한국에 기록된 독우산광대버섯의 재동정

진용주,유기범,안금란,김성환,석순자,Jin, Yong-Ju,Yoo, Ki-Bum,Ahn, Geum Ran,Kim, Seong Hwan,Seok, Soon-Ja 한국균학회 2017 韓國菌學會誌 Vol.45 No.1

본 연구는 2000년부터 2015년까지 한국에서 수집되어 Amanita virosa로 동정된 40개 표본의 분자계통학적 종동정을 위해 internal transcribed spacer rDNA 영역의 염기서열을 사용하여 수행하였다. 이번 연구에서 Lepidella 아속의 Phalloideae절에 속하는 Amanita oberwinklerana의 14개 표본, A.cf. rimosa 5개 표본, A. pallidorosea 20개 표본 및 A. virosa 1개 표본을 확인하였고, 그들의 형태학적 특성을 재조사하였다. 백색 계열의 맹독성 버섯에 속하는 위 3종(A. oberwinklerana, A.cf. rimosa, A. pallidorosea)은 아직 국내에는 잘 알려지지 않았지만, 형태학적 특징들이 A. virosa와 매우 유사하여 존재하더라도 오동정되었을 가능성이 높다. 본 연구에 사용된 모든 표본은 국립농업과학원 표본실에 보관되어 있다. A molecular phylogenetic analysis of 40 fungal specimens that were collected from the Korean peninsula from 2000 to 2015 and recorded as Amanita virosa was performed using internal transcribed spacer sequence data. Results confirmed that Amanita oberwinklerana (14 specimens), Amanita rimosa (5), Amanita pallidorosea (20), and Amanita virosa (1) belong to section Phalloideae of subgenus Lepidella, and the morphological features of these specimens were re-examined. The former three species with deadly poisonous white mushrooms were not yet recorded in Korea. Because of their morphological similarities with A. virosa, they are frequently overlooked or misidentified in the field. All collections were deposited in the Herbarium Conservation Center of the National Institute of Agricultural Sciences.

청년실업에 대한 창의적 대안, 학교기업에 대한 수용자 반응 사회과학분야 광고홍보전문 학교기업에 대한 사례연구

진용주 ( Young Ju Jin ),김광협 ( Gwang Hyep Kim ),박창일 ( Chang Il Park ) 한국PR학회 2014 PR연구 Vol.18 No.2

School based enterprise(SBE) aims not only to give the students opportunities to practice practical work but also to contribute regional society to support small/middle companies. SBE specialized PR/ Advertising is doing business regarding internal communication for University, marketing consulting for regional companies, and supporting city marketing for regional community. This study has verified the differences of stakeholder’s responses about SBE’s activities. The dependent variables which were used in this study are corporate reputation, social connectedness, and attitude towards corporate. The research results showed that company managers were higher than college students in terms of corporate values, but college students were higher than company managers in terms of attitude towards corporate. Other result showed that the ranking was internal communication, supporting city marketing, and marketing consulting in terms of SBE’s activities. Another result showed that the ranking was company managers, college students, and internal employees in terms of stakeholder’s responses.

