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이기순,김상용 한국경영과학회 2007 한국경영과학회지 Vol.32 No.1
CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long term for the company in order to increase the value to the customers. However, in practice, the focus is on putting spurs to attracting new customers in a short term rather than retaining existing customers who give profitable revenues. If the company puts high emphasis on drawing the new customers, in a CRM’s point of view in relation to the value of the customers, it can incur a loss in the long run. The reason is that if the firm conducts discriminative sales promotion, the existing clients with high loyalty will feel relatively treated inappropriately and they will have negative feelings such as being betrayed from the company they prefer. This occurrence of negative emotion can increase the possibility of highly profitable clients’ secession. In consequence, this paper focusing on the process of the client segmentation at the mobile telecommunication services shows that the sales promotion strategy for the new customer attraction can lead to negative effect on the loyalty of the existing customers.
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이기순 역사학연구회 2008 사총 Vol.66 No.-
Lee Yak-bing's(1489~1547) recognition of realities and management plans for the political situation were as follows. Lee Yak-bing insisted that a ruler should stop increasing private properties and practice confucian memorial services. In addition, he suggested that the ruler should try for stabilization of public welfare by activating distribution economy by having Jeohwa(currency was printed on paper) as basic currency, earnestly conducting ritual for rain, stopping the removal of common houses, and executing sentences carefully. After 1518, Lee Yak-bing was expelled from the political circle for organizing a political clique by resistance of Meritorious Elite(Hungu) since he introduced Hyeollyankwa(examination for the learned and virtuous) for recruiting competent civil servants and recommended his followers for important governmental positions. Later, he had taught Confucian scholars in Cheongju and was again appointed to an important government post after 19 years. He got high scores in recite Four Books and Five Classics of China and composing such chinese literary forms and was selected as a reception official for envoys from the Ming Dynasty. And he also claimed that revival of memorial services for Danjong and Yeonsangun, appointing adopted sons succeeding them, and the dethronement of Yeonsangun should be reported to China. However, he was killed because of a poster accident at Yangjae Station during King Myeongjong. He thought that both the king and ministers should govern the nation together. The king should devote himself to political affairs and both the king and ministers should do their best to overcome difficulties caused by natural disasters. In addition, the king has to Gyeongyeon as often as possible for improvement of scholarship, in particular, has to discuss the whole political affairs with ministers. He also claimed that the king should cultivate own political eyes through studying hard. He said that the queen should participate in bringing up the Crown Prince and a scholar eminent in both learning and virtue should be responsible for education of the Crown Prince. Moreover, he said that the king should give considerations so that wise scholars and the Crown Prince have intimate relationship. He also insisted that the king should try to enhance school education, the center of enlightenment of people and cultivation of men of ability, and increase morale by selecting the head of the National Confucian academy(Seonggyungwan). He also claimed that ministers should prepare the foundation for realization of kingcraft politics through fair selection and withdrawal of officials and accept distinguished men out of office by actively using a recommendation system. He also suggested that politics based on public opinion should be conducted by collecting opinions from as many people as possible through opening various ways to express their opinions. In addition, he claimed that officail of the Inspector General can criticize the political issues of the day. Although Lee Yak-bing's life was ruined due to realistic barriers while claiming the realization of kingcraft politics in which the king, the lieges and ministers with thorough Neo-Confucian values lead the operation of political affairs, a new possibility of realizing his dream was created in the advent of the era of the Neo-Confucian Literati(Sarim) politics.
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Sc 로 탈산시킨 Mo-0.5V 합금의 He 이온 조사거동
이기순,제주정태랑 대한금속재료학회(대한금속학회) 1992 대한금속·재료학회지 Vol.30 No.5
He ion bombardment behaviors of Mo-0.5V alloy scavenged by addition of 0.2wt% Sc was investigated by hardness measurement and transmission electron microscopy. The ion bombardment was carried out at two temperatures, 373K with 50MeV He ions and 1073K with 10MeV He ions. He ion bombardment-induced hardening was increased with increasing fluence in the range of 5.0×10^(20) to 1.8×10^(21) He^(++)/㎡ in the both of hardness plateau region and hardness peak region. No cavity was observed in the specimen bombarded at 1073K to a fluence of 1.2×10^(21) He^+/㎡, however a number of cavities were observed in the specimen post-bombardment annealed at 1473K for 1 hour.)
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이기순 홍익대학교 인문과학연구소 2000 人文科學 Vol.8 No.-
International relations were affected in no little degree by the rise of the Jurchens in East Asia as they built later Chin. Its dependency on agricultural economy and promotion of expansionism resulted in armed conflicts between Ming and Choson dynasty. To evade the political and economic demands urged by later Chin, Choson dynasty employed both hard-line and moderate strategies. During little ice age that hit East Asia hard, the decline in temperature caused a shortage of living necessaries in later Chin. In an effort to solve the economic difficulties, it imposed plunderous trade on Choson dynasty by force. However, later Chin's excessive demand induced Choson dynasty to toughen its pro-Ming, anti-Manchupolicy, which provoked later Chin and became one of causes of the Manchu invasions. The political and military goal of later Chin's invasion of Choson was to coerce Choson dynasty to scrap its pro-Ming, anti-Manchu policy. In terms of economy, the aggression was also aimed at deporting the Han Chinese refugees, ensuring slave labor and steady income through tribute, coercing unfair trade, and preventing economic loss caused by border incursions. The Manchu invasions could be attributed to the ecological deterioration of East Asia from the sixteenth to seventeenth centuries followed by economic crisis and later Chin's expansionism to resolve it.
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