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온라인 추천 상품의 제시방법이 웹사이트 이용의도에 미치는 영향 -심적 시뮬레이션의 매개효과를 중심으로-
이하경,안서원 한국의류학회 2018 한국의류학회지 Vol.42 No.6
This study tests the effect of recommended product presentation on consumers' usage intentions of a website, mediated by mental simulation. Mental simulation refers to perceptual experience, a more automatic form of mental imagery, initiated by exposure to the representations of objects. This study expects that when compliments of clothes (coordination items) are vertically presented online, consumers are likely to feel as if they wear the outfits due to the activation of mental simulation. The survey was conducted on 147 women in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using exploratory factor analysis and bootstrapping analysis by SPSS 20.0. The results show that when compliments (vs. substitutes) of clothes are presented, participants perceive a greater mental simulation. When compliments of clothes are vertically presented (vs. horizontally presented), mental simulation is also highly driven. In addition, mental simulation mediates the effects of online product presentation on consumers' usage intentions of a website. The findings of this study contribute to marketing strategies of online retailers in terms of how product recommendation can be offered to consumers with more psychological benefits.
조선 후기 범상부도죄의 정치적, 법제사적 의미: 이의연 사건과 『속대전』 규정을 중심으로
이하경 한국사학회 2019 史學硏究 Vol.0 No.136
The purpose of this study is to examine the political and legal implications of ‘Criminal Contempt of King’ [Pŏmsangbudojoe] in the late Chosŏn Dynasty, focusing on the treason case of I Ŭiyŏn and the regulations of Sok Taejŏn (Supplementary Grand Code), promulgated in 1746. ‘Criminal Contempt of King’ refers to a crime, in which certain words or remarks disrepect and slander the king or the court. Although outrageous behaviors and languages had been strictly restricted since the earliest days of the Chosŏn Dynasty, the importance of relevant regulations became prominent during the later period of the dynasty. At the State Tribunal, where capital crimes such as treason, rebellion, and lèse-majesté were investigated and judged, problematic words of slandering or disrespectful acts against the king were one of the significant reasons of prosecution. In contrast to outright rebellion and coups, what political implications did disrespecting and slandering the kings have? Starting from this question, this paper analyzes treason cases of “Criminal Contempt of King” recorded in the Interrogation Records. Also, it examines the legal foundations of its criminal offenses which were first stipulated in Sok Taejŏn. 본 연구에서는 영조 즉위년의 이의연 사건과 『속대전(續大典)』의 범상부도(犯上不道) 규정을 중심으로 조선 후기 범상부도죄의 정치적, 법제사적 의미를 고찰하고자 한다. 범상부도죄는 상소문의 문구나 특정 발언을 통해서 왕을 모욕했다는 이유로 형벌을 내리는 조선 후기의 죄목을 말한다. 범상부도한 언행에 대한 규제는 조선 초기에는 주로 난언(亂言) 죄를 원용해 오고 있었으나, 조선 후기에 더욱 중요하게 논의된 것으로 보인다. 그런데 직접 무력적인 시위를 하거나 실제 궁궐을 향해서 돌진하는 봉기를 모의했음이 아니라, 왕을 비방하거나 왕에 대해 불경한 언행을 했다는 점을 문제 삼았다는 것은 어떤 정치적 의미가 있는 것인가? 본 연구는 이와 같은 문제의식에서 출발하여, 범상부도 죄목에 대해 심층적으로 분석하고자 한다. 우선, 구체적인 범상부도사건을 검토하면서 사건의 해결 과정에서 범상부도의 의미가 어떻게 전유되고 있었는지를 살핀다. 또한, 범상부도죄는 『속대전』에서 처음으로 규정하였는데, 범상부도 죄목의 규정이 갖는 법제사적 의미를 밝히고자 한다.
이하경 한국복식학회 2017 International journal of costume and fashion Vol.17 No.2
This study explored the role of consumers’ characteristics, such as the need for variety and product familiarity, which can drive consumers’ choice satisfaction under choice overload. Making a choice from many options can lead to decreased satisfaction with the chosen option and increased negative emotions, including disappointment and regret. However, these negative effects from complex assortment and cognitive effort can be mitigated by individual’s’ desire (i.e., need for variety) and ability (i.e., product familiarity) to process overwhelming choice options. A total of 322 data were collected through Amazon Mturk and moderated mediation model was conducted to test hypotheses. The results revealed that perceived assortment complexity increased the perceived effort. Both perceived assortment complexity and perceived effort decreased consumers’ choice satisfaction. However, consumers with high-level need for variety and product familiarity showed a great choice satisfaction, regardless of the levels of assortment complexity and perceived effort. These findings precisely predicted how the negative effects of assortment complexity and perceived effort on choice satisfaction could be mitigated in the stores. Retailers could also use the findings of the current study when developing their assortment strategies through personalization by understanding their target consumers and offering an appropriate number of options.
패션상품 챗봇에 대한 신뢰 형성 요인 - 지각된 지능과 긍정적 인지의 매개효과를 중심으로 -
이하경,윤남희 한국의류산업학회 2022 한국의류산업학회지 Vol.24 No.2
This study explores the effect of anthropomorphism on fashion chatbot reliability, mediated by perceived intel- ligence and cognitive evaluation. The moderating effects of individuals’ need for human interaction between chatbot anthro- pomorphism and perceived intelligence, cognitive evaluation, and chatbot reliability are also explored. Participants, who were recruited through the online research firm, responded to questions after watching a video clip showing a conversation with a fashion chatbot on a mobile screen. The data were collected through Mturk, a crowdsourcing platform with an online research panel. All responses (N = 212) were analyzed using SPSS 26.0 for the descriptive statistics, frequency analysis, reli- ability analysis, exploratory factor analysis, and PROCESS procedure. The results demonstrate that chatbot anthropo- morphism increases chatbot reliability, and this is mediated by chatbot intelligence. Although chatbot anthropomorphism increases cognitive evaluation, the effect of cognitive evaluation on chatbot reliability is not significant; thereby, the effect of chatbot anthropomorphism on chatbot reliability is not mediated by the cognitive evaluation. The direct effect of anthro- pomorphism on chatbot reliability is also moderated by individuals’ need for human interaction. For participants with a high need for human interaction, chatbot anthropomorphism increases chatbot reliability; however, anthropomorphism does not sig- nificantly affect chatbot reliability for participants with a low need for human interaction. The study’s findings contribute to expanding the literature on consumers’ new technology acceptance by testing the antecedents affecting service reliability.