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      • 브랜드 시각 아이덴티티를 이용한 프로스포츠구단의 브랜드 전략에 관한 연구

        김숙자,김륭희,나윤수 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.2

        Today, with the 21 century just around the conner, people and companies all over the world are concerned about how to make and manage a intangible asset named "brand". A brand is not a name of a product any more, but one of the most important elements of the field of image management and its successful strategy, which companies would use to obtain the competitive ascendancy. Especially, brand "Visual Identity" has an unification of different brands from one company( sports team) or differentiation of the brands for establishing its brand image. When a product design meets expectation of customers and the visual element of its unified image makes the product different showing special qualities of the product. A tendency of consumption of the professional sports is to bring its image(services) forward rather than it functional aspects, we need to have a new understanding of the symbol, emblem, character and color of a professional sports team. The professional sports team can win over customer(fan) unless they have to distinguish from other teams by their's own emblem, character and color. Also they make the best use of these visual factors, they strengthen the customer's(fan's) unity. In conclusion, professional sports teams are trying to communicate to their fans' the needs of the times with a consistent policy about brand visual identity. Thus each professional team must make strategy about the brand image, investigate, analyze and apply various customer needs(experiences) to business when developing brand.

      • 관중의 관여도 수준에 따른 경기장 시설 및 서비스 만족에 관한 연구

        김숙자,김륭희,나윤수 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.2

        The purpose of this study was to assess the satisfaction of stadium physical environments among groups of spectators' involvement level. Stadium physical environmental factors evaluated in this study were ticketing system, parking area, restroom, signage, customer service, accessibility, convenience of using accommodation and comfort seating & layout accessibility. Spectators were divided into three involvement groups(Low-level, Medium-level, High-level) based on their level of frequency of spectators' visiting. Rresults showed that spectator who had different level of involvement satisfied the stadium physical environments differently. That is, spectator who has High- involvement level satisfied the stadium physical environments more positively compare to spectator who has low- and medium involvement level.Ⅰ

      • 프로스포츠 관중의 관여도 수준에 따른 경기관람 정보탐색 및 구매형태의 차이 분석

        김륭희 이화여자대학교 체육대학 보건체육연구소 2001 이화체육논집 Vol.5 No.-

        The purpose of this study was to analyze on the direct consumber behavior(informat on searching, purchasing behavior) of professional sports by involvement level. The subject who were randomly sampled were 2140 the direct consumer professinal soccer and baseball. The frequency analysis, chi-square, were applied to analysis of trait on direct consumer with Spss for win 10.0 progroam according to the purpose of data analysis. The result are as follows : 1) There were significant differences in gender, age, job, level of salary by the involvement level of direct consumers in professional sports. 2) There were significant differences in mean on recognition of game schedul and fan services(or event) by the involvment level of direct consumers in professinal sports. There was significant difference in ticket purchasing method by the involvement level of direct consumers in professinal sports.

      • KCI등재

        下顎 臼齒部 分節骨切斷術에 依한 臼齒部 交叉敎合의 治驗例

        金允植,蔡平培,金命來 大韓顎顔面成形再建外科學會 1990 Maxillofacial Plastic Reconstructive Surgery Vol.12 No.3

        This is to report a case of surgical and orthodontic of posterior scissor bite, deep bite and gummy smile by the segmental osteotomies. The surgical thechnics procedures used are Peterson's mandibular posterior segmental osteotomy, modified K??le technic for mandibular anterior segment and Wunderer's maxillary anterior segmental osteotomy. The results are as follows : 1) Peterson's mandibular posterior segmental osteotomy could be achieved by the buccal approach with some difficulties in accessbility. 2) Upper and lower anterior segmental osteotomies were followed separately to correct the deep curve of Spee, deep bite and gummy smile in shortened period. 3) All alveolar segments were immobilized in preplanned position by the prefabricated palatal and lingual resin splint, therefore intermaxillary fixation was not necessary.

