국내 영 캐주얼 브랜드 광고에 나타난 브랜드 이미지에 관한 연구

권해경(Hae Kyung Kwon),김문영(Mun Young Kim) 한국복식학회 2013 服飾 Vol.63 No.4

Fashion products are goods purchased based on cultural and psychological values derived from a brand image as well as on the physical value of the product itself. Management of brand image has been one of the most important marketing strategies in the fashion industry. In this research, three best-selling young casual brands were tested with 200 male and female subjects to compare brand image, logo image, and advertisement image. The objective of the research were as follows: 1) to explore the effect of advertisement on the purchase of young casual wear and brand image management status through advertisements of domestic brands, and 2) to investigate differences in consumer perception on brand logo image and advertisement image. The results showed that most of young casual brands are depending much on star marketing rather than developing differentiated brand image through advertisements as indicated in brand image management status. Failure in development of differentiated and consistent brand image is a barrier to the long-term and continuous advancement of young casual brands. Therefore, more efforts should be made for the reinforcement of brand image for the consistent growth of domestic young casual brands.

『존재와 시간』에서의 본래적 시간성과 비본래적 일상성의 관계 - 일상의 시간 개념을 통한 규명 -

권해경 ( Kwon Hai-kyung ) 서강대학교 철학연구소 2019 철학논집 Vol.58 No.-

하이데거의 『존재와 시간』은 비본래적인 일상의 현존재에 대한 탐구를 통하여 본래적인 존재의 의미인 시간성에 도달하려는 시도이다. 이 때 본래적 시간성과 비본래적 일상성은 각자가 서로의 변양태인 것으로 설명된다. 그러나 하이데거 본인의 이러한 해명은 논란적인 것이어서, 『존재와 시간』에서 본래성과 일상성의 관계를 어떻게 해석할 것인가에 대한 다양한 논의를 촉발시켰다. 본고는 ‘일상의 시간’ 개념에 대한 분석을 통하여 하이데거의 주장이 정당한 것임을 보이고자 한다. 본고는 일상의 시간 개념이 비본래적 일상성과 본래적 시간성의 교차점이며, 양자가 이루는 변양적 관계를 드러내 보임으로써 그러한 관계를 반증한다는 것을 증명할 것이다. 이상의 논의는 하이데거적 본래성과 일상성이 가지는 관계가 변양적이라는 것을 명확히 할 뿐 아니라, 대체로 시간성에 부차적인 개념으로 다루어졌던 시간을 그 독자성 속에서 조명한다는 점에서 의의를 지닌다. Heidegger, in Being and Time, attempts to cultivate a clear picture of Temporality which consists the authentic meaning of Being itself, through delving into inauthentic, everyday Dasein. The authenticity and inauthenticity here are explained to be the modifications of one another. Such an exposition by Heidegger himself, however, has been proven quite controversial, and therefore spurred an intensive discussion on how the relationship between the two is to be interpreted. This essay aims to justify Heidegger’s argument by investigating the concept of ‘(everyday) Time.’ The essay argues that authentic Temporality and inauthentic Everydayness converge into Time, and that this Time in turn proves the modificative relationship between them. Such analysis would not only confirm the relationship at issue to be modificative, but also offer an extensive review of Time by itself, and for once not as a mere addendum to Temporality.

일개 종합병원 건강검진 수진자들의 대사증후군 발생 수준과 위험요인

천해경(Cheon, Hae-Kyung),이태용(Lee, Tae-Yong),권인선(Kwon, In-Sun) 한국산학기술학회 2012 한국산학기술학회논문지 Vol.13 No.3

