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保健·營養側面에서 본 패스트푸드의 外食行動에 관한 實態調査 : 明洞 地域을 中心으로
牟壽美,錢美廷,尹惠英 대한보건협회 1989 대한보건연구 Vol.15 No.1
A study was conducted of 466 customers to investigate eating out behaviours of fast foods at four fast food restaurants of Myung-dong areas in Seoul, in April of 1988. Findings are summarized as follows; The majority, 88% of customers, were aged 14 to 30. The motivation the customers visiting the fast food restaurants by the highest percentage were the following in the order: "convenient to dining", "the adequate place for the companionship", "the surroundings and dining equipment are pleasant and hygienic", "to be able to stay as long as I want". The fast foods purchased by the customers were mostly for snack or ice cream or drink rather than a full meal. Preference was a major factor in food selection from available food items. Ice cream, french fried potato, juice, rolled rice with purple lavers, Mandoo, fried chicken, coke, salad, hamburger, coffee were ranged high on the list of liked foods, in contrast, lower preference was for fish burger, chicken burger, rice cake, and porridge. Customers offered opinions for better fast food service such as lowering the price; developing the fast foods from the traditional Korean foods; increase of vegetables and fruits on fast food menu; more variety of menu. The customers emphasized on the development of Korean traditional beverages for fast foods.
패스트 푸드의 외식행동에 관한 2차 실태조사 : 여의도 지역을 중심으로
이수경,모수미,전미정,백수경 한국식생활문화학회 1989 韓國食生活文化學會誌 Vol.4 No.1
A secondary survey was conducted of 503 customers, to investigate eating out behaviours at five fast food restaurants of Youido apartment compound in Seoul, in April of 1988. The results are summarized as follows: The majority, 84% of customers, were aged 14 to 30, consisting of junior and senior high school children, college students and company employees. In contrast to the previous survey of 1986, in which no elderly customers were found, a small number of elderly customers were observed in this study. The reasons given by customers for patronizing fast food restaurants were the following, from most to least frequent: "convenient", "allows for companionship", "the pleasant place to eat", "dining equipment and tableware are hygienic", "to be able to stay as long as I want", and "foods rapidly served". Only 24.2% of the customers purchased the fast foods for a full meal, 38.3% purchased the foods for snacking, and others purchased ice cream only or drink only. The majority of the customers ate the purchased foods at the fast food restaurants. However, a limited number of female customers preferred to take the packed fast foods to their homes. Taste preference was a major factor in food selection from available menu items, among the younger customers; whereas customers over 30 years old were concerned with nutritive balance. Fried chicken, pizza, rolled rice with laver, ice cream, and juice were high on the list of liked foods; in contrast, lower preference was for fish burger, doughnut, spaghetti, Chajang noodles and chili beans. The survey discovered that the preference for fried chicken, pizza, and salad had increased compared to the previous survey of 1986. Preference by food nationality was highest for Korean food, then Western food, Chinese food, and Japanese food, in that order. Customers offered suggestions for better fast food service, such as lowering the price; greater variety in the menu; developing fast foods from the traditional Korean foods; and increasing the proportion of vegetables and fruits on the fast food menu. The customers, in particular, emphasized a need for the development of Korean traditional beverage of malt drink and persimmon punch, as well as mungbean pan cakes and sweet- spicy rice noodles (docbokki), as fast foods.