환경에 대한 객관적, 주관적 지식이 환경 친화적 행동에 미치는 영향

이용기(Yong Ki Lee),김민성(Min Seong Kim),최정구(Jeang Gu Choi) 한국경영학회 2010 經營學硏究 Vol.39 No.5

The bigger concern of consumers about the environment appears to have little discernible impact on Korea consumers’ pro-environmental behaviors. Therefore, it has become clear that the prediction of pro-environmental behavior needs to be analyzed more comprehensively. The aim of this study is to identify predictors of pro-environmental behaviors of Korean consumers and test interrelationships among environmental knowledge and affect, and eventually, provides a conceptual model indicating how environmental objective and subjective knowledge guide individuals’ pro-environmental behavior (green buying, green product use, and proenvironmental disposal behavior). The data were collected from 416 green consumers who live in Seoul and were analyzed using frequence, reliability, and factor analysis, and SEM (structural equation model) with SPSS/WIN and AMOS 16.0. In order to test unidimensionality and nomological validity of the measures of each construct we employed scale refinement procedure. The results of factor analyses with confirmatory factor analysis method and reliability test with Cronbach’s α’s warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. The data were analyzed with structural equation modeling with AMOS 16.0. The result of the overall model analysis appeared as follows: χ2=190.666(df=90, p=.000), GFI=.945, AGFI=.917, RMSEA=.052, IFI=.965, CFI=.964. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The bigger concern of consumers about the environment appears to have little discernible impact on Korea consumers’ pro-environmental behaviors. Therefore, it has become clear that the prediction of pro-environmental behavior needs to be analyzed more comprehensively. The aim of this study is to identify predictors of pro-environmental behaviors of Korean consumers and test interrelationships among environmental knowledge and affect, and eventually, provides a conceptual model indicating how environmental objective and subjective knowledge guide individuals’ pro-environmental behavior (green buying, green product use, and proenvironmental disposal behavior). The data were collected from 416 green consumers who live in Seoul and were analyzed using frequence, reliability, and factor analysis, and SEM (structural equation model) with SPSS/WIN and AMOS 16.0. In order to test unidimensionality and nomological validity of the measures of each construct we employed scale refinement procedure. The results of factor analyses with confirmatory factor analysis method and reliability test with Cronbach’s α’s warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. The data were analyzed with structural equation modeling with AMOS 16.0. The result of the overall model analysis appeared as follows: χ2=190.666(df=90, p=.000), GFI=.945, AGFI=.917, RMSEA=.052, IFI=.965, CFI=.964. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data.

남성 낚시참여자의 환경행동과 캐치 앤 릴리스(Catch-and Release)에 관한 연구

김종순 한국여성체육학회 2019 한국여성체육학회지 Vol.33 No.3

The purpose of this study is to analyse the environmental attitudes, place attachment, environmental behaviour and catch-and-release behavior of men in their 30s and 60s. First, how do environmental attitudes affect place attachment, environmental behavior, and catch-and-release behavior? Second, how does place attachment affect environmental behavior, catch-and-release behavior? Third, how does environmental behavior affect catch-and-release behavior? Frequency analysis was performed to identify demographic characteristics, and the reliability and validity of the variables were verified using Cronbach's α value and exploratory factor analysis. Multiple regression analysis was performed to analyze the causality of each research problem. All analyses were conducted using the SPSS18.0 program with a statistically significant level of α=.05. Through this study, the results of the study are as follows. First, the environmental attitudes of male fishing participants in their 30s and 60s were found to have a partial impact on place-matching, environmental behavior and catch-and-release. Second, it has been shown that attachment to places held by male fishing participants in their 30s and 60s does not affect environmental behavior and catch and release. Finally, the environmental behavior of male fishing participants in their 30s and 60s has been shown to affect catch and release. These findings show that for continued fishing activities as leisure, it is important to practice environmental behavior, which is influenced by nature-centered environmental attitudes. In addition, this naturalist environmental attitude could ultimately increase the participation of catch and release, a typical environmental action in fishing. 본 연구의 목적은 30-60대 남성 낚시참여자를 대상으로 환경태도, 장소애착, 환경행동 그리고 캐치 앤 릴리스(Catch-and-Release) 행동에 대해 분석하는데 있다. 연구문제는 첫째, 환경태도가 장소애착, 환경행동, 캐치 앤 릴리스 행동에 어떤 영향을 미치는가? 둘째, 장소애착이 환경행동, 캐치 앤 릴리스 행동에 어떤 영향을미치는가? 셋째, 환경행동이 캐치 앤 릴리스 행동에 어떤 영향을 미치는가? 인구통계학적 특성을 파악하기위해 빈도분석을 실시하였으며, 변수들의 신뢰도와 타당도는 Cronbach’s α값과 탐색적 요인분석을 이용하여검증하였다. 각 연구문제에 대한 인과관계를 분석하기 위해 다중회귀분석을 실시하였다. 모든 분석은SPSS18.0프로그램을 사용하였으며, 통계적 유의수준은 α=.05로 하였다. 이를 통해 연구결과는 다음과 같다. 첫째, 30-60대 남성 낚시참여자들의 환경태도는 장소애착, 환경행동, 캐치 앤 릴리스에 부분적으로 영향을 미치는 것으로 나타났다. 둘째, 30-60대 남성 낚시참여자이 갖는 장소에 대한 애착은 환경행동과 캐치 앤 릴리스에 영향을 미치지 않는 것으로 나타났다. 마지막으로 30-60대 남성 낚시참여자의 환경행동은 캐치 앤 릴리스에 영향을 미치는 것으로 나타났다. 이러한 연구결과는 여가로서의 지속적인 낚시 활동을 위해서는 환경행동을 실천하는 것이 중요한데 이는 자연중심 환경태도에 영향을 받는 것으로 나타났다. 또한 이러한 자연중심주의 환경태도는 궁극적으로 낚시에서의 대표적인 환경행동인 캐치 앤 릴리스 참여를 높일 수 있다.