본 연구는 대사증후군의 위험요인을 파악하여 이를 관리함으로써 심혈관질환 발생을 감소시키는데 필요한 기초자료를 제공하고자 2004년부터 2008년까지 2년 간격으로 검진을 받은 동일인 1,668명을 추적 관찰하여 대사증후 군의 발생 및 이의 관련 요인을 조사하기 위한 후향적 코호트연구를 실시하였다. 연구 결과 연도변화에 따른 대사증후군 발생률의 변화는 2004년을 기준으로 2006년 8.3%, 2008년 12.0%로 증가하 였다. 동일기간 중 대사증후군 발생의 위험요인을 파악하고자 다중로지스틱회귀분석을 실시하여 위험요인의 상대위험 도와 95%신뢰구간을 산출하였다. 그 결과 발생위험 요인으로 연령, 흡연, 총콜레스테롤, ALT, 요산 등이 유의한 변수로 선정되었다. The purpose of the study is to provide the basic data for preventing and caring cardiovascular disease. The study was performed with the data from the same 1,668 persons who had medical checkup three times from 2004 to 2008 at a health promotion center. The related factors were examined with Cohort Study. The result of the study is as followed, The incidence of metabolic syndrome for the subjects from 2004 to 2008 increased; 0% in 2004, 8.3% in 2006 and 12.0% in 2008. Multiple logistic regression analysis showed that the related factors in the occurrence of metabolic syndrome which changed from the non metabolic syndrome group in 2004 to metabolic syndrome were age, smoking, total cholesterol, ALT, and uric acid etc.

세계 암 보완대체의학의 현황에 대한 연구

권해경,김정선,유화승,Kwon, Hae-Kyoung,Kim, Jung-Sun,Yoo, Hwa-Seung 대한암한의학회 2009 大韓癌韓醫學會誌 Vol.14 No.1

Objectives: Many countries have been using Complementary and alternative medicine (CAM) for treating cancer and it has been given more weight than before. This study aimed to look into its current status and perspective way to suggest the way which Korean oriental medicine goes to. Methods: We searched internet web sites that are relative with CAM in oncology parts and made lists for this study. We downloaded the essays in the form of electronic files in that web sites and copied the originals consulting to each libraries and relative institution. Results: North America was processing the standardization of CAM based evidences and China was making their traditional medicine representative medicine of CAM. India was developing their traditional medicine because of their domestic need and its results were recognized by National Cancer Institute (NCI). CAM was regulated and studied legally in Europe. Japan was using mushroom for immune therapy clinically. Mexico had a large scale of medical valley in Tijuana area and made it international. Conclusions: The efforts to develop and study CAM for treating cancer are increasing in the world. We need to know the current status of CAM in the world, and make our way that Korean oriental medicine goes to.

양생측정도구의 타당도와 신뢰도 재검증 -전북지역 노인을 중심으로-

정해경,권소희,김애정,왕명자,이기남,Jung, Hae-Kyoung,Kwon, So-Hee,Kim, Ae-Jung,Wang, Myoung-Ja,Lee, Ki-Nam 대한예방한의학회 2005 대한예방한의학회지 Vol.9 No.1

The objective of this study is to present basic data for producing tools to measure Yangseng of the elderly aged older than 65 by reassessing the validity and reliability of such tools already developed. In the present study, total 855 subjects were divided into 4 groups and given 31 question for the ultimate factor analysis of each item. The results cloud be summarized as follows: 1. In case of 'don't have sex in drunken state or right after dinner'(the 31st item of sex live yangseng). factor loading came out proportionally in 3 factors such as factor 4=0.358, factor 5=0.389 and factor 6=0.386. As they all failed to reach the general standard of 0.5 or more and even the minimum standard of 0.4 or more, the 31st item was deleted from the questionnaires. 2. From the factor analysis after exclusion of the 31st item, factor loading of the 25th item of sleep yangseng 'go to bed and get up regularly' appeared to be proportional in 2 factor(factor 4=0.393 and factor 7=0.373). Since it was shown that the 25th item could not be classified into a category but interacted with others in common and didn't satisfy the minimum standard of 0.4, it was deleted form the questionnaires, too. 3. From the factor analysis conducted after excluding the item numbers 31 and 25, factor loading of the 12th item of diet yangseng 'do not eat much' turned out to be relatively high with such values as factor 5=0.518 and factor 3=0.453. As it was, however, tied up with the factor of exercise yangseng, it was also deleted. In conclusion, 28 items after excluding the item numbers 12, 25 and 31 form 4 group showed the same results as divided into 8 factor with high grade of reliability and validity, evidencing the assumption that they can be employed practically to measure yangseng of the elderly aged 65 and oder.

