텔레비젼 뉴스에 관한 연구 : 뉴스프로그램의 내용을 중심으로

白秀瓊 이화여자대학교 언론·홍보·영상학부 1982 저널리즘연구 Vol.- No.10

의료서비스 마케팅과 고객만족

백수경,Baek, Su-Gyeong 대한병원협회 2002 대한병원협회지 Vol.31 No.5

북한에 있는 친구에게

백수경 한국국어교육학회 1998 세계가 한동네 Vol.1998 No.-

한국과 미국 패션제품의 가격과 객관적 품질에 관한 비교 연구 -1990년대를 중심으로-

백수경,황선진 한국복식학회 2001 춘계 학술대회 Vol.2001 No.-

충북(忠北) 벽촌지역(僻村地域) 국민학교(國民學校) 아동(兒童)의 식생태(食生態)에 관한 연구(硏究)

백수경,최경숙,김복희,윤혜영,모수미,김인숙,강성구,김종낙,Baek, Soo-Kyoung,Choi, Kyung-Sook,Kim, Bok-Hee,Yoon, Hye-Young,Mo, Su-Mi,Kim, In-Sook,Kang, Seong-Goo,Kim, Jong-Nak 한국식생활문화학회 1990 韓國食生活文化學會誌 Vol.5 No.2

An ecological study of food and nutrition was conducted among 198 children, 6 to 12 years old, of the Songmyun elementary school and Samsong elementary school, located in remote villages of Chungchun-myun, Goisan-gun, Chung Buk Province between July 11 and 16, 1988. The results were summarized as follows. In regard to frequency of skipping breakfast, 3.3% of subjects skipped every morning; 15% often skipped; and the others never skipped. The most common reason for skipping a meal was lack of appetite. 6.6% of subjects often skipped an evening meal because of delayed meal preparation by a mother who returned home late. The survey found that 5.1% of subjects skipped a lunch at school. The reasons for skipping lunch were the mother’s being too busy to prepare a boxed lunch; a school bag too heavy to carry for a long distance to school; no adequate side-dishes for the boxed lunch. Growth patterns of those children having poor food habits, were reflected in lower figures in arm circumference and weight for height. The percentage of children having meals with their family on weekdays was 84.7% for breakfast; 85.6% for evening meal. About 7% of subjects had many dislikes and 74.1% had some dislikes in what they ate; 18.9% had good food preferences. There was a strong correlation between appetite or food preferences and anthropometric measurements or nutrient intake. Boiled rice was the predominant dietary staple, and principal sources of protein taken by subjects at home were soy beans and soy products. Regarding the boxed lunch prepared at home, most popular was one with only one kind of side-dish, including kimchee. 43.4% of the side-dishes were prepared with vegetables only. As for between meal snacks, milk and milk products, fruits and breads were popular among the subjects. The survey found that the children liked fruits, yogurt, corn, Chajang noodle; in contrast, lowest preference was for soup made with bones, curried meat with rice, and aromatic vegetables. The survey discovered a local dietary characteristics; 46.2% of the children customarily ate frog meat, an unconventional food.

의료서비스의 내부마케팅 전략수립을 위한 내부고객세분화와 보상정책의 적용에 관한 연구

백수경,Paik, Soo-Kyung 한국병원경영학회 2001 병원경영학회지 Vol.25 No.3

This research examines the compensation package maximizing the utilities of internal customers by applying the market segmentation theory. Data were collected from four Korean hospitals in Seoul, Pusan and Kyunggi-do. The research is designed to seek the compensation package maximizing the utility of doctors and nurses by applying the market segmentation theory. The compensation package for doctors and nurses was classified into 5 attributes which are level of salary, payment method, education, promotion, reward method. The test results were as follows. First, the relative importance of each attribute in the compensation package is different. The level of salary is the most important, reward method is the next. Second, the utility of doctors increases by 8.7%, when they are segmented on the basis. of their preference for compensation attributes while that of nurses increases by 39.8%. The results of this study imply that the utility of doctors and nurses increases with differentiated compensation package for internal customer segmented by their preference.

의료서비스의 내부마케팅 전략수립을 위한 내부고객세분화와 보상정책의 적용에 관한 연구 : A Focus on the Compensation Package for Internal Customers

백수경 한국병원경영학회 2001 병원경영학회지 Vol.6 No.3

This research examines the compensation package maximizing the utilities of internal customers by applying the market segmentation theory. Data were collected from four Korean hospitals in Seoul, Pusan and Kyunggi-do. The research is designed to seek the compensation package maximizing the utility of doctors and nurses by applying the market segmentation theory. The compensation package for doctors and nurses was classified into 5 attributes which are level of salary, payment method, education, promotion, reward method. The test results were as follows. First, the relative importance of each attribute in the compensation package is different. The level of salary is the most important, reward method is the next. Second, the utility of doctors increases by 8.7%, when they are segmented on the basis of their preference for compensation attributes while that of nurses increases by 39.8%. The results of this study imply that the utility of doctors and nurses increases with differentiated compensation package for internal customer segmented by their preference.

