이커머스 유료회원제 가입자/비가입자 주요 이슈 비교: 텍스트마이닝 기법 활용

우유란(Youran Woo),이중정(Choong C. Lee),이소현(So-Hyun Lee) 한국인터넷전자상거래학회 2020 인터넷전자상거래연구 Vol.20 No.2

While the fierce competition in e-commerce market continues to be escalated, more and more e-commerce firms is trying to secure loyal customers through membership marketing. However, as many marketers see the importance of membeship marketing, many firms still don"t clearly understand the unique characteristics of their paid membership customers so that the firms can transform them into loyal customers. Surprisingly, there are very few researches to study the unique characteristics of paid membership customers, that is, investigating how they are different from no-membership customers in terms of the type of service, their interest/ concern, and their expectation in purchasing experience. Therefore, this study explore and compare the key issues between customers with and without paid membership in e-commerce business. The differences in the key issues were derived from text-mining technique(i.e., LDA topic modeling and word frequency analysis) with the customer review data. For the results of the LDA topic modeling, we derived topics of membership, purchased products, events, and payment methods from the customers with paid membership, and membership and purchased products from the customers without paid membership. In addition, for the result of the word frequency analysis, we derived issues of price discount from the customers with paid membership, and purchase/use experience and product information from the customers without paid membership. The result of this study has practical implication that contribute to provide the detailed marketing strategies for each customer group based on the better comparative understanding of paid membership customers over no membership customer group.

프랑스에서 한국이미지 표상의 역사 및 지형도

오정숙(OH Jung-Sook) 한국프랑스문화학회 2006 프랑스문화연구 Vol.12 No.-

Cette étude a pour but d'analyser les images de la Corée en France depuis le treizième siècle jusqu'à la guerre de 1950, s'appuyant notamment sur le remarquable livre de Frédéric Boulesteix, Bon sauvage, savant de l'Orient. C'est Guillaume de Rubrouck qui planta la première image de la Corée en France en 1254, celle du ‘Pays d'isolement’. Hendrick Hamel, qui séjourna pendant 13 ans dans l'île de Jeju, a écrit en 1668 un livre sur la Corée dès son retour dans son pays natal. Ce livre a été ensuite traduit en français, en espagnol, en anglais et en allemand. C'est donc Hendrick Hamel qui a répandu les toutes premières images de la Corée en Europe. Au dix-huitième siècle, la découverte de la Corée se fait par les évangélistes de Paris ainsi que les écrivains comme Voltaire et Abbé Prévos, découverte indirecte à travers la Chine. Depuis cette époque-là s'est formée l'image du ‘Bon sauvage, savant de l'Orient’. Au dix-neuvième siècle, l'image du ‘Pays du matin calme’ s'est nouvellement formée par les diplomates, missionnaires, explorateurs et écrivains comme Apollinaire et Pierre Loti. Le tumulte de l'histoire comme la colonisation japonaise, la guerre de 1950 et la dictature cause la rupture brutale des images du pays. Cette étude servira de base à la promotion de l'image de la nation ainsi que l'image de la culture coréenne en France.

이커머스 유료멤버십의 혜택과 희생요인이 지각된 가치와 이커머스 지속이용의도에 미치는 영향에 관한 연구:쿠팡 로켓와우와 네이버 플러스 멤버십의 비교를 중심으로

박소언,이상우 한국정보시스템학회 2024 情報시스템硏究 Vol.33 No.1

Purpose The purpose of this study is to identify the utility and sacrifice factors of paid membership in domestic e-commerce based on the value-based acceptance model, and to determine its impact on perceived value and intention to continue using e-commerce. Design/methodology/approach This study confirmed the perceived benefits and sacrifice factors of e-commerce paid membership through in-depth interviews, and verified the research model through an online survey. Findings The study identifies seven perceived benefit factors(differentiation, enjoyment, sharing, point benefit, discount benefit, contents benefit, and delivery benefit) and three perceived sacrifice factors(fee, opportunity loss, complexity). Structural model verification reveals that discount benefit, delivery benefit, and opportunity loss significantly impact the perceived value in Coupang Rocket Wow, while discount benefit, point benefit, and fee significantly influence the perceived value in Naver Plus membership. The perceived value of both memberships positively influences the intention to continue using the respective e-commerce platforms. A comparison highlights a significant difference in the impact of opportunity loss on perceived value between Coupang Rocket Wow and Naver Plus memberships.

