축제 관람객의 휴리스틱 행동이 행동의도에 미치는 영향 연구 - 지각된 위험의 조절효과 -

김윤환,장지연,이승우 한양대학교 관광연구소 2022 觀光硏究論叢 Vol.34 No.4

The purpose of this study is to analyze the effect of the heuristic behavior of festival visitors on behavioral intention. It was also intended to confirm whether the perceived risk factors of festival visitors have a moderating effect between heuristic behavior and behavioral intention. The measurement variables used to verify the hypothesis set in this study are derived from previous studies, and the self-administered survey generates a total of 167 samples. The analysis results are as follows. First, in the hypothesis that heuristic behavior will affect behavioral intention, representativeness & availability heuristic and anchoring/adjustment heuristic have a significant influence on behavioral intention. Second, perceived risk plays a statistically significant role when linked to some factors of the heuristic. The availability heuristic is significant when physical risk acts as a moderating variable, and the reference point/adjustment heuristic is found to have a negative effect when psychological risk is calculated as a moderating variable. Finally, the results of the summary, suggestions, limitations of research, and future research directions are described.

메타버스 플랫폼의 사용성 평가를 위한 휴리스틱스 제안

이소연,류한영 인제대학교 디자인연구소 2023 Journal of Integrated Design Research (JIDR) Vol.22 No.3

Background : Due to the rise in non-face-to-face activities caused by COVID-19, metaverse platforms, which allow people to meet and engage in activities within online virtual spaces, have attracted significant attention and are experiencing rapid growth. To enhance the user experience, it is crucial to improve the usability of these metaverse platforms. One prominent method for achieving this is through heuristic evaluation, a representative approach to assessing usability. However, there is currently a significant absence of heuristics tailored for assessing the usability of metaverse platforms. Methods : First, this study conducted a literature review to comprehend the current landscape and characteristics of metaverse platforms, as well as to gain overall information about heuristic evaluation and heuristics. Subsequently, this study analyzed real user experiences on metaverse platforms and proposed an initial heuristics draft. Lastly, the heuristics draft was validated and refined through expert evaluations. Results : Expanding upon existing heuristics from previous research, this study developed the draft of 17 heuristics designed to meet the specific needs of metaverse platform users. When the metaverse platform heuristics draft was used for expert evaluations, the study found that they could identify a wider range of issues, including some that are hard to find using traditional heuristics. Expert opinions were incorporated to refine the heuristics draft, leading to a final set of heuristics designed for metaverse platforms. Conclusion : This study has identified the features of the new service known as metaverse platforms and, based on user experiences and expert feedback, suggests heuristics that work better for these platforms than traditional heuristics.

Heuristic to Minimize Makespan for Parallel Machines with Rate-Modifying Activities

Yun-Whan ko,In-Jae Jeong 한국산업경영시스템학회 2009 한국산업경영시스템학회 학술대회 Vol.2009 No.추계

In this paper, we consider the problem of scheduling jobs and rate-modifying activities on parallel machines in order to minimize the makespan. A rate-modifying activity is an activity that changes the production rate of quipment such as maintenance and readjustment. We develop a heuristic for assign groups of jobs considering influence of the rate-modifying activities. Also an improvement step is incorporated into the heuristic to enhance the quality of its solution. A small example is presented to illustrate the proposed heuristic and the proposed heuristic is compared with the existing heuristic.