의료서비스의 내부고객만족, 외부고객만족 및 고객애호도의 인과관계

백수경,Paik, Soo-Kyung 대한예방의학회 2002 Journal of Preventive Medicine and Public Health Vol.35 No.3

Objective : To empirically investigate the relationship of internal and external customer satisfactions, service quality, and customer loyalty in medical services. Methods : This essay proposes an integrated model to explain the causality of internal and external customer satisfactions, service quality, and customer loyalty. To this end, a structural model was developed, consisting of the following factors: internal and external customer satisfactions, service quality, and customer loyalty. The study included 214 sets of data, with 107 sets being collected for both out-patients and in-patients. The data were analyzed using AMOS 4.0. Results : We found the greater the internal customer satisfaction, the greater the out-patient quality of service quality. Secondly, the greater the service quality, the greater the external customer satisfaction of both in- and out-patients. The service quality of doctors, compared to that of the nurses, had a greater effect on external customer satisfaction. Thirdly, the service quality of doctors and nurses affected both internal and external customer satisfactions, which ultimately affected the customer loyalty. Finally the greater the external customer satisfaction, the greater the customer loyalty. Conclusion : This Study confirms the positive relationship among the internal and external customer satisfactions, service quality, and customer loyalty, which proves the doctors quality of service is the primary factor for external satisfaction, and customer loyalty relating to medical services.

의료서비스에서 혼합모형(Mixture model) 및 분석적 계층과정(AHP)를 이용한 입원환자의 시장세분화에 관한 연구

백수경,곽영식 한국보건행정학회 2002 보건행정학회지 Vol.12 No.2

Since the early 1980s scholars have applied latent structure and other type of finite mixture models from various academic fields. Although the merits of finite mixture model are well documented, the attempt to apply the mixture model to medical service has been relatively rare. The researchers aim to try to fill this gap by introducing finite mixture model and segmenting inpatients DB from one general hospital. In section 2 finite mixture models are compared with clustering, chi-square analysis, and discriminant analysis based on Wedel and Kamakura(2000)'s segmentation methodology schemata. The mixture model shows the optimal segments number and fuzzy classification for each observation by EM(expectation-maximization algorism). The finite mixture model is to unmix the sample, to identify the groups, and to estimate the parameters of the density function underlying the observed data within each group. In section 3 and 4 we illustrate results of segmenting 4510 patients data including monial and ratio scales. And then, we show AHP can be identify the attractiveness of each segment, in which the decision maker can select the best target segment.

자기고양편향이 행복감과 인기도에 미치는 효과

백수경,고재홍 한국사회및성격심리학회 2007 한국심리학회지 사회 및 성격 Vol.21 No.1

This study investigated the effects of self-enhancement bias on intrapsychic and interpersonal aspects. Divided into 55 male and 51 female groups each of which comprised 4 classmates of the same sex, a total of 424 subjects participated in the study. These subjects assessed themselves and others in his or her group on Big-five personality items. This research defined the index of self-enhancement bias as a value that subtracts others' average assessment from one's own assessment. Findings were as follows. First, the subjects generally displayed self-abasement rather than self-enhancement. Second, subjective happiness was related to one's own assessment more than others' assessment whereas one's peer status was associated more with others' assessment than one's own assessment. Third, the overall self-enhancement bias turned out to exert a positive effect on subjective happiness but a negative effect on peer status. In terms of emotional stability and openness, finally, the more biased toward self-enhancement the subjects were, the more subjective happiness they showed. Meanwhile, self-enhancement bias was shown to have a negative effect on peer status in regard to emotional stability, conscientiousness, agreeableness, and openness. Namely, the self-enhancement bias in extroversion was less likely to be related to both subjective happiness and peer status while regarding emotional stability and openness, it was shown to have the dual function of a positive effect on subjective happiness and a negative effect on peer status. 본 연구에서는 자기고양편향 크기를 자기평가와 같은 집단내 타인들의 그에 대한 평균평가간의 차이로 정의한 다음, 자기고양편향이 개인내적 측면인 행복감과 대인간 측면인 인기도와 어떤 관계가 있는지를 살펴보고자 하였다. 이를 위해 같은 반의 고등학생들을 동성 4인 집단으로 남학생 55집단과 여학생 51집단을 구성하였다. 각 집단성원들에게 라운드 로빈 방식으로 자신과 집단내 타인들 각각을 성격 5요인에 근거한 척도를 사용하여 평가하도록 하였다. 그 결과 전체적으로 참여자들은 자기고양보다는 자기겸양 경향을 보여주고 있었다. 둘째, 주관적 행복감은 타인의 평가보다는 자기평가 점수와 더 높게 관련된 반면, 인기도는 자기평가보다는 타인의 평가와 더 관련이 높았다. 셋째, 전반적인 자기고양편향은 주관적 행복감에 긍정적 영향을 주지만, 인기도에는 부정적 영향을 주는 것으로 나타났다. 구체적으로는 정서적 안정성과 개방성에서 자기고양편향이 클수록 주관적 행복감이 큰 것으로 나타난 반면, 정서적 안정성, 성실성, 원만성, 개방성에서의 자기고양편향은 인기도에 부정적인 영향을 주는 것으로 나타났다. 종합하면 외향성에서의 자기고양편향은 주관적 행복감과 인기도 모두와 그 관련성이 낮은 것으로 나타났으며, 정서적 안정성과 개방성에서의 자기고양편향은 주관적 행복감에는 긍정적 효과를, 인기도에는 부정적 효과를 주는 양면적 기능을 하는 것으로 나타났다.