과는 등산복 시장의 소비자특성을 이해하고, 상품 기획 및 개발을 위한 기초자료로 활용될 수 있을 것이다. The purpose of this study is to investigate a factorson LOHAS lifestyle and pursued-image of outdoorwear. And the factors were analyzed according todemographic variables. Also, the Effects of LOHASlifestyle to pursued-Image of outdoor wear wasanalyzed. The subjects were chosen to be women inbetween their 20s and 50s, and the selected method ofinvestigation was a survey carried out in Septemberand October of 2013.LOHAS lifestyle is categorized as four factors,environmentally friendly-oriented type, family andcommunity-oriented type, health-oriented type, andleisure-oriented type. Pursued-image of outdoor wearis categorized as five factors, gracefulness, youthfulnessand neatness, activeness, individuality, uteness.As age goes up environmentally friendly-orientedtype, family and community-oriented type stood out,and health-oriented type and leisure-oriented typeshowed high scores for women in their 40s.Marriedwomen showed that environmentally friendly-oriented,family and community-oriented, health-orientedlifestyle than unmarried. Pursued-image of outdoorwear found that married women than unmarried womensought refined outdoor wear image.LOHAS lifestyle had a influence on gracefulness,youthfulness and neatness, and individuality. environmentallyfriendly-oriented, family and community- oriented,and leisure-oriented lifestyle positively influenced ongracefulness image. environmentally friendly-orientedlifestyle seemed to be negatively influencing theyouthfulness and neatness image whereas healthorientedlifestyle positively influenced for youthfulnessand neatness image. individuality image was negativelyinfluenced by environmentally friendly-oriented lifestylewhile family and community-oriented and healthorientedlifestyle positively influenced for individualityimage.LOHAS lifestyle gave significant enough influenceon pursued- image of outdoor wear. Among these,environmentally friendly-oriented lifestyle was shownas a major factor in pursued-image of outdoor wear.therefore environment-friendly features should beconsidered during the development of outdoor wear.The result of this study can help understandingconsumer characteristics in the outdoor wear market,and can be applied in designing and developing newproducts.

레스토랑의 로하스 이미지에 영향을 주는 물리적 환경 분석

김나형(Kim Na Hyung) 한국식공간학회 2014 식공간연구 Vol.9 No.1

This study performed an empirical analysis on the Lifestyles of Health and Sustainability (LOHAS) image among several factors completing the restaurant images. In the analysis, LOHAS image and physical environment were theoretically reviewed. Physical environments affecting the LOHAS image of restaurants were examined by taking concept factors, ambient conditions, visual design, spatial design, table top 5 elements, food design and social factors as independent variables and the LOHAS image as a dependent variable. According to the analysis result, the most influential factors affecting the LOHAS image were social factors such as food taste and quality, food hygiene and response to customer needs, followed by ambient conditions such as cleanliness, hygiene and scent of the surrounding environment; table top 5 elements such as tableware, cutlery, glassware and linen; and visual design such as restaurant logo, menu names, restaurant symbol and menu board design. Communication between customer and employee worked as an important social factor creating the LOHAS image, indicating that consistent education and improvement of workplace environment and employee satisfaction are crucial. On the other hand, concept factors such as the brand name; slogan; interior and exterior design and menu items; ambient conditions such as furniture, facade and signboard image; food design such as food color and shape and information on food ingredients had no influence on the image. Although this outcome could be attributable to a low understanding of concept, ambient conditions and food design, these are anticipated to be relatively less important factors in forming the LOHAS image compared to other influential ones.

