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다가구 매입임대주택의 입주자특성과 주거만족도 분석 - 대구광역시 사례를 중심으로 -
홍경구,Hong, Keong-Gu 한국주거학회 2009 한국주거학회 논문집 Vol.20 No.1
The purpose of our study is empirically to identify residents' satisfaction by multi-family public rental housing and to find out another improvement to solve the housing problems facing the poor in Daegu. As a new way of settling the housing problems for the poor in city, as you know, multi-family public rental housing program was introduced by the Korean government in 2004 but rarely empirically evaluated so far. in the Residents' Satisfaction, There are no evaluation of multi-family public rental housing program except Kim's study (2006). Based on 160 survey data, we evaluated the multi-family Public Rental Housing Program within the framework of affordability in economics, a satisfaction in building and in neighborhood by a statistical method. As a result, we find out that residents on multi-family Public Rental housing are satisfied with the multi-family Public Rental Housing Program by and large. For mitigating the housing and economic problem of the poor more, self-support program as well as assistance in housing are needed and multi-family Public Rental housing Program must include neighborhood program more.
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도시재생사업 전후 장소공동체의식 변화와 영향요인 분석 연구 - 경기도 광주시 경안동 도시재생사업을 중심으로 -
홍경구 한국경관학회 2022 한국경관학회지 Vol.14 No.2
This study aims to examine the changes in community and factors influencing the sense of community in the neighborhood though the urban regeneration projects. Also this study used multiple regression, correlation analysis and T-test by using 262 households questionnaire as an empirical study. The results are as follows. First, the residents are more satisfied with ‘program business projects than physical renewal projects. Second, the Sense of Place Community in the Neighborhood changed positive after the Urban Regeneration Projects. Third, We find out the relationship between the dependent factors of Community sense and the independent factors of urban regeneration projects. Fourth, the influential variables on the willingness to partipate with are ‘sharing economy projects’, ‘the street renewal projects’ and ‘Reparing the houses’. Last, we have to focus on ‘sharing economy projects’ and ‘the community facilities’ for consolidating the trust in community and on ‘the promotion of locality’ for strengthening the sense of belonging in the neigborhood.
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수공예 주말시장을 활용한 장소마케팅이 상가활성화에 미치는 영향 - 성남시 백현동 카페거리의 플로잉 마켓을 중심으로 -
홍경구 대한건축학회지회연합회 2017 대한건축학회연합논문집 Vol.19 No.2
This study evaluated the place marketing strategy effect on the market vitalization by using a case study on the Handicrafts Weekend Market at Baekhyeon Cafe Street in Seongnam city. The research reviewed the urban design guidelines, the land use and development processes for the cafe district. 192 questionnaires for the visitors were analyzed in order to specify influences on the street market vitalization through statistic analysis, matching sample T-test and multiple regression. The results were as follows. First, most customers visited the cafe district due to the product, price, place and promotion factor which is specialized by the place marketing strategies. Second, the promotion in the Flowing Market led customers to spend more money and time as well as to have re-visit intention. Third, unique place design and products were more ciritical factors for better customer satisfaction. Fourth, the differentiated products and promotion conditions in the commercial street promoted visitors to spend more money. Fifth, visitors tended to stay longer when they find various promotions and products in the commercial area. Last, the unique products and promotion conditions were significantly influential elements for customer revisit.
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위계적 모형을 이용한 주거단지특성이 주택가격에 미치는 영향
홍경구,Hong, Keong-Gu 한국주거학회 2014 한국주거학회 논문집 Vol.25 No.6
The background of this study is to examine the structure of housing price of which characteristics are not equal but hierarchical in the apartment complexes. So, the purpose of this study is to analyze the influences of apartment complex characteristics on the housing price within the same regional boundary by HLM. The data used as dependent variables were the market prices of 938 units from 29 apartment complexes by stratified sampling. The 2nd level independent variables is the Housing complex characteristics which are composed of the housing complex & locational variables and the 1st level independent variables are the unit characteristics. The results are as follows. First, the first model shows that the 2nd level variables explains 68% of the housing prices. Second, the influential variables of the 1st level unit variable are 'dwelling exclusive area', 'floor of dwelling' and 'direction of dwelling'. Third, the influential variables of the housing complex variables in the 2nd level are 'lot area', 'the building-to-land ratio', 'the number of unit', 'the number of parking lots per unit', 'Green space area' and 'open space area per unit'. The last, the influential variables of the housing locational variables in the 2nd level are 'distance to subway and park' and the number of school and park within a radius of 1km.
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