Classification of Product Knowledge : A Conceptual Discussion

Yoon, Sung-Wook,Lisa L. Scribner 東亞大學校 經營大學 2004 經營硏究 Vol.- No.17

Subjective product knowledge is now a new construct, but in fact has been defined and measured in a plethora of ways. Existing subjective knowledge measures range from a single item (Peracchio and Tybout 1996) to multi-item scales (Flynn and Goldsmith 1999). Regardless of whether the instruments use single or multiple indicators, they simply measure consumers' overall subjective knowledge and treat the construct as unidimensional. As previously discussed, consumer product knowledge is a multidimensional construct (Alba and Hutchinson 1987; Biswas and Sherrell 1993). This multidimensionality should not be confined to measuring objective knowledge. In other words, it equally applies to subjective knowledge. Throughout this paper it was pointed out discrepancies in findings (e.g., relationship between knowledge and search) that are mainly due to the dearth of valid, multidimensional instruments. Unfortunately, such a scale does not exist. Therefore, future research should develop a scale that captures multidimensional aspects of consumer knowledge. Theory-driven, multidimensional subjective knowledge scales should prove useful to marketing practitioners as well. An essential in consumer-oriented markets is understanding the consumer. Part of understanding consumers is understanding how much they know. For instance, a marketer of a new, highly technological product can administer a multidimensional subjective project knowledge scale to learn about the perceived knowledge distribution of his target market. If it is discovered that the target market is largely comprised of novices, the marketer may want to educate the potential consumers in terms of the terminology associated with the product, the product's attributes, the purchasing procedures, and the different uses for the product. Promotional campaigns can be orientated accordingly. If educating the consumer is not of concern, then the marketer may want to place more emphasis on peripheral cues in advertising. A marketer may find him/herself in the situation where most of the target market for his/her product is high on the knowledge continuum. This marketer, for example, will experience more liberties in terms of terminology of message arguments.

Protective Effects of N-acetylcystenine and Selenium against Doxorubicin Toxicity in Rats

Yeo-sung Yoon,Sun-don Kim,Min-hye Lee,Heung-shik S.Lee,In-se Lee,Je-kyung Sung,Eun-sung Park 대한수의학회 2003 Journal of Veterinary Science Vol.4 No.2

Effects of N-acetylcysteine and Selenium against Doxorubicin Toxicity in RatsEun-sung Park, Sun-don Kim1, Min-hye Lee, Heung-shik S. Lee, In-se Lee, Je-kyung Sung and Yeo-sung Yoon*

컴퓨터 보조 수업(CAI)의 학습효과에 관한 연구 : 中學校 家政科 디자인의 선택 단원을 中心으로

윤지현,신상옥 한국 가정과 교육 학회 1993 한국가정과교육학회지 Vol.5 No.-

The purposes of this study were to the learning effects of CAI and traditional instruction methods in the Home Economics class of middle school and to examine the difference of learning effect between CAI group and traditional instruction group according to ability level. The research findings are as follows ; 1. ① As a result of the post test, CAI group showed significantly higher scores on academic achievement than those of traditional instruction group(p<.05) ② As a result of the retention test, CAI group showed higher scores than those of traditional instruction group, but statistically the difference is not so significant 2. ① Higher group in pre-test score of CAI group showed higher scores in post-test and rerention test than those of traditional instruction group, but statistically the difference is not so significant. ② Lower group in pre-test score of CAI group showed significantly higher academic achievements than those of traditional instruction group(p<.05) ③ Higher group in IQ test score of CAI group did not show significantly higher academic achievements that those of traditional instruction group. ④ Lower group in IQ test score of CAI group showed significantly higher academic achievements than those of traditional instruction group(p<.05).

태권도 경기 심판판정의 일치도(一致度)

윤상화,김갑수 龍仁大學校 2003 용인대학교 논문집 Vol.21 No.-

The purpose of this study was to investigate the objectivity of taekwondo judge's decision rating using the many-faceted Rasch model. 240 High school and University male and female taekwondo players who participated competition in domesticin the taekwondo competition were rated by 24 judges. In the results, large variation corresponding to the similar logit score was found in sum of raw scores, even though the correlation among scores was relatively high. This imply that the influence of judge's severity existed in the rating score. The rating consistency was estimated by the model-data fit statistic. It is recommended that logit score, in which judge's severity and the impact of other facets were taken into account, therefore, should be employed to assessment of taekwondo performance. The first, the severity of the judge's decision is a different according to judgement. the second, judges level of consistency differ in judge. however, judges' decision was comparatively consistency except for some judges.

급성 호흡곤란 증후군으로 발현된 폐결핵 1례

윤여준,박성우,이준혁,장안수,박춘식 순천향의학연구소 2004 Journal of Soonchunhyang Medical Science Vol.10 No.2

Pulmonary tuberculosis as a cause of the acute respiratory distress syndrome is quite rare. The diagnosis of acute respiratory distress syndrome due to pulmonary tuberculosis is difficult because of the diversity of radiological patterns. The ability to identify patients at risk for the acute respiratory distress syndrome is important if therapies are to be developed to prevent the disorder. We experienced a young female compliants with mild fever, dyspnea who diagnosed pulmonary tuberculosis 1 months ago. She stoped anti-tuberculosis medication 2 day because confirmation of drug fever and after then sudden aggravated dyspnea. The clinical course of this case is similar with presentaion of ARDS. We started antituberculosis medication with steroid, which result in good prognosis.