외식기업의 로하스 실천과 소비자인식 정보가 구매의도에 미치는 정도에 관한 연구

김효정(Kim, Hyo-Jeong),김판수(Kim, Pan-Soo) 한국외식경영학회 2017 외식경영연구 Vol.20 No.1

본 연구는 외식기업의 로하스 실천경영이 지각된 가치, 지각된 품질, 기업이미지를 통해 구매의도에 미치는 영향관계와 고객들의 요구를 충족시켜줄 수 있는 로하스 실천 요인이 무엇인지 실증적으로 검증하였다. 설문 조사 결과 총 250부 중 201부를 연구의 실증분석 자료로 활용하였다. 분석결과 첫째, 외식기업의 로하스 실천경영 중 사회적, 경제적, 인간적, 환경적 관점 요인이 지각된 품질에 정의 영향을 미치는 것으로 나타났다. 둘째, 외식기업의 로하스 실천경영 중 인간적 관점 요인이 지각된 가치에 정의 영향을 미치는 것으로 나타났다. 셋째, 외식기업의 로하스 실천경영 중 사회적, 인간적 관점 요인이 기업이미지에 정의 영향을 미치는 것으로 나타났다. 넷째, 지각된 품질과 지각된 가치는 기업이미지에 정의 영향을 미치는 것으로 나타났다. 다섯째, 지각된 가치, 지각된 품질, 기업이미지는 구매의도에 정의 영향을 미치는 것으로 나타났다. 본 연구결과를 바탕으로 외식기업은 고객들의 특성을 반영한 로하스 실천경영 중 인간적, 사회적, 환경적, 경제적 관점 요인 순으로 집중하여 경영할 때 고객들이 인지하는 정보와 기업이미지가 높아지며 구매의도가 높아짐을 알 수 있었다. This study verified the effects management of practicing LOHAS of food service enterprises have on purchase intention through perceived value, perceived quality and image and LOHAS practice factors which can meet the needs of customers. We used 201 of 250 copies of the results of the survey as the data for empirical analysis of the study. As a result of analysis, first, it was revealed that environmental factor has positive effect on perceived quality. Second, humane factor in LOHAS practice management has positive effect on perceived value. Third, social and humane factors in LOHAS practice management have positive effect on coporate image. Fourth, perceived quality and perceived value have positive effect on corporate image. Fifth, perceived value, perceived quality and corporate image have positive effect on purchase intention. We can know that, based on the results of this study, customer perception information and corporate image and purchase intention are heightened when food service enterprise manages focused on, in the order named, humane, social, environmental, economic factors of LOHAS practice management which reflects features of customers.

농촌관광의 로하스 관광동기가 로하스가치, 로하스 이미지 및 관광행동의도에 미치는 영향

이명구 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.5

This study empirically verified the causal relationship that healing, family, natural, and deviant motives have on LOHAS values, LOHAS image, and tourism behavioral intentions as LOHAS tourism motives in rural tourism. It suggests useful implications for LOHAS tourism in rural tourism. From June 5 to June 20, 2022, a total of 400 copies were distributed and 377 copies were recovered. Factor analysis and reliability verification were performed using SPSS 23.0 and AMOS 23.0 for 369 copies for which statistical analysis was possible. Structural analysis of covariance was performed to verify the proposed research hypothesis. The hypothesis test results of the study are summarized as follows. First, healing motives, natural motives, family motives, and deviant motives were found to have a significant effect on LOHAS values. Second, healing motive and family motive were found to have a significant effect on LOHAS image. However, it was found that natural motive and deviant motive did not have a significant effect on LOHAS image. Third, healing motives and natural motives were found to have a significant effect on tourism behavior intention. However, it was found that family motives and deviant motives did not have a significant effect on tourism behavior intention. Finally, it was analyzed that the LOHAS value did not have a significant effect on the LOHAS image.

패밀리 레스토랑 이미지와 LOHAS이미지가 고객만족에 미치는 영향

김영자,김동진,변광인 한국호텔관광학회 2009 호텔관광연구 Vol.11 No.1

The concept of store image has attracted researchers' attentions for the last three decades since a customer's behavior toward a particular store is dependent on their image of that particular store. In the food service business, researchers have utilized restaurant image in their study because of the same reason. On the other hand, as consumers are becoming more aware of health and social responsibility, the concept of LOHAS (Lifestyle Of Health And Sustainability) has recently emerged. In this article, the relationships between LOHAS image and customer satisfaction as well as between restaurant image and customer satisfaction were investigated. Parallel with existing literature, it is hypothesized that both restaurant and LOHAS images affect the customer satisfaction. Furthermore, a hierarchical regression analysis was employed to investigate incremental information content of LOHAS image beyond restaurant image. The results showed that both restaurant and LOHAS images significantly and positively affect the customer satisfaction. Also, the incremental information content of LOHAS image was found to be significant. 