消費者價値, 環境意識, 以及購買綠色服裝産品的意愿

( Sea Hee Lee ) 한국마케팅과학회 2011 Journal of Global Fashion Marketing Vol.2 No.3

Consumer awareness of and concerns for the environment have increased significantly and environmental concerns now represent one of the major factors in consumer decision making. While there have been many studies regarding green marketing, limited research has been conducted concerning the consumers` view on ethical issues in the fashion industry and its influence on their purchase behavior (Laroche, et al., 2001; Dickson, 2000; Butler & Francis, 1997). This study looks at the relationships among environmental consciousness, willingness to pay more toward environmentally friendly apparel products and buying behavior among college students. It also examines the effects of fashion involvement, which is considered one of the important values in apparel purchasing behavior. Laroch, et al.`s (2001) conceptual framework serves as a basis for the present research. In this framework, they consider factors that may influence consumers` willingness to pay more for environmentally friendly products using five categories: demographics, knowledge, values, attitudes and behavior. Among these five categories, four of them (knowledge, values, attitudes and behavior) were adopted and knowledge, attitudes and behavior were considered as an environmental consciousness and those were included as predictors of willingness to pay more for green apparel in this research. In addition, since many studies examined the hierarchical relationship between values, knowledge, attitudes, and behaviors, it was hypothesized that value (fashion involvement) will influence environmental consciousness (knowledge, attitudes, and behavior) and environmental consciousness will have direct effect on willingness to pay more for eco-friendly apparel products following reviews of literature. Based on the previous discussion, six hypotheses were developed: H1. Consumers who have higher fashion involvement value will have less environmental knowledge than those who have lower fashion involvement value. H2. Consumers who have higher fashion involvement value will have lower environmental concern than those who have lower fashion involvement value. H3. Consumers who have higher fashion involvement value will demonstrate fewer environmentally sensitive behaviors than consumers who have lower fashion involvement value. H4. Consumers who have more environmental knowledge will demonstrate a greater willingness to pay more for environmentally friendly apparel products than consumers who have less environmental knowledge. H5. Consumers who have higher environmental concerns will show higher willingness to pay more for environmentally friendly apparel products than consumers who have lower environmental concerns. H6. Consumers who are more involved in environmentally sensitive behaviors will have higher willingness to pay more for environmentally friendly apparel products than consumers who are less engaged in general environmental behaviors. The questionnaire was developed from existing measures of the variables and from the author. The participants were 150 undergraduate students attending a Midwestern university. To test the hypothesized model, linear structural equation modeling (LISREL 8) was performed. The findings of this study provide that university students who had more interest in fashion tended to know less about environmental issues, to show less concern about the environment, and to be involved less in the environmentally sensitive behaviors. According to the results, there was no relationship between environmental knowledge and willingness to pay more for eco-friendly apparel. This indicates that people who have more knowledge about the environment are not necessarily the consumers of eco-friendly apparel. The findings also show that college students who were more concerned about the environment tended to be willing to pay more for green apparel. College students who made more effort to conserve energy and natural resources also tended to be willing to spend more for green apparel. This research provides valuable insights for eco-friendly apparel product retailers and manufacturers by indicating that two dimensions of environmental consciousness (attitude and behavior) were good predictors of college students` willingness to spend more for green apparel. Environmentally sensitive behavior like conserving natural resources is a good indicator to intention to purchase environmentally friendly apparel products. Retailers and marketers might need to encourage students to be aware the importance of environmentally sensitive behaviors and to involve in those behaviors. Marketers in the fashion industry need to consider college students` environmental concerns and conserving natural resources behaviors when they make marketing decisions for environmentally-friendly apparel products. The apparel marketers also need to develop creative marketing strategies for the eco-friendly apparel products to persuade the fashion-conscious consumers. Although environmental knowledge was not related to intention to pay more for green apparel, it might be related to environmental concern or other environmental behavior. It is also suggested that apparel retailers and marketers should use a consistent and reliable message about their practice of green marketing in order not to confuse consumers.