      • 제조기업의 해외직접투자 결정요인 분석

        조희영,김령석 동국대학교 경제경영연구원 1996 經濟經營硏究 Vol.20 No.1

        The borderless competition around the world has forced companies to adopt internationalization and globalization strategy for survival and growth. Foreign Direct Investment, as one of the strategies, is necessary for Korean firms to extend their market. therefore continue the sales growth and secure the necessary resources and technologies. Foreign Direct Investment(FDI) by Korean manufacturing companies has been increasing and reaches up to 602 million dollars, with 3521 cases as of July 1996. This paper examines the theoretical and empirical studies on the FDI theory, especially the determinants of FDI. Also, this paper analyze the determinants of FDI of Korean manufacturing firms on the basis of Dunning's eclectic theory. The purpose of the empirical section of this study is to analyze how ownership specific, location specific. and internalization incentive advantage have an influence the FDI and to explain the differences in the determinants by FDI firms size and invested countries. In the analysis, nine independent variables for three advantages and fourteen hypotheses are tested.. The data for the empirical analysis were collected by questionnaires on 78 FDI firms. To test the hypotheses, reliability tests, factor analyses, multiple regressions are used. The results are as fallows : First, ownership specific, location specific, and internalization incentive advantages increase the satisfaction on the FDI firm performance. Second, both for large and Small-medium firms, the above results are supported. Third, same results are supported for both developed and developing countries. Fourth, by firm size and invested countries, different variables are significant in changing the satisfaction level on the firm performance. In conclusion, ownership specific, location specific, and internalization incentive advantages in eclectic theory was supported empirically on Korean mannufacturing firms in determing FDI.

      • 강원지역 태권도 대중화를 위한 태권도 민간시설 운영 실태에 관한 연구

        나윤수,김희철,김륭희 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.20 No.1

        The question survey on the realities of the T'aekwondo facilities under private management result in a quarter tendency respond to better the male teacher than schoolmistress. After all, for popularization, the policy make an incentive offer to the male teacher better than schoolmistress consider, therefore ratio of female and male teacher is equal. The survey about type of facilities occupies an entire private management and the T'aekwondo facilities rely on private management because corporate, public and office facilities are not nearly. So, urgent questionsan make use of auxiliary organ of a university and public, office facilities. An aspect of facilities and equipment, significance test for the location depend on province and district result in somewhat discrepancy. That is, duty time of teacher depend on province better than district is somewhat much. T'aekwondo facilities and conditions for the location depend on province and district is somewhat discrepancy, but income of a month is no discrepancy. The period of duty better than other conditions an effect influence on income of a month. The most T'aekwondo teacher work on average 9 hours a day(about 46 %) and average duty period is between 2 and 3 year, if average duty period more than 4 years, tendency to workshop change or convert other types of business. therefore event is made from setting up concept of his whole workshop. The net payment, income of a month, most of teacher is between \1,000,000 and \1,200,000 , high frequency and the low income bracket better than other the kind of occupation. So, the system about payment based on ability and result, a bonus become established

      • 대장암 환자의 임상양상에 따른 EGFR Mutation의 발생 빈도

        오보영,이령아,정순섭,김광호 이화여자대학교 의과학연구소 2013 EMJ (Ewha medical journal) Vol.36 No.1

        Objectives: The EGFR plays an important role in tumorigenesis and tumor progression of colorectal cancer, and leads to the activation of intracellular signaling pathways. The use of anti-EGFR-targeted therapy has increased for patients with colorectal cancer, but patients with EGFR mutations will be resistant to anti-EGFR-targeted therapy. The identification of gene mutations is critical in cancer treatment; therefore, the aim of this study is to investigate the incidences of EGFR mutations in colorectal cancer patients in Korea. Methods: We reviewed 58 colorectal cancer patients who underwent operations between 2003 and 2006, retrospectively. We analyzed their EGFR mutations in 4 loci by DNA sequencing. In addition, we analyzed the correlation between the presence of EGFR mutation and patients’ clinicopathologic features. Results: Of the 58 patients, 35 patients were male and 23 were female. Their mean age was 63.28±11.18 years. Two patients (3.45%) were diagnosed as stage Tis, 7 patients (12.07%) had stage I, 24 patients (41.38%) had stage II, 20 patients (34.48%) had stage III, and 5 patients (8.62%) had stage IV. As a result of mutational analysis, EGFR mutations on exon 20 were detected in 13 patients (22.41%, G→A transitions). EGFR mutations on exon 18, 19 and 21 were not detected. EGFR mutation increased in the earlier stage and the absence of lymph node metastasis (P=0.028). Conclusion: The incidence of EGFR mutation in Korean colorectal cancer patients is 22.41%. In addition, EGFR mutation significantly increased in the earlier stage and the absence of lymph node metastasis.

