축제시장 세분화를 위한 지역축제 이미지 속성에 관한 비교 연구; 2004 고성 "공룡나라축제"와 경주 "한국의 술과 떡 잔치"

강인원 한국문화관광학회 2004 문화관광연구 Vol.6 No.2

경영판단의 법칙의 우리 민형사법 내 수용여부에 대한 소고

강인원 명지대학교 법학연구소 2018 명지법학 Vol.17 No.1

Recently a revised bill on Commercial Law was announced for an adoption of Business Judgment Rule toward our legal system explicitly. If it is formally adopted, corporate directors are protected by the presumption that directors fulfills his/her duty of care or loyalty against corporation. The Business Judgment Rule is developed through a plenty of judgment in U.S. and German with the aim of business management discretion by directors. It is align with the thought that directors owed a duty of care and a duty of loyalty against corporation throughly, however at the same time that business judgment of directors are respected unless such judgment is a substantial deviation or abuse its authority or powers. Over the past years, the right of minority shareholders are emphasized due to a limited information approach possibility, and as a result of it, several protection method is introduced such as a representative suit, a right for shareholders meeting, a right for accounting books etc. However, those of rights are not yet useful substantially because minority shareholders usually have a harsh burden of proof without a consideration of actual difficulty for gathering informations. Nonethless, once the Business Judgment Rule is formally adopted, then minority shareholders might have a more difficulty to exercise their rights. Our criminal law has a criminal crime of malfeasance, which confront many criticism like excessive punishment in terms of translation of civil case into criminal case. Such criticism is plausible, however in order to overcome it, what are needed is strictly interpretation, not the adoption of Business Judgment Rule toward criminal law system. Basically malfeasance is an intentional crime, on the other hand the Business Judgment Rule is related to a civil negligent act, which deals with substantially different area. To summarize, it is premature to adopt the rule to our civil law, and it is not logical to adopt the rule to our criminal law. I expect we have to pay more attention to decide whether such rule to our legal system. 미국, 독일 등의 판례에서 발달한 경영판단의 원칙을 우리나라에도 도입하자는 논 의가 지속되어오다가 최근 발의된 상법 일부개정법률안에서 동 원칙을 우리 상법에 명문화하자는 내용이 포함되었다. 동 개정법률안에서 따르면 이사의 경영판단행위는 일정한 요건 충족을 전제로 적법 추정을 받게 되고 이에 대항하고자 하는 자가 이 사의 행위의 위법성을 입증하여 이를 번복시켜야 한다. 위와 같은 경영판단의 원칙의 기저에는 이사가 회사에 대하여 고도의 주의의무와 충실의무를 부담하는 반면 그의 경영상 판단에 대하여는 폭넓게 재량권을 인정하고 경영전문가인 이사의 판단을 가급적이면 존중해주어야 한다는 논리가 깔려 있다. 지난 수년간 우리 상법은 소수주주의 권리를 강화하기 위하여 회계장부열람권, 이 사에 대한 손해배상청구권, 주주총회 소집청구권, 대표소송 등을 규정하고 이사의 선관주의의무에 이어 충실의무까지 규정하기에 이른다. 그러나 현실적으로 이들 소 수주주의 권리는 이사의 불법행위가 어느 정도 입증되어야 행사가 가능한 반면, 소 수주주의 정보 접근가능성은 여전히 제한적임을 부인할 수 없다. 이러한 상황 하에서 이사의 경영상 판단에 적법성까지 추정하게 되면 이들 소수주 주의 권리행사는 더욱 요원해질 것이다. 또한 상법 일부개정법률안에서 상법상 배임죄 부분에 단서를 신설하여 이사의 경 영판단행위가 적법추정을 받는 사정을 참작하게 하자는 것인데, 이는 과실에 의한 불법행위책임의 제한 논리로 발전되어 온 경영판단의 원칙을 고의범인 배임죄의 판 단에 적용시키자는 것으로서 논리적으로 배치됨을 부인할 수 없다. 상법에서 형법 상 배임죄의 판단 관련 참작요소를 언급하는 것도 법률 체계상 문제가 있다고 생각 된다. 경영판단의 원칙을 우리 민형사법 체계에 수용함을 검토함에 있어서는 상기 문제점들이 충분히 고려되어야 한다고 본다.

Showrooming behavior on multi-channel: comparative study of consumer's showrooming experience

강인원,진예채 국제e-비즈니스학회 2023 e-비즈니스 연구 Vol.24 No.7

Research Purpose: This research aims to investigate the influence of perceived risk arising from the characteristics of offline channels on consumers' multi-channel behaviors. Additionally, it seeks to explore how the multi-channel behaviors of heavy and light users vary based on their showrooming experiences. Research Methods: A SEM is established to verify consumers’ showrooming behaviors and survey was conducted to collect data. A total of 201 participants responded to the questionnaire. Results in Research: The showrooming experiences have led heavy users to perceive more risks associated with offline channels, stemming from negative stimuli such as cost, incapability, and inconvenience. Additionally, the intention to seek alternatives based on the perceived risk was found to be significantly greater for light users than for heavy users. Research Conclusion: This research offers evidence of the importance of channel characteristics in shaping consumers' multi-channel behaviors and highlights the distinctions between heavy and light showrooming users.

