증권시장에서 판매원 윤리의식의 결정요인

지성구,이감용,윤영진 한국유통정보학회 2001 유통정보학회지 Vol.4 No.1

This research addresses the determinants of salespeople's ethical awareness(SEA) in stock market. The suggested model include several factors such as environmental uncertainty(volatility and diversity), customer orientation, ethical climate and perception of the ethical awareness of supervisor. Some hypotheses that show the relationship between SEA and the factors are suggested. To attain these objective of this research, samples from salespeople were collected. For the analysis of data, reliability test, validity test, correlation analysis, multiple regression analysis and frequency analysis were used with SPSS WIN package. the results show that environmental volatility, customer orientation(3 factor, 1 factor), organization's ethical climate, affect SEA, however, environmental diversity and customer orientation(2 factor, 4 factor) don't work. And, as hypothesized, SEA generally had positive impacts on customer relationship quality(customer's trust and satisfaction).

소매점의 고객애호도 유형에 따른 서비스 포지셔닝 전략

지성구,윤영진,이감용 한국유통정보학회 2000 유통정보학회지 Vol.3 No.1

In this research, we investigate an effective service positioning strategy in a department store. In order to identify the effective positioning strategy of department store, we find out and develop the service quality raters of department store. And also we clarify the customer's loyalty types, using the Four types of customer's loyalty are change quality raters and merchandise value. Especially, relationships between customer and provider, that is empathy or closeness, is the most important factor to identify the customer's hypothetical types.

인터넷 사업(B2C)의 타당성 및 웹사이트 평가기준에 관한 연구

손준상,지성구 대진대학교 2001 大眞論叢 Vol.9 No.-

Recently as internet is expanding rapidly, a lot of web site and business model(B2C, B2B, C2B, B2G, P2P, etc) exist. As interests in web site increase, we are in great need of a reliable, objective, and effective model for evaluating internet web sites. The primary purpose of this study is to develop evaluation criterias for validity of Internet business(B2C) & web sites. This study will give important implications for practitioners. Our study clarifies the criteria for validity of Internet business(B2C) & web sites. The implication of this study will particularly be valuable for practitioners and entrepreneurs, future research work.

The Effects of Influence Strategies on the Flexibility and Performances in Industrial Relationships

Seong Goo Ji,Young Man Kim,Sang Deok Kim 한국유통정보학회 2008 유통정보학회지 Vol.11 No.3

TourCon: Development of a Tour Convenience Scale

Seong-goo Ji,Ihn-goo Lee 한국콘텐츠학회 2011 한국콘텐츠학회 ICCC 논문집 Vol.- No.-

The Effects of Chatbot Service Quality, Trust, and Satisfaction on Chatbot Reuse Intention and Store Reuse Intention

JI, Seong-Goo,CHA, Ae-Young 한국유통과학회 2020 The Journal of Industrial Distribution & Business( Vol.11 No.12

Purpose: The purpose of this study is to empirically analyze the effect of chatbot service quality, chatbot trust, and chatbot satisfaction on chatbot reuse intention and store reuse intention. Research design, data, and methodology: We reviewed the literature on domestic and international chatbots, established hypotheses, and analyzed them. We empirically analyzed the process model in which chatbot service quality (interaction quality, information quality) has a positive effect on chatbot trust and chatbot satisfaction, and that chatbot trust and satisfaction positively affect chatbot reuse intention and store reuse intention. A survey was conducted on 212 people who had used shopping mall chatbots and financial service chatbots after demonstrating the shopping mall chatbot video. Structural equation modeling was conducted by using AMOS 24.0 to test the proposed relationships. Results: As a result of the empirical analysis, the effects of interaction quality on chatbot trust and information quality on chatbot satisfaction were not supported, but the rest of the hypotheses were statistically significant. It was found that the information quality of chatbot service had a positive effect on chatbot trust, but did not significantly affect chatbot satisfaction. In addition, the interaction quality of the chatbot positively affects the satisfaction of the chatbot, but it does not significantly affect the trust of the chatbot. Chatbot trust was found to have a positive effect on chatbot satisfaction. Chatbot trust and chatbot satisfaction were found to have a positive influence on the intention to reuse the chatbot. And, chatbot trust and chatbot satisfaction were found to have a positive influence on store reuse intention. Conclusions: The findings of this study offer significant theoretical and managerial contributions in the context of chatbot. Chatbots should enhance customer contact quality management from the perspective of total customer experience management rather than partial function. When providing a chatbot service, it is more desirable to give priority to providing accurate information to increase trust, and at the same time to improve customer satisfaction by increasing the quality of interaction. And in order to increase the competitive advantage of companies, the purpose of introducing chatbots should be clarified and approached strategically.

