전자무역시대의 해상보험계약에 있어서 고지의무위반의 효과에 관한 고찰

황성분(Seongboon Hwang) 한국인터넷전자상거래학회 2012 인터넷전자상거래연구 Vol.12 No.1

As a contract of insurance is based upon the utmost faith, a party of insurance contract shall disclose material facts to the other party involved. Under the Korean Commercial Code Article 651, the insured must disclose all the material acts to the insurer before entering into an insurance contract. The Marine Insurance Act 1906 of the United Kingdom also stipulates that a contract of insurance is based upon the utmost good faith. In the Korean law, the insurer is, in order to reject claim under insurance policy, required to prove that there is no causal relation between the breach of the duty and the loss. In English las, there is no requirement such as the Korean law, but the insurer is, in order to avoid insurance contract subject to the breach of the duty, required to prove that he was induced to enter the contract by reason of non-disclosure of the assured.

중국인의 한국의료관광유치를 위한 홍보방안

진용주(Jin, Young-Ju),황성분(Hwang, Seong-Boon) 계명대학교 사회과학연구소 2015 한국사회과학연구 Vol.34 No.2

한국이 관광한국을 유지하고 발전시키기 위해서는 결국 관광경쟁력을 높일 수밖에 없다. 이러한 경쟁력 강화방안은 외국인에게 편리하고 친절한 한국을 만드는 것이다. 이를 위해 정부와 관광업계가 함께 내놓은 대책은 외국 관광객의 불만요인을 적극적으로 해소한다는 것과 한국국민들의 외국인 환대 수준을 높이겠다는 것이다. 또한 외국 관광객들의 다양한 욕구, 특히 의료관광욕구를 충족시켜 관광경쟁력을 강화하겠다는 것이다. 최근 들어 국내 지방자치단체들 역시 의료관광유치를 통한 창의적 도시마케팅을 시도하고 있으며, 이를 통하여 지역경제를 활성화 하고자 노력하고 있다. 본 연구는 기존 문헌연구를 통하여 의료관광의 개념, 국내와 해외국가들의 의료관광유치현황, 중국관광객의 한국관광 정보이용도와 만족도를 살펴보았다. 그리고 최근 중국 심양지역에 대한 의료관광유치를 통해 지역이미지개선과 관광활성화를 실행하고 있는 서울 중구의 홍보방안사례를 제시하였다. 본 연구는 의료관광유치를 통한 지역이미지개선과 관광활성화를 시도하고 있거나, 계획하고 있는 지방자치단체들의 실무차원에 도움을 줄 것으로 기대하고 있다. It is essential for Korea to reinforce the competitive tourism power in order to sustain and increase the scale of Korean tourism. To achieve this government objective, Korea should improve the convenience and kindness level for foreign tourists. The government and Tourism industry announced altogether the new polices that they would positively reduce the dissatisfaction level of foreign tourists and would increase the level of hospitality for foreigners. Moreover they would try to suffice foreign tourists’ needs for medical tourism. Recently regional government are trying creative city marketing through introducing medical tourism, and they are going to activate the regional economy. This researchshowed the concept of medical tourism, the situational analysis of polices of domestic and foreign governments, the factors of satisfaction and dissatisfaction of Chinese tourists through literature reviews. And this research introduced the PR case study of Jung-gu in Seoul to induce Chinese tourists for medical tourism. This research is expecting to help the regional governments which they were planning to activate regional tour industry through medical tourism.

제3자에 대한 보험자대위 관련문제에 관한 연구

조현정(Cho Hyun-Jeong),황성분(Hwang Seong-Boon) 계명대학교 사회과학연구소 2004 한국사회과학연구 Vol.23 No.1

한·중 FTA 체결과 무역기술장벽(TBT)에 관한 연구

김태형(Tae-Hyeong Kim),황성분(Seong-Boon Hwang) 한국무역연구원 2013 무역연구 Vol.9 No.6

According to the trends of new trade liberalization in the era of Free Trade World, tariff barriers have been lowered steadily, but both developed and developing countries have been using non-tariff barriers such as Technical Barriers to Trade(TBT) to protect their own industry and economy. Korea has a high level of dependence on trade for its economic growth. In order to further explore its new markets and to avoid TBT hindrance in its trade with foreign countries, Korea needs not only to agree as many Free Trade Agreements(FTAs) with other countries, but also it needs to develop effective strategies toward FTA/TBT negotiations in order to help exporting businesses to enhance their competitiveness in China. In conclusion, this study recommends Korean government and businesses to take into consideration of the following research results in the process of upcoming Korea-China FTA Agreement negotiations: First, keen understanding of and continuous interest in TBT by the Korean Government and businesses are most needed to fully utilize and implement the current WTO/TBT Agreements to surmount the trade protection techniques(TBTs) canied out by many countries. Secondly, for better competitiveness of export businesses, national standard systems and regulations for TBT by Korean government should be set up and maintained rigorously, Thirdly, business lawyers and experts in TBT negotiations should be secured in tandem with by upgrading Korea's capabilities of technical regulations, standards, and conformity assessment procedures. Fourthly, China's TBT notifications, trends and policies should be continuously monitored through cooperations among businesses and government as well in order to be in a better position in negotiating FT A with China.