"동의보감(東醫寶鑑)" "외형편(外形篇)" 골문(骨門) 인용문(引用文)에 대(對)한 고찰(考察)

권해경,송지청,조은희,Kwon, Hae-Kyung,Song, Ji-Chung,Jo, Eun-Hee 대한한의정보학회 2010 大韓韓醫情報學會誌 Vol.16 No.1

Quotations in "Dongeuibogam" are originated from books of Oriental Medicine. Those are exactly same with original books. However, some quotations are not in same comparing to original books. Authors are in concerns that the original sentences which are quoted in "Dongeuibogam" are how different and how similar or same, with comparing methods between them. As a result, we could find out original sentences in original books and we could make comparison between those and quotations of chapter of bone in "Wehyungpyun", "Dongeuibogam". Also we could get explanations of qoutations' accuracies.

"영추경(靈樞經)" 의 사혈요법(瀉血療法)에 대한 고찰(考察)

전학수,권해경,이시형,Cheon, Hak-Soo,Kwon, Hae-Kyeong,Lee, Si-Hyeong 대한한의정보학회 2010 大韓韓醫情報學會誌 Vol.16 No.1

Lingshu, discusses acupuncture therapy in great detail. And there are many aspects in the book devoted to acupuncture, especially acupuncture description is rather and more organized. The book establishes the theory of meridians which explains the roots of meridians in details, and points out the location of acupoints and describes the standard of how to locates acupoints, sets forth nine kinds of needles and their uses. It lays thetheoretical foundation of Korean Medicine. This article could help improve the understanding of the blood-letting therapy in "Lingshu" and also paves the way for applying the therapy to treatment of the various diseases.

사업장(事業場) 근로자(勤勞者)의 사상체질(四象體質)과 생활습관(生活習慣)에 따른 스트레스의 평가(評價)

서병윤,권소희,김삼태,서지연,정해경,김유철,장두섭,왕명자,송용선,이기남,Seo Byeong-Yun,Kwon So-Hee,Kim Sam-Tae,Seo Ji-Yeon,Jung Hae-Kyoung,Kim Yoo-Chul,Jahng Doo-Sub,Wang Myoung-Ja,Song Yung-Sun,Lee Ki-Nam 대한예방한의학회 2003 대한예방한의학회지 Vol.7 No.1

This study tried to evaluate the difference of stress degree by Sasang constitution and lifestyle for workplace labors, and suggested the preventive oriental medicine approaches in occupational health area. 479 data for research were collected through the process of oriental health examination with questionnaire in workplace, and collected data were analyzed with frequency, crosstab, and Two-Way ANOVA. The results were as follows: 1) All subjects, total 479 were men, and constitutional distributions were 39.2% of Taeumin, 32.4% of Soumin, and 28.4% of Soyangin. The distributions of stress score were 13.2% of normal group, 13.4% of high risk group, and 73.5% of potential risk group. 2) There were no statistically significant differences for stress by constitution(p=0.085). By the results of optimal scaling and homogeneity analysis, Soyangin was close to potential risk group compared to other constitution, and Soumin and Taeumin were close to high risk and normal group, respectively. 3) For the difference of stress score by Sasang constitution and lifestyle, Soumin who exercised nearly everyday had the highest stress score with interaction in Factor 4 area(p<0.05), and there was no interaction in other area. 4) For the difference of PWI score by lifestyle, there were statistically significant differences for drinking(p<0.01), smoking(p<0.01), and obesity index(p<0.01)

