http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
連結마케팅共同體와 Virtual Marketing에 관한 硏究
조호현 釜山外國語大學校 1997 外大論叢 Vol.17 No.1
A variety of papers on relationship marketing have been published in recent years. Rapid diffusion of information and communication technology enables firms to attain relationship merits. This phenomena may be defined as informational relationalization. Especially emergence of WWW provide virtual marketing system to firms and consumers. This paper attempts to provide a new concept of relationship marketing community and virtual marketing as a comprehensive collective strategy. As competition shifts from product-oriented competition to business system competition, the relationship structure of a business system creates merits and demerits to the system participants. Relationship merits are defined as the benefit which accrues from the relationship structure with participants in its market system. So relationship marketing community strategy is the strategy which maximizes the capabilities of the participants and pursues greater relationship merits. We analyzed the effects of informational relationalization based on relationship marketing of the company, Benetton, with computer systems, Benetton's virtual marketing can be called as relationship marketing community strategy. To reinforce the competitive power of firms, we suggested relationship marketing community strategy to combine the strength of information technology as virtual marketing.
조호현 부산 외국어 대학교 2000 外大論叢 Vol.21 No.1
Recent unprecedented progress in information technology changes the paradigms of all industries. Existent sources of competitive advantage are not going well. Network economy changes existing paradigms of business and alters the entire competitive structure. New sources of competitive advantage are proposed. Relationship marketing community strategy will render powerful SCA to networked businesses. Firms that understand the characteristics of network economy and pursue community-building in favor of all participants will take all in the network economy.
Park, Byung-Ho,Choi, Sung-Seen,Kim, Myeong-Seon,Han, Min-Hyoen 한국공업화학회 2002 Journal of Industrial and Engineering Chemistry Vol.8 No.3
The synergy effect of 1,6-bis(N,N'-dibenzyl thiocarbamoyl dithio)-hexane (DBTH) on the properties of filled natural rubber (NR) compounds was studied. A combined vulcanization system of sulfenamide and DBTH exhibited a significant induction time and fast cure rate. It was also found that adjusting the DBTH/sulfur ratio could easily control the cure rate and scorch time. The tensile strength and rebound properties were hardly affected by the sulfur loading in the compound. In contrast, an increase in the sulfur and DBTH concentrations produced a higher modulus and rebound and lower heat build-up. A small amount of DBTH in the compound was more effective in improving the physical properties than an excess amount. This would be related to the synergy effect between DBTH and n-tert-butyl-2-benzothiazole sulfenamide (TBBS).
한국판 마키아벨리즘 성격 척도(MPS)의 타당화 및 신뢰도 연구
김희송(Hee-Song Kim),홍현기(Hyoen-Gi Hong),현명호(Myoung-Ho Hyun) 대한스트레스학회 2011 스트레스硏究 Vol.19 No.1
본 연구는 마키아벨리즘 성격특성을 연구하기 위해, Dahling et al.(2009)이 개발한 16문항의 마키아벨리즘 성격 척도(Machiavellianism Personality Scale: MPS)를 한국어로 번안하여 심리측정적 속성을 검증하였다. 399명의 대학생을 대상으로 K-MPS, 정신병질 성격특성, 자기애적 성격특성, 자기 검색 척도를 수행하게 하였고, 이를 통해 타당도와 신뢰도를 알아보았다. 먼저 탐색적 요인분석을 실시한 결과 4요인(타인에 대한 불신, 지위에 대한 욕구, 통제에 대한 욕구, 부도덕적 조종)을 지니고 있었으며, 확인적 요인분석 결과 4요인구조보다 위계적 요인구조가 더 적합한 것으로 나타나 한국판 마키아벨리즘 성격척도가 원척도와 동일한 요인구조를 지니고 있는 것으로 나타났다. 아울러 마키아벨리즘 성격특성과 관련된 여러 척도와의 상관 분석을 통해 타당도를 평가했는데, 그 결과 높은 수준의 수렴 및 변별 타당도를 보여 준거타당도를 확인하였다. 끝으로 본 연구의 제한점과 후속 연구에 대하여 논의하였다. The purpose of this study was to examine the validity and reliability of the Korean Version of the Machiavellianism Personality Scale (MPS). 339 participations (University students) were asked to complete the K-MPS, Psychopathy Personality Scale, Narcissism Personality Scale, Self-Monitoring Scale. The result of exploratory factor analysis (EFA) of K-MPS suggested 4 factor structures (Distrust of Other, Amorality Manipulation, Desire for Status, Desire for Control). The result of Confirmatory factor analysis (CFA) of K-MPS show that Hierarchical Factor Structure fitted better than Four Factor Structure, indicating that both MPS and K-MPS were possessed of same factor structures. K-MPS showed a relatively strong positively correlation with Narcissism, Primary Psychopathy, but a relatively weak correlation with Secondary Psychopathy, Self-Monitoring. This result showed K-MPS had high convergence and discriminative validity. Finally, limitations of this study were discussed in relation with future studied. (Korean J Str Res 2011;19:21∼30)
전신성 홍반성 루푸스에 합병된 살모넬라에 의한 갑상선 농양
황병연 ( Byung Yoen Hwang ),김용현 ( Yong Hyoen Kim ),노영희 ( Young Hee Rho ),이영호 ( Young Ho Lee ),지종대 ( Jong Dae Ji ),송관규 ( Gwan Gyu Song ) 대한류마티스학회 2003 대한류마티스학회지 Vol.10 No.4
Infectious disease took the leading cause of death in patients with systemic lupus erythematosus (SLE). Especially Salmonella infection occurs more common in SLE patients. We report a case of thyroid abscess caused by Salmonella Group D in a patient with SLE. A patient, 29-year-old female, with SLE was admitted with a painful swelling of the left neck and diarrhea. The painful swelling of neck was revealed as an abscess of the thyroid and Salmonella Group D was isolated from the aspirated material of the thyroid abscess. The patient recovered after surgical drainage and administration of intravenous 3rd cephalosporin.