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K-Pop Music Worldwide and Digital Marketing Role in Brazil
Patricia Portugal Marques de Carvalho Lourenco,김상용 한국마케팅학회 2016 ASIA MARKETING JOURNAL Vol.17 No.4
K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop’s world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop’s popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market’s consumer’s preferences, likes, dislikes and their buying habits as it was proven through Brazil’s digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.
Steel fibre reinforced concrete for elements failing in bending and in shear
Barros, Joaquim A.O.,Lourenco, Lucio A.P.,Soltanzadeh, Fatemeh,Taheri, Mahsa Techno-Press 2013 Advances in concrete construction Vol.1 No.1
Discrete steel fibres can increase significantly the bending and the shear resistance of concrete structural elements when Steel Fibre Reinforced Concrete (SFRC) is designed in such a way that fibre reinforcing mechanisms are optimized. To assess the fibre reinforcement effectiveness in shallow structural elements failing in bending and in shear, experimental and numerical research were performed. Uniaxial compression and bending tests were executed to derive the constitutive laws of the developed SFRC. Using a cross-section layered model and the material constitutive laws, the deformational behaviour of structural elements failing in bending was predicted from the moment-curvature relationship of the representative cross sections. To evaluate the influence of the percentage of fibres on the shear resistance of shallow structures, three point bending tests with shallow beams were performed. The applicability of the formulation proposed by RILEM TC 162-TDF for the prediction of the shear resistance of SFRC elements was evaluated. Inverse analysis was adopted to determine indirectly the values of the fracture mode I parameters of the developed SFRC. With these values, and using a softening diagram for modelling the crack shear softening behaviour, the response of the SFRC beams failing in shear was predicted.
Claudino Ninas Nabais,Soon-Kwon Kim,Lourenco Fontes Borges,Albertino Jeronimo 한국작물학회 2010 한국작물학회 학술발표대회 논문집 Vol.2010 No.04
Downy mildew (DM) caused by the fungus Peronosclerospora sorghi is one of the most serious diseases reducing maize (Zea mays L.) production in East Timor. We have conducted three trials of DM resistant (R) and non-DMR source populations in three locations; Loes, Dili and Lospalos. Materials were developed by using DMR-ESR-Y and MO5-5-RUVT-EE (TZEE-Y) (IITA) and Suwan 5 (Thailand). Three sets of random mating, incomplete diallel crosses and parent populations were planted with three replications in one meter row with RCBD. Data assessment of DM infection was rated based on 1 – 9 rating score (1 = highly tolerant and 9 = highly susceptible) from 2 and 4 weeks before flowering. In Comoro, Dili, 32 genotypes exhibited very low DM infection with coefficient of variance and mean 17.2% and 3.9, respectively. BISI-2 (Indonesian hybrid) and TH2 (Timor Hybrid 2 crossed from two DMR OPVs, Indonesian Arjuna and Suwan 5) showed outstanding commercial value (CV). Twelve cultivars of MO5 were varied in CV. At Loes Research Station, genotypes showed high variation in DM infection. Average heterotic effect of 36 F1 crosses for DM tolerance was 29.5%. Mean parent value and F1 indicated negative correlation for DM infection. The result showed that to breed high resistance is difficult. However, breeding for host tolerance with polygenic system with a threshold nature is possible.
Effect of Acupuncture at Tender Points for the Management of Fibromyalgia Syndrome: A Case Series
Jessica Lucia Neves Bastos,Josie Resende Torres Silva,Marcelo Lourenco Silva,Fernanda Lopes Buiatti de Araujo,Elisa Do´ria Pires 사단법인약침학회 2013 Journal of Acupuncture & Meridian Studies Vol.6 No.3
Background: Affecting more women than men, fibromyalgia syndrome (FMS) is a rheumatic disorder characterized by chronic, diffuse and widespread musculoskeletal pain, and its pathogenesis is still unknown. Among the recommended treatments, acupuncture (for its analgesic effects) is an effective option for reducing the pain sensitivity and improving quality of life. Therefore, this study aimed to investigate whether acupuncture at tender points could effectively manage FMS. Methods: Eight female patients, with a previous diagnosis of fibromyalgia, underwent an initial assessment involving pressure algometer measurements for pain tolerance and questionnaires [Fibromyalgia Impact Questionnaire (FIQ), Heath Assessment Questionnaire (HAQ), Beck Depression Inventory (BDI), and Beck Anxiety Inventory (BAI)], followed by treatment. Over a 2-month period, acupuncture was performed once per week at five tender points, located bilaterally at the occipital bone, trapezius, rhomboid, upper chest and lateral epicondyle. At the end of treatment, the participants underwent a reassessment for a final review of the applied methods. Results: We observed a reduction in the pain threshold and sensitivity and improvement in the areas of anxiety and depression and quality of life, which were demonstrated using the FIQ, BDI and BAI but not the HAQ.