Social Media Performance: From the Perspective of Social Media Apathetic Behavior

강인원,유성준 한국무역학회 2022 Journal of Korea trade Vol.26 No.3

Purpose – Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users’ interest in social media. Design/methodology – Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users’ psychological internal state, especially user apathetic behavior Findings – The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user’s resistance was found to have a positive influence on user’s apathetic behavior. Originality/value – In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users’ internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

소셜미디어 환경에서 브랜드 커뮤니티의 질적 수준이 이용자들의 전환의도에 미치는 영향

강인원,손제영 국제e-비즈니스학회 2017 e-비즈니스 연구 Vol.18 No.6

The brand community is recognized as a useful marketing tool for companies. But in the social media environment, the brand community seems to be unable to achieve the essential go al of securing loyal customers. The brand community in social media is more advantageous to secure membership than the past platform, but it is still questionable whether consumers can expect voluntary behavior. This study suggests a research mod el that can evaluate the brand community by reflecting characteristics of social media environment. As a result of the verification, the risk perception factor showed more influential coefficient value to level of trust on brand community than the benefit perception factor. Based on the above discussion, this study aims to suggest academic and managerial implications to improve corporate performance and consumer benefits on online community of social media. 오늘날 브랜드 커뮤니티는 기업의 유용한 마케팅 도구로 인식되고 있다. 하지만 소셜미디어 환경에서 브랜드 커뮤니티는 충성적인 고객들을 확보하기 위한 본질적인 목표를 달성하기 어려워 보인다. 소셜미디어 에서의 브랜드 커뮤니티는 과거의 플랫폼 보다 회원 수를 확보하기에는 더욱 유리하지만, 소비자들의 자발적 행동을 기대할 수 있을지에 대해서는 여전히 의문스럽기 때문이다. 본 연구는 소셜미디어 환경의 특성을 반영하여 브랜드 커뮤니티를 평가할 수 있는 연구모형을 제시하였다. 검증결과, 브랜드 커뮤니티의 신뢰수준은 혜택지각 요인보다 위험지각 요인이 더욱 높은 영향력 값을 나타냈 다. 또한 브랜드 커뮤니티의 신뢰구준 가운데 커뮤니티 의구심은 커뮤니티 신뢰성 보다 더욱 큰 파급력을 가짐으로써 소비자들의 평가에 영향을 미친다는 것을 확인할 수 있었다. 이상의 논의를 바탕으로 본 연구는 기업의 성과를 높이면서도 소비자의 편익도 증진시킬 수 있는 학문적, 실무적 시사점들을 제시하고자 하였다.

소셜미디어 기업의 전략적 방향성에 따른 이용자들의 전환 의도 연구

강인원,오아라 한국무역학회 2022 貿易學會誌 Vol.47 No.6

This study sought to look at why Facebook and Twitter, which have dominated the social media market, are moving away from other services. To this end, we sought to identify the causes of churn in terms of firm-level strategic direction and resource allocation, which have not been actively presented to the studies. For this purpose, this study divides the social media firm’s strategies into horizontal expansion strategy and vertical integration strategy based on the existing reports and researches, and how each of the representative firms’ strategies affects users’ switching behavior. As a result, there was a significant difference in the strategic direction of the social media firm, when a horizontal expansion strategy is taken, user’s switching intention is higher than when a vertical integration strategy is taken. In addition, the switching intention according to the level of dependence showed that the lower the dependence on social media, the higher the intention to switch to other media. The findings are expected to provide highly realistic and concrete strategic alternatives for a variety of economic actors, such as individuals and companies who want to do business using social media.

