Developing a Nomological Network for Destination Visit Intentions as a Quality of Website Features

정남호(Nam Ho Chung),이현애(Hyun Ae Lee),이승재(Seung Jae Lee),구철모(Chul Mo Koo) 한국경영학회 2014 한국경영학회 통합학술발표논문집 Vol.2014 No.8

Tourism products, in its heterogeneous, intangible and perishable nature, render the intensive information more valuable compared to other industries. The advent of high speed Internet and high-tech communication technologies needs a paradigm shift in information and tourism, and Smart Tourism is emerging. DMOs (Destination Management Organization), as a web-based marketing service, provide information and images about the destination via websites; and this has great effects on the potential tourists’ decision making process. This paper supposes that the quality of the destination website is positively correlated with the continuance visit to the destination website and the website quality-continued usage intention association subsequently affects the intention to visit the destination. To prove the proposition, a research model that combines DeLone & McLean’s IS Success Model (1992, 2003) with Bhattacherjee’s Expectation-Confirmation Model (2001), was suggested, and tested with potential tourists who visited VisitKorea.com, a destination website of Korea. As a result, all the hypotheses postulated were selected, and the results found that the information quality, in particular, has the greatest effect on confirmation, and the continuance visit to the destination website actually consolidates the intention to visit the destination.

유비쿼터스 기반 텔레매틱스 단말 소프트웨어 아키텍처 연구

정남권(Namkwon Jung),이종근(Jongkeun Lee),이동훈(Donghun Lee) 한국자동차공학회 2004 한국자동차공학회 춘 추계 학술대회 논문집 Vol.- No.-

We are in the personal computing era, person and machine communicating through the computer that sits on lop of the desk. Next comes the third paradigm computing, ubiquitous computing, when technology recedes into the background of our lives. This paper presents the telematics software architecture which opens in-vehicle network to the broader network infrastructure of the outside by adopting Ubiquitous Computing to the electronics of vehicle. The proposed architecture is composed of OSGi (Open Service Gateway Initiative) and a number of layers based on Java technology, emphasizing the open aspect of the ubiquitous network. It also guides the way into which telematics develops in accordance with the realization of Ubiquitous Technology.

어메니티 지향적 지방행정을 위한 정책평가 모델의 개발

정남수 ( Nam Su Jung ),이지민 ( Ji Min Lee ),이정재 ( Jeong Jae Lee ) 한국농촌계획학회 2004 농촌계획 Vol.10 No.2

According to the growing concerns of the public with efficiency and effects of regional policies, their assessment works have become an important issue. Up to now, several studies have been carried out on economic effects of policies using conventional cost/benefit analysis, while there have been few studies on assessment of amenity oriented policies. From the above consideration, this study tried to develop An Annual Expenditure Assessment Model (AEAM) for amenity-oriented policy-making in rural area. As a pre-work for model development, the hierarchical indices system for rural development and the classification system of expenditure were designed. Being based on high significant relationship between rural amenities and local government expenditure, a linear optimization model for maximization of regional amenity was constructed. Through a case study of Sunchang-gun, Chonbuk-province, the model applicability was ascertained.

유전자 알고리즘을 이용한 퍼지인식도 생성 메커니즘의 의사결정 효과성에 관한 실증연구

정남호(Namho Chung),이남호(Namho Lee),이건창(Kun Chang Lee) 한국경영과학회 2007 經營 科學 Vol.24 No.2

Fuzzy cognitive map (FCM) has long been used as an effective way of constructing the human's decision making process explicitly. By taking advantage of this feature, FCM has been extensively used in providing what-if solutions to a wide variety of business decision making problems. In contrast, the goal-seeking analysis mechanism by using the FCM is rarely observed in literature, which remains a research void in the fields of FCM. In this sense, this study proposes a new type of the FCM-based goal-seeking analysis which is based on utilizing the genetic algorithm. Its main recipe lies in the fact that the what-if analysis as well as goal-seeking analysis are enabled very effectively by incorporating the genetic algorithm into the FCM-driven inference process. To prove the empirical validity of the proposed approach, valid questionnaires were gathered from a number of experts on software sales, and analyzed statistically. Results showed that the proposed approach is robust and significant.