Automatic Tools of Match Analysis: Inspecting Soccer Team`s Dispersion
( Filipe Manuel Clemente ),( Micael Santos Couceiro ),( Fernando Manuel Lourenco Martins ),( Ajit Korgaokar ) 한국스포츠과학원 2012 International Journal of Applied Sports Sciences Vol.24 No.2
The contracting-expanding soccer teams` relationship is one of the most important dynamic behaviors of the game. Therefore, a soccer game was analyzed using the centroid and stretch index method, while recording the team`s ball possession status (with or without ball possession). The correlation test suggest an inverse relationship between opposing teams (r (1508)=- 0.054) during all game. When considering ball possession by the teams, the results of the stretch index confirm that there are statistical differences with a small effect between the moments with and without possession of the ball for team B (F(1; 1506)=22.777; p-value≤0.001; =0.015; Power=0.998). Therefore, it was possible to confirm that the contracting -expanding relationship is an intrinsic behaviour of a soccer game in relation to ball possession.
Immune Responses in Broiler Chicks Fed Propolis Extraction Residue-supplemented Diets
C. Eyng,A. E. Murakami,T.C. Santos,T.G.V. Silveira,R.B. Pedroso,D.A.L. Lourenco 아세아·태평양축산학회 2015 Animal Bioscience Vol.28 No.1
This study was conducted to evaluate the effect of inclusion of propolis extraction residue in the feed of broilers from 1 to 21 d of age on phagocytic activity of macrophages, cutaneous basophil hypersensitivity response to phytohemagglutinin, antibody production against Newcastle disease, lymphoid organ weight and hematological profile and to determine the optimal level of inclusion. 120 chicks, reared in metabolism cages until 21 days of age, were distributed in a completely randomized design, with five treatments (0%, 1%, 2%, 3%, and 4% of propolis residue) and six replications. The relative weight of thymus and monocyte percentage were affected by propolis residue, with a quadratic response (p<0.05) and lowest values estimated at 2.38% and 2.49%, respectively. Changes in relative weight of cloacal bursa and spleen, percentage of lymphocyte, heterophil, basophil, eosinophil, and heterophil:lymphocyte ratio, antibody production against Newcastle disease, phagocytic activity of macrophages and the average number of phagocytosed erythrocytes were not observed. The nitric oxide production with regard to positive control (macrophages+erythrocytes) decreased linearly (p<0.05) with increased doses of propolis residue. The remaining variables of nitric oxide production (negative control – macrophages, and difference between the controls) were not affected by propolis residue. The cutaneous basophil hypersensitivity response to phytohemagglutinin as determined by the increase in interdigital skin thickness exhibited a quadratic response (p<0.05), which predicted a lower reaction response at a dose of 2.60% of propolis residue and highest reaction response after 43.05 hours of phytohemagglutinin injection. The inclusion of 1% to 4% of propolis extraction residue in broiler diets from 1 to 21 days of age was not able to improve the immune parameters, despite the modest changes in the relative weight in thymus, blood monocyte percentage, nitric oxide concentration, and interdigital reaction to phytohemagglutinin.
Immune Responses in Broiler Chicks Fed Propolis Extraction Residue-supplemented Diets
Eyng, C.,Murakami, A.E.,Santos, T.C.,Silveira, T.G.V.,Pedroso, R.B.,Lourenco, D.A.L. Asian Australasian Association of Animal Productio 2015 Animal Bioscience Vol.28 No.1
This study was conducted to evaluate the effect of inclusion of propolis extraction residue in the feed of broilers from 1 to 21 d of age on phagocytic activity of macrophages, cutaneous basophil hypersensitivity response to phytohemagglutinin, antibody production against Newcastle disease, lymphoid organ weight and hematological profile and to determine the optimal level of inclusion. 120 chicks, reared in metabolism cages until 21 days of age, were distributed in a completely randomized design, with five treatments (0%, 1%, 2%, 3%, and 4% of propolis residue) and six replications. The relative weight of thymus and monocyte percentage were affected by propolis residue, with a quadratic response (p<0.05) and lowest values estimated at 2.38% and 2.49%, respectively. Changes in relative weight of cloacal bursa and spleen, percentage of lymphocyte, heterophil, basophil, eosinophil, and heterophil:lymphocyte ratio, antibody production against Newcastle disease, phagocytic activity of macrophages and the average number of phagocytosed erythrocytes were not observed. The nitric oxide production with regard to positive control (macrophages+erythrocytes) decreased linearly (p<0.05) with increased doses of propolis residue. The remaining variables of nitric oxide production (negative control - macrophages, and difference between the controls) were not affected by propolis residue. The cutaneous basophil hypersensitivity response to phytohemagglutinin as determined by the increase in interdigital skin thickness exhibited a quadratic response (p<0.05), which predicted a lower reaction response at a dose of 2.60% of propolis residue and highest reaction response after 43.05 hours of phytohemagglutinin injection. The inclusion of 1% to 4% of propolis extraction residue in broiler diets from 1 to 21 days of age was not able to improve the immune parameters, despite the modest changes in the relative weight in thymus, blood monocyte percentage, nitric oxide concentration, and interdigital reaction to phytohemagglutinin.