Effect of p-Phenylenediamine Application to Rat Skin on the Liver Oxygen Free Radical Systems

윤종국,--,-- THE KOREAN SOCIETY FOR BIOMEDICAL LABORATORY SCIEN 2003 Journal of biomedical laboratory sciences Vol.9 No.2

To evaluate the influence of hepatic oxygen free radical systems on liver injury by topical p-phenylenediamine (PPD) application on rat skin. PPD (25mg/16.5㎠) was topically applied to the abdominal region 5 times every other day and sacrificed. By PPD treatment, increasing rate of liver weight/body weight(%), serum activities of alanine aminotransferase and aspartate aminotransferase and decreasing rate of microsomal glucose-6-phosphatase activity were higher in the rats fed tungstate supplemented diet than those fed a standard diet. These findings indicate that group fed tungstate supplemented diet have more severe liver injury compared with group fed standard diet on topical PPD application. However, the activities of oxygen free radical generating enzymes such as xanthine oxidase (XO) and cytochrome P450 dependent aniline hydroxylase and those of oxygen free radical scavenging enzymes were not found to be different between these two animal groups. In the present study, a novel monitoring method to detect the generating of oxygen free radicals in liver extract was devised. Throughout this method, the oxidized PPD produced by oxygen free radicals was determined colorimetrically. The increasing rate of PPD oxidation by liver homogenate was higher in tungstate fed animals than in standard diet fed ones. Among the fractionations of liver extract, the mitochondria1 and postmitochondrial fractions in the liver extract of tungstate fed animals led to a higher availability of PPD oxidation by PPD treatment compared with standard diet fed ones. In conclusion, these results suggest that an enhanced liver injury in tungstate fed animals treated with PPD may be due to oxygen free radicals produced in other systems except oxygen free radicals generating from cytosolic XO system. Especially, oxidative availability by PPD can be used for oxygen free radical detection in some tissue.

경상남도 주요공단내 토양의 중금속 오염도 조사연구

윤성윤,박승조 동아대학교 환경문제연구소 1993 硏究報告 Vol.16 No.2

This study was carried out to know the heavy metal contents of soil in major complex of Gungsangnam-Do. We compared this findings with area analyzed by National Institute of Environmental Research. The results as obtained as following ; Cd average 0.108ppm, Cu average 4.472ppm, Pb average 7.357ppm, Zn average 7.671ppm.

Lymphangioma에 의한 거설증을 지닌 환자의 개교합 증례보고 : A CASE REPORT

윤희훈,이상대,김영재,장기택,한세현,이상훈 大韓小兒齒科學會 2004 大韓小兒齒科學會誌 Vol.31 No.2

Lymphangioma는 림프관에 나타나는 양성종양으로 림프관의 증식을 특징으로 한다. 이 종양의 대부분은 출생 시에 나타나며 종양의 95%정도가 10세 이전에 나타난다. 구강 내에 발생하는 경우에는 혀에서 가장 호발하며 거설증을 야기한다. 대개 양측성으로 혀의 전방 2/3부위에 나타나며 불규칙한 회색과 핑크빛을 띤 소절형태를 보인다. 본 증례 모두에서 환아들은 출생당시 혀에 lymphangioma를 지니고 태어나 거설증을 보였으며 이로 인해 개교합과 하악과성장 양상을 나타내었다. Lymphangioma에 의한 비정상적인 혀의 비대에 의해 환아의 구강과 두개안면부의 주위조직에 대한 적응 결과로 나타난 소견을 관찰하고 관련문헌을 고찰하여 다소의 지견을 얻었기에 보고하는 바이다. Lymphangioma is a benign tumor of lymphatic vessels. The majority of cases are present at birth and 95% of the tumors aroused before the age of 10 years. Oral lymphangioma may occur at various sites but are most frequent on the anterior two thirds of the tongue, where they often result in macroglossia. The lesions present nodularity with gray and pink projections. In the present cases, all the patients who had the macroglossia combined with lymphangioma showed openbite and mandibular prognathism. The purpose of this paper was to report the dental and craniofacial findings of macroglossia combined with lymphangioma and review the pertinent literature through the cases.

성별이 고객태도와 구매의도에 미치는 영향에 관한 연구 : 제품유형을 중심으로 Focus on Product Types

윤성욱,황경미 東亞大學校 經營問題硏究所 2003 經營論叢 Vol.24 No.-

철근의 부식율이 철근과 콘크리트의 부착강도에 미치는 영향

윤상천 경주대학교 건설환경연구소 2003 建設環境論叢 Vol.- No.5

The social trouble to the durability of concrete rises recently because the embedded rebar corrosion influences concrete structures to deteriorate structural capacity. And also, the rebar corrosion causes crack of concrete, decrease of steel section and separation of covering concrete. In the result, the bond strength of concrete and embedded rebar decreases, which causes deterioration of the structure behavior in reinforced concrete. In this study, the relation of bond strength and bond-slip was understood to evaluate capacity deterioration of reinforced concrete, and experiments were carried out by compressive strength and embedded rebar condition in the rebar corrosion rate.