시민 인식의 녹색 전환을 위한 환경 리터러시 진단 및 강화 방안

염정윤,김남수,정행운,정우현 한국환경연구원 2021 기본연구보고서 Vol.2021 No.-

Ⅰ. 서 론 1. 연구의 필요성 및 목적 □ 환경 정책이 성공적으로 정책 목표를 달성하기 위해서는 정책 이해와 필요성에 대한 범국민적 공감대가 필수 □ 한국환경연구원에서 발간한 ‘2020 국민환경의식조사’에 따르면, 환경문제가 중요하기는 하지만 자신이 직접적 피해를 받는 주체라고 체감하지 못함 ㅇ 주로 실천하는 친환경 행동 중 자발적인 실천은 상대적으로 낮게 나타남 ㅇ 친환경 행동 실천을 위해서는 환경에 대한 고려가 내재화되고 습관화되어야 함 □ 사람들의 인식에 영향을 주기 위해 우선적으로 고려할 수 있는 방법은 교육 ㅇ 우리나라 환경교육은 환경교육 학령기 아동과 청소년을 중심으로 구성됨 ㅇ 지금 당장 환경문제에 영향을 미치고 실질적으로 환경적 실천을 해야 하는 성인의 대다수는 성인이 된 이후에 충분한 교육 기회를 접하지 못한 환경교육의 소외계층 □ 환경교육 목표로서의 환경 리터러시 ㅇ 환경교육의 중요성을 강조하고 있지만 실질적으로 교육의 효과를 확인할 수 있는 객관적이고 구체적인 지표가 부재함 ㅇ 환경교육의 목표를 환경 리터러시의 증대로 설정하고 이를 측정할 지표 개발이 필요 2. 연구의 범위 □ 환경 리터러시 개념 정리 및 성인 대상의 측정 도구 개발 □ 일반 시민의 환경 리터러시 수준 측정 □ 환경 리터러시의 예측 요인과 결과 요인 확인 □ 군집 분석을 통한 시민 유형 파악 Ⅱ. 성인 환경교육과 환경 리터러시 1. 성인교육 □ OECD 2005년 프로젝트 보고서인 ‘The Role of National Qualification Systems in Promoting Lifelong Learning’에서는 교육 형식을 형식(formal), 비형식(non-formal), 무형식(informal) 교육으로 구분 ㅇ 형식 교육은 교육기관이나 훈련기관, 직장 내의 교육 등으로 학위나 자격증 등의 형태로 사회적인 인증을 받을 수 있는 학습 ㅇ 비형식 교육은 프로그램을 통한 학습이지만 공식적 평가나 인증이 없는 학습으로 주로 평생교육원이나 사설 교육기관, 문화센터 등에서 이루어지는 교육 ㅇ 무형식 교육은 가사활동, 여가활동, 직업활동 등 일상적인 활동을 통해 이루어지는 학습 □ 2020년 기준 국내에서는 42.1%에 달하는 성인 평생학습 참여율 중 비형식 교육에 참여한 경우가 41.3%로, 전체 교육 참여의 약 98%가 비형식 교육으로 이루어짐 2. 환경 리터러시 □ 북미환경교육협회(NAAEE)는 환경 소양을 설명하고 측정하기 위한 틀(framework for assessing environmental literacy)을 제안 ㅇ 환경 쟁점에 대한 개념적 이해, 문제 해결과 비판적 사고 기능, 환경과 자연에 대한 견해, 개인적/사회적 영역에서 친환경 행동으로 구성 ㅇ 핵심은 실질적인 문제를 해결하는 역량이며, 역량과 영향을 주고받는 요소로 지식과 태도가 연결됨 □ 김찬국 외(2019)는 환경교육 프로그램의 중요한 목적이 환경 소양을 갖추도록 하는 것이라고 전제하고, 환경 소양을 종합적으로 측정하고자 시도함 ㅇ NAAEE의 틀을 재구성하여, 크게 환경 지식, 환경 정서, 환경 실천으로 요소들을 범주화하고, 각 영역을 개인적 측면과 사회적 측면을 나누어 강조 Ⅲ. 성인을 위한 환경 리터러시 1. 인식 조사 □ 환경교육의 수요자인 일반 시민의 환경교육에 대한 인식을 확인해 보기 위해 일반인을 대상으로 설문조사를 실시 ㅇ 조사기관 엠브레인퍼블릭을 통해 2021년 5월 31일부터 6월 5일까지 6일간 실시 ㅇ 환경교육에 대한 전반적인 인식과 교육 수요를 확인하는 일반 설문조사와 연령대별 환경교육 주제와 필요한 환경 리터러시의 중요도를 확인하는 AHP(Analytic Hierarchy Process) 조사 진행 □ 일반 성인들은 교육 주제 차원에서는 생활환경, 환경 리터러시 차원에서는 환경 실천의 중요성을 높게 판단 □ 상호작용 실천은 일반인과 전문가 모두 중요성을 가장 낮게 평가 ㅇ 현실적으로 형식보다는 비형식이나 무형식 교육 방식을 활용해야 하는 성인들에게는 상호작용 실천이 중요한 교육 전략으로 활용되어야 함 2. 성인을 위한 환경 리터러시 측정 도구 개발 □ 국내외 학술 데이터베이스, 구글 스콜라 등에서 ‘환경 리터러시’, ‘환경 소양’, ‘environment literacy’ 등의 검색 키워드를 활용하여 검색한 결과 환경 리터러시 측정 도구를 포함한 연구 및 설문조사 22건을 추출 ㅇ 측정 문항이 보고되지 않거나 동료 검증을 거치지 않은 학위 논문, 주관기관이 불분명한 설문조사 등을 제외한 13건의 연구를 기초 자료로 활용 □ 13건의 연구에 제시된 환경 리터러시 측정 문항 459개 내용 분석 ㅇ 인지 수준을 확인하는 문항(41.2%)이 가장 많고, 실천(33.7%), 정서(25.1%) 순 ㅇ 연구의 개념에 맞게 문항들을 분류하고 연구진 회의를 거쳐 초안 구성 □ 외부 자문위원 검토와 100명 규모의 온라인 설문조사를 통해 초안 수정 ㅇ 환경 지식 영역의 경우 정답률이 95%를 초과하거나 30%에 미달하는 경우 해당 문항 삭제 ㅇ 환경 정서와 환경 실천 영역의 경우 문항 간 신뢰도 분석을 진행하여 크론바흐 알파값이 0.7 이하인 문항 삭제 ㅇ 환경 지식 33문항, 환경 정서 22문항, 환경 실천 32문항으로 최종 설문지 확정 Ⅳ. 환경 리터러시 진단 및 강화 방안 1. 조사 개요 □ 전문 조사기관 엠브레인퍼블릭을 통해 2021년 9월 10일(금)~9월 16일(목)까지 전국 20~60세 이상 성인남녀 1,000명을 대상으로 온라인 설문조사 진행 ㅇ 표본 추출은 성별, 연령별, 지역별 할당 표본 추출 방식 사용 2. 설문의 구성 □ 성인용 환경 리터러시 측정 도구는 지식, 정서, 실천 영역을 포함하며, 현재 우리나라 성인의 전반적인 환경 능력을 진단하는 것을 목적으로 함 □ 설문은 ① 개인 특성 ② 환경 리터러시 ③ 환경 정책 의견 등 세 부분으로 구성 ㅇ 개인 특성에는 성별, 연령, 학력, 소득 등 인구통계학적 특성과 정보 습득 경로, 문화적 세계관, 환경 행동 동기, 주관적 지식 등 행동·심리적 특성을 포함 3. 연구 결과 □ 환경 리터러시 수준을 기준으로 군집 분석을 시행 ㅇ 본 연구에서는 K-평균 군집 분석 방법을 활용하여, 다섯 개 군집으로 설정 □ 군집은 행동 중심 군집(action-oriented cluster), 잠재 군집(latent cluster), 회의주의 군집(skeptical cluster), 무관심 군집(bystander cluster), 녹색 시민 군집(green citizen cluster)으로 구분 ㅇ 행동 중심 군집은 지식 리터러시는 낮지만, 정서와 실천 리터러시는 높은 유형(전체 응답자 중 8.8%) - 정서 리터러시 중에서도 환경 효능감이 높게 나타나는데, 자신의 노력으로 환경문제를 개선할 수 있다는 믿음이 실천으로 이어진다고 생각해 볼 수 있음 - 지식 리터러시는 낮지만, 자신의 환경 지식수준에 대한 평가인 주관적 지식은 높게 나타나 본인들의 능력에 대해 자신감과 신념을 지니고 있음 - 평균 연령이 51.3세로 높고 저학력 비중이 가장 높음(고졸 이하 31.8%) ㅇ 잠재 군집은 모든 리터러시 영역이 중간 수준인 유형(전체 응답자 중 23.3%) - 친환경적 또는 반환경적 가치관이 확립되지 않은 부동층(浮動層) - 일정 수준 이상의 환경 리터러시를 가지고 있지만 지속적인 실천은 나타나지 않음 - 실천 리터러시가 중간 이상이어서 상황이나 분야에 따라 타 군집(예를 들어, 회의주의 군집이나 무관심 군집)에 비해 친환경적 행동이 높게 나타날 수 있음 - 여성의 비율(60.5%)이 남성의 비율(39.5%)보다 높고, 평균 연령은 47.10세 - 주부와 단순 노무직 종사자의 비중이 타 군집에 비해 높음 ㅇ 회의주의 군집은 지식 리터러시는 높지만, 정서 리터러시는 중간, 실천 리터러시는 낮은 유형(전체 응답자 중 26.9%) - 지식 리터러시 수준은 높지만, 정서 리터러시의 영역 중 환경 효능감이 낮게 나타남 ㆍ환경 효능감은 환경문제의 해결책을 파악하여 실천할 수 있는 능력에 대한 믿음과 이러한 실천이 실제 환경문제 개선에 도움을 줄 것이라는 믿음 - 고학력층 비중이 가장 높고(대졸 이상 75.8%) 고소득층 비중도 높은 편(가구소득 500만 원 이상 45.7%) - 직업적 특성으로는 학생이나 전문기술직의 비중이 높음 - 토의나 토론, 강의 형식의 환경교육 방법을 선호하며 미디어(보도/비보도 모두 포함)를 통한 환경 정보 이용 비중이 다른 군집에 비해 높게 나타남 ㅇ 무관심 군집은 모든 리터러시 영역이 낮은 유형(전체 응답자 중 14.4%) - 환경 인식이 낮을 뿐 아니라 때로는 환경에 대해 부정적인 시각을 드러내는 집단 - 자연을 예측 불가능한 대상으로 보고, 행위 결과는 우연이라고 보는 운명주의가 강함 ㆍ따라서 개인이나 집단의 노력으로 위험을 막을 수 없다고 생각 - 남성의 비율(68.8%)이 여성의 비율(31.3%)보다 높고 평균 연령이 가장 낮음 - 다른 군집에 비해 저소득 비중(가구소득 200만 원 이하 32.6%)이 높고, 미혼(50.0%) 또는 자녀가 없는 응답자(51.4%)의 비중이 높음 ㅇ 녹색 시민 군집은 모든 리터러시 영역이 높은 유형(전체 응답자 중 26.6%) - 지식과 정서, 실천이 모두 갖추어진 환경적으로 가장 이상적인 집단 - 상대적으로 고학력자 비중이 높고, 경영/관리직이나 전문직 종사자 비중이 높음 - 환경 행동의 동기 중 환경의 유지와 보존 그 자체가 환경 행동의 동기가 되는 생태 동기가 가장 높은 군집 - 정보 능력이 가장 높고 모든 출처의 정보를 골고루 이용 4. 군집별 환경 리터러시 강화 방안 □ 행동 중심 군집 ㅇ 다소 부정확한 지식을 갖고 있지만 스스로는 환경에 대해 잘 알고 있다고 평가하므로 잘못 알고 있는 지식을 바로잡아 정확한 실천이 이루어지도록 유도 ㅇ 평균 연령과 저학력 비중이 높아 직관적이고 이해가 쉬운 형태로 정보 가공 필요 ㅇ 환경 캠페인, 환경 활동 참여를 선호하며 지역 커뮤니티를 통해 정보를 얻는 비중이 높아 주민센터나 복지관과 같은 지역 기반 거점에서 환경 캠페인 참여 유도 추천 □ 잠재 군집 ㅇ 일정 수준의 지식과 정서를 갖추고 있어서 적절한 개입(intervention)을 통해 정서 리터러시를 증대하면 실천 역시 증가할 것이라 기대할 수 있음 ㅇ Grunig는 이러한 집단을 활동적으로 변화시키기 위한 주요 요인으로 관여도 제시 - 관여도를 높이기 위해서는 대상과의 심리적 거리감을 줄이고, 환경문제 실재감(tangibility)을 높여 주어야 함 ㆍ예를 들어, 여성과 주부의 비중이 높아 환경문제가 당신 자녀들이 직면하게 될 문제라는 등의 메시지를 전달하면 관여도가 증가 ㅇ 기본적으로 미디어를 통한 환경 정보 이용이 높으므로 정서 수준을 증대할 수 있는 미디어 콘텐츠의 개발 추천 - 현재로서는 환경 콘텐츠를 적극적으로 이용할 가능성이 낮아 PPL이나 교육적 오락물 등의 콘텐츠를 통해 환경 주제에 간접적인 노출 필요 ㅇ 주부 비중이 높아 자녀와 함께하는 체험, 견학을 제공하면 효과적일 것으로 예상 □ 회의주의 군집 ㅇ 사회구조적 한계 인식으로 지식 리터러시는 높으나 실천으로 이어지지 않는 집단 ㅇ 사회 환경적인 제약을 극복할 수 있도록 자신감을 주는 메시지 전달이 중요 - 개인이나 집단의 노력을 통해 환경문제를 개선한 사례나 환경 행동의 효과를 수치화하여 제시하면 효과적일 수 있음 ㅇ 교육 수준과 소득이 높고 학생과 전문기술직의 비중이 높아 의견 선도자로서 활약할 확률이 크므로 환경 분야의 전도사(evangelist)로 성장할 가능성이 있음 - 직장 단위의 환경 주제 워크숍이나 세미나 등을 추진하는 것을 제안 □ 무관심 군집 ㅇ 정서 리터러시를 시작으로 전반적인 환경 리터러시 수준 개선을 유도해야 함 ㅇ 정형적인 환경교육에는 참여하지 않을 가능성이 높아 부산물로서 환경학습의 효과를 낼 수 있는 접근 방법 구상 필요 ㅇ 연령이 낮고 미혼 비율이 높은 집단으로 체험이나 견학 활동을 선호하기 때문에 문화나 레저 등을 동반한 프로그램이 유효할 것으로 기대함 - 플로깅(plogging), SNS 챌린지 등 문화 트렌드를 만들어 환경이 아닌 문화 활동으로의 참여 유도 □ 녹색 시민 군집 ㅇ 추가적인 교육보다는 환경 관련 준전문가로서의 활용을 고민해야 하는 집단 ㅇ 지역 내 환경문제에 직접 관여하는 관찰·조사를 선호하기 때문에 민간 환경 전문가나 시민 과학자로의 양성을 고려해 볼 수 있음 Ⅴ. 