서비스혁신 유형에 따른 소비자 반응 연구

이은경(Eun Kyoung Lee),전중옥(Jung Ok Jeon) 한국인터넷전자상거래학회 2016 인터넷전자상거래연구 Vol.16 No.3

Until recently, research on service innovation mainly considered fragmentary aspects of service innovation which concentrated just on e-related innovation, and few dealt with a variety of methods to deliver service. To complement such limitations, this study focused on verifying the relative effectiveness of service innovation types on willingness to pay premium and identifying the roles of factors which affect the acceptance of innovative service. Specifically, this study verified the main effect of willingness to pay premium depending on the types of service innovativeness such as p-innovativeness and e-innovativeness, and the moderating effect of value congruence and novelty, and also examined the moderating role of novelty in the types of service innovativeness and value congruence. The results of this study are as follows. First, upon verifying hypothesis 1, it was found that consumers with e-innovativeness condition showed higher willingness to pay premium compared with consumers with p-innovativeness condition. Second, upon verifying hypothesis 2 and 3 that consumer’s response to a variety of service innovation types would be different depending on value congruence and novelty, it was found that the moderating effect of value congruence was significant while novelty was not. Finally, upon verifying hypothesis 4 that there would be three-way interaction effect on willingness to pay premium among service innovation types, value congruence, and novelty level, it was found that three-way interaction effect was significant. This study is significant in the sense that it divided service innovation into two types in order to find out the roles of personal and situational factors which are likely to affect willingness to pay premium depending on a variety of service innovation types, and it would be able to guide service corporations to make the strategies to induce favorable consumer response to innovative service and enhance the effect of service innovation.

중국소비자의 유료온라인 동영상 서비스 이용의도 : 기술수용모델을 중심으로

신태용(Xin, Tai Rong),유현정(Yoo, Hyun Jung) 충북대학교 생활과학연구소 2021 생활과학연구논총 Vol.25 No.1

This study examines the factors affecting satisfaction and user intention of pay online video services by Chinese consumers by applying the technology acceptance model. The main results of this study are as follows: First, Aiqiyi was the paid online video platform used in this study. We used the Aiqiyi platform to analyze the actual user status over 6 months to 1 year. Second, our results revealed differences in our study subjects using paid online video services: more women than men, people in their 20s, and university graduates used them most. Third, the analysis of the mean differences in external factors of technology acceptance per socio-demographic characteristics showed significant differences per gender, age, occupation, average monthly income, and Internet experience. Fourth, in analyzing the mean differences in the perceived utility and perceived ease of use per the demographic characteristics, our results show significant statistical differences in gender, academic background, occupation, Internet experience, and grade of dwelling city. Fifth, we reviewed the factors having the most impact on satisfaction and user intent to pay for online video services. The system quality had positive (+) effects on the perceived utility and perceived ease of use, while cost had positive (+) effects on the perceived utility. Self-efficacy had positive (+) effects on the perceived utility and perceived ease of use. Furthermore, the perceived utility and perceived ease of use had positive (+) effects on satisfaction and user intent. Finally, user satisfaction had positive (+) effects on user intent.

How much are sellers willing to pay for the features offered by their e-commerce platform?

Lee, Searom,Lee, Sang Yup,Ryu, Min Ho Elsevier 2019 TelecommunicationsPolicy Vol.43 No.10

<P><B>Abstract</B></P> <P>The success of an e-commerce platform is significantly dependent on the number of sellers and their quality. Thus, it is important to understand the factors that influence a seller's platform choice. This paper investigates features of an e-commerce platform on which sellers place high value when choosing a platform to sell their products, using a conjoint analysis. The data was collected by online survey from 1,796 sellers who are using Naver Smart Store (https://sell.smartstore.naver.com), which is one of the largest e-commerce platform in South Korea. After analyzing the willingness to pay for each combination of functions by separating six functions of Naver Smart Store, it was estimated that the MWTP ranged 3.05 to 4.48 for the main process related functions and 2.61–5.3 for the sub process related functions. MWTP can be considered as a benefits for the sellers since Naver does not require monetary commissions from sellers. This paper also shows that the higher technical understanding of the functions provides the more value to platform to sellers.</P> <P><B>Highlights</B></P> <P> <UL> <LI> This paper investigates features of Korean e-commerce market with O2O. </LI> <LI> This paper provides guidelines regarding online shopping platforms for sellers. </LI> <LI> For the Naver Smart Store, the MWTP ranged 3.05 to 4.48 for the major functions and 2.61–5.3 for the ancillary functions. </LI> </UL> </P>