기업용 S/W 판매전략 공유를 위한 인지지도 기반의 암묵지 관리 접근법

정남호(Namho Chung),이남호(Namho Lee),이건창(Kun Chang Lee) 한국경영과학회 2007 韓國經營科學會誌 Vol.32 No.4

Dramatic development of information technology requires new type of sales strategy to enterprise S/W dealers. That is, one should thoroughly consider diversified types of enterprise S/W and more elaborated consumer needs to establish successful sales strategy. However, various factors that should be considered in establishing enterprise S/W sales strategy are different according to types of enterprise S/W and hard to be managed systematically which led to the current situation where they have not been discussed enough. Therefore, this study introduced the relationship between the factors that affect selection of enterprise S/W using the concept of cognitive map on various enterprise S/W sales cases. Through this process, this study grouped the cognitive maps of similar cases to introduce their characteristics and made this result to be practically useful to enterprise S/W sales strategy.

노령화사회에 대비한 농촌지역 장수도의 정의 및 장수지역 기준마련에 관한 연구

정남수 ( Jeong Nam Su ),이정재 ( Lee Jeong Jae ),김한중 ( Kim Han Jung ),이지민 ( Lee Ji Min ),서교 ( Seo Gyo ),이호재 ( Lee Ho Jae ) 한국농촌계획학회 2003 농촌계획 Vol.9 No.3

In this study, the longevity index was suggested for researches about social and environmental effects to human immorality and criteria for defining longevity area were developed using statistical analysis. Candidates indexes based on researches about the trend of human death ratio were investigated. As a result statistical analysis ratio of population over 85 years old and over 65 years was selected as a longevity index. Statistical analysis on the longevity distribution at each district showed that `eup` and `myun` are appropriate spatial unit to study social and geographical characteristics of longevity. The spatial analysis using the ArcView^(TM) with the suggested index shows the time dependent variances of degree of immorality and spatial relationship between degree of immorality and human migration.

우엉가루를 첨가한 멥쌀다식의 품질특성

정남용(Chung, Nam-Yong),이인숙(Lee, In-Sook),이수한(Lee, Su-Han),신미혜(Shin, Mee-Hye) 한국외식산업학회 2016 한국외식산업학회지 Vol.12 No.1

FE-BEM을 결합한 벽체의 해석모델 개발

정남수,최원,이호재,김한중,이정재,김종옥,Jung , Nam-Su,Choi, Won,Lee, Ho-Jae,Kim , Han-Joong,Lee , Jeong-Jae,Kim, Jong-Ok 한국농공학회 2004 한국농공학회논문집 Vol.46 No.5

Methodologies of the finite element and boundary element are combined to achieve an efficient and accurate analysis model of frame structure containing shear wall. This model analyzes the frame by employing the finite element method and the shear wall by boundary element method. This study is applicable to a specific situation, where the boundary element is surrounded by finite elements. By employing FE dominant method in which boundary stiffness matrix is transformed into finite element stiffness matrix, boundary element and finite element method are combined to analyze frame structure with walls.

IPA 분석을 통한 수안보 온천제의 활성화 방안에 관한 실증연구

이용기(Lee Yong Ki),정남호(Nam Ho Chung),이충기(Choong Ki Lee) 한국마케팅과학회 2005 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

