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소셜미디어(SNS)를 활용한 기업의 PR 활동에 관한 연구 소셜미디어 및 기업 특성을 중심으로
최영택 ( Young Taek Choi ),김상훈 ( Sang Hoon Kim ) 한국PR학회 2013 PR연구 Vol.17 No.3
The purpose of the research is to analyze the correlation between corporate factors and characteristics of social media that influence corporation`s selection of SNS accounts. Based on theory of Technology Acceptance Model(TAM), the research discovered relationships among characteristic factors of SNS media, corporate characteristics, and variables of corporate PR activities, along with reasons for selecting corporate SNS accounts and operational trends. By analyzing data collected through a survey, diversity of content, facebook was used most as an official corporate PR account, followed by Twitter and blog. All three media, including twitter, facebook, and blog, were used for external communication and marketing activities. Among them, Twitter`s characteristic was propagation, openness, and accessibility; that of facebook was diversity in content and networking character; that of blog was diversity, accessibility, and openness. Among these characteristics of SNS media, diversity in content influenced corporation`s marketing activities, external and internal communication activities the most. Propagation was a factor influencing risk management activity.
최영택(Choi Young Taek),조기성(Cho Gi Sung) 대한공간정보학회 2006 대한공간정보학회지 Vol.14 No.3
본 연구에서는 유비쿼터스 기반 도로재해관리시스템 개발에 본 연구에의 목적이 있으며, 이를 위한 기반기술은 무선인터넷통신모듈, 모바일모듈 및 서버모듈로 구분하여 개발 하였다. 이외 같이 개발된 기반기술은 도로재해관리 뿐만 아니라 각종 모바일 및 유비쿼터스 응용솔루션개발에 사용될 수 있으며, 도로재해현장에서 정보취득에 필요한 기 구축된 수치형태의 각종 DB를 실시간으로 수신하고 이를 기초로 현정 자료를 취득할 수 있으므로 현장 자료 취득의 정확도 및 신뢰도를 제고할 수 있다. 또한 이를 수신한 웹기반의 서버모듈 즉, 웹기반 도로 재해관리시스템에서는 기존의 도로관련 각종 자료에 절대좌표를 이용하여 현장재해정보를 연계하여 볼 수 있어, 정확한 의사결정을 실시간으로 수립하여 현장에 전송할 수 있다. 이러한 유비쿼터스 도로재해관리시스템의 기반기술 개발을 통하여 기존 도로재해관리 방법의 한계를 극복할 수 있는 방안을 제시하였다. This study is aimed at the development of ubiquitous based road disaster management system. The fundamental technologies used for developing this system are classified into three modules - wireless internet communication module, mobile module and server module. These fundamental technologies can be used not only for developing road disaster management system but also for developing various mobile or ubiquitous systems. With this system, workers can download many DB (Digital map, Attribute information etc.) from server to the field in realtime. The accuracy and objectivity of the DB could be improved with these informations collected at fields because these data can be used as basic data for road disaster information collection. Because in the web based server module - Web based Road Disaster Management System (URDMS) - field disaster information was showed link up with exist DB on road by absolute coordinate, the decision making with all of the field information was made and it sent to a field staff in realtime. The problems of current road disaster management rule can be solved by this URDMS.