우리나라 병원의 마케팅 활동수준과 재무성과

한창훈 ( Chang Hoon Han ),김원중 ( Won Joong Kim ) 한국병원경영학회 1999 병원경영학회지 Vol.4 No.2

The main objective oh this paper is to perform an empirical analysis on the relationship between various marketing activities and financial performance of Korean hospitals. A survey was conducted through structured questionnaire for 495 hospitals, and data from 218 hospitals were utilized in the final analysis. (response rate : 44%) Survey items include general characteristics of the hospitals (size, type, location), degree of competition, financial performance, marketing organization/ budget, and level of various marketing activities in service development, access improvement, promotion, and pricing. We examine descriptive statistics of the response scores on marketing activities to evaluate the current status of marketing management of Korean hospitals, compare the results across hospital size, type and location, and perform regression analysis to investigate the relationship between marketing and financial performance. Major findings are as follows : 1) About 46% of the responding hospitals gave marketing departments although they are named as 'planning' or 'PR' departments, and the marketing budget on average represents 1.74% of the total expenditures. 2) Average level of marketing activities is calculated to be about 3.32 on 5-point scale, meaning that Korean hospitals implement their marketing programs 'somewhat actively'; however, the scores on the areas of marketing planning and strategy are relatively low. 3) Large hospitals tend to be more active in marketing than small hospitals, and public hospitals' activities in marketing are not lower compared to private hospitals. 4) Level of overall marketing activities is positively related with financial performance measured by various financial indicators except for profitability, implying that marketing is successful in revenue generation but needs to be more cost-effective. Also, when the marketing variables are separately included in the regression, no significant relationship is found, which means that various marketing activities are more effective when they are collectively implemented.

장기균형환율의 결정요인

현준석(Jun Seog Hyun),김원중(Won Joong Kim) 한국무역연구원 2015 무역연구 Vol.11 No.4

Under the Balassa-Samuelson model, the long-run equilibrium exchange rate condition is derived by assuming that the wage in the tradable goods equals that in the non-tradable goods. This paper relaxes this assumption and empirically examines the importance of wage differential between tradable and non-tradable goods in the long-run exchange rate. The cointegration analyses show that, in both nominal won/dollar exchange rate and in nominal effective exchange rate of won, the long-run equilibrium patterns in exchange rates are not found with the classical Balassa-Samuelson model. However, with the wage differential in the model, we find a strong long-run equilibrium in exchange rate. Based on the results, it is suggested that wage differential which also accounts for the differences in the labor market between tradable and non-tradable goods, should be included to analyze the long-run movement in the nominal exchange rate.

젊은 한국 여성의 시상면상 골반 형태에 대한 방사선학적 계측

김원중(Won Joong Kim),이상호(Sang-Ho Lee),민상혁(Sang-Hyuk Min),최병관(Byung Kwan Choi),이은숙(Eun-Suk Lee),신송우(Song-Woo Shin) 대한정형외과학회 2005 대한정형외과학회지 Vol.40 No.1