미국 국가지도자의 공신력과 국가평판, 제품에 대한 태도의 관계: 오바마 대통령에 대한 한국인과 중국인의 인식 비교

진용주 ( Young Ju Jin ),유재웅 ( Jae Woong Yoo ) 한국지역언론학회 2015 언론과학연구 Vol.15 No.4

본 연구는 미국 국가지도자의 공신력credibility)이 국가평판(country reputation)과 제품에 대한 태도에 어떠한 영향을 미치는지를 한국인과 중국인을 대상으로 비교 분석한 것이다. 연구결과, 국가평판에 있어서는 한국인과 중국인 모두 미국 국가지도자에 대한 실험자극물 제시 이전과 이후 간에 차이가 나타나지 않았으나, 제품태도는 한국인과 중국인 모두 사전보다 사후가 통계적으로 유의미하게 낮은 것으로 나타났다. 미국의 국가지도자에 대한 실험자극물 제시 이후에 미국 국가지도자의 공신력과 국가평판은 한국인이 중국인보다 높게 나타났으나, 제품태도는 한국인과 중국인 간 유의미한 차이가 나타나지 않았다. 또한 미국 국가지도자의 공신력에 따른 국가평판의 관계에서 한국인 응답자가 중국인 응답자보다 강한 상관관계를 나타내고 있었다. 본 연구는 미국을 비롯한 자본주의 경제대국의 국가지도자들이 자국의 국가평판에 긍정적인 영향을 미치기 위해서는 사회체제가 상이한 국가를 대상으로 하는 경우, 그에 걸 맞는 새로운 국가지도자 이미지전략을 구상할 필요가 있음을 제시하고 있다. 그 이외에 다양한 학술적 실무적 관점들이 논의되었다. This study measures three dependent variables(leader``s credibility, country reputation and attitude toward product) by comparing Korean perceptions of US political leaders with Chinese perceptions of US political leaders, which effectively represent capitalist and socialist hemispheres respectively. The results showed that there were not meaningful difference between Chinese and Korean regarding country reputation regardless of national political leader of USA. But in case of attitude towards product, there were different result comparing to country reputation, that is to say, post result statistically decreased in both cases of Korean and Chinese respondents. Comparing Chinese and Korean respondents about leader``s credibility and country reputation, the result showed that Korean was higher than Chines, but there were no difference about attitude toward product between Korean and Chines. Regarding correlation between leader``s credibility and country reputation, Korean was higher than Chinese respondents. This research implies that it is necessary for national leader to set up new strategy for improving country reputation in terms of leader``s image management. Other practical and theoretical indications and suggestions were addressed.

중국인의 한국의료관광유치를 위한 홍보방안

진용주(Jin, Young-Ju),황성분(Hwang, Seong-Boon) 계명대학교 사회과학연구소 2015 한국사회과학연구 Vol.34 No.2

한국이 관광한국을 유지하고 발전시키기 위해서는 결국 관광경쟁력을 높일 수밖에 없다. 이러한 경쟁력 강화방안은 외국인에게 편리하고 친절한 한국을 만드는 것이다. 이를 위해 정부와 관광업계가 함께 내놓은 대책은 외국 관광객의 불만요인을 적극적으로 해소한다는 것과 한국국민들의 외국인 환대 수준을 높이겠다는 것이다. 또한 외국 관광객들의 다양한 욕구, 특히 의료관광욕구를 충족시켜 관광경쟁력을 강화하겠다는 것이다. 최근 들어 국내 지방자치단체들 역시 의료관광유치를 통한 창의적 도시마케팅을 시도하고 있으며, 이를 통하여 지역경제를 활성화 하고자 노력하고 있다. 본 연구는 기존 문헌연구를 통하여 의료관광의 개념, 국내와 해외국가들의 의료관광유치현황, 중국관광객의 한국관광 정보이용도와 만족도를 살펴보았다. 그리고 최근 중국 심양지역에 대한 의료관광유치를 통해 지역이미지개선과 관광활성화를 실행하고 있는 서울 중구의 홍보방안사례를 제시하였다. 본 연구는 의료관광유치를 통한 지역이미지개선과 관광활성화를 시도하고 있거나, 계획하고 있는 지방자치단체들의 실무차원에 도움을 줄 것으로 기대하고 있다. It is essential for Korea to reinforce the competitive tourism power in order to sustain and increase the scale of Korean tourism. To achieve this government objective, Korea should improve the convenience and kindness level for foreign tourists. The government and Tourism industry announced altogether the new polices that they would positively reduce the dissatisfaction level of foreign tourists and would increase the level of hospitality for foreigners. Moreover they would try to suffice foreign tourists’ needs for medical tourism. Recently regional government are trying creative city marketing through introducing medical tourism, and they are going to activate the regional economy. This researchshowed the concept of medical tourism, the situational analysis of polices of domestic and foreign governments, the factors of satisfaction and dissatisfaction of Chinese tourists through literature reviews. And this research introduced the PR case study of Jung-gu in Seoul to induce Chinese tourists for medical tourism. This research is expecting to help the regional governments which they were planning to activate regional tour industry through medical tourism.

