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브랜드 인지도와 관여도가 제품 선택에 미치는 영향에 관한 연구
한경희,조재립 한국경영과학회 2003 한국경영과학회 학술대회논문집 Vol.- No.1(1)
Involvement was defined customers has been the standard of interest of product, service, company. Involvement can explain customers doing more detail than any conception. In the light of this, the brand awareness is important factor to reduce the perceived risk. Therefore, we measured the brand awareness to study whether it affects on decision of product. As a result of study, we could get the following outcome. We found out that the brand awareness effects positive influence on consumer to choose a travel agency. It can be considered as a natural result, but it proved that the brand awareness has a quite important role for decision-making process. This study has investigated the relationships between brand awareness satisfaction and involvement about product.
한경희,조재립 慶熙大學校 레이저 工學硏究所 2002 레이저공학 Vol.13 No.-
This study has formed a clear definition of involvement and investigated the relationships between various types of customer satisfaction and involvement about Cellular Phone product. Product Involvement and Customer Satisfaction can explain customer action more detail than any conceptions. Involvement takes an accurate measurement of using Zaichkowsky of PII (Personal Involvement Inventory) and Customer Satisfaction takes a measurement of using Oliver's theory(confirmation / disconfirmantion model)
한경호,조윤석 단국대학교 1998 論文集 Vol.32 No.-
ITU G.721, G.723 standard ADPCM algorithm is implemented by using Tl's fixed point DSP start kit (DSK). The ADPCM can be implemented on a various rates, such as 16Kbps, 32Kbps and 40Kbps. The ADPCM is a sample based compression technique and its complexity is not so high as the other speech compression techniques such as the other speech compression techniques such as CELP, VSELP and GSM, etc. and can be implementd on a low cost DSP kit. ADPCM is widely applicable to most of the low cost speech compression application such as the tapeless answering machine, simultaneous voice and fax modem, digital phone, etc. TMS320C50 DSK system has a TMS320C50 DSP is a low cost fixed point DSP chip and an AIC (analog interface chip) which operates as a single chip A/D and D/A converter with 14 bit resolution. ADPCM C code is compiled by TI TMS320C50 C-compiler and implemented on the DSK on-chip memory. Speech signal input is converted into 14 bit linear PCM data and encoded into ADPCM data and the data is sent to PC through RS232C. The ADPCM data on PC is received by the DSK through RS232C and then decoded to generate the 14 bit linear PCM data and converted into the speech signal. The DSK system has audio in/out jack and we can input and output the speech signal. The simulation is performed on Pentium PC with C-code executable files. The result of speech is compared with the original speech. It is performed encoding on DSK and decoding on PC and the result is audible but not so good as that of PC simulation.
서비스 품질과 제품 품질에 관한 연구 : 이동 통신을 중심으로
한경희,조재립 慶熙大學校 레이저 工學硏究所 2007 레이저공학 Vol.18 No.-
Upon the basis at the end of March 2005, we have the 42,511 million cellular phone subscribers over the country and the total diffusion rate of the cellular phone is reached up to 86.1%. At this moment, it can be said the most people use it since the demand is still going on. Tuming to the operation cornpany, this is serviced by the SK Telecom, LG Telecom, and KTF, and there are at least 6 manufactures producing it including Samsung, LG, KTF ever Motorola and SKY. Most users periodically change the service vendor to the others for buying new model or changing the service vendor. It is understood the customer's action occurred by the differences of the brand cognition. In this study, along with some parameters including the difference of the vendor's difference of satisfaction (mobile telecommunication, product), and the possibility to buy the product again, I am going to find out the relationship between the satisfaction of the provider's service.
브랜드 인지도와 관여도가 제품 품질 선택에 미치는 영향에 관한 연구
한경희,조재립 한국품질경영학회 2004 품질경영학회지 Vol.32 No.1
Keep in step in trend that interest for brand is rising and enterprise should tries to customer to inform own brand. The mayor is diversified and work this which make correct product or brand on customer need is work which our enterprise does now. And should judge the availability whether customer is satisfied to product according to the brand. Because this can be the most important matter which is kept customer and create profit that is enterprise s ultimate object. In this study, customer measured brand enforcing to blue jeans clothing company how is recognizing and distinguishes brand forefinger to low rank group with high position group. And, measured satisfaction by each group. Measured new concept that is when enforce customer satisfaction, expectation which is existent theory, result, involvement with inconsistency theory making grafting and confirmed that involvement is factor influencing in customer satisfaction measurement .
한경희,조재립 경희대학교 산학협력기술연구원 2002 산학협력기술연구논문집 Vol.8 No.-
Consumer satisfaction if the core element of a marketing concept. In order to realize the purpose of this research, involvement, which has been presented as possible moderation variables in many previous studies. The implications for the marketers are that they must recognize the existence of differences of the consumer satisfaction formation process in the various situations and must comprehend the extent to which consumers assess their products in respect to level of involvement. When customers are attracted by the products, they are interested in and evaluate the product in their own way. Involvement estimate the degree of the evaluation. Involvement can explain customers doing more detail than any conception. This study has investigated the relationships between various types of customer satisfaction and involvement about product and service.
대전·충남지역 고등학교 1학년생의 풍진 항체보유율과 백신접종 후의 항체형성률
오성균,김수영,여경오,김윤태,최명한,이석구,조영채,이동배,이태용 충남대학교 의과대학 지역사회의학연구소 1998 충남의대잡지 Vol.25 No.2
For the purpose of investigating the positive rate of rubella antibody and sero-conversion rate after rubella vaccination, 863 high school students of the two regions were studied from April 21st, 1996 to September 20th, 1996. The main results were as follows; 1. Positive rate of IgG in male was higher than in female, and the rate of IgM was also higher in male than in female. 2. Positive rate of IgG by blood type was similar, but positive rate of IgM was higher in AB type than the others. 3. Positive rate of IgG by vaccination was similar to all groups, but positive rate of IgM was higher in which was not vaccinated group. 4. Positive rate of IgG and IgM, having vaccination card, was less than which was not having vaccination card. 5. Those who were vaccinated acquired IgG(+) regardless of an existence of IgG antibody, and 28.3% of IgG(-), IgM(+) male who was not vaccinated became IgM(+), IgG(+) after 3months later. As a result positive rate of male was higher than female. The author conclude that vaccination is necessary to prevent from rubella for them.