한국소비자의 구매성향에 따른복합원산지제품 수용에 관한 연구: 고관여제품을 중심으로

강인원,손제영,김예지,이혜진 국제지역학회 2018 국제지역연구 Vol.22 No.4

Many studies on the acceptance of multi-national products have made academic contributions by offering various implications. However, there have been relatively few studies on the attitudes and behaviors of multi-national products depending on the purchasing tendency of consumers. The purpose of this study is to investigate how acceptance process of multi-national product, which is high involvement, appears by sorting consumers’ purchasing tendency into rational consumption tendency, brand pursuit tendency, and consciousness of other people. Also, in order to supplement the measurement method of existing research, this study sought to analyze the acceptance behavior of consumers more precisely by classifying the situation before and after exposures of multi-national origin information on products. For this, 266 consumers were surveyed and statistical analysis was conducted through structural equation modeling. As a result of the research model, it was found that consciousness of other people has a significant effect on susceptibility and antipathy of multi-national product. In addition, antipathy against multi-national products has more powerful effect than susceptibility. 복합원산지제품 수용에 관한 지금까지의 많은 연구들이 다양한 시사점들을 제시해옴으로써 학문적인 기여를 해왔지만, 소비자의 구매성향에 따라 태도의 변화를 살펴본 연구는 매우 드물게 진행되어왔다. 본 연구는 기존 연구의 한계점을 보완하고자, 소비자의 구매성향을 합리적소비성향, 브랜드 추구성향, 타인의식 소비성향으로 분류하여 고관여 복합원산지제품에 대한수용과정이 어떻게 나타나는지를 파악해보고자 하였다. 또한 기존 연구의 측정방법을 보완하기 위하여 본 연구는 제품에 대한 복합원산지정보가 노출되기 전후의 상황을 구분함으로써, 소비자들의 수용행동을 보다 정교하게 분석하고자 하였다. 이를 위해 266명의 소비자들을 대상으로 설문조사를 실시하였으며, 구조방정식모형 분석을 통해 통계분석을 실시하였다. 연구모형의 검증결과, 소비자의 구매성향 가운데 타인의식 소비성향은 복합원산지제품의 순응과 반감에 모두 유의미한 영향을 미친다는 것을 알 수 있었다. 아울러, 복합원산지제품에대한 반감수준은 순응수준보다 더욱 강력한 파급효과를 지닌다는 것을 확인할 수 있었다. 이상의 연구결과를 바탕으로 본 연구는 복합원산지제품 가운데 고관여제품을 판매하는 기업들을 대상으로 실무적으로 유용한 시사점을 제시하고자 하였다.

유튜브 프리미엄 서비스의 차별적 특성과 이용자의 감당 능력이 서비스 수용에 미치는 영향

강인원,노해성,김준희 한국통상정보학회 2023 통상정보연구 Vol.25 No.3

In investigating the acceptance behaviors of YouTube premium services, this study sought to overcome the limitations that most studies have discussed with a focus on the differentiation of the service. This study proposed a research model that reflects the psychological reactance and discomfort of users who have to decide whether to accept paid services in a situation where free services are switched to paid services, in addition to service differentiation, and the ability to afford paid services. In addition, since a significant number of Korean users are showing excessive dependence on YouTube, we wanted to verify the moderating role of YouTube addiction on the YouTube premium acceptance process. As a result of the verification, it was possible to identify the discriminatory characteristics of YouTube's premium service and the user's ability to afford it to affect the perception of service quality and subsequently affect the user's attitude and acceptance behavior. In addition, the moderating role of addiction was confirmed by demonstrating that the group with a high addictive tendency showed a greater influence on the influence of user customization, expanded services, and ad exposure sensitivity on perceived quality than the group with a low addictive tendency.

브랜드 지위 및 시간적 편익이 브랜드 우위에 미치는 영향: 제품 카테고리 조절효과를 중심으로

강인원,김재혁,마일환 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.5

The delivery service is evolving to focus on information and time value, based on consumer needs. Fresh food distributor ‘MARKET Kurly’ showed a innovative, breakthrough service called ‘Early-morning delivery’, which deliver products at 7 o’clock of today if customers ordered products before 11 p.m. of yesterday. This service makes MARKET Kurly one of the best distributors with great potion of market share in the early-morning delivery service, surpassing large retailers like coupang. The purpose of this study is to measure the brand superiority of MARKET Kurly, a leading company of early-morning delivery service, with the variables of brand position and time benefit. Also, this study demonstrates the moderating effects of each variable and product category(experience goods, search goods) on brand superiority. For this, correlation analysis and two-way ANOVA were conducted based on questionnaire data for consumers using MARKET Kurly service. The study shows that brand position and time benefits have a significant effect on brand superiority. Especially, experience goods have a meaningful difference between group with higher brand position and group with lower brand position. On the other hands, search goods has no significant difference. In terms of time benefit, experience goods and search goods have a significant effect on brand superiority, which can be proven that customers prefer to products with closer temporal distance.

A study on switching behavior of social media: from a dynamic perspective

강인원 경희대학교 글로벌 통상·금융연구원 2022 International Trade, Politics and Development Vol.6 No.3

The adoption of social media has been extensively discussed. However, to explain the adoption of traditional social media, considering the benefits and risks accumulated from the experiences of social media use, the extent literature is limited. Thus, this paper investigated the act of traditional social media users’ switching behavior from a dynamic perspective and the level of information privacy concerns and social media privacy to measure the risks and benefit accumulated from this dynamic process. This study of Facebook and Twitter users, who are regarded as representative of traditional social media, are selected as research targets surveyed and were required to answer a specially designed questionnaire in order to determine their general feeling on social media platforms they currently use. As a part of this process, quota sampling was used to collect different samples based on gender and age. In this paper, t -test, one-way ANOVA and multiple comparisons were used for the statistical analysis, conducted through SPSS. Information privacy concerns and social media dependency affect the adoption of social media. Secondly, social media dependency is a more salient determinant for social media adoption. Therefore, social media firms should pay more attention to enhancing user dependency of social media by increasing user involvement of social media.This study intends to conduct a research design that provides an overall and holistic understanding of user usage experience. To do this, it investigates the intensity of switching behavior through the level of dependency and the level of information privacy concern that users inevitably exhibit through the use of social media over long time.