산업장 근로자의 직종별 생활습관과 스트레스의 평가

한종민,권소희,정해경,강홍구,송용선,이기남,Han Jong-Min,Kwon So-Hee,Jung Hae-Kyoung,Kang Hong-Gu,Song Yung-sun,Lee Ki-Nam 대한예방한의학회 2004 대한예방한의학회지 Vol.8 No.1

This study was conducted to evaluated the degree of job-related life style and stress of industrial workers to present fundamental materials of preventive oriental medicine. The medical examination with oriental medicine method was performed from October 14 to November 1, 2002 for the 474 industrial workers and general characters, life style and Psychosocial Well-being Index(PWI) were collected by using self-recording type questionnaire. The results were as follows; 1) All 474 of subjects were male, job type was distributed into technician, 37.8% of them, white collar worker, blue collar worker, research worker in an orderly fashion. 2) As a result of comparison between the job types in general characters, research worker group was the highest in education level, above 10 years group in employee duration and 1.5-2.99 million won group in monthly income was the largest group in all job type and the distribution was significantly different. 3) Analyzing the difference in life style according to the job type shows that significantly highest prevalence of drinking alcohol was found in blue collar workers, they drank alcohol 2-4 times a week and that workers did not smoke in all group of job type and the prevalence of exercise was significantly high in less than 1 time a week. 4) Analyzing the difference in the degree of stress according to the job type shows that blue collar worker group had the highest score in Factor 1, Factor 4 fields, technician group had the highest score in Factor 2 field and the differences were significant. Considering above results, the present study shows that there are difference in life style and stress according to the job type in industrial workers and that health management according to job type must be required to improve health condition and to prevent disease of industrial workers in the future.

한방건강검진(韓方建康檢診) 결과(結果)에 따른 생활행동(生活行動) 변화(變化)에 영향(影響)을 미치는 요인(要因)

나삼식,권소희,서지연,정해경,김유철,송용선,장두섭,이기남,Na Sam-Sik,Kwon So-Hui,Seo Ji-Yeon,Jung Hae-Kyoung,Kim Yoo-Chul,Song Yung-Sun,Jang Du-Seop,Lee Ki-Nam 대한예방한의학회 2003 대한예방한의학회지 Vol.7 No.1

This study tried to know the chang of lifestyle and the factors causing of lifestyle change by the outcome of oriental medical examination for labors in one of the automobile factories in Jeon Buk area. The results will be helpful to the effective health care for the labors in factory. Oriental medical examination was done 22 times from May 20 to June 19, 2002. The numbers of labor who received oriental medical examination were 531, and 300 questionnaires among them were collected. The results were as follows: 1) General characteristics of examinee for oriental medical examination; total 300 labors, high percentage in age range $31{\sim}45$ years old, mostly married, high percentage of high school in completion of study. High percentages in drinking, smoking, and working hour were less than 1 time per week, non-smoking, and above 10 hours, respectively. High percentages in working year and salary were $11{\sim}15$ years. 2) The degree of lifestyle change by the oriental medical examination had the highest score with consult of oriental medicine doctor, and the lowest score was from moire typography result. 3) The degree of lifestyle change by medical examination was highly influenced by the subject characteristics that were less than 1 time per week for drinking, non-smoking, and less than 10 years of working year. 4) For the lifestyle change by the cognition of subject, the subjects who had high confidence for oriental medical examination, high recognition for oriental medical examination's requirement, high concern for health. effective cognition for early detection of disease, had high degree of lifestyle change. 5) The variables that cause lifestyle change in Sasang constitutional analysis result were early detection of disease, type of smoking, working year, moire typography result, interview for health. The variables that cause lifestyle change in moire typography result were type of drinking, ages, working year, consult for health, moire typography result. The variables that cause lifestyle change in interview with oriental medicine doctor were constitutional analysis and moire typography result.