최근 들어 지역축제가 지역혁신 전략의 주요 트렌드가 되어가고 있다. 이러한 관점에서 본 연구에서는 지역축제의 어떠한 구성요인이 방문객의 만족도에 영향을 미치는지 파악하고자 한다. 특히, 본 연구에서는 IPA분석 기법을 이용하여 지역축제에 대한 만족도와 중요도의 차이분석을 수행하고자 한다. 이러한 연구목적을 달성하기 위하여 수안보 온천제를 대상으로 응답자를 선정하여 방문객의 만족도에 영향을 미치는 요인을 찾고자 하였다. 자료의 분석은 SPSS 10.0으로 수행되었으며 총 222부의 설문이 획득되어 분석되었다. 분석결과 IPA 분석을 통하여 수안보 온천제의 활성화 할 수 있도록 지침하는 전략적인 프레임워크를 제시하였다. Recently, regional festival becomes a major trend in the regional innovation strategy. From this perspective, this study was to investigate the relationship between influencing factors of regional festival and user satisfaction. And, this research was to examine the differences between importance and performance of regional festival factors using IPA (Importance Performance Analysis). For these purpose, a sample in Suanbo spa festival was randomly chosen were asked to find the factor affecting entirely user satisfaction. The data were analyzed with SPSS 10.0. Two hundred-two subjects responded to Questionnaire. The empirical findings suggest the strategic framework using IP A gives guidelines that improve effectiveness of Suanbo spa festival.

관광객의 주문형운송서비스(ODR) 재이용에 관한 연구 : 소비가치이론 및 플랫폼 인퓨전의 개념을 적용하여

이은지 ( Lee Eunji ),이현선 ( Lee Hyunsun ),정남호 ( Chung Namho ),구철모 ( Koo Chulmo ) 대한관광경영학회 2021 觀光硏究 Vol.36 No.5

모바일 기술의 발전으로 온라인과 오프라인 서비스를 연결하는 O2O 플랫폼이 각광받고 있다. 특히, 관광분야에서 주문형운송서비스(Ondemand Ride Service, ODR)는 개별관광객의 증가와 함께 지속적인 인기를 끌고 있으며, 기존의 대중교통 및 운송 시장을 재편하고 있다. ODR의 이용에 대한 사회적 관심에 부응하여, 본 연구는 관광객 관점에서 ODR 플랫폼의 가치 속성을 확인하고 각각의 속성이 플랫폼 활용에 미치는 영향력을 확인하고자 하였다. 구체적으로 소비가치이론을 적용하여, 기능적 가치(정황적 서비스 제공)·사회적 가치(쌍방향 소통)·감정적 가치(서비스 안심성)를 ODR 플랫폼의 가치 속성으로 구성하였다. 또한, 정보시스템 인퓨전을 플랫폼 이용에 대한 내재화 과정으로 개념화하고자 하였으며, ODR의 확장된 사용과 ODR의 통합적 사용의 개념을 매개변수로 상정하였다. 본 연구는 다음과 같은 목적을 갖는다. 첫째, ODR의 가치 속성이 ODR의 확장된 사용과 통합적 사용에 미치는 영향력을 확인한다. 둘째, ODR의 확장된 사용과 통합적 사용이 ODR의 재이용의도에 미치는 영향력을 검증함으로서 플랫폼 인퓨전 과정을 개념화한다. 연구 결과, 제시한 가설들은 모두 채택되었으며, 정황적 서비스 제공·서비스 안심성·쌍방향 소통 순으로 ODR의 활용(확장된 사용 및 통합적 사용)에 유의한 정의 영향력을 미치는 것으로 나타났다. 본 연구는 위와 같은 결과를 바탕으로 ODR 플랫폼 운영자 및 오프라인 상의 서비스 제공자에 대한 제언을 제시하였다. Due to advances in mobile technology, O2O platforms that connect online and offline services are in the spotlight. In particular, in the tourism sector, On Demand Ride Service (ODR) continues to gain popularity with the increase of individual tourists and reorganizes the existing public transportation and transportation market. Responding to the social interest in the use of ODR, this study sought to identify the value attributes of the ODR platform and the impact of each attribute on the use of the platform. Specifically, the customer value theory was applied to organize functional values (contextual service offer), social values (two way communication), and emotional values (service reassurance) into value attributes of the ODR platform. In addition, we tried to conceptualize Information System Infusion as an internalization process for platform use, and we hypothesized the concepts of extended use of ODR and integrative use of ODR as parameters. Based on the consideration of prior research, this study has the following purposes: First, we identify the impact of the value properties of ODR on the extended and integrated use of ODR. Second, we conceptualize the platform infusion process by verifying the influence of extended and integrated use of ODR on the intent of reuse of ODR. This study presents suggestions for ODR platform operators and offline service providers.