결론 및 함의 1. 연구 결과의 종합 □ 일반 시민의 환경 리터러시 수준을 확인 ㅇ 지식 리터러시 평균은 5.20, 정서 평균은 5.13, 실천 평균은 4.34(각 영역 7점 만점)로 우리나라 시민의 전반적인 환경 리터러시 수준은 높은 편 ㅇ 성인 집단 내에서도 환경 수준에 따라 다양한 군집이 존재하는 것을 확인 - 사회적으로 유사한 집단(예를 들어, 나이, 직업 등) 내에서도 환경 수준 격차 존재 - 시민 군집별 환경 인식 및 환경 정책에 대한 의견 차이가 있음을 확인 ㆍ환경 리터러시 수준의 차이는 개인 간의 환경 능력의 차이일 뿐 아니라 환경을 바라보는 시각이나 환경 정책에 대한 의견에 영향을 미침 2. 연구의 의의 □ 성인 대상 환경교육의 방향성과 환경 정책 수립을 위한 기초 자료 제공 - 성인의 환경 실천을 증대하기 위해서는 정서 리터러시의 강화가 중요 - 성인 세대의 교육 효과를 높이기 위해서는 무형식 교육의 강화가 필요 - 집단의 세분화를 통해 각 군집의 특성을 반영한 맞춤형 교육 접근 전략 추진 필요 3. 연구의 한계와 후속 연구를 위한 제언 □ 환경적으로 특징적인 모든 집단을 구분해 내지는 못함 ㅇ 성인을 대상으로 한 초기 연구로 범용적으로 사용할 수 있는 척도 개발을 목적으로 하였으므로 측정에 포함되지 못한 주제나 실천 영역이 존재할 수 있음 □ 모든 시민의 온라인 접근성이 동일하지 않기 때문에 온라인 설문은 노년층이나 저소득층 표집이 왜곡될 우려가 있고 특정 집단이 과소 또는 과대 대표될 수 있으므로 유의하여 해석해야 함 □ 시민 군집에 따른 환경교육 접근 방법은 실제 효과가 검증된 것은 아님 ㅇ 각 군집에 대한 심층 면접이나 포커스 그룹 인터뷰 등을 통해 본 연구에서 제시한 접근 방법의 유효성을 검증하고, 다양하고 실효성 있는 방안을 모색해야 함 Ⅰ. Background and Aims of Research 1. Research purpose □ A nationwide consensus on the understanding on and necessity of the environmental policy is needed in order to successfully achieve the policy objectives. □ According to the “Public Attitudes towards the Environment: 2020 Survey” issued by the Korea Environment Institute (KEI), the citizens consider environmental issues important but do not feel that they themselves are a direct victim of such issues. ㅇ The level of autonomous environmental practice was relatively low compared to other main environment-friendly actions. ㅇ People should make a habit of taking the environment into consideration in order to take environment-friendly actions. □ One way that can be considered to influence people’s awareness is education. ㅇ Environmental education in Korea is centered around school-age children and youth. ㅇ The majority of adults currently affecting the environmental issues and practically practicing environmental protection are excluded from environmental education, thus not receiving enough learning opportunities. □ Environmental literacy as an objective of environmental education ㅇ The necessity of environmental education is being highlighted but in reality, there is a lack of objectives and specific indicators to verify its effect. ㅇ The goal of environmental education should be the expansion of environmental literacy and indicators to measure this should be developed. 2. Research scope □ Summarize the concept of environmental literacy and develop the scales for adults Measure the level of environmental literacy of citizens □ Confirm the predictors and consequences of environmental literacy □ Understand citizen types via cluster analysis Ⅱ. Environmental Education for Adults and Environmental Literacy 1. Adult education □ Education types are divided into formal, non-formal, and informal in the Role of National Qualifications Systems in Promoting Lifelong Learning (2005), a report on the project conducted by the Organization for Economic Cooperation and Development (OECD). ㅇ Formal education: As education is conducted in educational or training institutes or workplaces, it allows learners to obtain social certifications in the form of a degree or certificate. ㅇ Non-formal education: Although learning takes place through a certain program, it is mainly conducted in lifelong or private learning institutes or culture centers without an official evaluation or certificate. ㅇ Informal education: Learning takes place through daily activities including house chores or leisure or vocational activities. □ As of 2020, the lifelong learning participation rate of Korean adults was 42.1%. 41.3% of them were engaged in non-formal education. About 98% of the entire programs were conducted in the form of non-formal education. 2. Environmental literacy □ The North American Association for Environmental Education (NAAEE) proposed a framework for assessing environmental literacy. ㅇ The framework is comprised of conceptual understanding on environmental issues, problem-solving and critical thinking, opinions on the environment and nature, and environment-friendly behaviors in personal and social areas. ㅇ The key is competency in solving practical issues. Knowledge and attitude are connected as a factor interacting with competency. □ Kim, C. G. et al. (2019) attempted to comprehensively measure environmental literacy under the assumption that the significant goal of environmental education is nurturing environmental literacy. ㅇ Kim, C. G. et al. (2019) emphasized personal and social aspects by re-organizing the NAAEE’s framework to categorize factors into environmental cognition, affect, and behavior. Ⅲ. Environmental Literacy for Adults 1. Survey on environmental awareness □ A survey was conducted among general citizens who are the major target of environmental education to examine their awareness on the education. ㅇ The survey was conducted for six days from May 31, 2021 to June 5, 2021 by a market research firm, EMBRAIN Public. ㅇ The survey consists of ① a general survey investigating the overall recognition and demand on environmental education and ② Analytic Hierarchy Process (AHP) survey examining education topics and the importance of the required environmental literacy for each age group. □ For ordinary adults, living conditions and environmental practice were considered important in terms of the lesson topic and environmental literacy, respectively. □ Both ordinary people and experts evaluated practicing interaction as least important. ㅇ In reality, for adults who need non-formal or information education instead of formal education, practice of interaction shall be used as an important strategy. 