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RESEARCH ON CONSILIENCE IN FASHION PRODUCTS AND CUSTOMER ADOPTION INTENTION
Suhyun Park,Liyan Hung,Heeju Chae,Eunju Ko 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
In a period of crisis and uncertainty as the current, heritage marketing is a suitable strategic opportunity because it associates values and meanings to products and services by using corporate heritage or brand heritage in order to communicate identity, continuity and stability. Heritage marketing seems particularly appropriate for high symbolic fashion brand that require the ability to transmit identity and to generate symbolic meanings. In relation to high symbolic fashion brand, an opportunity for heritage marketing strategies is to narrate the myths associated with the brand. In fact, literature has highlighted that fashion brand can be associate to the concept of myth thanks to the presence of symbolic values and meanings. Heritage and myth are concepts linked to time and progression. Therefore, they should continually innovate and evolve in relation to the community of reference in order to find a balance between continuity and renewal. However, a risk of heritage marketing strategies is to merely celebrating the past thus losing the ability to generate and regenerate myths and symbolic values. This paper aims to provide a critical contribution to heritage marketing literature highlighting the risk of obsessive fixation in the celebration of the past. In order to avoid this risk, the paper proposes that a possible solution might be the integration of mythopoesis which is the ability to generate and regenerate myths in order to create and perpetuate sense and meaning through narrative.
Heejin Park,Sunguk Choi,Heeju Chae 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
As the usage of smartphones increased rapidly due to the popularization of smart phones, it appears that the average daily usage time of Korean people was 3 hours and 39 minutes, and it was analyzed that the twenties uses 4 hours 41 minutes longer than the average (Jung, 2015). It, also, was found that users mainly use smartphones for receiving information retrieval, social network sites (SNS) activities, listening to music, watching games, and watching videos. In consequence, various contents suitable for smartphones are increasing rapidly. In particular, the number of users who are engaged in SNS activities through smartphones is rapidly increasing and its influence is gradually getting bigger. (Park & Lee, 2012). SNS activities provide content that gives entertainment in a short time and at the same time make consumption regardless of time and space like in subways or cafes, and also stimulate users through visual elements. The content that can be enjoyed in 10 to 15 minutes like snacks, which are easily eaten regardless of time and space, is called 'snack culture'. (Ko, 2015) According to Cheil Worldwide, 2000 media outlets for men and women aged between 13 and 59 living in major cities across the country, the phenomenon of easily consuming short videos, web cartoons, and web novels appeared noticeably. As a result of investigating the main purposes of smartphones, the use of relatively short contents such as SNS has increased (Bae, 2015). SNS provides users with simple contents similar to snacks, and users tend to use SNS as a leisure activity by using these services in 'leisure time' which is the time of their spare time. In this way, as the number of SNS steadily increased, SNS activity has also naturally increased. Consequently, as the SNS market has rocketed among various activities, the e-commerce using it is become popular. This type of consumption activity is called leisure spending (Cho & Do, 2010). Thus, it is necessary to analyze whether consumers view SNS activities as part of their leisure life. Although there are a lot of active consumption activities happening in consequence of using SNS after the spread of smartphones, there is very little research done on the relationship between SNS activity and the leisure life. This study, therefore, intends to conduct in-depth interviews on twenty women in their twenties and thirties who are actively engaged in consumption activities in the SNS market, on the issue of whether they acknowledge SNS activities and consumption behavior in the SNS market as recreational activities. The purposes of this study are as follows: first, to find out the meaning to SNS activities as a leisure activity to female consumers of the twenties and the thirties; second, to explore the approaching process and motivation of leisure life extending to leisure spending; third, to examine the relation between experience of commitment and leisure satisfaction through previous research and in-depth interview In addition, this study is the cornerstone of research on SNS market which is becoming an issue as one new consumption trend and which recognizes consumption activity that happens in the market as leisure consumption in reference to leisure. It is considered to be utilized variously when establishing marketing strategy of fashion companies, which will use image consumption based SNS later.
A Longitudinal Study of BDNF Promoter Methylation and Depression in Breast Cancer
HeeJu Kang,JaeMin Kim,SeonYoung Kim,SungWan Kim,IlSeon Shin,HyeRan Kim,MinHo Park,MyungGeun Shin,JungHan Yoon,JinSang Yoon 대한신경정신의학회 2015 PSYCHIATRY INVESTIGATION Vol.12 No.4
Objective-Brain-derived neurotrophic factor (BDNF) is investigated in depression related to medical disorders and its secretion is influenced by epigenetic factors. We investigated the association between BDNF promoter methylation and depression following mastectomy for breast cancer. Methods-In total, 309 patients with breast cancer were evaluated 1 week after mastectomy, and 244 (79%) were followed up 1 year later. Depression was diagnosed (major or minor depressive disorder) according to DSM-IV criteria and depression severity was estimated by Montgomery-Asberg Depression Rating Scale (MADRS). We assessed BDNF promoter methylation using leukocyte DNA. The effects of BDNF methylation on depression diagnosis and severity were investigated using multivariate logistic and linear regression models, respectively. The two-way interaction between BDNF methylation and the val66met polymorphism on depression was also evaluated using multivariate logistic regression models. Results-Higher BDNF methylation was independently associated with depression diagnosis and with more severe symptoms at both 1 week and 1 year after mastectomy. No significant methylation-genotype interactions were found. Conclusion-A role for BDNF in depression related to breast cancer was supported. Indeed, the association between depression and BDNF methylation may be useful for identifying patients who are at high risk for depression and for suggesting directions for promising drug research.
Heeju Chae,Joo Hee Park,고은주 한국마케팅과학회 2020 Journal of Global Fashion Marketing Vol.11 No.1
Despite its success in the world market, Hallyu’s stability as the leading cultural industry has been doubted. This study explores the effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention. Affection and affinity are attributes of Korean trendy drama found to have positive influence on the consumer attitude towards Korean drama, which positively influences national image and acceptance intention of Korean visual media contents. Consumer response is found to differ in accordance with the length of stay in Korea. The study has significance in contributing to deeper understanding to sustain Hallyu across nations.
HeeJu Kang,KyungYeol Bae,SungWan Kim,IlSeon Shin,YoungJoon Hong,Youngkeun Ahn,MyungHo Jeong,SungWoo Park,YoungHoon Kim,JinSang Yoon,JaeMin Kim 대한신경정신의학회 2016 PSYCHIATRY INVESTIGATION Vol.13 No.1
Genes related to serotonin are associated with responses to treatment for depression. We examined associations between the serotonin transporter (5-HTT) and serotonin 2a receptor (5-HTR2a) genes and responses to treatment for depressive disorders in acute coronary syndrome (ACS). A total of 255 patients who met the DSM-IV major or minor depressive disorder and recently developed ACS were randomly assigned to the escitalopram (n=127) or placebo (n=128) group in this 24-week double-blind trial (ClinicalTrial.gov identifier: NCT00419471). Remission was defined as a Hamilton Rating Scale for Depression (HAMD) score ≤7. Assays were performed for the 5-HTTLPR, STin2 VNTR, 5-HTR2a 102T/C, and 5-HTR2a 1438A/G genotypes. Escitalopram was superior to placebo for treating depressive disorder with ACS but there were no significant associations between serotonergic genes and treatment responses even when considering ACS severity. The effect of escitalopram was independent of 5-HTT and 5-HTR2a polymorphisms.