TourCon

Seong-goo Ji,Ihn-goo Lee 한국콘텐츠학회 2011 ICCC International Digital Design Invitation Exhib Vol.2011 No.12

CATV 홈쇼핑 방송 서비스 품질 측정도구의 개발

지성구(Ji Seong Goo) 한국유통학회 2004 流通硏究 Vol.9 No.4

본 연구는 CATV 홈쇼핑 방송 서비스 품질의 측정도구(측도)를 개발하기 위한 것이다. 이러한 연구목적을 달성하기 위해 방송서비스품질과 홈쇼핑산업에 관한 기존의 연구를 비판적으로 검토하였다. 또한, 홈쇼핑 업체 전문가와 심층인터뷰를 시행하고, 이를 바탕으로 홈쇼핑 우량고객과 일반고객을 대상으로 초점집단토론을 실시하였다. 정성적 연구결과, 제작완성도, 정확성, 신뢰성, 매력성, 그리고 공감성으로 대표되는 5개 차원의 홈쇼핑 방송서비스 품질의 하위품질이 탐색적으로 규명되었다. 이를 바탕으로 홈쇼핑 시청자를 대상으로 한 설문을 통해 홈쇼핑 방송 서비스 품질의 신뢰성과 타당성을 검증하였다. 끝으로, 연구의 시사점을 제시하였고, 연구의 한계점을 밝혔다. The CATV Home shopping broadcasting(or Home shopping, hereafter) services are gaining popularity these days due to the proliferation of viewer's interaction with as well as control over the programs. In Korea more than 5 Home shopping companies have faced head to head competition since 2001. As Home shopping service market is increasingly competitive, measuring and managing Home shopping broadcastings' service quality are becoming a critical issue to the survival and growth of those service companies. Unfortunately, however, little research effort has been made to develop a valid and reliable set of measures for assessing viewers' perception of the Home shopping broadcastings' service quality. This paper aims to develop a new set of measures for Home shopping broadcasting service quality by integrating various measures of the perceived service quality developed previously in various fields. In-depth interview with expertises in this fields and Focus Group Interview are used to find out the dimensions and measurement items uncovered by the extant literatures. And tests the instrument on the basis of empirical data. Several dimensions of Home shopping broadcasting service quality and related multi-item measures are proposed. It is expected that these measures can be used in various stages and aspects in formulating Home shopping marketing strategies. The implications are discussed in more detail.

판매원이 지각한 기업의 사회적 책임 진정성의 선행요인과 결과

지성구(Ji, Seong-Goo) 한국상품학회 2017 商品學硏究 Vol.35 No.4

이 연구는 판매원이 지각하는 기업의 사회적 책임(CSR) 진정성의 선행요인과 결과를 실증적으로 분석하는데 목적을 두었다. McShane and Cunningham (2012)의 연구에서 제안한 5개의 선행요인인 지속적인 자원몰입, CSR 프로그램 요소간의 정렬, 정서적 열의, 조직공정성 그리고 조직 내부와 공동체 내부에 배태된 CSR 이 판매원이 지각하는 CSR의 진정성에 미치는 영향과, CSR의 진정성이 직무만족과 서비스몰입에 미치는 영향을 실증적으로 분석하였다. 실증분석 결과를 요약하 면 다음과 같다. 첫째, 기업의 CSR에 대한 지속적 자원몰입, 정서적 열의, 그리고 조직 내부와 공동체 내부에 배태된 CSR은 판매원이 지각하는 CSR의 진정성에 정 의 영향을 미쳤다. 둘째, 판매원이 지각하는 CSR의 진정성은 직무만족과 서비스몰입에 정의 영향을 미쳤다. 마지막으로, 판매원이 지각하는 CSR의 진정성은 직무 만족에 영향을 미치고, 직무만족은 서비스몰입에 정의 영향을 미치는 것으로 나타났다. 이러한 결과를 바탕으로 이론적, 실무적 시사점을 논의하고 향후 연구방향 을 제시하였다. This study investigates antecedents and consequencs of corporate social responsibility authenticity perceived by salespeople. The five antecedentsproposed by McShane and Cunningham (2012), namely sustained resource commitments, alignment between elements of their CSR program, emotional engagement, organizational justice, CSR as embedded in the fabric of the organization and the fabric of the community influence the perceived CSR authenticity. The effect of CSR on job satisfaction and service commitment was analyzed empirically. The results of the empirical analysis are summarized as follows. First, sustained resource commitments, emotional engagement, and CSR as embedded in the fabric of the organization and the fabric of the community have had a positive impact on the authenticity of CSR perceived by salespeople. Second, the authenticity of CSR perceived by salespeople has a positive impact on job satisfaction and service commitment. Finally, the authenticity of CSR perceived by salespeople has an effect on job satisfaction, and job satisfaction has a positive influence on service commitment. Based on these results, we discuss the theoretical and managerial implications and present the direction of future research.

호텔 종사원간의 관계요인이 동료신뢰와 성과에 미치는 영향

지성구 ( Seong Goo Ji ),장성희 ( Seong Hee Jang ) 대한관광경영학회 2008 觀光硏究 Vol.23 No.1