목적: 척추의 시상면상 균형과 밀접한 관계가 있는 골반의 형태 요소 중 가장 많이 사용되는 pelvic lordosis angle (PRS1)과 pelvic angle of incidence (AQI)를 측정하여 한국 여자 성인에서의 평균치와 평균적인 범위를 설정하는 것이었다. 대상 및 방법: 후향적 탐색을 통하여 2002년 1월 1일부터 12월 31일까지 본원에 내원하였던 20대와 30대의 발병 2주 미만의 급성 요부 염좌 환자들을 골라 전화 문진을 실시하였다. 문진상 당해 급성 염좌가 단발성이었고 완전히 회복되어 정상 적인 일상생활로 복귀한 경우에 한하여 기립 측면 방사선 디지털 영상 사진 상에서 PRS1과 AOI를 계측하였다. 환자들의 병록번호순으로 측정을 시행하여 20대와 30대의 수가 각각 40명이 되도록 하였다. 결과: 두 각도 모두 연령간의 차이는 없었다. 평균 PRS1은 38.7±8.3° (range: 13.6-52.9° 였으며 평균 AOI는 48.5±9.4° (range: 30.5-74.7°)였다. PRS1과 AOI 사이에는 밀접한 상관관계가 있었으며(상관계수, r=-0.965), PRS1=79.909-0.850×AOI, AOI=90.902-1.096×PRS1 (linear regression analysis, p=0.000, R²=0.931) 의 관계가 있었다. 결론: 본 연구의 결과는 향후 한국인의 시상 만곡과 척추골반 균형의 연구와 수술적 복원에 대한 연구의 기초자료로 사용될 수 있을 것으로 생각된다. Purpose: To determine the normative data for the pelvic morphology parameters in the young Korean female population. Materials and Methods: Young Korean female patients in 20s and 30s who had visited the outpatient clinic for a first attack acute sprain underwent a telephone interview at a minimum of 1 year after their last hospital visit. Those who had recovered completely and had no back-related complaints were selected for the pelvic lordosis angle (PRS1) and pelvic angle of incidence (AOI) measurements (n=40 each age group). Results: There was no age difference in both parameters. The PRS1 in the young female population was 38.7±8.3° (range: 13.6-52.9°) and the AOI was 48.5±9.4° (range: 30.5-74.7°), which shows a close correlation between the two parameters (correlation coefficient, r=-0.965). The linear regression equation obtained is as follow; Equation I: PRS1=79.909-0.850×AOI, Equation Ⅱ: AOI=90.902-1.096×PRS1 (linear regression analysis, p=0.000, R²=0.931). Conclusion: The data obtained from the study may be used for future studies related to the sagittal spinopelvic balance.

원저 : 상피세포 배양에 따른 HLA-ABC , HLA - DR 및 T6 항원 양성세포의 변화에 관한 연구 ( Original Article : Variation on Viability of Class 1 Antigen ( HLA - ABC ) , Class 2 Antigen ( HLA - DR ) and T6 Positive Cell According to the Culture of Epidermal Ce

김원중(Won Joong Kim),이기형(Kee Hyong Lee),전정열(Jung Youl Chun),오수명(Soo Myong Oh) 경희대학교 경희의료원 1991 慶熙醫學 Vol.7 No.1

자동차 전장설계 옵션별 출도 및 관리시스템 개발

김원중(Won-Joong Kim),이수홍(Soo-Hong Lee) 한국정밀공학회 1999 한국정밀공학회 학술발표대회 논문집 Vol.1999 No.11월

선천성 척추 측만증의 수술적 치료

김원중(Won Joong Kim),석세일(Se Il Suk),이춘기(Choon Ki Lee),이지호(Ji Ho Lee),조규정(Kyu Jung Cho),오주한(Joo Han Oh),김동수(Dong Soo Kim) 대한정형외과학회 1996 대한정형외과학회지 Vol.31 No.4