2. Development of environmental literacy measurement for adults □ The authors searched through the major academic database and internet search engine Google Scholar using the following search terms: “environmental literacy,” “environmental knowledge,” and others. As a result, 22 studies and survey cases on environmental literacy measurements were identified. ㅇ Of the 22 search results, 13 studies were finally included. Those whose study questions were not reported, theses not peer-reviewed, or surveys whose organization in charge is unclear were excluded. □ Details of 459 questions measuring environmental literacy suggested in the 13 cases were analyzed. ㅇ The number of questions asking the cognition level was the highest (41.2%), followed by behavior (33.7%) and affect questions (25.1%). ㅇ The draft was created after categorizing the questions fit to the study concept and having meetings with the research team. □ The draft was revised through the review of outside consultants and an online survey conducted among 100 participants. ㅇ For the environmental knowledge section, questions which over 95% or less than 30% of respondents answered correctly were deleted. ㅇ For the section of environmental affect and environmental behavior, reliability of questions was analyzed. Those whose Cronbach’s alpha coefficient value is less than 0.7 were deleted. ㅇ The final questionnaire was made up of a total of 87 questions: environmental cognition (33), environmental affect (22), and environmental behavior (32). Ⅳ. Results 1. Overview □ An online survey was conducted among 1,000 adults aged from 20 and 60 nationwide from September 10, 2021 (Fri.) to September 16, 2021 (Thur.) by EMBRAIN Public. ㅇ Gender, age, and region-based sampling was used. 2. Questionnaire □ The environmental literacy measurements for adults include the cognition, affect, and behavior sections, aiming at examining the current environmental competences of Korean adults. □ The survey questionnaire consisted of three parts: ① personal characteristics, ② environmental literacy, and ③ opinion on environmental policy. ㅇ Personal characteristics include demographic characteristics (such as gender, age, academic background, and income) and behavioral/psychological characteristics (such as how they obtain information, cultural worldview, motivation of environmental behavior, and subjective knowledge). 3. Study results □ A cluster analysis was conducted based on the level of environmental literacy. ㅇ This study set five clusters by adopting the K-average clustering analysis method. □ The five clusters are classified into action-oriented, latent, skeptical, bystander, and green citizen clusters. ㅇ The action-oriented cluster showed a high level of emotion and practice literacy despite the low level of knowledge literacy (8.8% of the entire respondents). - Self-efficacy was stronger than other emotion literacy areas. It can be understood that the belief that environmental issues can be solved with one’s effort leads to practice. - Despite the low knowledge literacy, the level of subjective knowledge in terms of environmental knowledge was high. It means the respondents have self-confidence and belief in their competencies. - The average age was 51.3 and the percentage of respondents having poor academic backgrounds (the percentage of those with a high school diploma or lower was 31.8%) was high. ㅇ The latent cluster showed a mid level in all literacy areas (23.3% of the entire respondents). - They were swing voters whose viewpoint in terms of the environment-friendliness is not established. - They showed a certain level of environmental literacy but continuous practice was not found. - Since practice literacy was at a high level, more environment-friendly behaviors could be found than others (i.e., skeptical or bystander cluster) depending on the situation or field. - The female percentage (60.5%) was higher than that of males (39.5%), and the average age was 47.1. - The percentage of housewives and those in simple labor positions is higher than other clusters. ㅇ The bystander cluster showed a high level of knowledge literacy but emotion and practice literacy were at a mid and low level, respectively (26.9% of the entire respondents). - Despite the high knowledge literacy, environmental efficacy was weak in all emotion literacy areas. ㆍEnvironmental efficacy means the belief in one’s competencies in understanding and taking actions to solve environmental issues and such practice is helpful in addressing actual environmental issues. - The percentage of the highly educated was the highest (those having a university degree or higher is 75.8%) and the percentage of high income earners was relatively high (45.7% earns over five million KRW). - In terms of vocation, the percentage of students or those working in professional fields was high. - They preferred discussion or lecture in terms of environmental education methods. The percentage of people consuming environmental information via media (including both news reports and others) appeared higher than that of other clusters. ㅇ The bystander cluster showed low levels of literacy in all areas (14.4% of the entire respondents). - They had not only low environmental awareness, but also negative views sometimes. - They tended to show a strong belief in fatalism, seeing the nature unpredictable and thinking that all behavioral results occur by chance. ㆍThus, they considered danger is not preventable with individual or collective efforts. - The male percentage (68.8%) was higher than that of females (31.3%), and the average age was the lowest. - The percentage of low-income households (32.6% earns less than two million KRW) was higher than other clusters. The percentage of the unmarried (50.0%) or those with no kids (51.4%) was high among the respondents. ㅇ The green citizen cluster displayed high levels of literacy in all areas (26.6% of the entire respondents). - It is the most idealistic group supported by knowledge, emotion, and practice in terms of environmental education. - The highly educated percentage was relatively high and that of those in management or professional fields was high. - For them, the maintenance and conservation of the environment became the highest ecological motivation among others for environmental behavior. - They had the highest level of information competency and consumed information from all sources evenly. 