한국의 통합물관리를 위한 중앙-지방의 기능 분담 프랑스, 네덜란드 사례를 중심으로

김철회,박경순 한국프랑스문화학회 2022 프랑스문화연구 Vol.55 No.1

Nous nous attendons à ce que la gestion intégrée des ressources en eau (GIRE) rende la performance visible après la mise en place de la loi-cadre sur la gestion de l’eau (WMFA). Contrairement à nos attentes, la GIRE détient la nature multiforme de la gestion de l’eau. Cette étude examine les cas des pays développés - en particulier ceux de la France et des Pays-Bas - qui abordent la GIRE au niveau national et celle du bassin. Les résultats principaux des études de cas sont les suivantes : premièrement, la GIRE permettant la participation citoyenne au niveau du bassin devient la mise en œuvre effective. Deuxièmement, le comité de gestion des eaux de bassin (BWMC) est ouvert à la participation de tous les citoyens ainsi qu’il harmonise les relations entre le gouvernement central et le gouvernement local. En conclusion, ces résultats impliquent que, de la part de notre institution, il est nécessaire de jouer le rôle primordial pour améliorer la responsabilité avec une autorité forte au niveau national. 우리나라는 2018년 물관리기본법을 제정하여 국가물관리위원회를 설립하고, 정부조직법 개정을 통해 국토부의 수량 및 하천 관련 업무를 환경부로 일원화하였다. 그러나 최근까지도 국민들이 체감할 수 있는 통합물관리의 성과는 제시되지 않고 있다. 본 고는 통합물관리의 개념을 조직적 통합이 아닌 성과 중심으로 재검토하고, 통합물관리 선진국인 프랑스와 네덜란드의 중앙-지방 기능분담 사례를 검토한 후, 우리나라의 중앙-지방 물관리 기능분담에 주는 정책적 시사점을 도출하고 있다. 프랑스와 네덜란드는 지역주민의 필요에 따라 상향식(bottom-up)으로 유역중심의 통합물관리 체계를 구축하였고, 유역물관리조직에 지역주민의 참여를 보장하고, 재정권한도 부여하고 있으며, 중앙-지방정부와 유기적으로 연계하고 있다. 이러한 사례에 기초할 때, 우리나라는 유역물관리위원회와 유역물관리청의 권한과 책임 강화, 지역주민의 참여 보장, 국가적 차원에서 총괄조정 기능을 수행하는 컨트롤타워를 재정립하는 방향으로 제도를 개선할 필요가 있다.

E-Commerce or Internet Marketing: A Business Review from Indian Context

D. K. Gangeshwer 보안공학연구지원센터(IJUNESST) 2013 International Journal of u- and e- Service, Scienc Vol.6 No.6

시장 표준화 과정에서의 양의 피드백 메커니즘: 중국, 인도네시아, 한국의 Fintech 시장 사례 분석 및 시사점

한종원 ( Han Jong Won ) 한국시스템다이내믹스학회 2020 한국시스템다이내믹스 연구 Vol.21 No.4

Fintech has been one of the most outstanding emerging markets in the world last decade. This integration of IT-based technology and traditional banking is restructuring the individual’s financial activities as well as the banking market itself. Among many forms of fintech, e-Pay among other type of fintech is considered as the leading market player technology with the largest volume of market size, number of companies involved, and usage in the world. With an enormous potential, fintech affects various economies in different ways; use of fintech is being settled in some countries as de facto standards, whereas some countries like Japan and S. Korea are slow to foster it. Given the fact that Korea equips relatively well in terms of telecommunication technology, the related infrastructure, and IT-favoring culture, the slow growth of Fintech market in Korea is rather surprising. By looking into the case studies of the e-Pay markets in China, Indonesia, and Korea, this essay is to provide an macro-level analysis on ‘path-dependence’ related formation of positive feedback in the fintech markets. Then, I will point out that the formation of ‘critical mass’ is the key implication for the fintech market growth strategy in Korea in the aspect of the formation process of de facto standards.

인도네시아 전자상거래 특징 및 전망 분석

최기쁨,김광현 한국지식정보기술학회 2021 한국지식정보기술학회 논문지 Vol.16 No.4

본 연구는 높은 경제규모임에도 불구하고 하위 중소득국가로 속하고 있는 인도네시아의 열악한 인프라 가운데 높은 성장률을 보여주는 정보통신 인프라 성장 및 전망에 관하여 분석하였다. 정보통신 인프라의 성장에 따라 인도네시아 내의 온라인 시장이 확대되고 있다. 유독 정보통신 인프라가 높은 GDP를 보여주는 이유는 급속도로 증가하는 인터넷 활용, 스마트폰의 확산으로 인한 온라인 쇼핑 덕분이다. 인도네시아의 소비자들은 새로운 스타일의 변화를 위해 스마트폰을 찾는 계층이 중산층을 넘어 다양해졌으며 스마트폰의 확산으로 인도네시아의 소비스타일이 크게 바뀌게 되었다. 이로 인해 스마트폰을 이용하여 물건을 사고파는 시장, 즉 전자상거래의 시장이 발달하기 시작했다. 인도네시아 정부는 전자상거래 시장이 발전해 나아갈수록 별도의 은행 계좌 없이도 결제 바코드나 QR코드를 캐셔에게 보여주고 현장에서 지불하면 결제가 완료되는 전자화폐의 중요성을 강조하였다. 인도네시아 정부가 추진하고 있는 전자 결제 방식은 Go-Pay이며 인도네시아에서는 이 결제방식을 주로 사용하고 있다. 인터넷 사용이 더욱 편한 인도네시아 국민의 성향에 결제방식이 변화하고 그 변화를 받아들일 준비가 되어있다면 동남아시아 가운데 정보통신 인프라 뿐만 아니라 결제 인프라도 빠르게 성장할 것이라 기대하며, 인도네시아 전자상거래 시장의 발전에 관한 전략을 제안한다.