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‘진정성’ 개념에 의한 ‘무인양품’의 마케팅 전략 특성과 거점 매장의 공간연출방법에 관한 연구
정예준,박찬일 한국실내디자인학회 2019 한국실내디자인학회논문집 Vol.28 No.3
Recently, market environment pays attention to authenticity. As consumers may easily share the information of exaggerated effectiveness or falsehood authenticity became an asset for companies to manage. This paper conducted a research based on ‘authenticity’ defined and analyzed by James H. Gilmore and B. Joseph Pine II. ‘Authenticity’ is said to be well transmitted to consumers when companies exist not merely for their profit, and when brand identity and output coincide. ‘MUJI’ is growing by steadily continuing brand philosophy for about 40 years based on rationality and practicality, taking a marketing strategy to considering the community and consumers without insisting only on its own profit. The researcher considers ‘MUJI’ is worth analyzing the aspect of ‘authenticity’ in respect that it well transmits brand identity to consumers and creates socially right consumer culture. As the research method, first, this research investigated an association between the concept and attribute of ‘authenticity’ and brand identity, then analyzed marketing strategy cases of ‘MUJI’ based on five strategies of ‘authenticity’, that is, ‘natural’, ‘original’, ‘exceptional’, ‘referential’, and ‘influential’. Next, this research derived method characteristics applied with ‘authenticity’ in marketing strategy of ‘MUJI’. Based on the analyzed method characteristics, this research selected 5 representative stores of domestic ‘MUJI’ and performed space case analysis. Through this, this research could determine the method characteristics where marketing strategies of ‘MUJI’ are expressed in the aspect of ‘authenticity’.
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Linking the Death Penalty to Trade: Bureaucratic Politics among European Institutions
정예준(Ye June Jung),구민교(Min Gyo Koo) 연세대학교 동서문제연구원 2018 동서연구 Vol.30 No.3
유럽연합(European Union)은 그 기원이 경제공동체이지만, 오늘날 세계인권의 수호자로서 자리매김 하고 있다. EU는 여러 국제관계를 통해 전 세계적으로 유럽의 인권규범을 전파하고자 노력하고 있으며, 무역도 예외는 아니다. 본 논문에서는 이러한 EU 인권규범과 통상의 연계 가운데 두드러진 이슈로 사형제를 살펴본다. EU는 사형제의 폐지를 인권보호의 차원에서 강력하게 주장하고 있으며, 2005년에는 명시적으로 사형제와 관련된 물품의 유럽 외 수출을 법률로 금한 바 있다. 이슈연계라는 측면에서 본 논문은 사형제와 통상의 연계가 어떻게 발전되어 왔는가를 시기별로 분류하며, 그 원인으로 앨리슨(1971)의 관료정치모형(Model III)을 들어 EU 조직들 간의 정치행태를 이해한다. 이 논문은 유럽의회(European Parliament)가 사형제와 무역을 연결하려는 링커(linker)로서 어떻게 유럽집행위원회(European Commission)를 설득하여 효과적으로 이슈연계를 강화 했는가 살펴봄으로써, 그것이 유럽의회의 EU 내 입지강화의 결과와 원인으로 작용했다는 점을 밝힌다. For decades, the European Union (EU) has claimed to be a global champion of human rights and made many efforts accordingly both inside and outside the region. For many Europeans, linking human rights issues to internal and international trade has become as natural as linking the environment to trade. The death penalty is also a prominent human rights issue, and the EU calls for its universal abolishment. This study examines why and how the EU has connected the death penalty issue to its trade policy. Building upon the literature on issue linkages, this study categorizes the historical development of the linkage between the death penalty and trade in four different phases: recognition, integration, institutionalization, and expansion. It is argued that the linkage has been strengthened in terms of its “coerciveness” and “directness” over the past few decades. This study uses Graham Allison’s (1971) bureaucratic politics model to explain how and to what extent the internal politics among European institutions, particularly between the European Parliament and the European Commission, have determined the ways in which the two otherwise separate issues have been linked. The European Parliament is the main advocate of such a linkage and has successfully induced the European Commission to promote the abolishment of the death penalty through its commercial power despite its earlier objection. This study claims that the consequence of the death penalty-trade linkage is the empowerment of the European Parliament vis-à-vis the European Commission. In each phase of the linkage development, the European Parliament has made explicit efforts to expand its formal and normative power by voicing strong opinions about the internal and external trade of which the European Commission is in charge. This study concludes that the European Parliament, which stands as an advocate and defender of human rights, has successfully engaged itself in the trade issue area by linking the death penalty to trade and thus increased its influence at the expense of the European Commission.
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간호대학생의 영성, 좋은 죽음 인식, 호스피스 인식이 임종간호 태도에 미치는 영향
장인순,구성연,방지원,엄주현,육상희,이하경,정예준,지서원 전남대학교 간호과학연구소 2024 Nursing and Health Issues(NHI) Vol.29 No.1
Purpose: This study aimed to identify factors that can influence their terminal care attitude and provide basic data for intervention development to foster positive terminal care attitudes among these students. Methods: This study employed a descriptive research method and was conducted from September 8 to 26, 2023, with 168 students from three nursing colleges in Korea. The collected data were analyzed by frequency and percentage, independent t-test, ANOVA, pearson’s correlation coefficient, and multiple regression using IBM SPSS 29.0. Results: A total of 168 students in the study (female 80.4%; Junior 51.2% and Senior 48.8%). The nursing students’ terminal care attitude showed a significant positive correlation with spirituality (r=.24, p=.002), good death perception (r=.19, p=.012) and hospice perception (r=.52, p<.001). The results of the multiple regression analysis showed that the regression model was significant (F=12.77, p<.001) and that hospice perception (=.51, p<.001) explained 26.1% of the nursing students’ terminal care attitude. Conclusion: It is necessary to include hospice perception when constructing the spiritual nursing curriculums in order to improve nursing students’ terminal care attitude.
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