3. Strategies to enhance environmental literacy for each cluster □ Action-oriented cluster ㅇ It is necessary to guide them to practice environmental activity correctly by revising their incorrect environmental knowledge, since they evaluate themselves as being knowledgeable about the environment without a precise understanding. ㅇ It is necessary to process information to make it intuitive and easily understandable, since the average age and percentage of those with poor academic backgrounds are high in this cluster. ㅇ It is needed to encourage them to participate in environmental campaigns on a regional base including a community or welfare center, since they like engaging in environmental campaigns and activities. A high percentage of them obtains information from the regional community. □ Latent cluster ㅇ Since this group have certain levels of knowledge and emotion, it can be expected that increased emotion literacy through proper intervention will lead to the rise in practice. ㅇ Grunig suggested involvement as a major factor to turn this type of cluster to active public. - It is necessary to reduce psychological distance while growing tangibility on environmental issues to enhance involvement. ㆍFor instance, since the percentage of females and housewives was high, their involvement could be enhanced if a message is sent to them, saying “Your children will soon face environmental issues”. ㅇ Basically, they consumed environmental information a lot through media, so developing media content to raise their emotional level is recommended. - Currently, there is a low possibility that they would actively consume environmental content. It is necessary to indirectly expose them to environment-related themes through embedded marketing or entertaining educational content. ㅇ It is expected that experience with children or a field trip opportunity will be effective due to the high percentage of housewives in the cluster. □ Skeptical cluster ㅇ People in this cluster show high knowledge literacy because of their awareness on social structural limits, but their cognition is not turned into behavior. ㅇ It is significant to deliver a message that gives self-confidence empowering them to overcome socio-environmental limitations. - If a case where environmental issues were solved through individual or collective efforts or the effect of environmental practice is presented in a quantified way, it may be effective. ㅇ Since the level of their academic backgrounds and income was high along with a high percentage of students and professionals, people in this cluster have a possibility of becoming an evangelist in the environmental field as a leading opinion leader. - Hosting an environment-related workshop or seminar by workplace unit is recommended. □ Bystander cluster ㅇ It is needed to guide the improvement in the overall environmental literacy starting with emotion literacy. ㅇ People in this cluster have a high possibility of not participating in formal education settings, so it is necessary to design an approach to create an environmental learning effect as a byproduct. ㅇ Experience or field trip programs along with a cultural or leisure activity are expected to be effective since they prefer such activities as members of a group whose average age is low and where the percentage of the unmarried is high. - It is necessary to induce their participation in an environmental activity as a cultural activity by creating a trend including plogging and the SNS challenge. □ Green citizen cluster ㅇ Instead of providing additional education, it is necessary to consider ways to use this cluster as semi-professionals in the environment field. ㅇ Training them as civic environmental specialists or scientists can be considered as they prefer observation and investigation by directly engaging in the environmental issues within their region. Ⅴ. Conclusion and Implications 1. Conclusion □ Check the level of environmental literacy of ordinary citizens ㅇ The overall levels of Korean citizens were high on average: knowledge literacy 5.20 out of 7.0, emotion literacy 5.13, and practice literacy 4.34. ㅇ Depending on environmental literacy levels, the existence of various clusters was confirmed within the adult group. - There was a gap in the environmental literacy level even within a socially similar group (e.g. age, vocation, etc.). - It is confirmed that there were gaps in environmental recognition and opinions on environmental policy among citizen clusters. ㆍThe difference in environmental literacy is not just a gap in individuals’ environmental competence, but also a meaningful factor affecting the environmental view or opinion on the environmental policy. 2. Implications □ This study provided fundamental data to determine the direction for environmental education for adults and establishing environmental policy. - Enhancing emotion literacy is important to boost the environmental practice of adults. - Strengthening information education is required to increase the educational effect on the adult generation. - It is necessary to develop educational approaches suited to the characteristics of each cluster through cluster segmentation. 3. Limitations and follow-up research □ It is impossible to distinguish all unique clusters in terms of the environment. ㅇ This study aims at developing scales that can be universally used as initial research based on adults. Clearly, there could be themes or practice areas not included in the measurement. ㅇ Future research may classify and present clusters from a more diverse perspective. □ Since an online survey cannot be equally accessible by all citizens, the sampling of the elderly or low-income households may be distorted or a certain group can be under- or over-represented. □ The actual effect of environmental educational approaches on each citizen cluster is not verified. ㅇ It is necessary to verify the validity of the approaches suggested in this study by conducting an in-depth or focus group interview in each cluster and explore more various, effective measurements.

