보상제도, 인간관계 및 이직기회가 여행업 종사자의 직무만족, 조직몰입 및 이직의도에 미치는 영향

곽대영(Dae Young Kwak) 한국관광연구학회 2009 관광연구저널 Vol.23 No.4

The objectives of this study are to analyze the effects of company`s compensation system, employee`s human relationships with supervisors and colleagues, and outside job opportunity on job satisfaction, organizational commitment and turnover intention of travel agent`s employees. To achieve these objectives, as a conceptual framework of the study, the effects of compensation system, human relationship, and job opportunity on job satisfaction and organizational commitment, and the effects of job satisfaction and organizational commitment on turnover intention were reviewed. And the empirical studies on employee`s perceptions in travel agencies toward the above six factors were conducted. According to the findings of this study, the following suggestions were presented to the domestic travel agencies. The travel agencies are required to operate fair, impartial and regular promotion, wage and welfare system for employee`s job satisfaction and organizational commitment, and need more comprehensive understanding and careful management for individual workers to have them concentrate on their job.

국내 CRS사용자교육의 교육훈련전이에 미치는 영향요인

곽대영(Dae Young Kwak),이연택(Youn Taek Lee) 한국관광연구학회 2004 관광연구저널 Vol.18 No.2

The objectives of this study are to analyze the factors influencing transfer of user training provided by 4 CRS(GDS) companies which are currently in operation in Korean market. To achieve these objectives, the concept of CRS and previous major studies on training transfer were reviewed and empirical studies on the CRS users` perception regarding training transfer were conducted. Based on the findings of this study, the following suggestions to the CRS companies and travel agencies were presented for enhancing transfer of CRS user training. Firstly, CRSs are needed to try to enhance the quality of training contents using in training courses. Secondly, it is necessary for travel agencies to create a system and an organizational climate that allow trainees to be able to transfer what they learned through training course with the full support of their co-workers and managers. Thirdly, travel agencies also need to prepare a reward system for it`s staff`s accomplishment on their training. Lastly, CRSs need to try to improve the quality of training courses continuously through investigatiing their own and other companies` training programs.

외래 크루즈선 승객의 기항지 만족도

곽대영(Dae-Young Kwak) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.10

본 연구는 크루즈선 승객의 기항지 만족도에 영향을 미치는 주요요인을 도출하여 기항지 전체만족도와의 영향관계를 규명하고, 국내 크루즈선 기항지별 만족도차이를 조사하고, 기항지 전체만족도가 재방문, 추천의사 및 방문국가의 이미지 변화에 미치는 영향을 실증적으로 규명함으로써 외래 크루즈선 관광객 수용태세의 점검에 필요한 시사점을 제공하고자 하였다. 분석결과, 기항지로서 우리나라를 찾은 외래 크루즈선 승객들은 ‘음식’관련 서비스에서 상대적으로 만족도가 낮은 것으로 나타났다. 또한 기항지별로 주요 만족도 평가요인에 대한 만족도의 차이를 조사한 결과, ‘대중교통’, ‘관광정보서비스’, ‘쇼핑’ 및 ‘전체만족도’에서 유의한 차이가 있는 것으로 나타났다. 한편, 주요 기항지 만족도 평가요인 중 ‘관광정보서비스’와 ‘관광명소/매력물’ 그리고 ‘음식’요인은 열거 순으로 크루즈선 승객들의 기항지 전체만족도에 영향을 미치는 것으로 나타났고, 이러한 기항지 전체만족도는 이용객의 재방문, 타인에 대한 추천, 그리고 긍정적인 방향으로의 국가 이미지변화에 영향을 미치는 것으로 조사되었다. The objectives of this study are to analyze the effects of major factors influencing cruise ship passengers' satisfaction with a port of call on overall satisfaction with it and the differences in satisfaction with the domestic port of calls. To achieve these objectives, as a conceptual framework of the study, cruise tourism and tourist satisfaction were reviewed, and the empirical studies on cruise ship passengers's perceptions toward the Korean port of calls were conducted. According to the findings of this study, the following suggestions were presented to the local governments with the port of calls. The local governments are required to improve the food services provided around the port of call areas, and in addition, in case of Cheju, improvement of tourism information service which is verified as the most significant factor affecting passenger's overall satisfaction with the port of call is needed as well.