외식 프랜차이즈 기업의 로하스 경영이 구매의도에 미치는 영향 :지각된 가치, 지각된 품질, 기업이미지의 매개효과 검증

김효정(Kim, Hyojeong),김판수(Kim, Pansoo) 대한관광경영학회 2018 觀光硏究 Vol.33 No.5

본 연구의 목적은 로하스 경영이 구매의도에 미치는 영향관계에서 지각된 가치, 품질, 기업이미지의 매개효과를 통해 소비자들의 요구를 충족시켜줄 수 있는 매개변수가 무엇인지 실증적으로 검증하여, 향후 로하스 경영을 실천하고 있는 관리자들에게 효율적인 운영방안을 제시하고자 한다. 이러한 변수들 간의 관계를 검증하기 위해 Process Macro by Hayes(2012)를 적용하여 매개효과 분석을 실시하였다. 연구 결과, 외식기업의 로하스 경영과 구매의도와의 관계에서 지각된 가치, 지각된 품질, 기업이미지는 유의한 매개역할을 하는 것으로 검증되었다. 외식기업의 로하스 활동이 활발하게 진행될수록 소비자들이 지각하는 가치, 품질, 기업이 미지는 구매의도를 향상시킬 수 있다. 따라서 본 연구는 Hayes(2012)의 매개효과 분석을 적용하여 외식기업의 로하스 경영과 지각된 가치 및 품질, 기업이미지는 구매의도의 인과적 관계에 대한 유용한 정보를 제공하고 있다. The purpose of this study is to empirically identify parameters that may satisfy consumers needs in the relationship between LOHAS-oriented business management and consumers purchase intentions by analyzing mediated effects of perceived value, quality and corporate image recognized by consumers, in order to suggest effective management plans to business managers promoting LOHAS-oriented business strategies. To verify the relationship between such parameters, Process Macro by Hayes (2012) was used in analyzing the mediated effects. The results showed that the perceived value, quality and corporate image recognized by consumers play meaningful roles as parameter in the relationship between LOHAS-oriented business management of food service companies and consumers purchase intentions. The more the business promotes LOHAS, the more likely the recognized value, quality and corporate image raise consumers purchase intentions. Thus, utilizing the mediated effects analysis of Hayes (2012), this study has found that LOHAS-oriented business of food service companies and perceived value, quality and corporate image play an important role in consumers purchase intentions.

커피전문점의 로하스 이미지가 서비스 품질, 브랜드 충성도에 미치는 영향 연구

김나형(Kim Na Hyung) 한국식공간학회 2013 식공간연구 Vol.8 No.1

The purpose of this study was to LOHAS images from coffee shops and the relationship between service quality and brand loyalty, brand awareness and involvement variables analyzed by eating the fierce competition in the market, coffee shops LOHAS was to present the importance of the image. Over the last 10 years has been steadily growing domestic market for coffee shops. From 1999 to 2011 the average annual growth rate of the coffee shop market was 21.6% and the market is expected to continue growing for a while. The market competition is also expected to intensify. In these market conditions, product differentiation is not as effective as brand differentiation, which indicates it is critical to build a strong brand. As a result, it is indicated that the image of LOHAS of coffee shops has a positive effect on service quality and brand loyalty. In addition, the group of high awareness and involvement of brand was less affected by the LOHAS image, service quality and loyalty, while the low group was more affected by them. Therefore, the LOHAS image is required to differentiate coffee shops and marketing strategies may be considered on this matter. This study targeted only coffee shops and it is difficult to generalize for the Foodservice industry. Thus, more research after refining the industry will be useful in the future.

LOHAS Image가 메뉴선택성향 및 고객행동의도에 미치는 영향에 관한 연구

최성문 ( Choi Sung Moon ),이은준 ( Lee Eun Jun ),최성기 ( Choi Seong Gi ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.3

The purpose of The Effects was to The recent development of hotels and the food service industry has let customers have the needs for food, and many incidents related to food such as environmental pollution, the nuclear crisis, avian influenza, and the mad cow crisis have aroused consumers`` interests in health. Considering the fact that currently consumers have lots of interests in health and seek well-being or LOHAS, the purpose of this study is to grasp and deal with consumers`` demands and needs appropriately. A main survey was performed from September 24 to October 1, 2015 targeting adult men and women having the experience of using hotel restaurants. A total of 300 questionnaires including items related to hotel restaurants`` LOHAS image, menu selection tendency, and customer behavioral intention were distributed and 294 were returned, and 279 were used for the final analysis excluding 15 containing negligent or omitted responses. In conclusion, it could be found that hotel restaurants`` LOHAS image influences, menu selection tendency, and customer behavioral intention. Thus, it is necessary to use hotel restaurants`` LOHAS image in menu development, marketing, sales promotion, and advertising to increase sales and improve hotel images.