연구논문 : 친환경행동의 결정요인과 구조: 친환경행동의 다차원성과 환경의식의 영향을 중심으로

박희제 ( Hee Je Bak ),허주영 ( Ju Young Huh ) 한국환경정책학회 2010 環境政策 Vol.18 No.1

Using the structural equation models(SEM), this study has analyzed the structure of pro-environmental behaviors among Seoul citizens. The levels of environmental concerns turn out to have effects on both the high-burden and low-burden individual environmental behaviors. Unlike the low-cost strategy hypothesis, however, there is no difference in the effects of environmental concerns on two types of individual environmental behavior. Also, the younger generation are less likely to participate in pro-environmental behaviors. This pattern, being contradictory to the expectation of the post-materialism thesis, is consistent with not only individual environmental behaviors but also collective environmental behaviors. In addition to age, income has positive effects on collective environmental behaviors. The levels of environmental concerns, however, do not influence them. The levels of satisfaction to natural environment of residential areas are negatively associated with the levels of environmental concerns and indicate positive effects on the low-burden environmental behaviors. But they do not have effects on neither high-burden environmental behaviors nor collective environmental behaviors.

여대생의 환경제품 구매의식과 친환경적 구매행동 실태

조은미 誠信女子大學校 生活文化硏究所 2009 生活文化硏究 Vol.23 No.2

This study examines the awareness and behavior of environmental purchase in female undergraduates, a generation that grew up within material abundance and who now play a leading role in expanding consumption in modem society. The purpose of this study is to provide a groundwork for promoting an eco-friendly purchase behavior throughout society. The research objects are as follows. First, to examine the level of environmental purchase awareness in female undergraduates. Second, to look at their environmental purchase behavior in terms of clothing life, food life and housing life. Third, to observe the environmental education of female undergraduates, and to examine the levels of environmental purchase awareness and behavior in relation to environmental education. Fourth, to assess whether there is a significant difference in environmental purchase behavior according to environmental purchase awareness, in the specific areas of clothing life, food life, and housing life. The findings are as follows. The environmental purchase awareness and behavior of female undergraduates in their clothing life, food life and housing life are at a lower than average level. A large number of female undergraduates were familiar with ecological concerns, with 61.7% having received some form of environmental education. However, a significant difference was not shown in their environmental purchase awareness or behavior according to whether or not they had received environmental education. Nevertheless, a significant difference was found in their environmental purchase behavior according to their awareness, and it seems that a higher environmental purchase awareness does lead to a more eco-friendly purchase behavior. Accordingly, it can be suggested that there is a need to raise the level of environmental purchase awareness with systematic and positive environmental education in order to facilitate an eco-friendly purchase behavior in female undergraduates.

고등학생의 환경보전에 관한 의식과 행동

양순례 ( Soon Rye Yang ),류점숙 ( Jom Sook Ryoo ),신효식 ( Hyo Shick Shin ) 한국가정과학회 2003 한국가정과학회지 Vol.6 No.2

This study is designed to analyse the difference between consciousness and behaviors for environmental preservation dependant on independent variables and to identify factors that affect the behaviors of environmental preservation. For this study, a questionnaire that included measurements of environmental preservation consciousness and behaviors was produced as a studying tool. Targets were 520 boy and girl students in the second grade of two high schools in Gwangju and three high schools in small districts of Chonnam Province and 482 questionnaires were distributed for the analysis. The data collected was analysed using SAS Program Package to obtain frequency, percentage, standard deviation, and correlation and T-Test, One-way ANOVA, Duncan `s Multiple Range Test. Multiple Regression were performed. The results of the analyses are as follows 1. Overall, environmental preservation consciousness is higher than preservation behaviors. Interest in air pollution is the highest in both environmental preservation consciousness and behaviors and it is low in recycling. 2. The environmental preservation consciousness has a significant difference dependant on sex, regions, order of birth, educational background of parents and income level, the performing degree of environmental education, consciousness about kinds of ? environmental preservation, and whether the learning of theory and practice of environmental education is performed, 3. The environmental preservation behaviors has a significant difference dependant on regions, educational background of mother, mother`s job, income level, acquiring of information, performing degree of environmental education and consciousness of kinds of environmental education. 4. Variables that affect environmental preservation behavior are environmental preservation consciousness, acquiring information, performing degree of environmental education and awareness of environmental preservation. Their power of explanation is 15%.

A Relationship Between Pro-Environmental Behavior and Eco-Friendly Channels Usage: Local Food Market and Farmers’ Market Context

Young-Doo KIM 한국유통과학회 2022 The Journal of Industrial Distribution & Business( Vol.13 No.12

Purpose: Despite the numerous studies on factors impacting pro-environmental behavior, actual studies analyzing a relationship between pro-environmental behavior and eco-friendly channels (e.g., local food market and farmers’ market channel) usage behavior (visit and purchasing frequency) are rare. This study investigated the relationship between consumers with positive pro-environmental behavior and eco-friendly channels usage behavior. Research design, data and methodology: The study investigated the relationship between pro-environmental behavior and eco-friendly channels (local food markets and farmers market) visit behavior by analyzing data from the Korea Consumer Agency’s 2021 Korea Consumption Life Index, with a focus on the pro-environmental index. Relationship between pro-environmental behavior and whether eco-friendly channels visit or not were analyzed. Demographic variables also influence eco-friendly oriented channels visit. Data analysis used hierarchical regression, firstly inputted pro-environmental behavior, and then demographic variables inputted, and finally pro-environmental behavior and demographics interactions as moderating variables inputted. Results: Consumer’s with positive behavior towards pro-environment were indeed more likely to choose local food market and farmers’ market compared to other consumers. Demographic variables also effect local food market visit. Some demographic variables moderate this relationship. The results, however, differed by channel type. Conclusions: Pro-environmental behavior is closely related to eco-friendly channels (local food market and farmers; market) visit.