한국산 광대버섯속 Lepidella 아속의 미기록종 보고

진용주 ( Yong Ju Jin ),유기범 ( Ki Bum Yoo ),홍승범 ( Seung Beom Hong ),권순우 ( Soon Wu Kwon ),김수진 ( Soo Jin Kim ),김성환 ( Seong Hwan Kim ),석순자 ( Soon Ja Seok ) 한국균학회 2015 韓國菌學會誌 Vol.43 No.4

Amanita subgenus Lepidella is a well-known group that includes lethal amanitas. However, the taxonomic investigation of Korean Amanita species is still in progress. In this study, we collected Amanita specimens in Korea from 2009 to 2015 and classified 22 of them as subgenus Lepidella based on the morphology. Phylogenetic analysis of the 22 Amanita specimens based on the internal transcribed spacers sequences identified 16 phylogenetic species which included three undescribed Amanita species (A. sepiacea, A. modesta and A. kotohiraensis). Microscopic features of newly recorded Amanita species were photographed and line drawings were made. All collections cited here are deposited in the Herbarium Conservation Center of the National Institute of Agricultural Sciences.

학교기업활동에 대한 이해관계자 반응

진용주(Jin, Young-Ju),김광협(Kim, Gwang-Hyep),박창일(Park, Chang-Il) 사회적기업연구원 2013 사회적기업연구 Vol.6 No.2

국가와 기업의 소프트파워를 연계한 효율적 커뮤니케이션 방안모색

진용주(Jin, Young Ju),김광협(Kim, Gwang Hyep),박창일(Park, Chang Il),황성분(Hwang, Seong Boon) 계명대학교 사회과학연구소 2014 한국사회과학연구 Vol.33 No.2

This study aims to analyse the key image factors of global communication activity and to find the efficient ways for Nation and Global company to communicate with the local country. This research largely reviewed 3 parts of communication fields to find the solutions. That is to say, ‘the conceptual and operational definition of soft power and importance of soft power’, ‘the current status of Korea’s national brand and the connecting situation of Nation and global company for global communication’, ‘the soft power factors which Chinese think about Korea and Korea companies’. The research results were as follows. First, soft power, which are ethical principle, persuasive manner and cultural contents, is more important communication factor than hard power, which are economic scale and military power, for Nation and global company to persuade regional consumer. Second, the importance of National brand, which strongly support the global companies’ credibility to local people, became much higher than any other previous economic ages. Especially Korea’ National brand power has rapidly increased due to K-POP, TV-CM drama, international sports celebrities. For these reasons, Korea’s global companies should consider the uses of National brand image on the contrary. Third, the soft power which Chinese think about Korea was K-POP, TV DRAMA, Movie & TV stars for Korea, and ICT technique, strong brand preference for SAMSUNG.

지역연고 프로야구단의 스포츠마케팅과 지방자치단체 도시마케팅의 협업(collaboration)가능성에 대한 탐색연구

진용주(Jin, Young-Ju) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.64

Both central and local governments, that understand the importance of spectator sports as means of promoting the welfare and uniting local residents, strive to host professional teams and sporting events in their regions. This study looks into the relationships with attitudes of regional residence toward their regional professional teams, team reputation and intention to watch the televised professional baseball games in case of changing current professional baseball team name to regional government name. Samsung Lions(Daegu) representing the southeastern region of Korea respectively in the Korean professional baseball league, was used in this study. And in this study two kinds of newly named alternatives of professional baseball team were used for experimental stimuli. That is to say, they were ‘Daegue Lions’ and ‘Daegue Apples’. The results showed that there were not statistically significant difference between pre-case and post-case in terms of name changing on attitude toward professional baseball. But in case of team reputation and intention to TV watching on professional baseball games, post case was lower than pre-case. From this result, we can find that regional residents accept the newly changed name, ‘Daegu Lions’. By examining the differences of regional residents’ perceptions on the three dependent variables between the two names of regional professional baseball team, this study intends to make both theoretical and managerial contributions to the existing sports marketing theory, and promotion strategies in the professional sporting context.

