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광고주와 광고대행사 관계화에 관한 연구 : IMF 체제 전후의 관계유형 비교를 중심으로
임광해 동국대학교 경제경영연구원 1998 經濟經營硏究 Vol.22 No.1
The object of study is to look for the Relationship Types between Advertiser and Advertising in Korea advertising Industry. This study show how the Relationship Types between Advertiser and Advertising Agency are classified, and what is the highest continuous intention and satisfaction among those Types in IMF form about that time. And this shows that what is different from search step to evaluation step and that what are the characters according to types? And that the Relationship types between them in advertising industry are as followings according to Bradach and Eccels(1989), and Powell's studies. The analysis results have the implications like below. <표 삽입> (원문을 참조하세요)
광고주의 광고대행사 만족도에 관한 실증적 연구 : 관계유형별 분석을 중심으로 Focused on the Relationship Types
임광해 동국대학교 경제경영연구원 1997 經濟經營硏究 Vol.21 No.1
The Object of Study is to look for the Relationship Types between Advertiser and Advertising-Agency in Korea advertising Industry. This study show how the Relationship Types between Advertiser and Advertising Agency are classfied, and what is the highest continuous intention and satisfaction among those Types. And this shows that what is different from search step to evalution step and that what are the characters according to types? And that the Relationship Types between them in advertising industry are as followings according to Bradach and Eccels(1989), and powell's studies. On the first phase of th Relationship Types, when Relationship Types among companies adopt to advertising industry, Hierarachical Relationship Types is the same as the In-house Agency Type. And transactional Type and embedded type are the same the independent type. On second phase of the relationship-involving process, except contents apart from korea advertising industry's, in the search step, the Michell model(1995) was adopted except business environment. Relationship-Involving process has three steps. First step is search step, second me is relationship-making step, third one is evaluation step. The analysis results have the implicatoins like below table. First in the search step between advertiser and AD-Agency, places emphasis on the cooperation with the agent which has similar size and fame, in the case of In-house agency relationship type, policy and team work development is place emphasis on sharing professtional value and criteria. Second, in the relation-making level at in-house agency relationship pride in the team outcomes and understanding on the work dependence are very important, while at the independent agency relationship periodic review system, mutual strong leadership are important. Third, in relation-making level at in independent agent relationship agent's control ability. creative standard, marketing advice suggestion, advertising effect and sales performance are critical points, while, at service level, most are low. Therefore, to keep continuous long-term trust and improve the degree of satisfaction between advertiser and advertising agency in korea advertising industry, advertiser should change from hierachical relationship to their parterners relationship about AD-Agency in the past time. Accordingly, from now on AD-Agency should play major roles on the creative standard, marketing advice to the adveriser. the marketing specialist employment, advertising effect and sales performance. which has been dependent on the advertiger until now.
임광일,이태원,이승훈,이규호 고려대학교 공학기술연구소 1990 고려대학교 생산기술연구소 생기연논문집 Vol.26 No.1
The research for speech quality improvement of the linear predictive vocoding is under way in two points of view: an accurate extraction of vocal tract parameter and a modeling of excitation signal in a speech production model. This paper proposes the new hybrid excitation model for linear predictive vocoding which gives an improved speech quality over that of a conventional excitation model, and an evident data compression effect over that of a typical multi-pulse excitation model. To verify the validity of the proposed model, a computer simulation is carried out. It is observed that the proposed excitation model in vocoding performs an improved speech quality and a higher data compression effect.
Design and Implementation of Digital Signal Processor and Development System
임광일,이우선,신인철,이태원,Lim, Kwang Il,Lee, Woo Sun,Shin, In Chul,Rhee, Tae Won The Institute of Electronics and Information Engin 1986 전자공학회논문지 Vol.23 No.6
A real-time microprogrammable digital signal processor is designed and implemented using the bit-slice logic, a parallel multiplier, 74 series TTLs and MOS memories. A microinstruction set for the processor is defined and an application program development system is constructed. For its performance evalution, a digital filter and FFT are implemented with this digital signal processor. It is proved that this processor is faster than commrcially available single chip digital signal processors such as \ulcornerD 7720, AMI 2811, enabling very high speed digital signal processing.