팔로어십과 조직몰입의 관계에 있어 상사부하 교환관계(LMX)의 조절효과 : 컨벤션 기업 종사자를 중심으로

곽대영 ( Kwak Dae-young ),임형택 ( Lim Hyung-taek ) 한국컨벤션학회 2017 MICE관광연구 Vol.17 No.2

The convention industry is a high value-added service industry, and the human service is the core competence of the company. However, compared to other industries, organizational commitment and job satisfaction are lower and the turnover rate is higher. Discussions on leaders and leadership have long been dealt with. However, in order to higher the organizational efficiency and better understand the relationship between the supervisors and the subordinate it should not be stopped at these discussions. Through the course of interaction, it is essential to understand the followers, who enacts a core role in the leadership process or the organizational process. This study was based on workers engaged in major domestic convention firms. It examines the control effects in LMX in relation to the exchange relationship between the followership and the organization. The factors used in this case are independence and activation factors in the followership. It was established in terms of respect, dedication, and trust.

GPR 활용을 위한 토질의 유전율 측정

곽대영 ( Kwak Dae-young ),임홍철 ( Rhim Hong-chul ),김종우 ( Kim Jong-woo ),한병원 ( Han Byung-won ),조윤범 ( Cho Yun-bum ),오지원 ( Oh Jin-won ) 한국구조물진단유지관리공학회 2008 한국구조물진단유지관리공학회 학술발표대회 논문집 Vol.12 No.1

SNS 관광정보의 신뢰 및 만족수준에 따른 정보공유 및 사용의도 차이

곽대영(Dae Young Kwak) 한국전자통신학회 2017 한국전자통신학회 논문지 Vol.12 No.1

본 연구는 SNS 관광정보의 신뢰와 만족수준에 따른 사용자의 정보공유 및 이용의도의 차이를 조사, 분석함으로써 SNS를 통해 관광정보를 제공하는 회사들과 관련 서비스 운영자들에게 시사점을 제공하고자 하였다. 이를 위해, 문헌연구를 통해 SNS 관광정보에 대한 사용자의 신뢰와 만족, 관광정보의 공유의도 및 사용의도에 대한 선행연구들을 조사하고, 표본조사법을 통해 SNS 관광정보 이용경험자들의 의견을 수집, 통계적 분석을 실시하였다. 분석결과, SNS 관광정보의 신뢰와 만족수준에 따라 사용자의 정보공유 및 사용의도에 모두 차이가 있는 것으로 나타나, SNS를 통해 관광정보를 제공하는 기업들 및 서비스 제공자들에게 이와 관련한 시사점을 제시하였다. The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on trust and satisfaction about SNS tourism information and information sharing and use intention were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction

전시업체의 전시회 참여성과에 영향을 미치는 요인에 관한 연구 -국제관광전시회 및 나노융합대전을 중심으로-

곽대영 ( Dae Young Kwak ),임형택 ( Hyung Taek Lim ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.3

The objectives of the this study are to suggest useful directions for the development of domestic exhibition industry through investigating and analyzing exhibitors` comprehensive perceptions regarding participation of exhibition. To achieve these objectives, as a conceptual framework of the study, participation performance of exhibition, exhibition choice attributes and exhibition quality were reviewed, and the empirical studies on the opinions of exhibitors who participated in the 26th Korea World Travel Fair and Nano Korea 2013 were conducted. According to the findings of this study, the factor affecting ``sales performance`` of exhibition participation performance was ``internal factor`` of exhibition choice attribute, and the factors affecting ``performance except sale`` of exhibition participation performance were ``internal factor`` and ``external factor`` of exhibition choice attribute. And no differences exist in participation performance of exhibition in accordance with exhibitors` characteristics.