모바일 프로모션 사용시 패션제품 대안선택휴리스틱과 쇼핑가치와의 관계

김은영 충북대학교 생활과학연구소 2008 생활과학연구논총 Vol.24 No.3

This study is to examine the effect of consumer choice heuristics on shopping value, and to predict the reuse intentions of promotions by impulsive versus non-impulsive purchases in the context of redeeming mobile promotions for fashion products. A self-administered questionnaire was developed to measure choice heuristics, utilitarian and hedonic shopping values and reuse intentions of monetary and non-monetary mobile promotions. A total of 470 responses were obtained from consumers who had a purchase experience with mobile promotions (e.g., coupon, sales) for fashion products. In redeeming mobile promotion, consumer choice heuristic is consisted of price based heuristic and brand referral heuristic. Findings showed that the choice heuristic factors had a significant effect on the utilitarian or hedonic shopping value, leading to the reuse intentions of mobile promotions. In the impulse buying situation, the price based heuristic had a positive effect on the shopping values, leading to the reuse intentions for both monetary and non-monetary promotions. The brand-referral heuristic had a positive effect on the hedonic shopping value, leading to the reuse intention for non-monetary promotions. In non-impulse buying situation, the brand-referral heuristic had a positive effect on the hedonic shopping value, increasing the reuse intention of non-monetary promotion for fashion products. This study discussed a practical implication for effectively managing mobile marketing strategies in the fashion marketplace.

모바일 프로모션 사용시 패션제품 대안선택휴리스틱과 쇼핑가치와의 관계

김은영 충북대학교 생활과학연구소 2020 생활과학연구논총 Vol.24 No.3

This study was to examine the relationship between consumer choice heuristic, shopping value in using mobile promotions for fashion products, and to predict the reuse intentions of mobile promotions by impulsive versus non-impulsive purchases. A self-administered questionnaire was developed for measuring choice hueristics, utilitarian and hedonic shopping values, and reuse intentions for monetary and non-monetary promotions. A total of 470 responses were obtained from consumers who had purchase experiences with mobile promotions(e.g., coupon or sales)for fashion products. In redeeming mobile promotion for fashion products, consumer choice heuristic consisted of two factors: price-based heuristic and brand-referral heuristic. Result showed that the choice heuristic factors had a significant effect on utilitarian or hedonic value, leading to reuse intentions of mobile promotions. With regards to purchase situation, sample was classified into two groups (impulse vs. non-impulse). For impulse buying situation, dual path models were suggested: the price-based heuristic increased the shopping values, leading to the reuse intentions for both monetary and non-monetary promotions; and the brand-referral heuristic increased the hedonic shopping value, leading to the reuse intention for non-monetary promotions. For non-impulse buying situation, only brand-referral heuristic had a positive effect on hedonic shopping value, influencing reuse intention for non-monetary promotions. This study discussed a practical implication for effectively managing mobile marketing strategies in the fashion marketplace.

효율적인 계획생성을 위한 그래프 기반의 혼합 휴리스틱

박병준,김완태,김현식 (사)디지털산업정보학회 2021 디지털산업정보학회논문지 Vol.17 No.3

Highly informative heuristics in AI planning can help to a more efficient search a solutions. However, in general, to obtain informative heuristics from planning problem specifications requires a lot of computational effort. To address this problem, we propose a Partial Planning Graph(PPG) and Mixed Heuristics for solving planning problems more efficiently. The PPG is an improved graph to be applied to can find a partial heuristic value ​for each goal condition from the relaxed planning graph which is a means to get heuristics to solve planning problems. Mixed Heuristics using PPG requires size of each graph is relatively small and less computational effort as a partial plan generated for each goal condition compared to the existing planning graph. Mixed Heuristics using PPG can find partial interactions for each goal conditions in an effective way, then consider them in order to estimate the goal state heuristics. Therefore Mixed Heuristics can not only find interactions for each goal conditions more less computational effort, but also have high accuracy of heuristics than the existing max and additive heuristics. In this paper, we present the PPG and the algorithm for computing Mixed Heuristics, and then explain analysis to accuracy and the efficiency of the Mixed Heuristics.