기업의 소프트파워를 활용한 국가커뮤니케이션이 현지수용자의 관광의향에 미치는 효과

진용주(Young Ju Jin),박창일(Chang Il Park) 부산울산경남언론학회 2016 지역과 커뮤니케이션 Vol.20 No.2

대한민국의 많은 대기업들이 전 세계를 무대로 글로벌 마케팅을 전개하고 있다. 다양한 국가에서 활동하는 대기업들의 글로벌 커뮤니케이션은 한국의 국가브랜드와 국가평판 제고를 위한 공적외교(public diplomacy)활동이기도 하다. 본 연구는 한국의 국가커뮤니케이션에서 글로벌 기업의 소프트파워를 활용한 관광유치 커뮤니케이션이 현지국가 수용자의 관광의도에 미치는 효과를 살펴보고자 하였다. 본 연구는 중국유학생들을 대상으로 설문하였으며, 실험을 위한 대상기업은 중국유학생들의 인지도가 가장 높은 삼성전자로 하였다. 독립변수는 국가 및 기업의 소프트파워를 활용한 2가지 광고유형을 제작하여 차이를 비교하였다. 즉, 순수 국가이미지 단독광고, 기업 소프트파워 혼합형 국가이미지광고이다. 종속변수는 광고태도, 국가태도, 관광의도로 설정하였다. 연구결과, 첫째, 순수 국가이미지 단독광고와 기업 소프트파워 혼합 국가이미지광고에 대한 수용자반응의 비교에서 광고태도는 통계적으로 유의미한 수준에서 기업 소프트파워 혼합 국가광고가 순수 국가이미지 단독광고보다 높게 나타났다. 국가태도와 관광의도 역시 통계적으로 유의미한 수준은 아니지만 기업 소프트파워 혼합 국가광고가 높게 나타났다. 둘째, 성별에 따른 광고태도, 국가태도, 관광의도를 비교한 결과, 남성이 여성보다 전반적으로 높게 나타났으나 통계적으로 유의미한 수준은 아니었다. 셋째, 광고유형과 성별에 따른 수용자반응에서 상호작용효과는 나타나지 않았다. 본 연구결과로 판단해 보면, 세계를 무대로 활동하는 대기업들의 글로벌 마케팅 커뮤니케이션을 통해 축적된 기업들의 브랜드파워가 한국의 국가커뮤니케이션에 긍정적인 공적외교(public diplomacy)효과를 제공하고 있는 것으로 생각된다. 본 연구결과에 대한 학술적, 이론적 함의들이 논의되었다. This study aims to verify the effect of the country communication activity which combined corporate soft power together on the local country residence responses. The independent variables are 2 different types of advertising used soft power. That is to say, solo country image advertising, country image mixed corporate image advertising. The dependent variables are attitude toward advertising, attitude toward country, tourism intention. The research results are follows. First, there was difference between solo country image advertising and country image mixed corporate image advertising. That is to say, country image mixed corporate image advertising was higher than solo country image advertising in terms of 3 variables, attitude toward advertising, attitude toward country, tourism intention. This result showed that Korea’s corporate soft power has been rapidly increased comparing past 2000s situation which country image was so low qualitative and low credible that not so good impact on global brand image on the contrary. The research result showed that the power of Korea’s corporate image increased comparing with the power of country image. And even though the country image mixed corporate image advertising was the higher than solo country image advertising, global country communication should consider in detail concerning using corporate soft power in terms of its brand identity.

도시경관디자인 개선을 통한 지방자치단체의 도시브랜드 구축

진용주(Jin, Young-Ju),박창일(Park, Chang-Il),권경주(Kwon, Kyung-Ju) 계명대학교 사회과학연구소 2015 한국사회과학연구 Vol.34 No.1

City branding has become one of the most powerful tool in city marketing strategy. There has been a general agreement among academics and practitioners that cities can be branded in the same way as consumer goods and services can. This paper reviewed the published articles regarding "city marketing, city brand and city Landscape design", "The role of city brand in Regional government", "city renovation", city marketing through Community business". And this paper also reviewed the success case of city Landscape improvement design which was executed in Sangdong-myen, Milyang city. That is to say, many academical and practical things were discussed such as "background of city renewal plan", "problems which should be solved", "solution alternatives", "the guidelines of city renovation design", "things that community should cooperate with regional government", "governmental support for sustainable development". A major contribution of this paper is to influence to other cities which are planning to improve city landscape in terms of the guidelines of city brand design and city marketing.