해외 경제충격의 국내 IT제품 수출 파급효과 분석

김원중(Won-Joong Kim) 국제e-비즈니스학회 2009 e-비즈니스 연구 Vol.10 No.2

류협의 장르론에 관한 검토

김원중(Won Joong Kim) 영남중국어문학회 1997 중국어문학 Vol.30 No.1

劉협的文類論可謂中國早期的文學分類理論. 劉협深暗基前的中國文學分類硏究, 對各種文類的淵源發展以及過去的文學思湖, 作歌作品等有着精深的分析.這對對硏究齋梁之前的文學分類, 有極爲重要的參考價値. 劉협在二十篇文類論中, 提出34種文類. 以現代的文學觀念看, 有諸多非文學要素. 在$lt;總術$gt;篇裏, 雖界定了文?筆兩個範疇, 然大部分文類和現代的文學分類大不相同. 從歷史的角度看, 各個時代的文學觀念均有差異, 涵義也隨之선變. 把文章視爲文學, 這種當時對文學的界定, 是獨特的. 劉협的文類範圍絶不僅僅是文學作品. 劉협$lt;序志$gt;篇闡明幷槪括了前批評, 不僅對以前的文學, 而且對所有當時的文獻都加以評析, 開啓了文壇上創作的無秩序傾向. 劉협在揭示文類的特徵時, 有着明顯的儒家思想傾向, 論文類是以徵聖?宗經爲標準的. 由于尊崇孔子及儒家經典, 他評價的作家作品, 常以儒家經典爲標準. 僅就文類各篇所涉及的作家作品而言, 他的褒貶態度是分明的. 所以劉협 對作家作品的評論是有局限性的, 忽視民間文學的緣由也就在此. 雖設劉협《文心雕龍》文類論的內容梢嫌駁雜些, 可分析相當精微, 這對硏究中國文學的學者來說, 不失其重要的參考價値. 劉협以前的曹丕把文類分爲`四科`, 隆機將文類分成`十類`, 雖未能槪括周全, 但以簡明的語言較準학地천述了各種文類的特徵. 劉협分爲34류, 反而模糊了各種文類之間的區別, 爲後人留下了被批評的把柄網. 在34類中, 有的是純文學作品, 有的是否可置于文學範疇, 沒有明確的判定標準. 因此, 劉협的文類內容較爲박雜, 有分類不明之嫌. 總之, 劉협的`論文敍筆`在區分各種文類的過程中, 總結了歷代文學的實際創作經驗, 積累了他創作論的堅實基礎. 這就是文類論的意義所在.

경로분석을 이용한 서울 외국인 임대주택의 임대료 결정모형에 관한 연구

김원중(Kim, Won Joong),성주한(Sung, Joo Han) 한국부동산학회 2013 不動産學報 Vol.53 No.-

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this paper is to define the factors affecting the rents of rental housing for the expatriates residing in U.N.Village, which is a gated community located in the heart of Hannam-Dong, Seoul. (2) RESEARCH METHOD Actual transaction data was collected for period between 2011 and 2012, and the main tool of analysis that we employ is the Path Analysis model. (3) RESEARCH FINDINGS The analysis show that the most important element influencing the rents of rental housing for the expatriates is the size of residence among housing characteristics. And monthly management fees and the number of parking lots for each unit are found to be the second and the third determinants of the rents. 2. RESULTS This study identifies residence space is the key determinant not only to the rents of rental housings for foreign residents but also to the transaction price of housings for local residents.

홍콩특별행정구역의 토지공급 및 관리제도 고찰

김원중(Kim, Won Joong) 한국부동산원 2016 부동산분석 Vol.2 No.1

본 연구는 북한과 중국의 경제 교류가 심화되고 북한의 부동산에 투자하는 중국인들이 증가하는 현실에 비추어 향후 중국의 토지제도가 북한에 영향을 미칠 가능성을 고려해 현행 중국 토지제도의 원형이라고 평가되는 홍콩의 토지 제도를 연구했다. 연구결과로서 홍콩의 토지 제도는 영국이 홍콩을 반환한 1997년 이후 크게 변화되어 사용기간을 종전의 75년에서 50년으로 단축하고 매년 토지의 시장가치를 평가하여 임대료를 부과하며, 매각 예정 토지를 사용자가 지정하는 제도를 도입하는 등의 수익 확대를 목표로 하는 정책을 위주로 시행하였다. 그러나 수익을 우선 목표로 하는 토지 공급 정책은 토지 및 주택가격의 필연적인 상승과 소형 주택 위주의 개발을 초래하여 현재 나타나고 있는 만성적인 주택부족 문제를 야기한 원인이 되었다. The paper explores land supply and management system of Hong Kong which is assessed to give impact on the formation of current land system in the People’s Republic of China since chinese increasing real estate-related investments into North Korea in recent years might influence North Korea’s land system in future. After recovering H.K.’s sovereignty in 1997, China has altered Hong Kong’s land system significantly: change of tenure length from 75 years to 50 years, 3% charge of Ratable Value (the rental value of the accommodation on the site) for annual land rent, introduction of Land Application System(which allows land applicants to ask certain sites to be released by government) etc. But, Hong Kong government’s revenue-oriented land policies eventually give rise to sharp increase of land and housing prices along with heavy developments of small-size housings that entails chronic housing shortages and discontents of housing welfare among citizens.