프로젝트관리 방법론 도입에 대한 행동경제학적 영향 : Coupling과 Heuristic 관점으로

노혜영,김건무,김승철 한국경영컨설팅학회 2018 경영컨설팅연구 Vol.18 No.4

This study solves the reasons of irrational choice of adopters from the perspectives of behavior economics with coupling and heuristic in introduction of project management methodology. There are many researches on the project management methodology such as project management performance and project management maturity. However, there is a lack of research on the behavioral intent before introducing the project management methodology. Therefore, we have studied how the benefits and costs of adopting the methodology affect the intention to introduce the project management methodology. This study clarifies the behavioral economic impacts of introducing project management methodology based on previous studies on existing couplings and heuristics, This study considers ‘Perceived Benefit’, ‘Perceived Cost’, ‘Coupling’,‘Anchoring and Adjustment Heuristic’, ‘Representative Heuristic’, ‘Availability Heuristic’ and ‘Intention to Introduce’ as key variables. The research model of this study was verified through exploratory factor analysis, confirmatory factor analysis, reliability analysis, structural equation analysis, and regression analysis through 129 survey questionnaires sent to person who is using the project management methodology. The main results are as follows. First, It was found that the perceived benefits had a negative impact on the coupling and that the person was more likely to associate with a perceived cost than perceived benefit. That is, it is more cost sensitive than the benefit in coupling. Second, Perceived costs have a strong correlation and a negative impact on the intention to introduce. The stronger the coupling, the lower the intention to introduce. Third, Heuristic acts as a moderating variable on the influence of coupling on the intention to introduce. In other words, not only the benefits and costs, but also your own standards, representative characteristics, and recent experience affect decision making. The significance of the study is verifying irrational decision making on the intention to introduce a project management methodology from a behavioral economics perspective. 연구는 프로젝트 방법론을 도입하는 데 있어 도입주체의 비합리적인 선택의 이유를 커플링과 휴리스틱을 중심으로 행동경제학적 관점에서 풀어보고자 한다. 프로젝트관리 성과나 프로젝트관리 성숙도 등 프로젝트 관리 방법론 도입 이후에 대한 연구는 다수 존재하고 있으나, 프로젝트관리 방법론 도입이전의 행동의도에 대한 연구는 부족한 실정이다. 따라서 프로젝트관리 방법론 도입 이전에 방법론의 도입이 가진 편익과 비용이 도입의지에 어떻게 영향을 미치는지에 대한 연구를 진행하였다. 본 연구에서는 기존 커플링과 휴리스틱에 대한 선행연구를 바탕으로 프로젝트관리 방법론 도입에 대한 행동경제학적 영향을 밝히고자 ‘자각된 편익’, ‘자각된 비용’, ‘커플링’, ‘기준점과 조정 휴리스틱’, ‘대표성 휴리스틱’, ‘가용성 휴리스틱’, ‘도입의지’를 핵심변수로 구성하여 연구를 진행하였다. 프로젝트 관리 방법론을 사용자를 대상으로 한 129부의 설문을 통해 탐색적 요인분석, 확인적 요인분석, 신뢰도 분석, 구조방정식 분석, 조절회귀 분석을 시행하여 본 연구의 연구모형을 검증하였다. 주요한 분석결과는 다음과 같다. 첫째. 자각된 편익이 커플링에 부의 영향을 주고 있으며, 사람은 자각된 편익보다 자각된 비용에 더 연결 지어 생각하는 것을 알 수 있었다. 즉, 커플링에 있어서 자각된 편익보다 비용에 더 민감하다. 둘째. 자각된 비용은 커플링을 강하게 일으키면서 도입의사에 부의 영향을 미친다. 커플링이 강할수록 도입의사는 낮아진다. 셋째. 휴리스틱이 커플링이 도입의지에 미치는 영향에 조절효과로서 작용한다는 것을 확인할 수 있었다. 즉, 자각된 편익과 비용뿐만이 아닌 자신만의 기준이나, 대표적 특징, 최근 경험이 의사결정에 영향을 준다. 본 연구는 프로젝트관리 방법론 도입의지에 있어서 비합리적인 의사결정을 행동경제학적 관점에서 검증했다는 점에서 연구의의가 존재한다.