국가 브랜드파워를 활용한 기업커뮤니케이션이 현지국가 소비자에게 미치는 효과: 중국지역에 대한 한국기업의 글로벌 커뮤니케이션을 중심으로-

진용주 ( Young Ju Jin ),김광협 ( Gwang Hyep Kim ),박창일 ( Chang Il Park ),황성분 ( Seong Boon Hwang ) 한국지역언론학회 2015 언론과학연구 Vol.15 No.2

과거 국내의 대기업들은 글로벌 마케팅에서 국가브랜드파워를 활용하는 것을 기피하는 경향이 많았다. 그러나 최근 대한민국의 위상은 과거의 수준과는 다르게 한층 높아진 상황이다. 본 연구는 한국기업의 글로벌 커뮤니케이션에서 국가브랜드파워를 활용한 기업커뮤니케이션 활동이 현지국가 수용자반응에 미치는 효과를 살펴보고자 하였다. 독립변수는 순수 기업이미지 광고, 국가브랜드파워 혼합형 기업이미지 광고의 2가지 유형을 통하여 차이를 비교하고자 하였다. 종속변수는 광고태도, 기업태도, 제품구매의도로 설정하였다. 조사응답지역은 최근 대한민국의 최대 경제교역국인 중국을 대상으로 하였다. 연구결과, 첫째, 글로벌 커뮤니케이션 활동에서 순수 기업이미지 광고와 국가브랜드파워 혼합형 기업이미지 광고에 대한 수용자반응의 비교에서 광고태도, 기업태도, 제품구매의도 모두에서 통계적으로 유의미한 수준에서 국가브랜드파워 혼합형 기업광고가 높게 나타났다. 둘째, 성별에 따른 광고태도, 기업태도, 제품구매의도를 비교한 결과, 통계적으로 유의미한 수준은 아니지만 남성이 여성보다 전반적으로 높게 나타났다. 셋째, 광고유형과 성별에 따른 소비자반응의 상호작용효과는 나타나지 않았다. 본 연구결과로 판단해 보면, 대한민국 국가브랜드 파워가 대기업들의 글로벌 커뮤니케이션에 긍정적인 후광효과를 제공하고 있는 것으로 생각된다. 본 연구결과에 대한 학술적, 이론적 함의들이 논의되었다. This study aims to verify the effect of the corporate communication activity which combined national brand power together on the local country residence responses. The independent variables are 2 different types of advertising used brand power. That is to say, solo corporate image advertising, corporate image advertising mixed with national image. The dependent variables are attitude toward advertising, attitude toward company, purchase intention. The research results are follows. First, there was significant difference between solo corporate image advertising and corporate image advertising mixed with national image. That is to say, corporate image advertising mixed with national image was higher than solo corporate image advertising in terms of 3 variables, attitude toward advertising, attitude toward company, purchase intention. This result showed that Korea``s national brand power has been rapidly increased comparing past 2000s situation which national image was so low qualitative and low credible that not so good impact on global corporate brand on the contrary. The research result showed that the power of Korea``s national image increased as much as the power of corporate image. And even though corporate image advertising mixed with the national image was higher than solo corporate image advertising, global company should consider in detail concerning using national brand power in terms of its brand identity.

국가와 기업의 소프트파워를 연계한 효율적 커뮤니케이션 방안모색

진용주(Jin, Young Ju),김광협(Kim, Gwang Hyep),박창일(Park, Chang Il),황성분(Hwang, Seong Boon) 계명대학교 사회과학연구소 2014 한국사회과학연구 Vol.33 No.2

This study aims to analyse the key image factors of global communication activity and to find the efficient ways for Nation and Global company to communicate with the local country. This research largely reviewed 3 parts of communication fields to find the solutions. That is to say, ‘the conceptual and operational definition of soft power and importance of soft power’, ‘the current status of Korea’s national brand and the connecting situation of Nation and global company for global communication’, ‘the soft power factors which Chinese think about Korea and Korea companies’. The research results were as follows. First, soft power, which are ethical principle, persuasive manner and cultural contents, is more important communication factor than hard power, which are economic scale and military power, for Nation and global company to persuade regional consumer. Second, the importance of National brand, which strongly support the global companies’ credibility to local people, became much higher than any other previous economic ages. Especially Korea’ National brand power has rapidly increased due to K-POP, TV-CM drama, international sports celebrities. For these reasons, Korea’s global companies should consider the uses of National brand image on the contrary. Third, the soft power which Chinese think about Korea was K-POP, TV DRAMA, Movie & TV stars for Korea, and ICT technique, strong brand preference for SAMSUNG.