환경친화적 태도와 과학적 지식이 환경친화적 행동에 미치는 영향연구

김민경(Minkyung Kim) 한국환경교육학회 2015 環境 敎育 Vol.28 No.2

본 연구는 서구문화권에서 도출된 환경친화적 태도 및 과학적 지식수준과 환경친화적 행동 간의 관계에 대한 기존의 이론이 문화보편적으로 적용가능한 것인지 확인하는 것을 목적으로 하였다. 이를 위하여 2010년 국가 간 사회조사프로그램(international social survey program:ISSP)의 조사자료에 수록된 29개국 39,512명을 연구대상으로 선정하여, 환경친화적 태도와 과학적 지식수준이 환경친화적 행동에 미치는 영향에 대한 외적타당도를 확인하였다. 더불어 국가의 문화성향에 따라 환경친화적 태도 및 과학적 지식수준 이 환경친화적 행동에 미치는 영향강도에 차이가 있는지를 실증분석하였다. 분석결과 환경에 대한 과학적 지식수준은 환경친화적 태도와 환경친화적 행동사이의 매개변수의 역할을 하는 것으로 나타났으며, 환경친화적 태도와 과학적 지식수준은 환경친화적 행동과정(+)의 관계에 가지는 것으로 나타났다. 그러나 이들 변수가 환경친화적 행동에 미치는 영향강도는 국가의 문화성향에 따라 차이가 있었다. 개인주의 문화성향의 국가에서는 환경친화적 태도의 함양이 환경에 대한 과학적 지식수준보다 환경친화적 행동에 더 강한 영향을 주는 것으로 나타났다. 반면, 집합주의 문화성향의 국가에서는 환경친화적 태도와 환경친화적 행동간의 관계는 통계적으로 유의미하지 않은 것으로 나타났으나, 과학적 지식수준이 환경친화적 행동에 미치는 영향 강도는 개인주의 문화성향의 국가에서보다 높게 나타났다. The aim of the study was to test whether environmental attitudes and knowledge can explain pro-environmental behavior, and whether there are cultural differences in this respect. This study tested the conceptual framework of pro-environmental behavior by applying structural equation model (SEM). Data were drawn from the 2010 International Social Survey Programme (ISSP) which included an environmental module. Results indicated that environmental attitudes significantly predicted pro-environmental behavior and that environmental knowledge was a significant mediating variable for the relationship between environmental attitudes and pro-environmental behavior. Furthermore, cultural contexts had an influence of relationships among environmental attitudes, knowledge and behavior. In individualistic cultures, pro-environmental behavior was more strongly related to environmental attitudes rather than knowledge. In contrast, environmental attitudes were not significantly related to pro-environmental behavior in collectivist cultures. On the basis of these results, the different influence of environmental attitude and knowledge on pro-environmental behavior between individualistic and collectivist cultures were discussed.

EBS 프로그램을 활용한 환경수업이 초등학생의 환경감수성 및 환경책임행동에 미치는 영향

정지현,김순식 대한지구과학교육학회 2023 대한지구과학교육학회지 Vol.16 No.2

본 연구는 P광역시 S초등학교 6학년 40명의 학생들 을 대상으로 EBS 프로그램을 활용한 환경수업이 초등 학생들의 환경감수성과 환경책임행동에 미치는 영향 을 알아본 것이다. 본 연구의 결론은 다음과 같다. 첫 째, EBS 프로그램을 활용한 환경수업이 초등학생들의 환경감수성을 유의미하게 향상 시키는 것으로 나타났 다. EBS 프로그램을 활용한 환경수업이 학교라는 공 간적 제약을 넘어 전 세계적으로 지구시민들이 환경문 제에 관심을 갖고 있으며 환경문제를 해결하기 위하여 노력한다는 점을 알려준다는 점과, EBS 교육방송 환 경 콘텐츠에서 제안하는 환경 문제를학습자가 자신의 문제로 삼아 기쁨, 슬픔, 분노, 두려움, 기대감이라는 정서적인 측면을 기르고, 더 나아가 일상생활, 학교생 활에서 환경 문제를 찾아보고 친환경 행동에 참여, 실 천하면서 환경감수성이 길러졌다고 생각된다. 둘째, EBS 프로그램을 활용한 환경수업이 초등학생들의 환 경책임행동에 유의미한 영향을 미치는 것으로 나타났 다. 이것은 EBS 프로그램을 활용한 환경수업이 지식 전달에서 그치는 것이 아닌 환경과 관련된 시민적 행 동, 교육적 행동, 경제적 행동, 신체적 행동, 설득적 행 동으로 연결되는 학습을 제안한다는 점과 실천에 참여 한 학생들이 서로 자신의 의견과 생각을 나눠보는 시 간을 가짐으로써 환경에 대한 책임감이 길러졌다고 판 단된다. 셋째, EBS 프로그램을 활용한 환경수업에 참 여한 학생들의 수업 만족도, 흥미도, 참여도를 분석한 결과 연구집단 20명의 학생들 중 80%의 학생들이 만 족했으며, 90%의 학생들이 수업이 흥미로웠다고 답했다. 또한 수업의 참여도를 묻는 질문에도 85%의 학생 들이 열심히 참여했다고 답했다. 학생들이 지식으로만 환경문제를 접하고 끝내는 수업이 아니라 서로의 생각을 나누고, 행동에 변화를 주면서 환경문제에 자신이 직접 참여하고 있음을 알게 하였기에 EBS 프로그램을 활용한 환경수업에 대한 학생들의 평가가 높게 나타났다고 생각된다. The purpose of this study is to investigate the effect of environmental classes using EBS program on the environmental sensitivity and environmentally responsible behavior of 6th grade elementary school students. To this end, the 2015 revised elementary school curriculum was reconstructed for 6th grade students, and subject-centered environmental classes were planned, and EBS educational broadcasting environmental contents suitable for each class were applied and utilized. The conclusion of this study is as follows. First, this study analyzed the 2015 revised curriculum and reorganized the 6th grade curriculum and creative experience activities to plan the 22nd environmental class, specifying environmental sensitivity and environmentally responsible behavior that can have a positive impact on learners in each class. EBS educational broadcasting environmental contents that can be utilized were selected and environmental classes were conducted using them. Second, it was found that environmental classes using EBS educational broadcasting had a significant effect on improving the environmental sensitivity of elementary school students. The fact that environmental classes using EBS educational broadcasting goes beyond the spatial limitations of schools and informs that global citizens are interested in environmental problems and are working to solve environmental problems. Third, it was found that environmental classes using EBS educational broadcasting had a significant effect on elementary school students' environmentally responsible behavior. This is because environmental classes using EBS educational broadcasting do not stop at imparting knowledge, but suggest learning that leads to civic behavior, educational behavior, economic behavior, physical behavior, and persuasive behavior related to the environment.