      • KCI등재후보
      • 머리염색이 인체에 미치는 영향

        윤형식,황성호,이현륭,김수호,박연석,권낙현,정호진,김동훈,노현주,홍성호,박병찬,이관,정해관 東國大學校醫學硏究所 2002 東國醫學 Vol.9 No.1

        일상생활에서 모발염색은 흔히 접할 수 있는 미용의 한 종류로 특히 젊은층을 중심으로 폭발적으로 유행하고 있다. 염색을 위항 사용하는 약제는 표백제와 발색제 등 각종 화학약품이 사용되고 있으나 이로 인한 건강장해에 대한 연구는 그리 많지 않다. 저자들은 염색이 인체의 모발건강에 미치는 영향을 파악하기 위하여 염색과 관련된 주관적 증상과 모발의 변화에 대한 실험적 연구를 시행하였다. 동국대학교 경주 캠퍼스 재학생 80명을 대상으로 설문조사를 시행하여 염색 유 ·무 및 염색 후에 경험한 증상에 대해 설문 조사하였고, 의과대학 재학생 46명을 대상으로 피부 반응 테스트를 실시하였다. 또한 염색 전후의 모발 탄성도를 측정하였고 모발의 상태를 파악하기 위해 전자 현미경검사를 실시하였다. 설문조사 결과 염색 전에 비하여 염색 후 안구혼탁, 안구건조, 시력저하, 발진 및 접촉성 피부염, 모발손상, 모근손상 등의 증상을 더 많이 경험한다고 호소하였다(p<0.05). 모발손상과 모근손상은 헤어드라이어 사용 빈도에 따라 증가하는 것으로 조사되었다(p<0.05). 피부반응검사에서 가려움증이 가장 많은 증상이었으며 이는 여성보다는 남성에서 높은 것으로 조사되었다. 염색 전후의 모발장력은 염색 전 134.5±10.37g, 염색 128.0±30.69g, 염색 이틀 후 112.5±19.69g으로 나타났다. 염색 전후의 모발의 전자현미경 케라틴 층이 현저히 감소하고 모발이 가늘어지는 차이를 보였다. 염색은 모발손상, 모발 케라틴 손상 및 모근 손상, 발진 및 접촉성 피부반응, 안구혼탁, 안구건조, 시력 저하를 유발한다. 따라서 염색약으로 인한 손상에 대한 주의와 예방이 필요하다고 생각한다. 예방대책으로 염색 전 피부테스트를 통한 적합성 여부를 판단하는 것이 필요하며 가급적 염색을 피하는 것이 좋을 것이다. 염색약에 발암물질이 포함되어있다는 보고도 있어 염색 제조사의 철저한 실험과 염색 물질의 선별이 염색으로 인한 부작용을 최소화하는데 중요한 역할을 할 것이다. Hair coloring has became one of the most popular cosmetic activities to younger generations during last decade. However, there are few studies on the health effect of widespread use of chemical dyes. This study was conducted to study the effects of hair coloring dye on hair and other systems. We conducted a questionnaire survey of 80 persons in Kyongju campus, Dongguk University. We have done open patch skin test on 46 medical students. We also conducted scanning electron microscopy to examine the hair strength and structure before and after hair coloring process. Injury of hair and hair bulb, contact dermatitis, turbid eyes, xerophthalmia, and poor visual acuity were the main symptoms complained after hair coloring (p<0.05). Injury of hair and hair bulb were increased by frequency of hair-dryer use(p<0.05). In open patch test, pruritus was complanined by more than half of the subjects. Mean strength of hairs before and after hair coloring was as follows; 134.5 (SD 10.37)g before hair coloring, 128.0 (SD 30.69)g immediately after hair coloring, and 112.5 (SD 19.69)g after two days. The scanning electron microscopic findings of hair surface before and after hair coloring showed decreased keratin layer and thinning of the hair. Hair coloring induces injury to hair, its keratin layer, and hair bulb as well as contact dermatitis, turbid eyes, xerophthalmia, and poor visual acuity. Therefore, we think that precaution is needed in use of hair coloring dye. To prevent complications induced by hair coloring dye, it is necessary, especially to those with allergy or skin disorders, to perform skin test before action and avoid hair coloring whenever possible. Longterm health effects of hairdye should be studied and manufacturing companies should try to minimize complications induced by hair coloring dye.

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