화장품 광고모델 호감도가 브랜드 자산과 구매의도에 미치는 영향 - 소비유형을 중심으로

조윤민,김계숙,강신옥 대한피부미용학회 2015 대한피부미용학회지 Vol.13 No.2

This study aims to examine the effect of the preference of the advertising model on advertisement attitudes, brand attitudes, brand awareness, brand loyalty, and purchase intention to find the differences of routes and effect according to moderating variables (waste-type, thrift-type) in the customer types. The summarizations of the study results are as follows: First, the preference of the advertisement model had a significant and positive effect on advertisement attitudes, brand attitudes, and brand awareness. Second, advertisement attitudes had a positive effect on purchase intention, which is significant, but it had no significant effect on brand attitudes. Third, brand attitudes had a positive effect on brand loyalty and purchase intention which is significant. Fourth, brand awareness had a significant and positive effect on brand loyalty and purchase intention. Fifth, the preference of the advertisement model had no significant effect on brand loyalty and purchase intention. Sixth, the results of analyzing the customer types into the waste-type and the thrifttype which were responded to the questionnaire papers of this study demonstrate that there would be no significant difference in the moderating effect of each variable. This study reveals that the preference of the advertisement model had a direct effect on advertisement attitudes, brand attitudes, and brand awareness, but did not direct effect on brand loyalty and purchase intention. Therefore, in terms of the customer preference of the advertisement model, when customers perceive advertisement attitudes, brand attitudes, and brand awareness highly, it is seen that this leads to the substantial purchase. Advertisement attitudes had no significant effect on brand loyalty, but had a significant effect on purchase intention. Therefore, it is revealed that favorable attitudes to the advertisement can be connected to the simple purchase, but did not have an effect on brand loyalty. Meanwhile, brand attitudes had a significant effect on brand loyalty and purchase intention. This demonstrates that costumer’s feeling towards brand would enhance brand loyalty, leading to purchase. The study results indicate that to enhance the favorable advertisement, brand attitudes, and brand awareness instead of inducing purchase behavior only with the preference of a certain model in using the advertisement model in cosmetics, is liable to be connected to the direct purchase. Therefore, if brand loyalty and purchase intention are drawn by establishing brand assets such as brand attitudes and brand awareness, it would be more effective than marketing techniques, using popular stars.

수술실 CCTV 설치 및 운영 의무화

조윤민 한국의회발전연구회 2021 의정연구 Vol.27 No.2

건축재료로부터 방출되는 라돈방사능 감소를 위한 흑탄과 활성탄 효과

조윤민(Cho Yun Min),이화형(Hwa Hyung Lee) 한국가구학회 2011 한국가구학회지 Vol.22 No.1

Recently, interest in indoor air quality is increasing. Especially, radon radioactivity among the indoor air is a well-known risk factor for lung cancer because of ionizing radiation in the form of α-particles. This study was carried out to investigate effect of black charcoal and activated carbon for reduction of radon radiation that emitted from building materials. Black charcoal and activated carbon were used as a barrier which was against the infiltration of radon. The source of radon was gypsum board. Two types of charcoal barrier were powder- and board-type with 5 mm, 10 mm thickness respectively. The method for this determination is evaluated radon concentration in chamber. The measurements were performed with radon detector, SARAD3120. Results of this study are as following: Black charcoal and activated carbon confirmed the highly efficient barrier. Radon concentration was reduced from 72% to 85% as compared the control chamber. Radon reduction capability, however, was no difference as barrier’s types. Results obtained in ventilation condition, radon concentration shows 5.93 pCi/L on average in the closed condition and shows 2.69 pCi/L in the opened condition.

