http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
엄효진 고려대학교 한국사회연구소 2018 한국사회 Vol.19 No.2
This study investigates the optimal number and identification of dimensions for measuring the meaning of social identities in Korean society. Two main procedures of factor analysis were applied to the semantic differential scales for the affective meaning of social identity in Korea (Choi, Lee, and Kim, 2003). The three indeterminacies in factor analysis (e.g., communality/factor extraction, the number of common factors, and factor rotation) were discussed. Especially, ways to determine the number of common factors for the data used in Choi et al. (2003) were investigated in conjunction with estimation/extraction methods (e.g., principal component and weight least squares). Two computer programs, SPSS and Mplus, were employed to obtain factor analysis results. Three factors in the three-dimensional space of evaluation, potency, and activity (EPA) seemed to be a reasonable choice regardless of the estimation/extraction methods. These findings have the benefit of enabling future researchers to harness existing theoretical tools for studying Korean society.
Global Brand Portfolio Strategy of AmorePacific Corporation
엄효진,송유,박영렬 한국경영사학회 2020 經營史學 Vol.93 No.-
Founded in 1945, AmorePacific as a leading Korean cosmetic company has pioneered in the regional market through continuous growth and innovation. From a business historical perspective, the purpose of this study is to explore how AmorePacific has entered overseas markets using branding strategies in order to compete with other leading global cosmetics brands in the competitive cosmetics industry. Throughout its business history, AmorePacific has constantly focused on brand singularity and invested R&D for new product development and differentiation to establish strong presence in the marketplace. The case of AmorePacific has demonstrated how strategic brand portfolios played an important role in market entries and subsequent expansions. AmorePacific has managed brand portfolios depending on product categories and geodemographic segments with in-depth analyses of local markets and consumers. Further, AmorePacific has differentiated its brands to fit with the sophisticated and fragmented local markets. Industry leaders and followers in Korea may acquire with the knowledge of the importance of branding when entering overseas markets from the case of AmorePacific. Therefore, this paper provides managerial implications to the companies which seek to extend their businesses in foreign countries and ultimately to build into competitive global brands using brand portfolios.
Using and Reporting of Modified Scales in Behavioral and Social Sciences
엄효진,이명진 한국조사연구학회 2019 조사연구 Vol.20 No.2
This paper is to suggest a checklist for defending or justifying the use of scales that have been modified for the specific purpose of the research in behavioral sciences. The checklist contains issues about two measurement related concepts, reliability and validity. Examples based on empirical data are presented to illustrate and demonstrate the issues in the checklist. Discussion about the practical implications of the checklist is presented.
엄효진,김선민,표병식,이경인 한국생약학회 2009 생약학회지 Vol.40 No.3
In DPPH radical and nitric oxide scavenging ability, the extract of lowest temperature condition(40-15H ; 15 hours at 40oC for drying) exhibited highest activity. The total phenolic and flavonoid contents of each extracts were found to be 120.4~193.3 mg/g and 86.91~94.55 mg/g respectively. It is shown that 40-15H was the highest content in each compound. In antimicrobial activity, a lower drying temperature conditions were found to be more strong activities in disc diffusion assay a nd each extracts showed MIC of identical level against every tested microbial strains. However 100-2H(2 hours at 100℃ for drying) was exhibited MIC of slightly low level against some strains. And every extract showed fine cell viabilities(101.7~122.9%) against RAW 264.7 cell. In anti-proliferation activity against AGS, each extract showed a similar inhibition activity. However in anti-proliferation activity against HeLa, a lower drying temperature conditions showed more strong activities.