SNS 관광정보 품질이 도시이미지 및 방문의도에 미치는 영향: 관광정보 실재감의 조절된 매개효과를 중심으로

곽대영(Kwak, Dae-young) 인천연구원 2021 도시연구 Vol.- No.20

본 연구는 SNS 관광정보의 품질이 도시의 이미지를 통해 방문 의도에 영향을 미치는 관계에 있어 정보 실재감과 SNS 관광정보 이용자 특성의 조절된 매개효과를 실증적으로 검증함으로써 관광기업, 관광 관련 공공기관 그리고 SNS에 관광 관련 정보를 제공하는 개인 등 SNS 관광 정보제공자들에게 의미 있는 시사점을 제공하고자 하는 것을 목적으로 한다. 이를 위해 SNS 관광정보 품질, 도시이미지, 정보실재감, 그리고 방문의도에 대한 문헌연구를 실시하고, 지난 6개월의 기간 중 최소 1회 이상 SNS를 통해 본인이 거주하지 않는 국내외 타 도시의 관광 관련 정보를 검색해 본 경험이 있는 사람들의 인식 조사를 통한 실증연구가 진행되었다. 이를 통한 본 연구의 분석결과는 다음과 같다. 첫째, SNS 관광정보의 품질과 방문의도 사이의 영향 관계에서 도시의 인지적 이미지의 매개효과가 존재하였다. 두 번째, SNS 관광정보의 품질이 도시의 인지적 이미지를 통해 방문의도에 영향을 미치는 관계에서 정보의 존재감과 SNS 정보이용자 특성 중 학력은 각각 조절된 매개효과가 존재하였다. The objective of this study is to provide the tourism information providers on SNS such as tourism corporations, tour-related public institutions, and the individuals uploading tour information, with meaningful implications by empirically verifying moderated mediation effects of both information presence and user characteristics on the relationships that “SNS-tourism-information quality” affects “visit intention” through “urban image”. To achieve the goals of the study, literatures on SNS-tourism-information quality, urban image, information presence, and visit intention were reviewed, and the empirical researches on perceptions of SNS tourism information users who have experiences searching tourism related information of domestic and international cities other than the ones where they live, at least once in the past six months, were conducted. The findings of this study are as follows: First, a meditation effect of urban cognitive image existed on the relationship between SNS-tourism-information quality and visit intention. Second, the moderated mediation effects of tourism information presence and education level existed on the relationship that SNS-tourism-information quality affects visit intention through urban cognitive image.

외국인 환자의 국내 의료관광 상품만족도에 관한 연구 -의료서비스 분야별 차이검증을 중심으로-

곽대영 ( Dae Young Kwak ) (사)한국마이스관광학회(구 한국컨벤션학회) 2013 MICE관광연구 Vol.13 No.1

The objectives of this study are to investigate foreign patients` satisfaction levels with domestic medical tourism products. To achieve these objectives, as a conceptual framework of the study, the concept and definition of medical service, and medical service quality and satisfaction were reviewed, and the empirical studies on the satisfaction levels of foreign patients who have received domestic medical or health care services were conducted. According to the findings of this study, the following suggestions were presented to the domestic healthcare and medical institutions. First, domestic healthcare and medical institutions, especially small private hospitals and clinics are required to improve and equalize their overall service qualities including service mind and communication skill of medical team and other employees, medical and other facilities, service procedures and costs through comparing with domestic and overseas advanced healthcare and medical institutions` those. Second, dermatology clinics which were low estimated comparatively in satisfaction level should try to enhance their overall service qualities continually by comparing with other departments`, and health spa need to improve employees` communication skills.

신제품 개발과정에 있어서의 디자인 요소 분석을 통한 계층화 연구

곽대영(Kwak Dae Young) 한국디지털디자인학회 2003 디지털디자인학연구 Vol.6 No.-