노인장기요양보험 도입이 요양병원 입원환자의 장기요양시설 이용에 미친 영향

조윤민 ( Yoon-min Cho ),권순만 ( Soonman Kwon ) 한국보건경제정책학회(구 한국보건경제학회) 2020 보건경제와 정책연구 Vol.26 No.4

2008년 우리나라에는 심신기능이 저하된 노인들에게 일상생활을 돕는 목적으로 노인장기요양보험이 도입되었다. 본 연구에서는 노인장기요양보험 도입 이후, 비효율적 의료자원 사용이라고 인식되었던 사회적 입원이 장기요양서비스 이용으로 대체되었는지 알아보기 위해, 노인장기요양보험 도입이 요양병원 내 입원환자의 장기요양시설 이용에 미친 영향을 파악하고자 하였다. 연구 결과, 정책수혜군의 장기요양시설 이용확률이 비교군보다 19.9% 더 높은 것으로 나타났다. 한편, 요양병원에 적용되는 재원일수에 따른 입원료 수가 감산제의 효과를 살펴본 결과, 입원료 5% 감산은 정책수혜군의 장기요양시설 이용에 미치는 영향은 없었던 반면 10% 감산은 장기요양시설 이용을 양의 방향으로 조절하는 것으로 나타났다. 결론적으로, 장기입원을 방지하고자 시행되고 있는 입원일수에 따른 입원료 수가 감산제의 효과가 제한적이므로 실효성이 있는 수준까지 감산 수준을 높이는 것을 제안한다. The public Long-term Care Insurance (LTCI) was introduced in July 2008. The main purpose of LTCI is to contribute to healthy aging of older people by providing timely and appropriate care services. Furthermore, it is expected to improve the distributional efficiency by reducing older people’s social admissions, which is considered medically unnecessary, due to social reasons such as an absence of the in-home caregiver. This study aimed to evaluate the effects of the LTCI introduction on utilization of long-term care facility (LTCF) by inpatients in long-term care hospitals (LTCH). In particular, whether the medical fee reduction, which is the penalty for extended hospital stays, has affected the LTCF uses by the LTCH patients was evaluated. The results showed that LTCF uses of the treatment group was 19.9% higher than that of the comparison group. In order to estimate the effect of the medical fee reduction policy, an interaction term between the policy treatment and medical fee reduction was introduced in the model. Study results indicated that the 5% reduction of the medical fee did not affect the use of LTCF of the treatment group while while a 10% reduction increased the LTCF utilization. In conclusion, in order to improve the care continuity between medical services and long-term care and to reduce hospitalization with long-term stay, it is necessary to reform the medical fee reduction policy as penalty for long-term stay in long-term care hospital.

실시간 객체 탐지를 활용한 자동화된 라벨 인쇄 검사법

조윤민(Yunmin Cho),서승호(Sungho Suh),이해봄(Haebom Lee),경규빈(Kyubin Kyoung),오형민(Hyeongmin Oh),황종운(Jongwoon Hwang) 한국정보과학회 2019 한국정보과학회 학술발표논문집 Vol.2019 No.6