A PROMETHEE Method Based Heuristic for Disassembly Line Balancing Problem

Shwetank Avikal,P. K. Mishra,Rajeev Jain,H. C. Yadav 대한산업공학회 2013 Industrial Engineeering & Management Systems Vol.12 No.3

Disassembly of discarded products takes place in the process of remanufacturing, recycling, and disposal. The disassembly lines have been taken as available choice for automated disassembly; therefore, it has become essential that it be designed and balanced to work efficiently. The multi-objective disassembly line balancing problem seeks to find a disassembly sequence which provides a feasible disassembly sequence, minimizes the number of workstations and idle time, and balances the line for the disassembly of post consumed product by considering the environment effects. This paper proposes a multi-criteria decision making technique based heuristic for assigning the disassembly tasks to the workstations. In the proposed heuristic, the PROMETHEE method is used for prioritizing the tasks to be assigned. The tasks are assigned to the disassembly workstations according to their priority rank and precedence relations. The proposed heuristic is illustrated with an example, and the results show that substantial improvement in the performance is achieved compared with other heuristics.

Advertisement Format and Sexual Content as Heuristic Cues for the Credibility of News Delivered to South Korean Audiences Through Mobile Devices

Joseph Jai-sung Yoo,DooHee Lee,Jongmin Park 한국언론학회 2022 Asian Communication Research Vol.19 No.1

We tested the heuristic processing of online advertisements embedded in a mobile news site. Based on the bias hypothesis of the heuristic-systematic model (HSM) of information processing, we investigated whether the advertisement format (i.e., banner vs. pop-up) and sexual content serve as heuristic cues. Specifically, we looked for heuristic cues negatively associated with the evaluations of online news readers, including the credibility of the news agency and the news content, their perceived importance of and interest in news stories, and their intention to revisit the news website. The results of online experiments indicated that participants’ perceived credibility of news articles, perceived news importance and interest in news stories were negatively associated with the appearance of online advertisements showing sexually provocative content in the news stories. However, we found no association among the advertisement format, perceived credibility of the news agency and intention to revisit a news website. Our findings suggest that an advertisement featuring sexual appeals in mobile environments can function as a negative heuristic cue.

연속형 뉴스벤더 모델에서의 휴리스틱에 관한 실험 연구

문성암 ( Seong Am Moon ),박우재 ( Woo Jae Park ),윤봉규 ( Bong Kyoo Yoon ),최경환 ( Kyung Hwan Choi ) 한국로지스틱스학회 2011 로지스틱스연구 Vol.19 No.2

본 연구는 연속되는 뉴스벤더 모델에서 주문량을 결정할 때, 수요정보의 사전 인지, 수요의 불확 실성 정도, 경험의 축적 등 다양한 조건에서 활용되는 휴리스틱의 유형을 실험으로 실증 분석했다. 실험결과 수요에 대한 분포정보를 알고 있는 상황에서는 평균고정 휴리스틱의 활용이 높고, 수요에 대한 분포정보를 모르는 상황에서는 수요추종 휴리스틱의 활용이 높았다. 또한 수요의 불확실성에 따라 다른 휴리스틱이 활용되지는 않았다. 한편 경험의 축적에 따라 평균고정 휴리스틱의 활용은 증가하는 반면 수요추종 휴리스틱의 활용은 감소하였다. This study examined heuristic behavior of orders in the continuous newsvendor model with various conditions such as awareness of demand distribution, the degree of demand uncertainty and learning experience. Online experiment was carried to obtain the behavioral result on demand forecasting. From the analysis on the experimental data, we confirm that mean anchoring heuristic was more likely to be used when decision-makers had known the demand distribution. While those with no demand information was prone to use demand chasing heuristic. In addition, other heuristics were not likely to be used depend on the demand uncertainty. Meanwhile we confirmed that the mean anchoring heuristic increased as the experience was accumulated however the demand chasing heuristic decreased as the experience was accumulated.