머신러닝을 이용한 2차원 사람 관절 추출 및 Kinect를 활용한 3차원 움직임 적용

조윤민(Yunmin Cho),이승규(Seungkyu Lee) 한국정보과학회 2019 한국정보과학회 학술발표논문집 Vol.2019 No.12

통일대비 대북 ODA 사업현황: 북한 보건의료분야 ODA 지원 현황을 중심으로

하솔잎,조윤민,김선영 서울대학교 통일평화연구원 2018 통일과 평화 Vol.10 No.2

This study aims to overview and examine the recent trends of development assistance in the healthcare sector for North Korea, by the channel and type of aid (such as the Korean government, other public and private organizations, international agencies, and other foreign aid donors), in order to provide insights for the future direction for the healthcare aid for North Korea. To identify the amount of the healthcare sector aid provided to North Korea, a comprehensive database was constructed by compiling ODA data from the OECD CRS, Korean NGO’s reports, Korea EXIM bank reports and unification white paper from the Ministry of Unification. A total of 562 projects were identified for the period between January 1995 and July 2018, and were analyzed. The results shows that the number of aid projects of national private organizations was 84 accounting for 14.9% of the total of the healthcare sector aid for North Korea. Provision of medicines and medical devices was the largest part of the aid. The results also indicate that, in case of the national public organizations, the aid on supporting medical devices and equipment accounts for 45.5%. International NGOs and international organizations mainly carried out ODA projects on healthcare for North Korea as donors. The main aid areas were strengthening health workforce capacity through work-based training, improving health care system, and healthcare policy. However, the amount of aid to North Korea has been affected by inter-Korean relations and global political situations since 1995. Overall, our study suggests that, for providing sustainable development assistance to North Korea, the following activities are warranted: first, increase of financial and technical support for healthcare policy and training health workforce in North Korea, second, constructing comprehensive plan for the healthcare system development through building cooperative network between Korean government and the North Korean government; and lastly, strengthening Korean government’s capacity as a facilitator between the international organizations, the North Korean government, the domestic and international NGOs. 본 연구의 목적은 보건의료분야 대북지원 사업 현황을 공여기관(국내 민관기관, 국내정부기관, 해외기관)별로 구분하여 기초 데이터베이스를 구축, 분석하고, 이를 바탕으로향후 보건의료분야 대북지원 사업이 나아가야 할 방향을 제시하는 것이다. 본 연구에서의 분석대상은 1995년부터 2018년 7월까지 수행된 총 562개의 한국 정부기관, 한국 민간기관, 해외기관의 대북지원사업과 보건의료분야 대북지원 사업 전반이다. 기초 데이터베이스 구축을 위한 자료수집 방법으로는 문헌조사와 통계자료조사를 이용하였으며, 총 562개의 사업에 대한 정보가 수집되었다. 분석 결과, 562개 사업 중 국내민간기관 주도의 보건의료분야 지원사업은 84개(14.9%)였으며 주요 지원분야로는 의약품과 의료장비의 지원이 가장 높은 비중을 차지하였다. 한국 정부기관에 의한 지원은 의료장비나 기기, 의약품과 병원시설 건립 등이 가장 큰 비중을 차지하였으며, 특히 의료장비 및 의료기기에 대한 지원은 한국정부의 전체 보건 의료분야 대북지원 규모 중 45.5% 를 차지하였다. 해외기관의 보건의료분야 대북 지원사업은 주로 국제기구 및 국제 NGO 에 의해 수행되었으며, 보건인력 역량강화, 보건의료 시스템 개선, 보건 정책 증진 등과같이 장기적이며 전문성이 요구되는 기술전수 영역의 지원이 많은 것으로 파악되었다.그러나 남북관계 및 세계정세에 따라 사업 내용 및 규모에 변이가 있어 왔으며 최근에는그 규모가 급격히 감소하였다. 본 연구에서 파악된 내용에 근거하여 볼 때, 지속적인 대북지원을 위한 방안으로 첫째, 국내 정부기관 및 민간기관의 대북보건 정책과 보건 서비스, 보건인력 교육에 대한지원증대, 둘째, 남북 협력체계를 통한 보건의료체계개발 종합계획 구축, 셋째, 북한과국제기구, 국내외 NGO들 간 의사결정 조정자 및 조력자로서의 한국정부의 역량 강화가필요하다고 사료된다.

탄소보드 신제품과 이종재료 복합구조의 공기유입구 구명

이화형,조윤민,박한상,김윤희 韓國木材工學會 2004 한국목재공학회 학술발표논문집 Vol.2004 No.-

습식공정에 의한 백탄보드의 제조와 성능

이화형,조윤민,박한상 韓國木材工學會 2004 한국목재공학회 학술발표논문집 Vol.2004 No.-

mHealth를 이용한 중고령자 대상 만성질환 관리 연구

김유진,이재윤,조윤민,김홍수 한국노인복지학회 2018 한국노인복지학회 학술발표논문집 Vol.2018 No.6